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On Their Way to Imaging USA: All-Inclusive Trip Winners - PPA Today

On Their Way to Imaging USA: All-Inclusive Trip Winners

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Russell and Paula Jensen of South Dakota and Babe and Arlene Sarver of Arizona have a few things in common. They own photography studios, are PPA members, believe in the power of the PPA Benchmark Survey resources...and are the 2011 PPA Benchmark Survey's grand prize winners of the all-inclusive trips for two to Imaging USA!

The Benchmark Survey Pays Off
Both the Sarvers and Jensens have used the previous Benchmark Survey resources to help their businesses, and this all-inclusive trip is an added bonus.

For example, the Jensens used the Benchmark resources to build their studio's budget. "These are essential tools for photographers who actually want to make a living doing photography!" says Paula. "They help studios understand how much money should be coming back to the photographer and where they should be budgeting."

"Rather than plan in a vacuum, the Benchmark resources enabled us to compare our status to other PPA home studios. And for the first time, it was easy to identify our strong and weak areas," add the Sarvers, who used the Benchmark as a blueprint for their planning process. "It showed us where we were out of range from the norm and gave guidelines for improvement."

Heading to Imaging USA
The trip the Sarvers and Jensens won will help them continue to push their art and businesses forward--that's one of the purposes of Imaging USA!

"Imaging USA lets us see what is working for other studios and marketplaces and then decide how to implement the best aspects into our own business," says Paula. For example, she's looking forward to the "Business Breakthroughs" pre-convention class, and Russell is eager to "get the nation's pulse in photography" (along with seeing his first Loan Collection image displayed in the International Photographic Exhibit)!

And the Sarvers are doubly excited for Imaging USA. "After attending our first Imaging USA, we decided it was the conference not to be missed," they say. But it wasn't looking like a viable option this coming year...until they won the all-inclusive trip! Now they are looking forward to "taking back to our studio those important elements that will set us apart," from artistic and technical elements to business know-how.

Grab that business know-how yourself--join these winners at Imaging USA and check out these Benchmark resources.


About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on November 29, 2011 3:49 PM.

Make the Most of Baby's First Year was the previous entry in this blog.

Double Smiles Month for PPA Charities is the next entry in this blog.

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