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PPA Today: PPA Benefits Archives

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by Sidra Safri
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With the holidays right around the corner, many members are looking into getting a drone and adding drone photography to their repertoire.  In adding drone services, many members are focused on making sure they have the best drone, are properly certified, and have all the training necessary to ensure they can capture that fantastic photo. However, during all this excitement, many members will forget that it is necessary to update their contracts to make sure they are protected from any contracted-related issues. 

PPA knows it's important to make sure our members are ready for anything. That's why we have done some of the work for you! Now, under the forms and contracts section, exclusively for PPA members, is a Drone Clause that you can add to your existing contract. This contract has been reviewed and approved by an attorney, but keep in mind this is only meant to be used as a starting point. You still need to make sure you are in compliance with your local and state laws as they can vary drastically from location to location. 

Last, but not least, remember to fill out the Drone Survey request you received last week. These survey responses help guide PPA in knowing what our members want and need, thus allowing us to provide you with the best possible benefits! 

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by Tristin Vaccaro
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Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

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by Sidra Safri 
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In the past four months, all everybody seems to be talking about are Drones. Between trying to figure out the new FAA regulations, deciding what type of drone to get, studying for the FAA certification test, and making sure you are properly insured; it can make anybody's head spin. If only there was someone who has been through the process that you could talk to! Well, guess what? There is! PPA is providing its members with two great opportunities to get all your drone questions answered. 

PPA member Eddie Tapp is hosting an "Ask Me Anything" session on November 14th and 15th, exclusively on theLoop, PPA's members-only online networking platform. An "Ask Me Anything" is like an online press conference where YOU get to ask the questions. For those two days, members can log in to theLoop and post a question for Eddie to answer. Check back frequently, as Eddie will be answering your questions throughout the 48-hour period. Eddie has always been on the cutting edge of drone photography, and has become an expert in the area. Just take a look at his recent article in Professional Photographer magazine to get a feel for how knowledgeable he is on the subject of drones. During the Ask Me Anything on November 14th and 15th, Eddie will be available for you to: 

Ask away! He will answer all your questions (that he can)
get the inside scoop on what to study for the FAA test 
go over what to look for when buying a drone, and 
get some tips and tricks on how to master flying your drone to get the best shots. 

Just remember to Save the Date(s) of November 14th & 15th, log onto theLoop, and search for the AMA thread/conversation and ask away! 

Once you have all your drone-photography-related questions answered by Eddie, make sure you save time to tune in and switch over to the Drone Insurance webinar to be hosted by Lockton Affinity on November 15th at 2:00 pm. 

Lockton and PPA are long time partners, but what's new is that the team is now providing some of the most comprehensive and affordable drone photography insurance coverage out there and only available to PPA members. During the November 15th presentation, a Lockton representative will go over all the details of the policy, what it covers, and how to make sure you and your investment are always protected.
 
This upcoming information-packed live online presentation is free and open to the public, but it does require signing up. To secure your spot today, simply go to the Drone Photography Insurance Options webinar sign-up page!

If you're preparing to start adding drone photography into your business or just want more information because your interest is piqued...check out these two great opportunities next week and take "drone-ership" of your photography business! 

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By James Yates
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PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

Two new announcements have been made in preparation for the program's anniversary: 1) a class at Imaging USA 2017, and 2) a new join-schedule for upcoming Challenge Groups.

First, instead of offering the challenge each and every month, the groups will be starting during the months of February, March, April, May, August, September, October and November. This means there won't be any new groups forming in December, January, June or July. This will allow more time to dig even deeper in the groups that are currently running and no one has to worry about signing up during the holidays or summer vacation!

Second, Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and  asks the question,  "iI you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at PPA.com/Challenge

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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October is the month of PRINT, and we're celebrating by bringing you some great content. If you weren't sure how to present print art to your clients, then we have a few items that will help you...and your sales.

Head to our new Resources page on the Print.The Movement website, and you'll find a few things: 

Elegant, customizable brochures to showcase your print art. Simply add your photos and studio information. They also include a section to add your price list, so the brochure can do the selling for you! They're super easy to use, and a great way to help you be more profitable.

