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by Lindsey Forson

Last week, PPA CEO David Trust, made his first trip of 2016 to Capitol Hill to continue PPA's advocacy for the rights of professional photographers. PPA's government affairs team is already hard at work preparing for the next trip later this month.  As you may have read in last week's copyright update, 2016 could be a very big year for small business copyright owners such as professional photographers! PPA is fighting for three primary priorities that have been identified as the most vital copyright concerns for the photographic industry which could be addressed through the current Congressional Copyright Review:

1.    The Creation of a Small Claims Option for Copyright Enforcement
2.    Modifications to the Copyright Registration process to improve participation and functionality
3.    Modernization of the United States Copyright Office

As the House Judiciary Committee winds down on their formal review of Copyright Law, the exciting thing is that some of their priorities are the same as ours! Several lawmakers who serve on this committee have identified Copyright Office Modernization and Copyright Small Claims as their desired accomplishments of the Copyright Review. Copyright registration issues could very well be addressed along with these topics as all three relate to copyright processes.
 
This means that actual legislation which specifically accomplishes PPA's priorities may make progress in Congress as early as this year and definitely within the next couple of years! In other words - over the past few years, there has been a whole lot of copyright talk on the Hill, and now is the time for some copyright action!

During last week's trip to DC, PPA's CEO met with key stakeholders from other copyright industries, including motion picture and music groups, to discuss copyright issues from the small business perspective. We are very excited to report that there is a great deal of cooperation and support of these priority issues within the entire copyright community. Through the Copyright Alliance, an association of copyright stakeholders which PPA belongs to, we will continue to band together to create the strongest and most unified voice possible.

Trust also met with offices of House Judiciary Committee members, including Congresswoman Chu, Congressman Collins, and Congressman Marino, who are all strong and outright advocates for improving the copyright system for small business creators through key legislative changes such as those PPA has prioritized. We thank these lawmakers for their strong support of creator's rights and will continue to work with these offices and others to help to advance legislation that would accomplish our goals.

It is vital to PPA's cause that each and every member becomes educated on our advocacy priorities because, before long, we hope to be calling on you for help. When a bill on any key copyright issue(s) is scheduled for a vote in committee and especially once legislation moves to the House floor, we will call on members to contact your representatives. Because we think that may happen soon, but cannot know exactly when, we are beginning the education process now.

During the next several weeks, you will find on this blog detailed educational pieces on each one of our priorities, beginning next week with "Why Modernize the Copyright Office?" Stay tuned to Be More Informed to Be More Protected at PPA.com/Advocacy!

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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by Lindsey Forson

PPA has a full time presence on Capitol Hill fighting for the rights of professional photographers. In fact, as you read this, PPA's CEO David Trust is in Washington, D.C. meeting with key lawmakers. As we kick off our 2016 advocacy efforts, we have hope that this will be the year that a lot of hard work will pay off.
 
Know that PPA is fighting for your rights! This is why we want you to know exactly what the issues PPA advocates for are and why these issues have been prioritized. As a result, during the next six weeks, we'll post more updates right here, on the PPA Blog. Weekly posts will cover key priority areas of PPA's legislative advocacy efforts and provide updates on the most recent progress on Capitol Hill. You can also follow these stories on PPA.com/Advocacy.

This blog series will also offer a webinar to dig a bit deeper on the same topics and discuss strategies for grassroots advocacy. Here are the advocacy priorities you can expect to learn more about:

1.    The Creation of a Small Claims Option for Copyright Enforcement
2.    Modifications to the Copyright Registration process to create a more functional system
3.    Modernization of the United States Copyright Office

Do not miss out on these opportunities to become fully informed on these vital issues which directly affect your livelihood! The time to become educated is now - very soon PPA might be calling on you for help!

Why now?

The House Judiciary Committee of the U.S. Congress has executed a comprehensive review of copyright in America during the past few years. PPA has been there all the way through, speaking out for the issues most important to the industry. In the next year or two, we hope to see legislation from this committee on issues vital to photography businesses, such as those outlined above. When, exactly? No one knows - which is the reason to prepare now.

