"People always ask us how we 'do it,'" recalls Allison. "What we say sounds so simple, and it is...if you do it. You have to give the client something to buy."
Giving the client something to buy is more than just producing an image. There are more layers to photography than that. In fact, helping other photographers see how better service and design can help bring better sales is one reason she and Jeff created the He Said/She Said promotional package for photographers that won them a 2009 AN-NE Marketing Award.
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"You can't win if you don't play." There are dozens of quotes and song lyrics that give that message. It's a message to move past any lingering fear, shyness or apathy, and try something new...like PPA's Summer Shootout, an all-new, all-online photo contest. 
