PPA Today: Photography Social Media Archives
Recently in Photography Social Media Category
- Put links 25% way through the tweet. You'll gain more retweets that way!
- Share links to gain more retweets. Share your blog, share your Facebook page, Instagram feed or YouTube videos! Share interesting articles of what's happening in the photography world or new things in your area. Remember, you can't talk about yourself all the time or folks will stop paying attention.
- Tweet around 4 PM. Really. It's the magical hour that gets the most retweets! Use HootSuite (free!) to schedule your posts around that time and gain the most traction.
- Ask for the retweet! Including the phrase "Please Retweet" or "Please RT" in your tweets will dramatically increase how many of your followers will spread the news (but don't go overboard and use it on every single tweet. Nobody likes that guy.)
- Retweet regularly from folks you follow. Paying it forward that way improves your Twitter karma. It may sound like a joke, but it works. Just ensure you keep it relevant!
- Participate in #FF. Find your top followers and throw them a solid by including them in the #FF every week or so. If you're included in a #FF, retweet it and say thank you (mind your manners!)
- If you get picked up in an aggregate paper, say thanks and retweet their link. They'll continue to showcase your stuff and you'll continue to expand your reach.
- Use hashtags that are applicable to your business! #photography, #your city, #behindthescenes, etc.
- Use the bio section to your advantage. Use keywords (in a logical manner) to turn up higher in the search function! Its Twitter's special way to use SEO!
- Use questions that start with "should", "would" or "which" for more comments and answers. Ask questions for more comments and to get input from your clients and respond to them so they know you're listening.
- Enable the "reply" feature to keep the stream of comments listed in an orderly fashion!
- Use Calls-to-Action on Facebook. Posts with the word "Like" in them are twice as likely to receive a like. We all love likes, but similar to asking for the retweet, do this sparingly.
- Take advantage of your skill set and often use a photo! Stats show that posts with a photo are nearly twice as likely to get more likes, and any page looks incomplete without a cover photo.
- Use Facebook as a medium for giveaways or promotions. Discounted sessions or free prints. Don't break your bank, but offer your fans something that makes them feel special.
- Use the milestones to tell the story of your brand! Mark studio opening, major events
- Share the love and +1 other people's work. Ask questions and be a part of the conversation. There are hundreds of photography communities, get involved, even for just a few minutes a day.
- Link your Goolge+ page with your website and other social networks. Use the +1 or share button so your content can be easily spread throughout the interwebs!
- Share your work often and give details that entice a conversation: talk about your equipment, your lighting, your creative process to bring other photographers in on the conversation.
- Be the author! Google+ will help you increase your SEO with AuthorRank! Not only will it help you get noticed on Google+, but that blog of yours will also get some major attention. (You can find out more here.)
- Utilize hashtags on Instagram in the same way you would on Twitter. They will get more engagement since people can actually find them.
- Make behind the scenes videos of all your office fun, current projects and assignments! You can pack a lot of punch into 15 seconds!
- Gain credibility with recommendations. Ask some of your best clients (not every client) to write a quick recommendation on LinkedIn and you'll be three times more likely to get inquiries through the LinkedIn searches!
- Look for your next gig through the LinkedIn jobs search! This probably won't be your top lead generating tool, but it will add to your bottom line.
- Stay positive. If you beg for business, complain about how it's a tough year or write anything that could be perceived as negative you will lose business. Your content helps define your value, and if you devalue your brand with less-than-positive posts, your clients will go elsewhere.
- Respond to negative comments and don't delete them. If you delete them, you will look a little shady, no matter how crazy the comment is. Kill them with kindness, offer to talk to them offline and ask them to private message you their number (or if you already have their number, call them immediately).
Getting stuck in the middle of a client's family strife? Check out how your fellow photographers navigate the muddy waters of family relations, threatened blackmail and bad press.
2. Marketing: FB Likes
If you're a newbie to Facebook, or just frustrated with a lack of likes and engagement, this thread is for you! See how your peers find their clients, increase their fan base and stay connected. We bet you'll "like" it!
