Ad image

PPA Today: Photography Business Archives

Recently in Photography Business Category

gI_79127_nyi_logo_text_1.png
Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

valueofemotionvideothumbnail_frame.jpg
Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

PV_ppa_footer_650x160.jpg

By Lisa Sharer

weddingstdpostcard.jpg

Are you looking for additional tools to help brand your photography business? There's a new exclusive marketing resource for PPA members. Check out the new postcards, which can be found under See The Difference©'s "Custom Brochures."

Many clients can appreciate the quality that comes from hiring a professional, but do they always see or understand it? These postcards can help to get the point across. PPA members submitted their images to give your clients an idea of the before and after when it comes to professional photography. Each specialty contains a unique postcard. Each postcard shows the contrast with professional changes in posing, location, lighting, and/or editing. These are the small changes that you as a professional might see, but it's not as obvious to the untrained eye.

Download these resources to show your current and potential clients just how important it is to hire a professional over an amateur. With these postcards, it's right in front of their eyes!

If you aren't already a PPA member, visit PPA.com to find out how you can join today!

Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
by James Yates
01-16-PPA-ImagingUSA-Sun-9263-thumb-300x200-3145.jpg

PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

YOU can get a taste of the Business Challenge LIVE and IN PERSON with a class at Imaging USA 2017

Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and asks the question, "If you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at PPA.com/Challenge! And be sure to register for Imaging USA and join us in San Antonio! 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for iusa17myppafooter1116.jpg
By Sidra Safri 
iStock_000006621169XSmall.jpg

Your PPA Advocacy team is heading to D.C today for a very busy and exciting week, beginning with the Visual Coalition Summit tomorrow. This will give PPA an opportunity to make sure everyone in the Visual Artist Coalition is on the same page for Copyright Small Claims, and talk about a few other things important to Visual Artists.

Wednesday will be the Creative Rights Caucus event. This will give PPA the opportunity to show members on Capitol Hill the importance of Small Claims and the impact it can have on small businesses, especially those in the photography and graphic artists' world. This is also one of the few opportunities to reach the mass amount of staffers and members on Capitol Hill and share your stories. During this briefing, Anne Geddes, Denis Reggie, and Michael Grecco will share their journeys in becoming a photographer, including the education, time and investment they had to make to be where they are today. They will also touch on the importance of a small claims process for copyright protection and how it is necessary to all creative artists.

Following the CRC event we have meetings lined up to help us reinforce the necessity of small claims. These meetings will be attended by PPA and other members of the Visual Coalition. Attending these meetings in a larger number shows the importance and impact a small claims copyright bill will have.

Stay tuned throughout the week for further updates. And be sure to SIGN UP to lend your name and voice in support of our efforts to improve copyright protection for artists. 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for iusa17myppafooter1116.jpg

by James Yates

iStock_000007104014Medium.jpg
Your PPA Advocacy team will be in Washington D.C. next week to join the Creative Rights Caucus for a "lunch and learn" event to be held on Wednesday, December 7th, 2016 at 12pm. 

"The Art of Photography: Behind the Lens" will be a chance for House members to gather and learn about the importance of modernizing and strengthening copyright protection for small business creators. Creative Rights Caucus co-chairs, Representatives Judy Chu and Doug Collins, will present panelists giving their stories of how they established themselves, their current challenges with infringement and the lack of remedy for photographers who are infringed upon, highlighting the need for a small claims process within the current U.S. copyright system. 

The panel will be moderated by PPA CEO, David Trust, and will include: 

Anne Geddes - renowned photographer known for capturing the purity and innocence of children, Anne became successful in 1992 when she first published a greeting card collection in New Zealand, eventually leading to calendars which would be sold internationally. She specializes in capturing the beauty, purity, and vulnerability of children, while emphasizing that each child must be "protected, nurtured, and loved". She is responsible for the photographs of children dressed up as various flora and fauna that are seen worldwide. Anne has dealt with international copyright infringement on various levels, therefore understanding how important a small claims process is to photographers. 