If and when any copyright legislation moves from the Committee to the House floor, PPA will call on you! We will ask each and every PPA member to contact their representatives so that our voice truly is 29,000 photographers strong. Timing is essential - so it is extremely important to time this right. But when the day comes (hopefully soon!), PPA members will be educated and prepared to fight for your rights. Do your part now by taking full advantage of PPA's educational opportunities - Be More Protected!

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.



Here is a consumer video for senior yearbook photographers to upload to their website or play on a monitor in their waiting room. This video was created to help seniors and their parents see the value in hiring a PPA senior yearbook photographer.  In this video, PPA senior yearbook photographers descend upon a high school senior class at the start of their final year. High school seniors are shown sharing their stories and talking about why it's so important to hire a pro. PPA photographers talk about the importance of being prepared and on task so they can spend time helping seniors and their parents feel comfortable in front of the camera. 

See The Difference is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating photographers. PPA photographers get access to a FREE marketing toolkit that includes shareable videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips/FAQs. 

Watch and share this video with your clients to help them See The Difference when choosing a senior photographer! For more information on See The Difference marketing resources, visit PPA.com/SalesTools.




By James Yates

PPA's theLoop online community has been on a roll lately, hosting Imaging USA 2016 speakers for Ask Me Anything sessions. This week, we were privileged to have Terri Eddington, M.Photog., CPP, sit and answer your questions for our final AMA before Imaging USA 2016!

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Terri is a 3-time recipient of the International Photographer of the Year Award as well as PPA's highest honor of Diamond photographer; her elegant style and talent in wedding and boudoir photography has truly set her apart in the industry. Terri also devotes her time and energy to furthering her industry as the rising President of PPA Louisiana.

At Imaging USA 2016 in Atlanta, Terri will be teaching the class "High Impact Lighting Made 'Easy'", January 11, 5:00 PM - 6:15 PM. In this amazing workshop, Terri demystifies everything that is difficult, complicated and cumbersome about lighting. Using her unique gift of simplifying this all-important concept, she'll show you fun and easy-to-understand setups that will deliver stunning images for your clients!
 
Terri's easy-going approach and sparkly personality are infectious. Right at the start of our AMA session, she told the audience, "Go ahead ask me anything...I will answer with a 'TNT' response! Does that mean 'Powerful'? From me, no! 'TNT' means 'Terri Not Technical' LOL! If you like an easy approach and simple explanation...then I'm you girl!"

Thanks, Terri! We know there are both new and evolving photographers who appreciate "easy" and "simple"! Here are some highlights from her AMA:
 
What's Your Inspiration and Your Favorite Personal Photo?

My inspiration? "People". I love to photograph people. Any kind, any style and even anywhere! Years ago in painting or art class when I could choose to draw or paint anything, I would choose people! I was told that was the hardest - but not to me. It was my passion. I did not know that many years later I would be photographing people but I never get tired of it. It is always exciting to see the many faces and personalities before me. And I have the privilege to capture them all! 
What is my favorite photography ever? Really? I mean, really? That is impossible to say! But I can say, when I capture the soul of a person, there is nothing like it. When their inner beauty shines through their eyes we are no longer just photographers but artists!
 
Is your creativity for an image fully realized before the capture or in post-production?
 
There are so many ways to approach photography to where there is not a true right or wrong. I can just say from my personal experience I have done a little of both. I do try to have a "game plan" when I shoot. I like to know location, time of day (if outside), the personality or taste of the client to know what to work towards during a shoot. If shooting in the studio I try to have the type of props and style of lighting ready that will work for the client. These are things I do for my everyday clients. A lot of times these clients have a need for normal/regular shots. What I do try to do is at the end of the shoot I like to be creative and do a little something different. We just have fun! A lot of times it will be their favorite but it was nothing they originally asked for. This allows me to stay creative and also gives them something that maybe no one else has. 
Now, on a stylized shoot I do plan more ahead of time. I try to have a theme, look and style ready. But again during the shoot something might hit me and I go for it. It's either the look someone has or their personality that comes thru and may lead me in a different direction. No matter how tired I am at the beginning of a shoot, once we get started I am "in the zone". I don't get in a hurry when I shoot. I love to create so I make sure I schedule in the time. 
That being said I would say that I don't fully realize everything I am going to do before a shoot but it does help to plan a little.
 
How do you approach High Key Lighting?