3. PPA Members: Flaming Balls
Unfortunately, this one isn't nearly as inappropriate as you might think, but if you're a sports photographer, you might be interested in lighting your client's sporting equipment (i.e. balls) on fire. Debate the pros and cons of rubber cement, gelatinized fuel and more options to set your images apart!
4. PPA Members: What's the next big investment in your business?
Whether you've been in business for a month, a year or a decade, you're always looking to invest in your future. Join this thread to see where others are putting their resources for their next great move!
5. Post-Capture: Thoughts on editing services
What are your thoughts on getting away from the computer and spending more time behind the camera, doing what you love? Outsourcing your editing can be a touchy subject--weigh in with your opinions here!
- 27% of total U.S. internet time is spent on social networking sites.
- Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or pay per click (PPC).
- Social media lead conversion rates are 13% higher than the average lead conversion rate.
- 52% of all marketers have found a customer via Facebook in 2013.
- 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users.
This is the post one of seven of the Be More...Social series. Read post two through six using the links below:
Be More...Social: Platforms and Purpose
Be More...Social: Social Media Strategy
Be More...Social: Planning Makes Perfect
Be More...Social: Best Practices
Be More...Social: 10 Social Media Fails to Learn From
Be More...Social: A Continuing Education
We love how active you guys are over on theLoop, PPA's exclusive social network for professional photographers. If you haven't jumped in yet, theLoop is a safe place for photographers to chat, share ideas and worries, and discuss sensitive topics like customer service, demanding clients and more. In theLoop, you can do that without the fear of potential customers reading over your shoulder--you have to log in as a member of PPA to access it in the first place!
For those of you who haven't checked-in lately and new loopers alike, there are some great discussion threads going for June. Here are 5 of our favorites:
Members: Introduce yourself here!
Well what a convenient way to start! If you're new to theLoop, pop in here and say hello By the looks of things, we'd say most of you sure aren't shy!
Members: Is working for free helping or destroying the industry?
Join a healthy discussion on whether or not those working for free (or next to nothing) are helping or hurting the industry. We're not talking doing a little pro bono work here and there, the topic is more a look into if "fauxtographers" (one of our favorite terms) are watering down business. Is it worth the price for a true photographer or do you sacrifice quality? Do their poor-quality images make you professionals look even better? Discuss!
Members: What place will Creative Cloud have in your business?
Adobe recently launched its Creative Cloud which will effectively merge all of your favorite Adobe tools into one, re-imagined, integrated platform. This thread discusses whether or not members will be making the transition, and if so, what purpose their current Adobe Suite will serve for their business, if any. Change is good, right?
Photography: Need a FX camera that shoots sports well
Are you a sports photographer? Or interested in becoming one? Then this is the thread for you. Sports photography is fast-paced and requires the appropriate equipment to capture those game, and sometimes life-changing moments. Join in with your opinion or just read advice from the pros on what camera is best for sports photography.
Online data storage
We'll admit it--this one isn't sexy, but it sure as heck is important! When your hard drive fills up, what's the next option? Get involved with this one--as it pertains to all of you!
So there's a few of June's most-involved discussions. If you don't see one that applies to your needs or interest, then dive in and find the right community or discussion for you! Or be a leader and start a new one!
Keep that loop interaction up!
At age 88, Betty White ended up hosting Saturday Night Live because of Facebook.
Despite her decades of success, stellar comedic performances and the plain fact that she's just so adorable, she wasn't the "It Girl" of 2010 until a Facebook campaign to get her on SNL made it so. In her opening monologue, she thanked her Facebook fans with her tongue firmly implanted in her cheek: "I really have to thank Facebook...I didn't know what Facebook was, and now that I do know what it is, I have to say that it sounds like a huge waste of time."
Well, for some, it may be a huge waste of time. (Need I name the game "Farmville"?)
But for some smart photographers (or their smart staff), it's a great way to connect with clients and potential clients while providing a new marketing avenue. Like any technology, there's a learning curve. So pay attention to this week's Vital Signs, for it brings up some important questions to consider as you navigate this crowded section of the information highway.
Afterwards, if you haven't already, jump on Facebook. Be a fan of Imaging USA. Be a fan of Professional Photographers of America. Connect with other photographers. Connect with your clients. (Just stay away from Farmville...trust me.)
Director of Member Value & Experience