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The Benchmark Survey Pays Off...Already - PPA Today

The Benchmark Survey Pays Off...Already

PPA's 2011 Benchmark Survey isn't even over, and it's already paying off for some participants. Kimball Nelson of Kimball Nelson Photography in Colorado won a free iPad from the Benchmark Survey's first giveaway!

"I actually wanted to participate in the past Benchmark Surveys, but I just never took the time to do it. This year, I was enticed by the prizes...and it was much easier than I expected!" notes Kimball of participating in the Benchmark for the first time. "I had the necessary documents on hand and use QuickBooks for my accounting software. Plus, the submission direction made it very easy."

Besides the iPad--one of which is given away to a survey participant every month until August 31--Kimball says that she also entered to give something back to PPA. "I have found my PPA membership to be very helpful to my business."

Yes, the Benchmark Survey really does feed into the resources PPA members receive. It helps "inform photographers of where the industry is going," as Kimball adds, and it provides financial guidelines to help photographers better run their businesses. In fact, Kimball remembers taking the Business of Photography class at Imaging USA 2009. "They referred to the survey countless times to help us figure out pricing formulas and more."

As you can see, there are numerous reasons to participate in the Benchmark Survey. It's easier than you think--as Kimball found out. But if you want to get in on the iPad giveaways, you have to participate before August 31!



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This page contains a single entry by Professional Photographers of America (PPA) published on July 19, 2011 2:55 PM.

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