Steve McNamara at marketingprofs.com offers up some profitable advice to make your direct mail marketing work harder for you.
"Every year we conduct a survey of AdCracker.com's subscribers to identify ways that marketers are squeezing more sales from their budgets."
Read his article, Putting Spring in Your Ka-ching: 10 Direct Mail Tips at http://www.marketingprofs.com/5/mcnamaraS1.asp
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