For example, you can help potential customers find you with Find-a-Photographer. Members* are able to add a portfolio to this search engine, allowing people looking for professional photographic services in your area to see your sample images...as well as contact you with questions.
PPA members have received numerous bookings through Find-a-Photographer, which generates an average of 325 responses to a query per day. That's almost 10,000 each month!
However, making sure customers can find you is only part of the equation. Thanks to growing competition from amateurs entering the photographic market, you also need to be able to explain the value of professional photography over an amateur's work. That's why PPA started the "See the Difference" consumer-focused awareness campaign. The goal is to educate consumers on what they should be looking for in a photographer.
As part of the campaign, online advertising and social media drive prospects to specialized landing pages that highlight articles, image galleries, videos and search capabilities linked to PPA's Find-a-Photographer. As a member, you also have access to videos, brochures and other resources to help show potential customers why using a professional (like you) is important.
Use these resources to help you break away from your competition!
Read more about the Find-a-Photographer search engine here, and access your member-only See the Difference resources here.
*The Find-a-Photographer search engine and personal portfolio are FREE with an Active Professional membership (not available to members in the Aspiring category).