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PPA Today: Certified Professional Photographer: June 2010 Archives

Certified Professional Photographer: June 2010 Archives

Dear PPA Member,

My older brother is certified. (No, not certifiable...that's my younger brother.) He's received his certification as a Project Management Professional, which is a pretty big deal in his field. That being said, I won't let him touch my taxes or my car or diagnose my medical conditions. My taxes are completed by a CPA, my car is serviced by an ASE Certified mechanic and my doctor is AMA board certified. I expect that these individuals know what they're doing and that they're on top of the knowledge in their industry.

When clients are looking for photographers, being certified can make a difference between you and your peers in the same market. Moreover, the process of becoming certified is an experience that many believe help them become better photographers. It's a win-win situation for both you and your clients--you get a marketing edge, and a potential client gets a photographer who is technically and artistically competent and has taken the steps to become certified.

Certification in any field can be a daunting experience (I'm in the process of becoming a Certified Association Executive, so I understand daunting...), but it's worth it in the long run. If you're looking for a way to separate yourself from other photographers in your area, then this week's Vital Signs should be taken to heart.

Cheers,
Christel Aprigliano
PPA's Director of Member Value & Experience

Certifications are a universal sign to all of us that the person who is credentialed has made the extra effort to ensure that his or her skills are up to par. As consumers, we feel an extra measure of assurance when we do business with a certified professional, whether it's a doctor, accountant or plumber.

Photography is no different. The ability to claim the designation of Certified Professional Photographer (CPP) certainly benefits you, but the education process photographers participate in to become certified also improves the industry and raises standards of excellence across the board.

PPA believes in the educational process and the importance of achieving this designation, and we're offering a three-day Certification Preparation Class in August for all interested photographers who wish to better their skills and become a Certified Professional Photographer.

CPP Certification Preparation Class in August
This three-day intensive class will delve into the technical topics covered in the CPP Certification Exam, explore the Image Submission Review...and give you a more thorough working knowledge of photography.



About this Archive

This page is a archive of entries in the Certified Professional Photographer category from June 2010.

Certified Professional Photographer: April 2010 is the previous archive.

Certified Professional Photographer: July 2010 is the next archive.

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