Michael Grecco - internationally renowned celebrity portrait and commercial photographer, Michael is a multiple-award-winning industry leader best known for his iconic celebrity portraits and visionary magazine covers, editorials, and advertising spreads for NBC/Universal, GA, Pfizer, HBO, Kodak, ABC, IBM, Yahoo!, ESPN, and more. His distinguished work is regularly featured in prestigious galleries such as Louis Stern, G.Ray Hawkins, Stephen Cohen and Fahey Klein. Michael understands the impact an image can have on society and believes it is important to give credit where credit is due, which can be insured through a small claims process.

Denis Reggie - hailed by Town & Country as "The Great Wedding Photographer of Our Day", Denis got his start as a student at Tulane University, where he took photographs for the yearbook and local newspaper. From there he made his jump to wedding photography, when he realized how posed and unnatural many wedding photos tended to look. As his popularity grew, he had the opportunity to photograph various Kennedy Family weddings, among other Hollywood stars. Denis understands the hard work and skill it takes to capture the true beauty in a photograph, and believes that all photographers, big and small, should be given their credit. Without receiving his rightful credit, Denis would not be where he is today, and therefore is an avid advocate for small claims.

At the end of the event, the professional panelists will help House members discover how to take the "perfect selfie" It's expected to be a fun, yet informative and important, meeting on the Hill.

This event has been planned in accordance to House and Senate Gift Rules by the Creative Rights Caucus in partnership with American Photographic Artists (APA), American Society of Media Photographers (ASMP), Digital Media Licensing Association (DMLA), Graphic Artists Guild (GAG), National Press Photographers of America (NPPA), Photographic Licensing Universal System (PLUS) and Professional Photographers of America (PPA).

To learn more about PPA's efforts to fight for better copyrights, head to PPA.com/Advocacy and don't forget to join PPA.com/Grassroots to add your name to the list of supporters. 

By Autumn Rice
Thumbnail image for Thumbnail image for Thumbnail image for Robbins, Mel-HR Photo.jpg

Mel Robbins is one of the most sought-after motivational speakers out there and you now have a chance to see her in person. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking and accelerate personal and professional growth. Her book, Stop Saying You're Fine, is a best seller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. Mel Robbins is a CNN host, commentator and legal analyst, criminal defense attorney, and now she can add Imaging USA Keynote Speaker to her host of talents. 

That's right folks; Mel Robbins is coming to Imaging USA! She will give a keynote presentation on the morning of Sunday, January 8th and follow it up with a book signing directly after in the lobby of the Lira Cockrell Theatre at the Henry B. Gonzalez Convention Center. in San Antonio, Texas.

So what are you waiting for? Imaging USA is the only place to be in January 2017! Go to ImagingUSA.org/Register to take advantage of the Early Bird Rates ($50 off!) before time runs out December 8th! 

See what all the fuss is about: Mel's Ted Talk 
by Sidra Safri
iStock_86515645_MEDIUM.jpg

With the holidays right around the corner, many members are looking into getting a drone and adding drone photography to their repertoire.  In adding drone services, many members are focused on making sure they have the best drone, are properly certified, and have all the training necessary to ensure they can capture that fantastic photo. However, during all this excitement, many members will forget that it is necessary to update their contracts to make sure they are protected from any contracted-related issues. 

PPA knows it's important to make sure our members are ready for anything. That's why we have done some of the work for you! Now, under the forms and contracts section, exclusively for PPA members, is a Drone Clause that you can add to your existing contract. This contract has been reviewed and approved by an attorney, but keep in mind this is only meant to be used as a starting point. You still need to make sure you are in compliance with your local and state laws as they can vary drastically from location to location. 