I really don't shoot a traditional high key. As far as a high key look on the subject themselves, I shoot normal lighting ratios and then lighten in Photoshop. This allows me to be in control of how much I want to lighten the subject and also to keep good detail and depth in the eyes, etc. I do sometimes shoot to have the background a white high key look by putting a one-to-two stop higher light on the background than the subject as long as the light on the back of the subject (reflecting from the background) is not brighter than the main light.
 
We hope you found Terri's advice helpful! And remember to catch her live at Imaging USA in Atlanta! Sign up today at ImagingUSA.org/Registration.



by Lindsey Forson

There is a lot of information floating around right now regarding new FAA regulations for drone or UAS use. We want to clear a few things up for you and give you some helpful tips!

The new regulations released this week from the FAA require the registration of all Unmanned Aircraft Systems (UAS). As of Monday, the FAA launched a very simple online registration process for hobbyist users of small UAS. There is a paper application currently available for commercial users, but it is important to note that commercial use is still only currently permitted for professional photographers who have been granted a Section 333 exemption and are licensed pilots or have exempt licensed pilots operating the UAS.

We expect the FAA to finalize new regulations for business-related use of small UAS during the first half of 2016. The FAA has also said that the online UAS registration system will be expanded to include business-related use by the spring of 2016. If you are using UAS for hobbyist or recreational purposes while awaiting new regulations for business use, be sure to register your UAS with the FAA as soon as possible. Please see our recent coverage (link to last blog post) for more information on the most recent regulatory change.

Here are step-by-step instructions for how to register your UAS after the jump:

by Lindsey Forson

You may have heard about the Copyright Review currently underway in the Judiciary Committee of the United States House of Representatives. If so, read on, as this is going to be a good update, otherwise read on, as this is stuff photographers need to know. You may be wondering what a Copyright Review on Capitol Hill could mean for you and your business. Some photographers may even be worried about potential changes to the Copyright Act, while others are excited about the prospect of improvements for small business creators. There is a lot of information floating around about this Copyright Review process and while most of it is very informative, a small amount is quite misleading.

That is why we are separating facts from fiction for you!

PPA works on advocacy in very close cooperation with several other visual arts associations. In recent PPA advocacy coverage you have likely read about the congressional briefing PPA hosted on Capitol Hill in which we included many of these organizations and the annual summit we participated in where we worked with these groups to set joint legislative priorities for the coming year. Another recent joint venture is a free webcast produced for the creative community, Copyright Reform: Separating Fact from Fiction.

We encourage professional photographers across the U.S. regardless of your specialty, to check out this series of six mini-webcasts as they will give you expert insight into just what exactly is going on up on the Hill.

The webinars are presented by two copyright esteemed experts in the field: June Besek, Executive Director of the Kernochan Center for Law, Media and the Arts at Columbia Law School and intellectual property attorney Nancy Wolff of Cowan DeBaets Abrahams & Sheppard LLP. Take advantage of this unique opportunity to hear about this important topic.

PPA is extremely excited about the possibility of some real, tangible improvements to our nation's Copyright System, especially for professional photographers! With our feet on the ground on Capitol Hill, we are actively fighting for a small claims enforcement option, improvements to the registration system, and modernization of the Copyright Office that will immensely help protect, enforce and defend photographers' copyrights! You can rest assured that should anything arise from the Copyright Review that could potentially be harmful to creators, PPA is here, fighting for photographers rights in particular, visual artists rights in general!

Learn more about PPA's advocacy efforts at PPA.com/Advocacy and Be More Protected!

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.


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by Lindsey Forson

While anxiously awaiting the new regulations from the FAA that will allow for business-related use of "drones", or Unmanned Aircraft Systems (UAS), many professional photographers have already purchased UAS to use for non-business-related aerial photography. Operating as a hobbyist gives you the opportunity to master the craft before you can integrate UAS photography into your business. Because UAS photography is soon to become even more prominent within the industry, PPA is dedicated to keeping you in the loop as regulatory changes occur!

Yesterday, the FAA released a new rule requiring the registration of all UAS. This rule becomes Federal Law on December 21, 2015. Users who do not register will be subject to civil and criminal penalties.

