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PPA Today: PPA Benefits Archives

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By Autumn Rice

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theLoop is the photographer-only forum for PPA members. It's a perfect way to network, and get photography advice from your peers. Have a photography question? Post it on theLoop and watch the answers flood in! PPA photographers want to get to know and help each other, so don't be shy. Head on over to the theLoop and connect with your fellow photographers, and get answers to some of your most pressing questions. 

Here's an example of one of this week's questions!

Q: I hope to have my web site finalized in the next month but have been going back and forth about pricing structure.  Part of me wants to Not be a discount service. I want to do more boutique is the plan.  -Ryan Berman

Hi Ryan, 
I think the answer to your question really depends on what you're basing your pricing on. Speaking from personal experience, giving all those photos edited to the client is a nice gesture, but it's not worth the time unless you're getting paid for each one. Looking at the competition's prices definitely has its place in marketing, but if it's the only thing you look at your business probably won't succeed. Here's a link that I found to be very helpful when setting my own prices: How much should photographers charge in 2016?. The article also has a link to a calculator that was very useful to me in figuring out my expenses. I hope that helps!  -Christopher Harrison 

Hey Ryan, 
Have you checked out the PPA business challenge? Angela Kurkian (Director of the PPA education department) actually has a section in the challenge where she goes over pricing. She'll be starting a new one in September, and I think having a question like this makes you a great candidate for the challenge.
Check out the Pricing Strategy Webinar we have out on PPAedu and the Self Assessment tool which will ask a series of questions, and make recommendations. If you would like to be added to the September Business Challenge, let me know and we will take care of it.  -DJ Adams

Ryan,
You have to look at your cost of doing business when you're setting your portrait prices. The PPA Benchmark Survey summary is a very good place to start in understanding your business and how you should be pricing for profit.
Business portraits (headshots) are a very different market from high school seniors and families. In my business, there's a flat fee for business headshots ($149) that includes one finished image and a broad package of usage rights, with the image delivered as a digital file in sizes for print and web. If the client wants more than one finished image there's an additional charge of $30 to cover the retouch and finishing time.
I don't understand the business model for seniors and families that you're considering: flat fee that includes a lot of retouched images. It's very appealing to clients, but doesn't serve you very well as a business person. Think carefully about how much time you'll spend retouching each image. Even if you can do a nice job in 7 minutes, multiply that by 60 images and you've got 420 minutes of intense retouching time in the job. That's 7 hours of work on top of your session time. If you need to earn $50/hour then that's $350 just for your time. Follow the PPA benchmark guidelines for a 25% cost of goods, and you've marked up your time by a factor of four to get $1400 you need to be charging your client, plus your session fee.
Personally, I couldn't stand spending 7 hours retouching one client's images. I'd go mentally bonkers and destroy my body from sitting at a computer that long.
When I started down the path to portrait photography I spent 3 days in PPA's SMS Business Workshop. It was well worth the trip to Atlanta. We spent a full day on pricing. I haven't looked recently, but I presume those classes are still being offered. -Mark Turner

Check in with theLoop to see what other photographers are posting, and how you may be able to help them!

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Keynote Speaker: Mel Robbins
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Mel Robbins has worn many hats: criminal defense attorney, entrepreneur, life coach, CNN host...Now she's wearing her 10-gallon hat and joining us in Texas for Imaging USA 2017's Keynote Speech. Mel has picked up valuable life-lessons from her experiences and crafted a dynamic way to share them with an audience. She's the author of Stop Saying You're Fine and has a top-viewed TedTalk, "How to Stop Screwing Yourself Over". Mel's going to jumpstart Imaging USA 2017 in her signature, pants-kicking way Sunday morning, January 8, in San Antonio.  


Other Imaging USA Speakers Include:
 

By James Yates

PPA photographers are a very diverse group of people, but one common thread is their passion for the support that their peers provide. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship with their PPA community. Today it's Trish Logan, Cr.Photog, who pitches in!

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community.

The world of professional photography spreads far and wide, which makes it easy to feel that you have to "go at it alone". PPA's goal is to link professional photographers together, providing a support system and business backbone that helps photographers grow, sustainably. 

In the video below, Trish talks about how she became interested in photography and why she loves shooting portraits, as well as the important role PPA's See The Difference® campaign plays in showing her clients why they should choose her over cheaper, hobbyist photographers.



Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the See The Difference campaign here.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL. Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for pvblogfooter0716.jpg
By Autumn Rice

Summer is all about fun, but don't forget about running your business. Before you head out for some amazing adventure, be sure to check in with your fellow PPA members on theLoop for some great conversation and advice. Here's a preview of some of the top discussions from theLoop in June.

