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PPA's Benchmark Helps Photographers Increase Their Profit Margins to 40%! - PPA Today

PPA's Benchmark Helps Photographers Increase Their Profit Margins to 40%!

By Sarah Ackerman

If you've heard us say it once, you've heard us say it a thousand times: the Benchmark Survey is a great tool to help your business. Still leery of the results? Take a few minutes and watch fellow pros like you discuss what parts of the Benchmark helped them increase their profit margins up to 40%! 

Motivated to make the change? Explore all of the Benchmark resources available to you as a PPA photographer. Check out Square One to set annual goals for sales per sessions to make your marks. And remember to read the detailed analysis of the Benchmark Business Guide to explore the path you need to take to boost your take home income and grow your business to where you want it to be. All these resources are here to help you Be More Profitable. 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on August 20, 2015 1:51 PM.

Stay Close to the Action and Save During Imaging USA in Atlanta was the previous entry in this blog.

Image Critique: Plastic Feelings is the next entry in this blog.

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