Be More...Visible: Use Find-a-Photographer Resources to Help Clients See The Value of Professional Photography - PPA Today
Be More...Visible: Use Find-a-Photographer Resources to Help Clients See The Value of Professional Photography
Last week, we talked about building your Find-a-Photographer profile to help potential clients find you through PPA's Find-a-Photographer search engine. If you're a PPA member, this benefit is included with your membership, so if you haven't set up your profile yet, read the last post on how to get the most of the Find-a-Photographer search engine.
Already set up your profile? Fantastic! Now that clients can find you, you're probably wondering how you can convince them that they should go with you--a professional photographer--instead of the cheaper amateur competition down the street. Well, look no further! PPA's got some great resources you can use to help educate your potential clients about the advantages of choosing a pro.
You can start by browsing the Find-a-Photographer resource section. There, you'll find some articles that you can share with your clients, post to your blog or repurpose for your own marketing materials.
We've got articles for wedding photographers, family photographers and senior photographers. Have a wedding client that's hesitant about your price? Show them the "Why These Brides Said 'I Do' to Pro Photographers" article to help alleviate their concerns. Likewise, family photographers will find the "Family Portraits: Clients and Pros Share Insights" article where consumers share their experience of working with a professional photographer useful.
There are even articles to help explain the value of your PPA degrees and Certified Professional Photographer designation if you hold either. There's many more resources on the page, so be sure to explore it!
Remember that PPA members can access the See The Difference resources. What's See The Difference? It's a consumer campaign designed by PPA to help educate consumers about the value of professional wedding, senior and family photography. As part of your PPA member benefits, you can download customizable brochures that you can use to show your clients the importance of choosing a professional photographer.
There's also side-by-side comparison images you can download that will help your clients visualize the lower quality you get from an amateur photographer. In addition, there are several videos you can download and add to your site or blog discussing the value of professional photography.
PPA recently added See The Difference resources just for Certified Professional Photographers. If you're a CPP, visit the Marketing Tool Kit section of the new CPP site to download these.
So, start educating your potential clients on the value of professional photography today. Access the Find-a-Photographer resources now or visit the See The Difference resources page for even more tools!
Read the previous post in this series: "Be More...Visible: Build a Find-a-Photographer Profile on PPA.com"