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A member has had their entire computer hacked and the files encrypted. Even worse, the hackers are demanding money for the return of the files. Tons of advice on how to protect your files and your business before this happens!

This Looper needs some advice about choosing between Lightroom and Capture One products. Chime in the conversation and let him know your take on the issue!

This photographer needs some new tips and tricks for Photoshop. Do you have any? Let him know some of your favorite Photoshop methoods.

Here's a thread about helpful website designs to distinguish your business from the competition. See what your fellow Loopers have to say!

Does anyone know about online back-up systems? Here's a discussion thread to fill you in on all your options. Check out the conversation!

This Looper needs some help with traveling with her photography equipment. Do you know any ways to navigate the airport with your gear?

This new family photographer needs some advice for getting good photos of families with more than three people. Any advice? Share it in this discussion thread!

This Looper needs an upgrade and your help. If you know anything about mobile photography and computers join the conversation!

 Remember to check in with theLoop for a safe place to stay connected with the photography community and discuss all your photographic interests. Not a PPA member? Join here!


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by James Yates

Here comes summer! Before you head out to the beach, have you made sure you're still on track with your business and creative goals for the year? Take a moment to check in on theLoop for some education and inspiration from your fellow photographers! Here's a roundup of the top theLoop discussions from the month of May. 

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Advice on Nikon F/4 zoom lens vs F/2.8

A new member wants advice on which lens to use. Are the heavier, more expensive options the way to go? Lots of advice given on this thread!

More Lens Advice: Sigma or Nikon?

A wedding and portrait photographer needs advice on lens options. Let's see what the Loopers had to say in this thread. 

Fast Recycle Flash/Strobe for Portable Use

A mountain biking-event photographer wants Loopers thoughts on options for something small and quick enough to pack into the woods. Lots of good advice here! 

Thumbtack? 

There's another long thread discussing the merits (or lack thereof) of Thumbtack. See what your fellow Loopers have to say about the consumer service website. 

Windows 10 Upgrade

Did anyone experience compatibility issues when upgrading to Windows 10? Long discussion on the subject found here! 

Need Recommendations for Anti-Theft Camera Straps

theLoop is a much better place to get product advice than those random Amazon reviews! This photographer is traveling to Italy and needs to know which camera strap will keep her protected. 

Variable ND Filter

One Looper asks: "Here's the conundrum: is there a well built, good quality and pretty accurate ND filter (preferably variable) that doesn't sacrifice image quality?" Read the feedback on this thread. 

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

by James Yates
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It's time to alert your non-PPA member friends. Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in spreading the wealth of education that PPA members have at their fingertips! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 at no cost as a benefit to PPA members. Between PPAedu and PhotoVision, you can tap into over a thousand programs to help you Be More! If you haven't checked out PhotoVision, take a look. There's a new website with a slew of new episodes!

For the month of June, the video Photoshop: Retouching for Beauty with PPA Instructor Jen Hillenga, M.Photog.Cr. has been unlocked. In this video, Jen teaches you how to enhance your subject's beauty, using some quick and easy Photoshop tricks. You'll first go through the options you have with Photoshop, like controlling exposure, color, crop and vignette. Then Jen will take you through the steps to use so that you don't go overboard or lose the integrity of your images. Drilling down into specific tools, you will explore vignette creation and blemish removal, using the history brush, adding shadows to naturally enhance, and applying selective blurring techniques for extra effects. In her easy and effective way, Jen breaks this down so that you can take your images from beautiful to breathtaking!

If you're already a member of PPA, just log in anytime to watch the video. This video is unlocked for non-members, this month only, at PPA.com/TryEdu. For full access to PPAedu and PhotoVision programs, join PPA today!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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Thumbnail image for iStock_money bag.jpgJust a friendly reminder! PPA members get amazing discounts and special offers from a slew of companies. It's all meant to save you money on the products and services you use most.

Hurry! There are offers from DriveSavers, Manfrotto, Profoto, H&H Color Labs and Pounds Labs that are expiring soon! Be sure to use them while you can and keep the Special Offers page bookmarked so you don't forget the deals.

Member Perks & Savings are just more of the ways PPA helps you Be More Savvy. 


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By Sarah Ackerman

As you expand your photography business, you don't know what you don't know. Asking questions on theLoop to expand your knowledge is a great place to start to learn about any area of photography! With 29,000+ PPA members behind you, there's bound to be someone who has been in your shoes and can offer a word of support or advice.

