"Serendipity" is a happy mistake. It's great when it happens, but don't base your marketing on it! Instead, do as Trevor and Tourine Johnstone in Reno/Lake Tahoe, Nev., did--using research to set themselves apart while getting more organized with their marketing, which won the 2009 AN-NE Marketing Award for Best Wedding Campaign. Read more about their campaign here.
Leave a comment