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Can other professional photographers help me to grow my business? - PPA Today

Can other professional photographers help me to grow my business?


The fourth in a series of six articles brought to you by


A good way to stay current in the photographic industry is to learn how other photographers are branding their studios, developing an edge, and experiencing marketing success. Many online posting companies offer invaluable resources to help you do just that, including articles written by professional photographers, newsletters, and sample event sites featuring exceptional work and presentation.

Articles written by fellow photographers always include priceless insight into trade techniques, industry news, and business tricks. Why not listen to other pros in the field and learn from those who have “been there, done that?” You can get a wealth of advice on what works and what doesn’t.

Newsletters sent out by online posting companies incorporate many different facets of the photography business. Not only do these resources delve into the industry in general, they oftentimes center specifically on the latest products and developments within your posting company’s services. Be sure to take advantage of these tools and try to integrate as many new ideas as possible to set yourself apart from your competition. Today’s clients are technologically savvy and are looking for a photographer who utilizes the most recent innovations!

Using current technology is especially important in the presentation of your event sites/galleries, and viewing sample sites from other pros in the photographic industry is a great way to stay up-to-date with what is out there. With the graphic design and speed capabilities available today, it is particularly important that your sites include a sleek presentation and high-speed performance, with flexible features and dynamic functionality.

To find out what is going on in the photographic industry and the online posting world, visit

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This page contains a single entry by published on October 4, 2007 9:29 AM.

X-Rite's Picture Perfect Color seminar: 4 city encore presentation! was the previous entry in this blog.

Register Today: Dell Webcast, "Improve Your Small Business Productivity with 4 Easy Steps" - Thursday, October 25! is the next entry in this blog.

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