Get Certifiably Good (and Noticed!) - PPA Today
Get Certifiably Good (and Noticed!)
As a Certified Professional Photographer (CPP), you know the long road you have to travel down to earn those three powerful letters behind your name. That CPP means the world to you, and it should also mean the world to your clients. Educating them on why they should always choose a CPP can be tough sometimes.
To help, we've created a nifty tab (and its corresponding content, of course) that you'll be able to install on your company's Facebook page. It's meant to help you convey why hiring a CPP (specifically: you!) makes all of the difference in the world!
We created the content and will update it periodically, but we can't install it for you. So how do you go about installing this bad boy? There are quite a few options!
It costs a little bit of money ($30/month for most everyone, but if you have more than a few thousand fans, prices increase) but is the easiest way to go about installation. What's the phrase? "You can have two of the three out of: good, cheap and fast". This is good and fast, but isn't super cheap. To make it as easy as possible without actually doing it for you, they walk you through the installation process screen shot by screen shot (them doing it for you isn't an option: consider it a learning opportunity).
It is a cheaper version at $15 for up to 1,000 fans (or only a buck for up to 100 fans). It won't walk you through the installation process in as detailed of a way as Shortstack, but it'll be still pretty easy to get it up and running if you do it step by step. If you can handle $15/month, this is a great way to get this information out on your page and in your fans' feeds.
Sounds redundant, right? Use Facebook to put something out on Facebook? We list it last because it's crazy complicated, but... FREE! First you'll have to sign up for an App Developers Account (pretty simple - just click here and you'll be all set).
The next part is where it gets complicated - the best way is to watch some great YouTube videos. Make sure the videos are recent as Facebook has being giving the apps some facelifts as of late. Here's one that might work for you!
It might take a few minutes, but once you've installed the tab, share it on your timeline to show clients why it's important for them to stay with a Certified Professional Photographer. If you run into any issues, contact the app hosting service directly, they are the experts in this case.
You can download the tab graphics and html code here!
(If you want to make edits to the tab graphic itself, always remember the image needs to be 111 x 74 pixels and you'll have to pack a punch in that little space.)
These are just three ways to install the tab - if you simply Google "Facebook App Installation" you'll discover a world of options, these are just the ones we are pretty familiar with. If you find another option you enjoy, please let us know! Email Sarah at sackerman (at) ppa (dot) com.