Outreach content with information that you can repurpose and use as needed. Adjust the message for your clients and use it in your studio. You can also use it as sample copy to customize and send to your local publications along with your photography.

PRINT.The Movement logos. Use them on any of your branding materials to let clients know that you are a print artist. These logos will help set you apart from the shoot-and-stash competition. 

All of these items are meant to spark a dialogue with your clients about why print is so important. Let's build a movement, and let's get people printing again!

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By Autumn Rice

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theLoop is the photographer-only forum for PPA members. It's a perfect way to network, and get photography advice from your peers. Have a photography question? Post it on theLoop and watch the answers flood in! PPA photographers want to get to know and help each other, so don't be shy. Head on over to the theLoop and connect with your fellow photographers, and get answers to some of your most pressing questions. 

Here's an example of one of this week's questions!

Q: I hope to have my web site finalized in the next month but have been going back and forth about pricing structure.  Part of me wants to Not be a discount service. I want to do more boutique is the plan.  -Ryan Berman

Hi Ryan, 
I think the answer to your question really depends on what you're basing your pricing on. Speaking from personal experience, giving all those photos edited to the client is a nice gesture, but it's not worth the time unless you're getting paid for each one. Looking at the competition's prices definitely has its place in marketing, but if it's the only thing you look at your business probably won't succeed. Here's a link that I found to be very helpful when setting my own prices: How much should photographers charge in 2016?. The article also has a link to a calculator that was very useful to me in figuring out my expenses. I hope that helps!  -Christopher Harrison 

Hey Ryan, 
Have you checked out the PPA business challenge? Angela Kurkian (Director of the PPA education department) actually has a section in the challenge where she goes over pricing. She'll be starting a new one in September, and I think having a question like this makes you a great candidate for the challenge.
Check out the Pricing Strategy Webinar we have out on PPAedu and the Self Assessment tool which will ask a series of questions, and make recommendations. If you would like to be added to the September Business Challenge, let me know and we will take care of it.  -DJ Adams

Ryan,
You have to look at your cost of doing business when you're setting your portrait prices. The PPA Benchmark Survey summary is a very good place to start in understanding your business and how you should be pricing for profit.
Business portraits (headshots) are a very different market from high school seniors and families. In my business, there's a flat fee for business headshots ($149) that includes one finished image and a broad package of usage rights, with the image delivered as a digital file in sizes for print and web. If the client wants more than one finished image there's an additional charge of $30 to cover the retouch and finishing time.
I don't understand the business model for seniors and families that you're considering: flat fee that includes a lot of retouched images. It's very appealing to clients, but doesn't serve you very well as a business person. Think carefully about how much time you'll spend retouching each image. Even if you can do a nice job in 7 minutes, multiply that by 60 images and you've got 420 minutes of intense retouching time in the job. That's 7 hours of work on top of your session time. If you need to earn $50/hour then that's $350 just for your time. Follow the PPA benchmark guidelines for a 25% cost of goods, and you've marked up your time by a factor of four to get $1400 you need to be charging your client, plus your session fee.
Personally, I couldn't stand spending 7 hours retouching one client's images. I'd go mentally bonkers and destroy my body from sitting at a computer that long.
When I started down the path to portrait photography I spent 3 days in PPA's SMS Business Workshop. It was well worth the trip to Atlanta. We spent a full day on pricing. I haven't looked recently, but I presume those classes are still being offered. -Mark Turner

Check in with theLoop to see what other photographers are posting, and how you may be able to help them!

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Keynote Speaker: Mel Robbins
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Mel Robbins has worn many hats: criminal defense attorney, entrepreneur, life coach, CNN host...Now she's wearing her 10-gallon hat and joining us in Texas for Imaging USA 2017's Keynote Speech. Mel has picked up valuable life-lessons from her experiences and crafted a dynamic way to share them with an audience. She's the author of Stop Saying You're Fine and has a top-viewed TedTalk, "How to Stop Screwing Yourself Over". Mel's going to jumpstart Imaging USA 2017 in her signature, pants-kicking way Sunday morning, January 8, in San Antonio.  