Last, but not least, remember to fill out the Drone Survey request you received last week. These survey responses help guide PPA in knowing what our members want and need, thus allowing us to provide you with the best possible benefits! 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for iusa17myppafooter1116.jpg
by Tristin Vaccaro
PPA_Logo_Wide_YES-I-AM_Color.png

Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for iusa17myppafooter1116.jpg

By Autumn Rice
PIPP_logos_variations_PRINT. black with keyline.png

Understanding how to market print products to your customers can be difficult for photographers, but PPA wants to help! 

The PRINT for Success Theater at Imaging USA offers 19 short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. 

Stop by the PRINT Marketing Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. The tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

The best part is, it's free to Imaging USA attendees with an Expo pass! Check out the programming by day below:

January 8: 1:30 AM - 5:00 PM
PRINT. For Success: Sales Training for Photographers
Expo Floor, booth #1553

  • 11:45 - 12:15: Beyond Photo Papers: New Product Ideas for the Professional Photographer with Tobe Hall & Elisa Kauffman (ChromaLuxe)
  • 12:30 - 1:00: Increasing Your Average Sale with Dave Stock, Cr.Photog., CPP (Richmond Pro Lab)
  • 1:15 - 1:45: Seal the Deal on Wall Art Sales with Megan DiPiero, CPP (Simply Color Lab)
  • 2:00 - 2:30: Why buy the cow when you get the milk for free? with Kate Higdon, M. Photog. (ACI)
  • 2:45 - 3:15: The Value of A Print with Mark Weber, M.Photog.MEI.Cr., CPP  (Marathon Press)
  • 3:30 - 4:00: 5 Ways to Create Value in Your Wedding Photography Business with Vanessa Joy, Cr.Photog.(Miller's Professional Imaging)
  • 4:15 - 4:45: 5 Ways to Create Value in Your Portrait Photography Business with Moshe Zusman (Bay Photo Lab)
  • Register for Imaging USA!

January 9: 1:30 AM - 5:00 PM
PRINT. For Success: Sales Training for Photographers
Expo Floor, booth #1553

  • 11:45 - 12:15: Concept to Creation with Jason Ake and Laura Penney (Professional Plotter Technologies)
  • 12:30 - 1:45: Learn Do Succeed - Simple Steps to Make More Money Moderated by Fundy: Client Communication - Educating your Client with Melanie Anderson, Shoot with Purpose - Get Clients Excited with Tracy Sweeney, Make More Money - In Person Sales with Andrew Funderburg
  • 2:00 - 2:30: Own Your Craft to Make More Money, with Pete Wright (Canon)
  • 2:45 - 3:15: Creating Legacy by Being a Print Artist with Tim Walden, M.Photog.Hon.M.Photog.Cr.,CPP,F-ASP  (WHCC)
  • 3:30 - 4:00: The Value of Packaging with Ben Tyndell (Tyndell Photographic Packaging)
  • 4:15 - 4:45: The Reveal - Making the Most of In-Person Sales with Mark Zucker (Zookbinders)

January 10: 1:30 AM - 3:30 PM
PRINT. For Success: Sales Training for Photographers
Expo Floor, booth #1553

  • 11:45 - 12:15: Print and Album Sales with Emily and Steve Pogozelski (Finao)
  • 12:30 - 1:00: Print or Die! with Donna Cummings, CPP (Simply Color Lab)
  • 1:15 - 1:45: The Low Down on High-Volume Print Selling with Chris Garcia (Richmond Pro Lab)
  • 2:00 - 2:30: Selling Albums Through Storytelling with Julie Paisley (Miller's Professional Imaging)
  • 2:45 - 3:15: Making an Unforgettable Impression with Alexis Cuarezma (Bay Photo Lab)

So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events there's still time to purchase an All-Access Pass

This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that you won't want to miss! Visit ImagingUSA.org to get a full list of the exhibit floor, and plan out your expo route in advance! 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for iusa17myppafooter1116.jpg



About this Archive

This page is a archive of recent entries in the Photography Business category.

Inspiration is the previous category.

PPA Advocacy is the next category.

Find recent content on the main index or look in the archives to find all content.

Live Chat is closed