A friend forwarded me a link to this New York Times article today: "Mom-and-Pop Operators Turn to Social Media." It is a look at how small businesses are using Twitter to create digital word-of-mouth marketing. If you are new to Twitter or not using it yet, the article may give you some good ideas on how to begin.
Even more exciting than the article (at least for me) was its link to a blog called "Small Biz Survival, the rural and small town business resource." It has a wealth of resources and ideas for small business owners in--you guessed it--small towns and rural areas. In addition to the well-written articles, Small Biz Survival offers a newsletter, podcasts, a free downloadable booklet: 20 Small Business Ideas for Small Towns, and a community of readers who share their ideas on the articles--the comments following the articles can be as useful as the article itself. Take a guided tour of the site to see all they have to offer.