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Email Marketing Basics - PPA Today

Email Marketing Basics

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We often think of email as the free and easy way to market, but if you are not using it correctly you may be wasting your time, or worse yet, irritating your current and potential clients.

Russel Morgan, for PCmag.com offers some good advice for getting started in the world of email marketing, by examing mailing lists, spam, permission and collaboration in his article, "E-Mail Marketing 101."

"Whether your business delivers products or services to consumers or to other businesses, if you haven't started e-marketing, you are missing a real opportunity."

Read the full article here.



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This page contains a single entry by published on August 16, 2007 12:09 PM.

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