Develop a competitive edge in the industry
Six in a series of six articles from Collages.net
Modernize and market your studio with your own blog. Blogs are an inexpensive way of getting your company’s name out there, as they allow you to reach a wider audience and maintain considerable web presence. In addition, blogs can help you gain a competitive edge in the industry by keeping your current and potential clients up-to-date with the latest trends. Try these four tips for bringing your blog to a new level:
1) Capitalize on your clients’ enthusiasm. There is a certain amount of lag time between shooting and posting an event. During that time, your clients are anxious and excited to see their images – so why not benefit from this enthusiasm? Use your blog to give your clients a sneak preview of their event! In your blog entry, post two to four images that will “wow” them, write about how much you enjoyed photographing their wedding, and post the log-in information for their event site to ensure that they remember to view the entire gallery. Your clients will love seeing a preview of their event and will undoubtedly send your blog’s link to their family and friends, giving your studio instant exposure and immediate referrals!
When deciding which images to post in your blog, choose wisely. Post the images you want your clients to buy as large-scale prints, images that illustrate your style, and images that others will find inspiring! The first images your clients see are usually the ones they will want.
