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PPA Today: Certified Professional Photographer Archives

Recently in Certified Professional Photographer Category

By Autumn Rice

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PRINT. The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.

As a professional photographer, it is to your benefit to get involved and spread the world about the movement to your clients and peers!

The Resources page on PrintMovement.org offers easy-to-use content that taps into the emotion of clients to help them understand the value of printed photography

  • The brochure template is tri-fold and customizable for your studio. Simply download the brochure, and add your photos, your studio information, and prices. 
  • The outreach content expounds on the movement and provides clients with credible information about the importance of the movement, and why they should be willing to pay more for printed work. 
  • The Print videos are a great way to promote the movement in your studio. All you have to do is download or stream the videos in the lobby of your studio. 
  • There are also logos for you to put on your official print materials. There are a variety of styles and colors, so choose the one that best fits your business! 

All of these resources are downloadable and customizable on the Print Resources page. Head over to PrintMovement.org/Resources to get your resources and be a part of the print movement today!

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

By Autumn Rice

Have you registered for the drone knowledge test?

The updated drone regulations have ignited a fire in many photographers to incorporate the latest, and hottest, photography tool into their businesses. The new regulations are now in effect, but before you fly there are a few things to check off your to-do list. Photographers hoping to incorporate drones into their business must pass the Remote Pilot Certification exam, also known as the drone exam, at an FAA approved knowledge testing center.

Now, I know what you're thinking, "No one said anything about a test!", but don't fret. PPA has great tools to help you cram for the exam, and prepare you in no time. The best part is that you can study at your own pace! If you're still a little apprehensive, check out these stats about photographers who have already taken the exam, and get an idea of what to expect!
 
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Don't stress over the exam. Head over to PPA.com/Drones to get study materials, then take the plunge and register for the exam!

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By Autumn Rice

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The Print Movement is all about encouraging photographers to add value to their business by showcasing their print art. In a time when everyone can take a picture on their phones and technological growth is rapid, it's important to share the value of professionally-printed photography with clients. Digital files can easily be misplaced or destroyed, leaving memories lost forever. Let's change that!

In an effort to help photographers promote printed products to clients, the PRINT Movement has created customizable resources for use in your studio. Today's resource is brochures!

The tri-fold brochure folder contains a .psd as well as a .pdf, and is a customizable tool for your studio. You can add your own photos, studio information, and pricing to clearly inform your clients. This resource will help you explain the power of print and the necessity of print pieces in every home. This gives you the opportunity to increase your sales by using a beautiful pamphlet that says everything, so you don't have to.

The Print Movement resources are easy to use, and they trigger emotions that help clients understand the importance of printed images. Visit PrintMovement.org/Resources to download and customize your brochure today!

By Autumn Rice

See The Difference is a great way for PPA photographers to show their clients what sets them apart from the amateurs, and help them 'See The Difference'. This interactive campaign offers shareable videos, side by side comparisons, custom brochures, and other tools to bring to your business. The best part is, all See The Difference tools and resources are offered to PPA members for free!

Our See The Difference landing pages are a great way to educate clients on what goes into being a professional photographer, and why your services are worth their investment. With 5 different landing pages to choose from, ranging from general to specific, you can easily choose one that suits your business.  Landing pages include videos, tips, FAQs, testimonials, the Find a Photographer database, and consumer quizzes. These quizzes are a fun and interactive way for consumers to develop their styles, and help you capture their personality on camera. 


See The Difference tools are a great way to help distinguish your business, and build a trusting relationship with your current and prospective clients. So be proud of being a pro! Help spread the word to consumers and start using these See The Difference marketing tools on your website and in your studio today!

Visit PPA.com/SeeTheDifference to take advantage of everything the See The Difference campaign has to offer!
 
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By Autumn Rice

At PPA we love to help photographers save money on the products and services you use most! So, every day we find new ways to incorporate bigger and better savings into your photography business. 

