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PPA Today: Photography Business Archives

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By Sidra Safri 
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Your PPA Advocacy team is heading to D.C today for a very busy and exciting week, beginning with the Visual Coalition Summit tomorrow. This will give PPA an opportunity to make sure everyone in the Visual Artist Coalition is on the same page for Copyright Small Claims, and talk about a few other things important to Visual Artists.

Wednesday will be the Creative Rights Caucus event. This will give PPA the opportunity to show members on Capitol Hill the importance of Small Claims and the impact it can have on small businesses, especially those in the photography and graphic artists' world. This is also one of the few opportunities to reach the mass amount of staffers and members on Capitol Hill and share your stories. During this briefing, Anne Geddes, Denis Reggie, and Michael Grecco will share their journeys in becoming a photographer, including the education, time and investment they had to make to be where they are today. They will also touch on the importance of a small claims process for copyright protection and how it is necessary to all creative artists.

Following the CRC event we have meetings lined up to help us reinforce the necessity of small claims. These meetings will be attended by PPA and other members of the Visual Coalition. Attending these meetings in a larger number shows the importance and impact a small claims copyright bill will have.

Stay tuned throughout the week for further updates. And be sure to SIGN UP to lend your name and voice in support of our efforts to improve copyright protection for artists. 

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by James Yates

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Your PPA Advocacy team will be in Washington D.C. next week to join the Creative Rights Caucus for a "lunch and learn" event to be held on Wednesday, December 7th, 2016 at 12pm. 

"The Art of Photography: Behind the Lens" will be a chance for House members to gather and learn about the importance of modernizing and strengthening copyright protection for small business creators. Creative Rights Caucus co-chairs, Representatives Judy Chu and Doug Collins, will present panelists giving their stories of how they established themselves, their current challenges with infringement and the lack of remedy for photographers who are infringed upon, highlighting the need for a small claims process within the current U.S. copyright system. 

The panel will be moderated by PPA CEO, David Trust, and will include: 

Anne Geddes - renowned photographer known for capturing the purity and innocence of children, Anne became successful in 1992 when she first published a greeting card collection in New Zealand, eventually leading to calendars which would be sold internationally. She specializes in capturing the beauty, purity, and vulnerability of children, while emphasizing that each child must be "protected, nurtured, and loved". She is responsible for the photographs of children dressed up as various flora and fauna that are seen worldwide. Anne has dealt with international copyright infringement on various levels, therefore understanding how important a small claims process is to photographers. 

Michael Grecco - internationally renowned celebrity portrait and commercial photographer, Michael is a multiple-award-winning industry leader best known for his iconic celebrity portraits and visionary magazine covers, editorials, and advertising spreads for NBC/Universal, GA, Pfizer, HBO, Kodak, ABC, IBM, Yahoo!, ESPN, and more. His distinguished work is regularly featured in prestigious galleries such as Louis Stern, G.Ray Hawkins, Stephen Cohen and Fahey Klein. Michael understands the impact an image can have on society and believes it is important to give credit where credit is due, which can be insured through a small claims process.

Denis Reggie - hailed by Town & Country as "The Great Wedding Photographer of Our Day", Denis got his start as a student at Tulane University, where he took photographs for the yearbook and local newspaper. From there he made his jump to wedding photography, when he realized how posed and unnatural many wedding photos tended to look. As his popularity grew, he had the opportunity to photograph various Kennedy Family weddings, among other Hollywood stars. Denis understands the hard work and skill it takes to capture the true beauty in a photograph, and believes that all photographers, big and small, should be given their credit. Without receiving his rightful credit, Denis would not be where he is today, and therefore is an avid advocate for small claims.

At the end of the event, the professional panelists will help House members discover how to take the "perfect selfie" It's expected to be a fun, yet informative and important, meeting on the Hill.

This event has been planned in accordance to House and Senate Gift Rules by the Creative Rights Caucus in partnership with American Photographic Artists (APA), American Society of Media Photographers (ASMP), Digital Media Licensing Association (DMLA), Graphic Artists Guild (GAG), National Press Photographers of America (NPPA), Photographic Licensing Universal System (PLUS) and Professional Photographers of America (PPA).

To learn more about PPA's efforts to fight for better copyrights, head to PPA.com/Advocacy and don't forget to join PPA.com/Grassroots to add your name to the list of supporters. 

By Autumn Rice
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Mel Robbins is one of the most sought-after motivational speakers out there and you now have a chance to see her in person. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking and accelerate personal and professional growth. Her book, Stop Saying You're Fine, is a best seller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. Mel Robbins is a CNN host, commentator and legal analyst, criminal defense attorney, and now she can add Imaging USA Keynote Speaker to her host of talents. 

That's right folks; Mel Robbins is coming to Imaging USA! She will give a keynote presentation on the morning of Sunday, January 8th and follow it up with a book signing directly after in the lobby of the Lira Cockrell Theatre at the Henry B. Gonzalez Convention Center. in San Antonio, Texas.

So what are you waiting for? Imaging USA is the only place to be in January 2017! Go to ImagingUSA.org/Register to take advantage of the Early Bird Rates ($50 off!) before time runs out December 8th! 

See what all the fuss is about: Mel's Ted Talk 
by Sidra Safri
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With the holidays right around the corner, many members are looking into getting a drone and adding drone photography to their repertoire.  In adding drone services, many members are focused on making sure they have the best drone, are properly certified, and have all the training necessary to ensure they can capture that fantastic photo. However, during all this excitement, many members will forget that it is necessary to update their contracts to make sure they are protected from any contracted-related issues. 

PPA knows it's important to make sure our members are ready for anything. That's why we have done some of the work for you! Now, under the forms and contracts section, exclusively for PPA members, is a Drone Clause that you can add to your existing contract. This contract has been reviewed and approved by an attorney, but keep in mind this is only meant to be used as a starting point. You still need to make sure you are in compliance with your local and state laws as they can vary drastically from location to location. 

Last, but not least, remember to fill out the Drone Survey request you received last week. These survey responses help guide PPA in knowing what our members want and need, thus allowing us to provide you with the best possible benefits! 

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by Tristin Vaccaro
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Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

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By Autumn Rice
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Understanding how to market print products to your customers can be difficult for photographers, but PPA wants to help! A Print showcase has been added to the Imaging USA 2017 Expo floor. These comprehensive sales sessions will be held in 30-minute intervals during Expo hours, and will cover everything from sales to marketing, helping photographers show the value of printed photography to their clients. 

The best part is, it's free to Imaging USA attendees with an Expo pass!

So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

This Imaging USA will be one you won't want to miss! It's full of first-time exhibitors and showcases that you won't want to miss! Visit ImagingUSA.org to get a full list of the exhibit floor, and plan out your expo route in advance! 

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by Sidra Safri 
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In the past four months, all everybody seems to be talking about are Drones. Between trying to figure out the new FAA regulations, deciding what type of drone to get, studying for the FAA certification test, and making sure you are properly insured; it can make anybody's head spin. If only there was someone who has been through the process that you could talk to! Well, guess what? There is! PPA is providing its members with two great opportunities to get all your drone questions answered. 

PPA member Eddie Tapp is hosting an "Ask Me Anything" session on November 14th and 15th, exclusively on theLoop, PPA's members-only online networking platform. An "Ask Me Anything" is like an online press conference where YOU get to ask the questions. For those two days, members can log in to theLoop and post a question for Eddie to answer. Check back frequently, as Eddie will be answering your questions throughout the 48-hour period. Eddie has always been on the cutting edge of drone photography, and has become an expert in the area. Just take a look at his recent article in Professional Photographer magazine to get a feel for how knowledgeable he is on the subject of drones. During the Ask Me Anything on November 14th and 15th, Eddie will be available for you to: 

Ask away! He will answer all your questions (that he can)
get the inside scoop on what to study for the FAA test 
go over what to look for when buying a drone, and 
get some tips and tricks on how to master flying your drone to get the best shots. 

Just remember to Save the Date(s) of November 14th & 15th, log onto theLoop, and search for the AMA thread/conversation and ask away! 

Once you have all your drone-photography-related questions answered by Eddie, make sure you save time to tune in and switch over to the Drone Insurance webinar to be hosted by Lockton Affinity on November 15th at 2:00 pm. 

Lockton and PPA are long time partners, but what's new is that the team is now providing some of the most comprehensive and affordable drone photography insurance coverage out there and only available to PPA members. During the November 15th presentation, a Lockton representative will go over all the details of the policy, what it covers, and how to make sure you and your investment are always protected.
 