This month, we're highlighting the thread concerning fast recycle flash or strobes for portable use. Check out what your fellow Loopers had to say:

James Corbett: I shoot mountain biking events and use my Canon Speedlite 580EX II off camera in high speed sync mode with an external battery pack. Perhaps because of the overly dreary day this past Saturday and my position in a stream valley, the typically speedy flash cycle time was impaired. I think because of the need for maximum output every shot. This caused me to miss more than the typical trailing racers.  Any thoughts on options for something small and quick enough to pack into the woods?

John Lee, CPP: What's your budget?  If you want to use multiple speed lights, then you can bring each one to a lower power that'll increase your flash duration.  You can also use the HSS that'll kill the power output and battery life, but you're freezing with your shutter instead of the flash duration.  You're not freezing with your flash duration if there's too much ambient light, by the way.

To eliminate all of this,, I would suggest the elinchrom ELB 400 unit with the Hi-sync flash heads (you'll have to buy a remote for this that'll enable you to use Hi-sync technology though).

You can also use the profoto b2 for its HSS tech (also need a remote).  By spec, it's less power than the Elinchrom though.

The profoto B1 also has the HSS feature and it's 500 w/s.  With the right modifier (profoto magnum) you generally will not have a problem with the ambient light.  Or you can just use the HSS feature along with its remote.  Only drawback with the B1 iss you'll need a "beefy". nightstand for it, especially if you're placing it high and outside.  Definitely need sandbags also. The other 2 options, although a "beefy" nightstand is great, but the flash heads weigh nothing so it's not absolutely required, just sandbags.

by James Yates
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Your PPA membership comes loaded with several educational opportunities to keep you competitive and on the forefront of modern professional photography. One of the greatest ways to set yourself apart from the competition, if you haven't already, is to GET CERTIFIED!
Becoming a Certified Professional Photographer (CPP) through PPA gives you more than just the CPP behind your name, it makes an impact on your career.

One of PPA's favorite podcasts, The PhotoTellers, recently sat and talked with your very own Director of Certification, Julia Boyd for a conversation all about the program. In this episode, Julia and co-hosts Bill Ramsey and Cris Duncan discuss:

•    What does it mean to be "Certified Professional Photographer?" Why does it matter?
•    "Photography is the subjective use of an objective craft." -Cris Duncan
•    What are the steps to become Certified?
•    What are the objective metrics that distinguish between a Certified & non-certified photographer? How is this used in marketing? How will PPA help you leverage this distinction?
•    To the Photographer who says, "I don't need Certification! I'm doing great work without it." What will you gain through the process?

Give it a listen here. And, while you're at it, check out the other fantastic podcasts from the PhotoTellers team and the Fireside Network. If you'd like to learn more about the Certification process, head on over to PPA.com/CPP.

Certification is one very important way that PPA helps you Be More Successful!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

By James YatesThumbnail image for 12493842_10153526507464051_5550446508218490223_o.jpg

Are you ready?! We thought so. Registration for Imaging USA, PPA's annual photography convention and expo, is now open at ImagingUSA.org/Register!

Imaging USA 2016 was a huge success, with more than 10,000 industry professionals taking over downtown Atlanta last January. Check out the photos, videos and blogs detailing what was an amazing three days of photography business education and inspiration as well as exclusive tradeshow shopping. Now, by popular demand, your friends at PPA have worked to enable registration earlier than ever before for Imaging USA 2017, held January 8 to 10 in San Antonio, Texas at the Henry B. Gonzalez Convention Center.

You'll be 'Livin' La Vida Lone Star' next year when you attend the largest concentration of photographic talent gathered under one roof. Since everything's bigger in Texas, the Imaging Expo will feature more than 600 booths, live presentations and hands-on demonstrations of new photo-related products by some of the most respected companies in the industry. Imaging USA's renowned educational classes are geared to improve a photographer's business skills, photographic repertoire and use of technologies. There will also be a special keynote address from a special to-be-announced speaker, an extensive photographic display of the International Photographic Competition collection, mentoring opportunities, portfolio reviews, several all-inclusive parties and much more.

This early-bird registration is only $199. Yep, that's for all three days of photography awesomeness. Tell your friends if they're not a member, because attendance to one's first Imaging USA is FREE as a perk for new members! There are many different ways to experience Imaging USA, including but not limited to the full conference, a full conference plus pre-conference courses option and Expo only. Visit ImagingUSA.org for complete registration information and pricing options. And keep checking back for updates to the event schedule.
 
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


About this Archive

This page is a archive of recent entries in the PPA Benefits category.

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