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Meet August's Benchmark Winner David H. Smith - PPA Today

Meet August's Benchmark Winner David H. Smith

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Benchmark_October_Prize_250x.jpgAt PPA, we know that photographers are always looking for business guides to help them stay profitable. One tool provided by PPA that we often hear is useful for members is the Benchmark Survey! We've previously heard from June's winner Heather Sams, CPP and July's winner A. Michael Fletcher about why they find PPA's business guide, the Benchmark Survey, to be so helpful. But don't take our word for it; instead, take a look at what David. H. Smith of Phoenix, AZ has to say about it (he's the August winner!).

David has nearly three decades of experience in photography. At his studio, he specializes in high school seniors, engaged couples, families and fashion models. While he prides himself on creating unique imagery and experiences for his clients, the Benchmark Survey has also been essential to his success. 

"Learning, participating and using the Benchmark Survey has been extremely valuable in making sure I am able to keep doing what I love to do. Comparing the performance of our studio to the recommendations from the Benchmark has helped us put certain goals in place. It has also helped us position our business, so that it is financially profitable and remains as such for years to come; it was like having my own photography business guide," David said of his experience.
 
PPA's Benchmark Survey is the industry's only complete financial overview depicting what profitable studios look like (unlike other industry averages). As such, it has been helping photography businesses form a better idea of where they stand and how they can improve their bottom line. Participating studio-owners get a free side-by-side comparison of the Benchmark to their own financial data. Not only is this an in-depth source of information to help them grow their business, it is a $750 value (or more!), as PPA develops a customized comparison that is the first step in determining what to change for greater success! As a bonus, participants are automatically entered each month in some giveaway drawings for great prizes. For submitting his information in August, David won a $500 B&H gift card!

Ready to better your business and get a chance at winning October's prize? There is a $500 Showcase Photo & Video gift card to be won! Go to PPA.com/Benchmark to participate!
 
But wait, there's more: all participants are also entered into a drawing for an all-expense paid trip for two photographers to Imaging USA 2015 in Nashville. That includes airfare for two, hotel for 4 nights and two all-access pass Imaging USA registrations. Submit your info today! 


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This page contains a single entry by Professional Photographers of America (PPA) published on September 12, 2014 10:00 AM.

Top 10 Blog Posts from The Week: 9/8-12 was the previous entry in this blog.

Apply Today: PPA Kickstart Scholarship! is the next entry in this blog.

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