This upcoming information-packed live online presentation is free and open to the public, but it does require signing up. To secure your spot today, simply go to the Drone Photography Insurance Options webinar sign-up page!

If you're preparing to start adding drone photography into your business or just want more information because your interest is piqued...check out these two great opportunities next week and take "drone-ership" of your photography business! 

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By Tristin Vaccaro
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As a photographer, you are probably familiar with Adobe's family of editing software, including Lightroom and Photoshop. But are you leveraging them for an efficient workflow? Or if you only use the same few functions, how about delving in to take your editing to the next level? At Imaging USA 2017, there are five Adobe-sponsored classes, designed for beginners and masters in mind.

In this Adobe Photography Solutions track, renowned photographers and Adobe experts will teach you tips that make retouching your photos fast and fun!  And best of all, these courses are FREE with your Imaging USA All-Access pass. So make sure you add some of the Adobe-track classes to your program at Imaging USA this January!

Jared Platt
January 9, 8am-9:30am
Whether you are shooting portraits, editorial or weddings, you spend a lot of time behind the camera, only to be followed by even more time behind the computer. It's time to reverse that equation and spend your time doing what you love and where you make your money. Join wedding and portrait photographer Jared Platt as he shares tips that accelerate your speed and increase the quality of your work. A better workflow doesn't just affect your photography; it improves your life.

Bry Cox, M.Photog.Cr., CPP
January 9, 10am-11:30am
Most photographers waste long hours fixing images. Bry Cox will show you how to rise above the crowd, giving you the gift of time every day by learning some simple techniques (like his one-minute system for retouching), and how to use the latest features in Lightroom and Photoshop to solve common challenges quickly. He'll share how these features are perfect for fashion-type images, but also great for solving issues with real people, like flyaway hairs, wrinkles, blemishes, skin tone, and more - fast. Plus he'll show you how to create and apply your own creative styles and looks to make your images stand out and wow your clients.

Jared Platt
January 9, 5pm-6:15pm
Learn about the changing landscape of the stock photo industry and how you can showcase your work to millions of potential buyers through Adobe Stock. Join photographer and Adobe Stock contributor Jared Platt to discover how to kickstart your career in stock photography with existing images from your portfolio and generate meaningful revenue with stock. Jared will teach you how to streamline your workflow and share practical tips for succeeding in the industry.

Dave Cross
January 10, 8am-9:30am
Join Photoshop and Lightroom expert Dave Cross as he demonstrates his proven techniques for solving common photography problems like sensor dust, warped buildings, distracting objects, harsh light or shadows, haze, backlit images, and more. You'll see how to fix most of these issues in Lightroom, and when a quick trip to Photoshop can help. You'll also learn some key strategies when working with crooked images, dealing with lens distortion, and how creating presets can save you time for commonly used fixes such as white balance, color adjustments, and more.

Julieanne Kost
January 10, 10am-11:30am
If you're tired of weeding through hours of tutorials trying to find practical Photoshop techniques, little-known features, and hidden gems that are relevant in your work, then this class is for you. Geared towards intermediate to advanced Photoshop users, Adobe Digital Imaging Evangelist Julieanne Kost will demonstrate a combination of new features as well as time-tested techniques to help you gain efficiency and reach your creative vision. If you're looking to deepen your Photoshop skills and unlock the power of image editing to take your Photography to the next level, then this master class is for you.


Read more about the Adobe Photography Solutions classes and their knowledgeable instructors on the Imaging USA website, where you can sort Imaging USA classes by track or by speaker. And if you haven't already done so, hurry and register for the full Imaging USA experience. Early bird savings will end on December 8, so don't let the holiday seasons make you miss this great opportunity to save $50! We're expecting over 10,000 people this year... don't be left out and signup today: ImagingUSA.org/Register.


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by James Yates

The following is a press release PPA has sent out addressing the dismissal of Maria Pallante as Register of Copyrights and what it means for PPA's goals of a small claims copyright option.

