Be More...Social: A Continuing Education - PPA Today
Be More...Social: A Continuing Education
Over the course of the last few months, we've covered the bare basics of social media. In a field that's constantly evolving, your education shouldn't stop here! What are some easy places to get your social media quick fixes as you continue on this journey? Well, we have a few recommendations to keep you on your path to enlightenment.
Mashable: Get your geek on with daily social stories. Some are fluff (like the "The 10 Most Epic Celebrity Twitter Fights"), but there's a lot of quality information at your fingertips to gain inspiration and knowledge from. Like them on Facebook or follow them on Twitter to get your daily dose in small portions (and like their "Watercooler" for silly posts, many times involving cute cat videos).
SmartBlog: Smart Blog is another wonderful source for a social media blog. It'll talk about great topics like "Why you should plan like your life depends on it" or "Grading retailers's social back-to-school promotions." Just because they aren't in photography, that doesn't mean you won't learn something awesome!
PhotoShelter: Photoshelter is the bombdiggity for free guides on photography specific social media. We love their free guides! Check in with them often to see their latest and greatest white paper on the topics (always good to like them on Facebook too!)
HubSpot: These guys are social media pros! They have fixes for everything, from boring cover photos to improving your social work flow or making sure your emails get opened by your clients. They also sell software to help manage social media--so there may be the occasional plug--but overall they are a really stellar source for great content.
SmartBrief: Get geeky with all of the big picture stuff on SmartBrief. These guys won't tell you how to improve your tweet-game, but they will tell you all the news about mobile marketing for the Asia-Pacific region (and other really cool topics). If you're a social media nerd--this is an excellent spot to spend some time each day.
theLoop: Join theLoop's Marketing community to see what your fellow photographers are up to. Discuss ideas, talk about successes and learn from each other's mistakes! Remember--this is an exclusive benefit for only PPA members, so you'll have some wonderful photographers to learn from!
LinkedIn: Join some LinkedIn groups that are focused on social media/marketing! Subscribe to their daily digest and review it (yes, every day) to see if any topics pop out as something that would be interesting for your business! Just because it's not about photography doesn't mean there aren't key parallels to pull from.
So subscribe away! Join their email lists, like them on Facebook and/or follow them on Twitter! Keep up your social media education--it's evolving daily and many of these changes can alter how your posts are distributed.
Have other social media sources you love? Leave them in the comments!
This is post 7 of 7 in the Be More...Social series. Read the other posts in the series using the links below: