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Show Your Clients How to See The Difference: Wedding Photography - PPA Today

Show Your Clients How to See The Difference: Wedding Photography

By: Lauren Walters

How do you compete with amateur photographers? You have good resources at PPA to help! The See The Difference consumer-focused campaign aims at showing consumers "the difference" when evaluating photographers...and realize the importance of hiring a pro like you. It may seem hard to differentiate yourself, but you can stand out from the crowd by putting the tools and resources PPA developed for its members to work for you. This See The Difference toolbox can show your clients the difference it makes when hiring a PPA photographer. If you are with PPA, you can download videos, logos, customizable brochures, and other marketing materials to educate your clients. It's marketing help and sales pitch that support YOU as PPA photographers.

The video below is a reminder that when it comes to weddings, the day happens so quickly that you barely remember all the details. A PPA photographer not only stays focused, but captures the emotion - not just the composition. (If you do not photograph weddings, no worries: there are more videos for other specialties on the See The Difference Resource page!)

Watch this video then consider sharing it with your wedding clients so they can see why they should hire a PPA photographer like you!

 

There are a lot more videos on the See The Difference Resources page including some showing the importance of hiring professional Family and High School Senior photographers. If you're a PPA photographer, grab the embed codes for your own website today. There are other resources you can download/embed/use and share to spread the work and make a more compelling case for your professional status:

  •         logos
  •          brochures
  •          side-by-side comparisons
  •          Facebook tab
  •          other tools

Go ahead, show the difference hiring a professional photographer makes. Remember: the more photographers spread the word, the more successful and more powerful the "See The Difference" message becomes, which benefits ALL professional photographers! 



About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on March 13, 2015 2:34 PM.

Image Critique: The Glow was the previous entry in this blog.

Pricing, Branding & Competition Advice, a Large Infringement Payout & More - The Best Photography Blog Posts for March 9-13 is the next entry in this blog.

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