Major Changes to the U.S. Copyright Office May Delay Updating Copyright Law

Professional Photographers of America Vows to Continue Moving Forward with Legislation Changes

Atlanta, GA (October 28, 2016)

The U.S. Copyright Office, positioned within the Library of Congress, suffered a potential setback to its goals for modernization and reform this week as its Register of Copyrights and long-time advocate, Maria Pallante, was removed from her job on October 21st, 2016. The newly appointed Librarian of Congress, Dr. Carla Hayden, has appointed Karyn Temple Claggett, currently Associate Register of Copyrights, as the acting Register while the search for a new Register of Copyrights is underway. Before her removal, Pallante had been an ally in PPA's effort to secure a small claims process for copyright infringements.
    
The news comes as a shock to content creators (photographers, authors, songwriters, graphic designers, etc.) who make up the U.S. copyright-protected community, and to members of the House and Senate Judiciary committees who are tasked with conducting the comprehensive review of current copyright law. Pallante was an advocate for the introduction of a small claims copyright option, which would allow better copyright enforcement for all content creators. She was also pushing for the modernization of the U.S. Copyright Office, moving it out from under the jurisdiction of the Library of Congress.  A stand-alone U.S. Copyright Office would closely pattern the model used for the Patent and Trademark Office. 

"We were all certainly surprised by what appeared to be a very aggressive move on the part of the Librarian of Congress," said PPA CEO David Trust. "We already have a meeting set with Dr. Hayden where we will discuss our concerns, and try to get a better understanding about how this change might affect the movement to create a small claims process. We look forward to developing a productive relationship with Dr. Hayden and the next Register of Copyrights."

For more than ten years, Professional Photographers of America (PPA) has been working on Capitol Hill, explaining the critical need for a small claims enforcement option for mom-and-pop creators. "That won't change," says Trust. "Photographers and other visual artists have always been treated inequitably under the current copyright system. Passing a small claims bill will continue to be our number one priority on The Hill. And we are going to need the help of every member - every visual artist."
 
Last summer, PPA started a Copyright Grassroots Action Team to provide a structure to mobilize its 30,000 photographer members and the creative community at large. Currently 7,500 members strong, this group of professional photographers and visual artists is growing, as all understand the need for broader copyright defense options in the U.S.

Why is a copyright small claims option so crucial for content creators such as photographers and visual artists? The cost and burden of seeking damages in the only existing venue for copyright infringement claims--federal district court--is prohibitive and leaves most artists no way to enforce their rights. A small claims process within the U.S. Copyright Office would finally provide a fair, cost-effective and streamlined venue where artists could seek remedies for unauthorized uses of their work.

The inability for photographers, and other low-value, high-volume content creators, to pursue a case against an infringer of their work is an injustice that demands to be fixed. For example, unless a case will yield a potential judgment of $100,000 or more ($30,000 at the bare minimum) it is usually a non-starter for intellectual property lawyers. Under the current framework, there is very little recourse for an artist who has their stolen work valued at a few thousand dollars or less. A small claims option within the Copyright Office would remedy that and it is a non-controversial and bi-partisan issue everyone can agree on.

For updates on the latest news as it unfolds, and to add your support to the growing number of small claims-supporters, head to PPA.com/Advocacy

About PPA:
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA's roots date back to 1869. It assists nearly 30,000 members through protection, education and resources for their continued and sustainable success. See how PPA helps photographers be more at PPA.com/BeMore.

By James Yates
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Do you want your voice to be heard on the current state of the photographic industry? Want new products that matter to YOU and your photographic needs? Then take the InfoTrends 2016 Professional Photography and Video Survey!

Some of you may remember participating in this survey last year. For those that didn't, InfoTrends conducts this annual industry review with imaging professionals (photographers and videographers alike) to better understand their use of technology, equipment requirements, and new business services. Manufacturers then use the results to design new or better products, and help fulfill the needs of photographers and videographers. 

This survey also provides a panoramic view of the behaviors and demographics of professional photographers! 

And did we mention you could also win up to $500 just for participating? Your time is valuable, and because the survey takes a good 15 minutes to go through, everyone will be entered to win $500. There will also be 100 randomly awarded $25 Amazon.com gift certificates to thank the participants!  

Help the industry and... maybe even get some cash in the process!

Respond quickly, as this invitation will be available only until a predetermined number of responses have been received. What are you waiting for? Take the survey now

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About this Archive

This page is a archive of recent entries in the Photography Business category.

Inspiration is the previous category.

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