Call them packages, call them collections, call them purchase programs--whatever the name, the concept is the same: You can encourage people to make larger purchases by grouping together products in an appealing assortment. It's sales enticement at its photographic best, and everyone has a slightly different approach.

Want to learn some basic structures and tips for sweetening the pot with packages? Here's some reading material for you (if you're a PPA member, that is)!