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PPA Today: PPA Benefits Archives

Recently in PPA Benefits Category

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You never know what you'll find out about on theLoop, PPA's members-only social network. Recently, PPA member David Bailey, M.Photog., CPP, of Colorado Springs, shared info we figured deserved another push... and a big THANK YOU!

InterDrone, the biggest Drone Conference and Expo in the country is coming to Las Vegas, September 6-8, 2017! We know from the response to our Drone Zone at Imaging USA last year that drones are currently the hottest addition to a successful photography business. Now you can experience a conference devoted to all things drone... certainly some inspiration you may want to pick up if you're considering becoming a PPA Certified Drone Photographer... which David Bailey also just did!

InterDrone will feature information for builders, buyers, and flyers of commercial drones, technical classes, an expo hall with the "Yes-Fly Zone" drone demo area, expert speakers, and other special events. InterDrone's expo will feature more than 185 unmanned system manufacturers and sellers. The full commercial drone conference features more than 120 panels, sessions, classes and drone workshops. Justin Moore, PPA's first Drone Certified Photographer, is also a speaker at InterDrone!

If you register by August 25th, there is a discount available! David asked for and received another 15% discount for PPA members, so just use the discount code PHOTO when you register! Visit www.interdrone.com for more information. 


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by Trent Schick
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PPA is always looking for bigger and better ways to save you money, and we're thrilled to introduce you to our new Vantiv Credit Card Program. This new partnership is meant to bring you smarter, faster and easier credit-card processing along with cost savings that put money back in your pockets.

Vantiv is offering a new EMV offer for you members, through the mobile pay system "SwipeSimple", and PPA has done the negotiating with Vantiv to get you much lower processing rates. The EMV device is only $60 with a one-time set up fee of $7.95, but the best part is your $60 device charge will be completely refunded after your first $20 in credit card transactions/sales.* 

Other great features? You can include up to 5 users on your account at no extra cost and there is no monthly product or usage fee! Processing fees are 2.48% (terminal or device) or 3.48% + $0.15 per item (keyed entry)

The SwipeSimple EMV device is "jacked" only, so you can plug it into your phone and be ready to go (those with iPhone 7s will need to use a jack adapter). Also, the device accepts both magnetic stripe and EMV chip cards. The whole system works simply through a setup account on SwipeSimple's mobile application, and you can keep track of everything on there.

Switch over and try PPA's new Vantiv Credit Card Program and see how much money you can save. Members are already saving hundreds a month!

*You will receive a statement credit for the cost of the mobile card reader when you sign up and begin processing transactions. Credit will be applied to your first billing statement and any unused portion of the statement credit will be applied to the subsequent month's processing statement until the credit is fully redeemed.


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By Mayo Lawal

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Printing in House" by Sue Bryce.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work, and the reward of watching an image you created come to life.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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by Bethany Clark
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Have you checked the Perks & Savings page on PPA.com lately? It's bursting with deals from popular brands like Apple, Dell, and more - with discounts, deadline extensions, exclusive offers, add-ons, and more! 

Be sure to check the page frequently for new deals (or keep an eye out on Facebook or in your inbox). Here are 5 that immediately stand out:

  1. Dell: There are several deals from Dell, including year-round savings of 5%-10% every day on selected products, as well as special monthly savings of 20% on specially-selected products, like servers, workstations, laptops, accessories, and more!
  2. Apple: PPA members get preferred pricing products, special promotions, free shipping, free engraving on iPads and iPods, customizations, and more!
  3. ProMediaGear: enjoy 10% instant savings on all gear!
  4. DriveSavers: get hundreds in savings for professional data recovery services!
  5. Richmond Pro Lab: save 25% on print products!
These discounts are for PPA members only, so log in today to see what other perks and savings you have available. If you aren't with PPA yet, join today! 


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By James Yates
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The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge starts April 1st and you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a road map that will take them where they want to go so they don't end up somewhere else completely. This was one challenger's answer - one of many great ones--from Lindsay Syme, owner of Lindsay Syme Photography in Spring Creek NV. She also just so happens to be the winner of the 2017 Dream Studio Giveaway at Imaging USA (see photo)! 

"Success is that fabulous thing you achieve when you set a goal and do the work it takes to reach that goal.

My Business Goals:  

• I want to contribute financially for my family: This starts with pricing for profit and having solid business foundations. I need to get over myself and see my worth. I see it in others but fail to see it in myself. I am making progress but still have much to do!

• I want to be 100% present in everything I do: I need to focus all of my attention on whatever it is that I am working on because I tend to be distracted, lack focus, or procrastinate.

• I want to give back to the community and others: Being able to give to others feels so dang good. There are so many areas in our community that I could make a difference. Having the financial means would be awesome as well as the time to volunteer. Again, goes back to pricing for profit so I can have the money and time.

• I want to educate and share with others: I know how grateful I am when others share their time and talent. I want to give back to my photography community. Teaching runs through my veins so I look forward to the day that I can contribute.

• I want to strive to be better and improve my craft: My last step to earning my CPP is the image submission. My eyes have been opened to a whole new perspective! I always want to be better and push for the next step, whatever that might be.

• I want to show others how valuable they are: It amazes me how many times I get put off as a customer by various businesses and business owners. I find it shocking! I want people to feel important. I want people to feel special. I want them to feel communicated to and valuable. I want to go above and beyond so others know how important they are. I feel like achieving these goals will result in success!"

It's going to be an exciting year for Lindsay and her fellow Challengers..including, hopefully, you! We'll check back in with Lindsay and see how things have progressed. YOU should sign up now for April 1st's Business Challenge group. Consider it next, big step toward success for your business


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PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members. 

