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Creative Selling Packages: Part 1 - PPA Today

Creative Selling Packages: Part 1

Call them packages, call them collections, call them purchase programs--whatever the name, the concept is the same: You can encourage people to make larger purchases by grouping together products in an appealing assortment. It's sales enticement at its photographic best, and everyone has a slightly different approach.

Want to learn some basic structures and tips for sweetening the pot with packages? Here's some reading material for you (if you're a PPA member, that is)!

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on September 18, 2012 9:32 PM.

Portraits From Birth was the previous entry in this blog.

PPA Headquarters to Host Super Monday Class is the next entry in this blog.

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