Through your PPA membership you not only have access to thousands of dollars in discounts from companies like Apple, Office Depot, and Zenfolio, but you also get access to amazing savings from PPA! The full membership, called Professional Active Membership, includes: 

  • Online education: You have Access to all PhotoVision online resources and videos + all of PPAedu online tutorials and webinars
  • Magazine: you get your print and digital subscription to Professional Photographer magazine 
  • Marketing tools: You have all the See The Difference® tools and PPAedu marketing tutorials at your finger tips
  • Client Trouble Shield: you are protected with PPA's unique data loss and malpractice protection program, PPA's Indemnification Trust. It covers you when a client sues you for negligence or if they get injured on a shoot, and while it is a service we hope you will never have to use, it is there to protect you and save you and your business thousands of dollars when Murphy's Law strikes.
  • Insurance: You get 15,000 worth of equipment insurance, as your main insurance or as a secondary one if you already have one! Plus you can add other kinds of insurances such as medical, dental, general liability, and others, at discounted prices!
  • Online and off line professional networking: you are de-facto connected to PPA's Photographer-only discussion forums called theLoop. Tap into them to seek advice, image reviews, find mentors, talk through business dilemmas, etc.

So, remember to take advantage of all of the savings that come with you PPA membership. 

If you're not a member, all of these savings are waiting for you. All you have to do is become a PPA member for $27.92 a month. Other businesses would charge hundreds or even thousands of dollars for the information that PPA members get for free. 

Keeping money in your pockets in a lot of ways is just one more thing PPA does to have your back and help you Be More Savvy!

Visit PPA.com/Benefits to see all the ways you can save with PPA!

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By Autumn Rice 

See The Difference is the ultimate benefit to being a member of PPA! Customers don't always understand the difference a Professional Photographer can make, until it's too late. That's why PPA created the See The Difference campaign. Photographers looking to convey the difference between a professional and an amateur can use any of several tools created just for PPA members. 

These FREE marketing tools provide PPA photographers with shareable videos, side-by-side comparisons, logos, brochures, quizzes and so many other resources to help clients "see the difference." One tool we've found increasingly helpful is the Find-A-Photographer resource. Potential clients can find the right photographer for their needs by searching through our handy database of PPA member photographers. Make sure you update your MyPPA profile, so you too, can have a presence in your area. You can find more details about the Find-A-Photographer resource here


The See The Difference resources can change how your clients view your business. So, be sure to take full advantage of all the See The Difference resources available to you, for FREE, as a PPA member. 

Be proud of being a pro. Help spread the word to consumers, and start using your See The Difference marketing tools on your website and in your studio today!

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By Autumn Rice

PPA photographers are a diverse group of people who begin as friends, but ultimately become family. Through connecting with one another and sharing experiences, they provide a support that contradicts the thought of being in business alone. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship within the PPA community. Today, Lisa Thayer pitches in. 

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community. 

In this video Lisa Thayer shares her experience at her first Imaging USA, why she joined PPA, and what she enjoys most about her photography career. 


Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the Imaging USA here.

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By Chris Homer

Photographers who belong to Photographers of America (PPA) are a very diverse group of people, but one common thread is their passion for the support that their peers provide. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship within the PPA community. Today it's Pete Rezac, CPP, who pitches in!

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community.

The world of professional photography spreads far and wide, which makes it easy to feel that you have to "go at it alone". PPA's goal is to link professional photographers together, providing a support system and business backbone that helps photographers grow, sustainably. 

In the video below, Pete shares how becoming a Certified Professional Photographer (CPP) through PPA has helped him grow as a photographer and impacted his business positively!

 
Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the CPP program here.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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By Autumn Rice

PPA photographers are a very diverse group of people, but one common thread is their passion for the backup that their peers provide. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship with their PPA community. Today Certified Professional Photographer Aubrey Hord pitches in!
 
None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community.

The world of professional photography spreads far and wide, which makes it easy to feel that you have to "go at it alone". PPA's goal is to link professional photographers together, provide a support system and business backbone to help photographers grow, sustainably. 

Watch the video below; you'll learn how becoming a Certified Professional Photographer, and working in Hawaii helped Aubrey Hord distinguish her photography business.

 
Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel.

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