Do you date your customers? (Date, as in cultivating a relationship, I mean.) Farrah Braniff of
Farrah Braniff Photographs in Houston, Texas, does. She knows the power of connecting and making a good impression, and she put that into her marketing, winning the 2009 AN-NE Marketing Award for Best Image Marketing and Best Website.
"As photographers, we are our brand," says Braniff. "Customers have to like and relate to you."
Braniff sees websites and blogs as her best chance to make a good first impression to her customers. "I want my website to be like a really good first date," she laughs.
Read more here.
Farrah Braniff Photographs in Houston, Texas, does. She knows the power of connecting and making a good impression, and she put that into her marketing, winning the 2009 AN-NE Marketing Award for Best Image Marketing and Best Website."As photographers, we are our brand," says Braniff. "Customers have to like and relate to you."
Braniff sees websites and blogs as her best chance to make a good first impression to her customers. "I want my website to be like a really good first date," she laughs.
Read more here.
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