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Drive Sales & Awareness with Small Business Saturday - PPA Today

Drive Sales & Awareness with Small Business Saturday


SBS logo.jpgFirst, there was Black Friday; then Cyber Monday. Now, there is Small Business Saturday (November 26, 2011).This event drives holiday shoppers to local, independently-owned your photography studio!

American Express, the founding sponsor of Small Business Saturday, created the national program in 2010 in response to small-business owners' most pressing need: more demand for their products and services. The second event will build on last year's inaugural program that drove millions of dollars to main street merchants.

You can visit to join the initiative and download online promotional materials that can help you drive sales to your business on Small Business Saturday. 

In addition, here are a couple of intriguing options that are first-come, first-served:

  • *American Express is giving $100 of free Facebook advertising to 10,000 business owners who sign up at to help build online buzz and drive customers to their stores on Small Business Saturday. By simply entering a few pieces of information and clicking a button, you could create a personalized, geo-targeted ad that will run on Facebook leading up to November 26.
  • **American Express is also giving a $25 statement credit to 200,000 Cardmembers who register their card and use it to shop on Small Business Saturday at any locally-owned, independent small business that accepts American Express.
Small Business Saturday is a day to rally for local business--and that includes you photographers. Go to to learn more about how this day could equal big sales and big awareness!

*To be eligible to receive $100 worth of Facebook ads, you must register your business at Registration is limited to the first 10,000 merchants. Limit one offer per registrant.

**To be eligible for the statement credit, you must register your eligible American Express Card at You may only register one Card for this offer. Using your registered American Express Card, you must spend $25 or more at participating small business merchants on 11/26/2011 to receive the $25 statement credit. Eligible merchants include any independently owned small businesses that accept the American Express Card. Purchases made online, at large, national chains, at franchised business locations and at government agencies are not eligible. Prepaid, corporate cards and ExpressPay transactions are not eligible. If your Card is replaced during the promotional period, please call the customer service number on the back of your Card for assistance. Registration is limited to the first 200,000 enrollees. Limit one statement credit per Cardmember. Statement credits are generally issued within five business days after your qualifying purchase, but may take up to two billing cycles to post to your account. Additional terms apply; see registration website for details.

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This page contains a single entry by Professional Photographers of America (PPA) published on October 17, 2011 10:21 PM.

Super Monday: Great Images Require Great Composition & Lighting was the previous entry in this blog.

Upgrade Your Wedding Lighting Style at Imaging USA is the next entry in this blog.

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