Being More Educated and Educating Your Clients... That's what CPP is About! - PPA Today
Being More Educated and Educating Your Clients... That's what CPP is About!
Have you heard? The Certified Professional Photographer (CPP) program was recently given a massive makeover--and it looks GOOD! The new CPP-only website provides CPPs with more resources than ever, including a Certification See the Difference video, a CPP-only marketing toolkit and so much more.
Before we get too far into this, we need to share some good news! If you previously held the CPP designation, you can be grandfathered back in AT NO COST. All you have to do is maintain your PPA membership. In three years, you'll have the opportunity to recertify and continue on as a CPP for years to come. Pretty good deal, huh? Okay, now back to it.
The revamped Certified Professional Photographer (CPP) program's goal is to acknowledge and validate a consistent photography standard by which professional photographers can achieve and maintain a recognizable mark of excellence.
PPA's CPP program assures others of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of your professional competence! The certification program assures the general public that you, as a Certified Professional Photographer, are a quality professional. It's like quality assurance because certification is a credential that consumers and businesses understand.
More importantly, it provides you with a tool for telling the world--and all those potential clients--why they should call you rather than the competitor down the street. Because earning your designation isn't just for you--it's for your clients too!
Earning your CPP will give you an advertising edge, pricing justification and peer validation! And talk about a confidence boost! Clients in every industry seek out credentialed professionals, as the public recognizes certification as a sign that one is an authority in the field. A CPP designation offers potential clients an assurance, not just of quality, but of professionalism, technical skill and artistic expertise.
We'll let PPA member, Dave Goldman, CPP, have a crack at this one:
"Would you use a first-year resident as a doctor because you can save a few dollars on an operation or use a specialist recognized by his peers in a particular profession? Certification shows that you took the time to learn about what you are doing and how you perform to a higher standard. Each client that comes to my studio asks me about the very visible certificate on the wall. I explain the difference between CPPs and everyday photographers and educate them on the investment they are about to make. Certification makes it a critical difference."
The new Certification microsite gives you everything you need to know about the program, from in-depth explanation on what a certification is and means, to the CPP pathway for those who have yet to certify! If you fall into the latter, consider the CPP Prep class taking place next month here at PPA HQ in Atlanta!
Be on the lookout for the new CPP newsletters, the CPP Liaison newsletters and enjoy the many benefits offered in the Certification updated program.
Be More... Certified!