PhotoVision's Year of Inspiration continues with the release of "You as an Artist" with Anne Geddes on Monday, February 13. 

Anne inspires us with her take on being an artist, truly owning your work and giving it a sense of importance.  She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." 

You can look forward to her passionate conversation on PRINT. The Movement with PPA's Director of Education, Angela Kurkian. The two discuss the importance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit our website.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. 

A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease.  

Anne's imagery has been published in over 84 countries, and in 24 languages. Anne has recently released a new series of photographs based on the signs of the Western Zodiac. 2017 will see the release of a comprehensive retrospective of her work, published by Taschen. 

For more information on Anne, please visit www.annegeddes.com.  Follow Anne on Facebook to see inside the studio, and stay up to date with her latest work.

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Your PPA family is getting bigger: the New York Institute of Photography is now offering their students certification through PPA's CPP program! This is a big deal and serves to expand and deepen both organization's missions to elevate the craft of photography and provide support to professionals. Check out the press release, reprinted below.

NYIP Adds Certified Professional Photographer (CPP) Designation to Online Photography Course Offerings    

The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

NEW YORK, NY-JANUARY 17, 2017
The New York Institute of Photography (NYIP) has partnered with the Professional Photographers of America (PPA) to offer their students and graduates a widely recognized industry certification. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the highly competitive creative industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability. Through this exclusive partnership, photographers who study with NYIP can qualify to take the CPP exam and earn their certification.

Photographers who earn their CPP credential do so for three primary reasons. First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers. Second, it is a way to justify the price of services offered by the world's top photographers. Finally, the peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

"PPA is excited to bring the Certified Professional Photographer (CPP) credential to NYIP students and alumni through this exclusive partnership," says Julia Boyd, CAE, Director of Certification at PPA. "As the world's largest non-profit photography association PPA's mission of creating a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence is in sync with NYIP's values and goals. We are eager to spread the power of Certification as both organizations continue to raise the bar in the photographic industry."

The CPP program can be added to any of NYIP's online photography classes at the time of enrollment for $473. This cost is $50 less than the price typically offered by PPA and includes one year of PPA membership. Students and graduates already enrolled in NYIP courses may purchase CPP directly for the same price.

After purchasing, the path to certification is a simple, 3-step process. First, students will declare their candidacy to PPA. Second, they will study for and pass the CPP exam. Finally, they will submit a set of images for official review. Once said images are approved, the photographer will have earned their CPP designation.

For more information or to get started on your path to photography certification, you may visit http://www.nyip.edu/courses/cpp-photography-certification.

About the New York Institute of Photography
The New York Institute of Photography offers ten great online photography courses. Founded in 1910, NYIP is the largest and longest running photography school in the world, having successfully trained thousands of photographers for more than 100 years. Located in the heart of the art capital of the world, New York City, NYIP brings high quality photography education straight to its students' doors. NYIP currently offers ten online photography courses in areas such as portraits, weddings, travel, nature, photojournalism, video making and Photoshop. NYIP is owned and operated by Distance Education Co., LLC, which also operates the New York Institute of Art and Design, the premier home-study school for creative professionals.

About Professional Photographers of America (PPA)
Professional Photographers of America (PPA) is the world's largest non-profit photography association organized for professional photographers, by professional photographers and with more than 29,000 creative members in more than 50 countries. Our mission is to create a vibrant community of successful professional photographers by providing education, resources and industry standards of excellence.

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Looking for some inspiration? PPA members know they have the benefit of over 350 tutorials and educational videos through PPAedu, but each month, one video is unlocked for everyone to enjoy, because we believe in sharing the power of education with all of our photography friends.  

The PPAedu library has tutorials to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations. These educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into over 800 programs to help you Be More! (If you haven't checked out PhotoVisionVideo, take a look!)

For the month of January, the video "The Value of Emotion in Your Brand" with Tim Walden M.Photog.Hon.M.Photog.Cr., CPP, F-ASP and Beverly Walden M.Photog.Cr. has been unlocked! In this video, Tim and Beverly Walden discuss and demonstrate the value of emotion in your brand. It's not just about products or photographs, but how these make your clients feel. And, if you can make that connection with your work and your customers, you'll have a booming business! The Waldens share their brilliant insight, teaching you how to:

Build client connections that differentiate you from your competitors.
Tie emotion and feeling to your product lines.
Target clients who will love what you do.

The Waldens have built a career on learning and capturing people's stories and providing an emotional connection that clients love. Learn how they do it and how you can too!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/FreeVideo. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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by Sidra Safri
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With the holidays right around the corner, many members are looking into getting a drone and adding drone photography to their repertoire.  In adding drone services, many members are focused on making sure they have the best drone, are properly certified, and have all the training necessary to ensure they can capture that fantastic photo. However, during all this excitement, many members will forget that it is necessary to update their contracts to make sure they are protected from any contracted-related issues. 

PPA knows it's important to make sure our members are ready for anything. That's why we have done some of the work for you! Now, under the forms and contracts section, exclusively for PPA members, is a Drone Clause that you can add to your existing contract. This contract has been reviewed and approved by an attorney, but keep in mind this is only meant to be used as a starting point. You still need to make sure you are in compliance with your local and state laws as they can vary drastically from location to location. 

Last, but not least, remember to fill out the Drone Survey request you received last week. These survey responses help guide PPA in knowing what our members want and need, thus allowing us to provide you with the best possible benefits! 

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by Tristin Vaccaro
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Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

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About this Archive

This page is a archive of recent entries in the PPA Benefits category.

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