Dear PPA Member,
The phrase, "The pen is mightier than the sword," needs to be updated for the 21st century. It's now the mighty keyboard.
Social media and online review sites can impact your business when unhappy clients decide to take their comments to the Internet rather than to you first. Sometimes, it's a misunderstanding that you didn't realize had occurred...or worse, a false statement from an anonymous poster. While we recognize that we can't make everyone happy, it's important to address those less than stellar comments made about you or your business. And you need to do so as a professional.
This week's Vital Signs discusses how to handle clients with "keyboard courage" (those who say things online rather than dealing with someone face to face) and the steps that you should follow to right any perceived wrongs.
Cheers!
Christel Aprigliano
Director of Member Value & Experience
