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PPA Today: Certified Professional Photographer: May 2014 Archives

Certified Professional Photographer: May 2014 Archives

In today's photography world, it seems like everyone knows a "photographer". But, much like owning a knife doesn't make you a chef, owning a DSLR doesn't make you a professional photographer. So, how do you explain to potential clients the difference between your work and that of Uncle Phil's down the street? One easy way you can set yourself apart from the competition is by becoming a Certified Professional Photographer (CPP). 

PPA started the CPP program to assure consumers that a certified photographer is an experienced professional with the knowledge to create, consistently, the best images possible. Becoming a CPP takes several steps on a photographer's part. First, you must take (and pass!) a written exam that covers the photography techniques used by pros. Finally, you must submit a portfolio of your images to a panel of judges, showing that you can indeed apply all of the techniques covered by the exam. Once you've passed both steps, you'll earn your CPP designation! You'll need to re-certify every 3 years, a process that is by design meant to ensure that CPP holders are always at the top of their craft. Learn more about the steps to becoming a CPP here.

Once you've earned your certification, it's time to start marketing it to possible customers! Keep in mind these 3 points when marketing your CPP designation:

1. Image & Advertising Edge

The fact that you are a CPP is an immediate huge trust indicator for clients and potential clients alike. By showing that you are certified on all of your advertising, you are telling them that they can rely on you to consistently produce high-quality images. 

As Gregg Martin, CPP, says, "Photographers are coming out of the woodwork in every town in America, and being a CPP places you in a much different category than the average photographer. Being a CPP has opened doors to numerous corporate jobs, magazine work, sports contracts and several other opportunities in my career. It makes that instant difference between a hobbyist (even good ones) and a pro. And in a split second only."

2. Pricing Justification

As you know, the digital era has made it easier for inexperienced and fly-by-night photographers to enter the industry. Often, they undercut the profession by charging extremely low rates. Your CPP designation helps clients justify your higher asking prices. After all, don't they want the best photos possible for once-in-a-lifetime events like weddings and graduations? The inexperienced guy may be cheaper, but they'll get what they pay for when it comes to quality of images!

3. Peer Validation

Make sure your clients know that your certification is granted to you by Professional Photographers of America. It is the world's largest non-profit association for professional photographers and that alone is added credibility for your work. Before you can get certified, or even renew your certification, other photographers who have also earned the designation review your skills via the exam and the image submission. That process shows that you are knowledgeable and dedicated to your craft. And the fact that you must re-certify every 3 years shows that you are keeping up with the latest skills and techniques in photography. That should help put clients' minds at ease when hiring you. 

4. Boost Your Confidence

Once you've earned your certification, you should be proud of what you've accomplished! After all, you are now one of the few Certified Professional Photographers, meaning that you can be confident that your work is top-notch. This confidence will come through when you are speaking with clients and help put them at ease with hiring you. 

There you have it! We hope that the edge you can gain over the competition has inspired you to become a CPP. Just remember, you've got to be a PPA member to earn your certification. Join today! 

Watch this video for more on the CPP program, and you can read all about it at ppa.com/cpp.



About this Archive

This page is a archive of entries in the Certified Professional Photographer category from May 2014.

Certified Professional Photographer: November 2013 is the previous archive.

Certified Professional Photographer: June 2014 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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