With the changing economy, Sean McCarthy of Twisted River Productions felt that participating in the 2011 Benchmark Survey was especially important this year. And doing so already paid off for him--he won the July free iPad giveaway!
This Georgia-based photographer emphasizes the need for others to take part as well. "It's important. It's knowledge," Sean says about the Benchmark Survey, which analyzes real data from real studios, giving PPA members an honest look at where their studios fall in comparison to industry average and best-performing studios. "It can help make your company stronger and give you something to strive for," he adds.
And he's not just paying lip service. Sean has used the previous Benchmark Survey findings in his own business. "We kind of view it as our New Year's resolution," he explains. "We are still working on how to make lasting changes in this economy, so it's nice to know where you need to improve...and that we aren't alone!"
So, what are you waiting for? With the Benchmark Survey findings, you'll discover not just where you should be, but where you could be (and start learning how to get there). And if you participate in the survey itself by August 31, you are in the running to win the last free iPad!