Other Imaging USA Speakers Include:
 

By James Yates

PPA photographers are a very diverse group of people, but one common thread is their passion for the support that their peers provide. PPA's YouTube video series, Behind The Camera, features professional photographers who share their trials and tribulations, and their relationship with their PPA community. Today it's Trish Logan, Cr.Photog, who pitches in!

None of these interviews are scripted or paid for. These are real photographers, members of PPA, who value and share the power of their PPA community.

The world of professional photography spreads far and wide, which makes it easy to feel that you have to "go at it alone". PPA's goal is to link professional photographers together, providing a support system and business backbone that helps photographers grow, sustainably. 

In the video below, Trish talks about how she became interested in photography and why she loves shooting portraits, as well as the important role PPA's See The Difference® campaign plays in showing her clients why they should choose her over cheaper, hobbyist photographers.



Help your photography friends and share this video. The power of being involved and deeply connected goes beyond professional development. It's a support system no one should be left without. You can also view a full playlist of the Behind The Camera Video series on PPA's YouTube channel and learn more about the See The Difference campaign here.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPGJames Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL. Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for pvblogfooter0716.jpg
By Autumn Rice

Summer is all about fun, but don't forget about running your business. Before you head out for some amazing adventure, be sure to check in with your fellow PPA members on theLoop for some great conversation and advice. Here's a preview of some of the top discussions from theLoop in June.

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A member has had their entire computer hacked and the files encrypted. Even worse, the hackers are demanding money for the return of the files. Tons of advice on how to protect your files and your business before this happens!

This Looper needs some advice about choosing between Lightroom and Capture One products. Chime in the conversation and let him know your take on the issue!

This photographer needs some new tips and tricks for Photoshop. Do you have any? Let him know some of your favorite Photoshop methoods.

Here's a thread about helpful website designs to distinguish your business from the competition. See what your fellow Loopers have to say!

Does anyone know about online back-up systems? Here's a discussion thread to fill you in on all your options. Check out the conversation!

This Looper needs some help with traveling with her photography equipment. Do you know any ways to navigate the airport with your gear?

This new family photographer needs some advice for getting good photos of families with more than three people. Any advice? Share it in this discussion thread!

This Looper needs an upgrade and your help. If you know anything about mobile photography and computers join the conversation!

 Remember to check in with theLoop for a safe place to stay connected with the photography community and discuss all your photographic interests. Not a PPA member? Join here!


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by James Yates

Here comes summer! Before you head out to the beach, have you made sure you're still on track with your business and creative goals for the year? Take a moment to check in on theLoop for some education and inspiration from your fellow photographers! Here's a roundup of the top theLoop discussions from the month of May. 

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Advice on Nikon F/4 zoom lens vs F/2.8

A new member wants advice on which lens to use. Are the heavier, more expensive options the way to go? Lots of advice given on this thread!

More Lens Advice: Sigma or Nikon?

A wedding and portrait photographer needs advice on lens options. Let's see what the Loopers had to say in this thread. 

Fast Recycle Flash/Strobe for Portable Use

A mountain biking-event photographer wants Loopers thoughts on options for something small and quick enough to pack into the woods. Lots of good advice here! 

Thumbtack? 

There's another long thread discussing the merits (or lack thereof) of Thumbtack. See what your fellow Loopers have to say about the consumer service website. 

Windows 10 Upgrade

Did anyone experience compatibility issues when upgrading to Windows 10? Long discussion on the subject found here! 

Need Recommendations for Anti-Theft Camera Straps

theLoop is a much better place to get product advice than those random Amazon reviews! This photographer is traveling to Italy and needs to know which camera strap will keep her protected. 

Variable ND Filter

One Looper asks: "Here's the conundrum: is there a well built, good quality and pretty accurate ND filter (preferably variable) that doesn't sacrifice image quality?" Read the feedback on this thread. 

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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This page is a archive of recent entries in the PPA Benefits category.

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