For small UAS, which is defined as UAS weighing more than 0.55 pounds and less than 55 pounds including the camera weight, the FAA is launching a web-based registration system beginning December 21. The registration fee is $5.00, but if you register prior to January 30, your fee will be waived. Upon completing the online registration, users will receive a Certificate of Aircraft Registration/Proof of Ownership which will include a unique identification number. The ID number must be marked on the aircraft.

This new rule, however, does not affect the legality of business-related use of UAS. "We understand that the time is now for professional photographers to have the ability to integrate this technology into their businesses," says David Trust, CEO of PPA. "PPA continues to send the message to the FAA and Congress that time is of the essence for professional photographers to stay competitive in today's industry. We are urging the FAA to finalize the new regulations as soon as possible and are advocating for regulations that are not prohibitive to photographers." Until the FAA releases new regulations for non-hobby and non-recreational use of small UAS, professional photographers may only utilize UAS in connection with their businesses if they have been granted a Section 333 exemption from the FAA and the UAS is operated by a licensed pilot. We expect the new regulations to be released during the first half of 2016.

 For this reason, the online UAS registration system currently only supports UAS used for hobby or recreational purposes. The FAA has announced that it will integrate enhancements allowing for the registration of unmanned aircraft to be used in connection with a business by spring of 2016. More information from the FAA is available here

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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200901we_geddes_c_royemerson.jpgby James Yates

World-famous photographer, New York Times best-seller, PPA member since 1997, PPA Lifetime Achievement Award Recipient and philanthropic rock star Anne Geddes is hosting an event in New York we thought you might want to check out!
 
On December 8, 2015 at 10am EST, head over to AnneGeddesLive.com to watch Anne create a brand-new holiday newborn photograph. It's a rare gift to be able to watch an icon like Anne work. Anne is opening this live-stream, so that fellow photographers can have the opportunity to peek in on her process and observe how she interacts with babies, their parents and her team during this exclusive live-stream. This is a tremendous opportunity, share it away!

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By Sarah Ackerman

It's been nearly a year since Wes Roberts of Wes Roberts Photography in Smiths Station, Alabama started his journey with his PPA mentors and his Studio Makeover. We checked in via Skype for one last chat before we see him live at Imaging USA in Atlanta, Sunday, January 10, 2016 at 5 PM. So what's changed in his business in the past 10 months? What has he learned? Check out the video check-in below. 




About PPA's Studio Makeover:
At the beginning of 2015, PPA began working with two lucky studios giving them the chance at a total "business makeover". The goal is to boost their profits and analyze all elements of their business from their business model, branding and pricing to marketing, sales strategy, workflow efficiency and overall profitability. Both studios are measured based on the tools, information and resources set by PPA's Benchmark. Want to know more about the full project? Read more here. 


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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By Sarah Ackerman

Starting October 1, 2015 there will be major changes coming to your credit card terminal. In order to cut down on the amount of credit card fraud happening around the globe, major credit card companies are moving to a chip that will make transactions more secure than ever. This new chip, the EMV (that's short for EuroPay, MasterCard, and Visa) chip will move the liability from the issuing institution (the credit card companies) to the merchants (you, as a business owner) for counterfeit fraud losses when chip cards are used. Here's what this means in simpler terms: if a client experiences credit card fraud and your terminal isn't up to snuff (meaning it doesn't process transaction with cards with a chip), you will be held financially responsible for the fraudulent charge. Yikes!

But you avoid being stuck in a pickle by simply upgrading your terminal. The processing machine you use to swipe your clients' credit cards. All new terminals should be able to accept EMV chip enabled cards. In the rare case fraud occurs in this situation, you'll be covered! If you're still using old swipe methods however, you'll be held liable. So with the total of credit card fraud in the U.S. topping $8.6 billion, that could impact your business in a big way. Be More Protected!

We know this is a lot of information, so Kristen Hartman, PPA's Member Value & Experience Director, conducted a webinar with Bank of America Merchant Services to walk you through all of the changes that will be coming your way. This webinar will address not only the EMV chip, the new law requiring terminal changes across the country, but it will also give you some background information on Interchange rates, what they are, and how they affect the processing costs passed on to you. Don't miss it, it's useful information!

After you watch this webinar, consider contacting your current credit card processor companies in order to explore your options to be properly equipped and protected. 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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About this Archive

This page is a archive of recent entries in the Photography Business category.

Inspiration is the previous category.

PPA Advocacy is the next category.

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