PPA's Benchmark Survey can seem like a bit of an abstract concept. How in the world can sharing some of your financial information with PPA help you make more money?
When you participate in the survey, your information gets (anonymously) combined with hundreds of other profitable photography studios from around the country. Professional studios that have:
• Grossed a minimum of $25,000 in sales in 2013
• Received at least 50% of their business from portraits (including high school seniors) or from weddings
By comparing how the top businesses (in the same boat you are in) perform, PPA's Benchmark helps you easily understand why some studios are so successful, why others fall short on profitability, and what pitfalls you should avoid. It is the one and only comprehensive financial analysis available that helps study profitable professional photography businesses.
You already work in a very specialized field, so this is good information and financial guidance that takes your specialty into consideration. Use it! When you participate in PPA's Benchmark Survey, there are a ton of benefits too!
• You get your very own, personal, tailored copy of the Survey results and how they compare to your business.
• You'll see in plain English where you're falling short and where you are kicking business butt.
• You'll be able to fix the items that need a little love and you'll be sure to be raking in the profits!
"I was so excited and proud to participate in the Benchmark Survey, as it meant my business was at the level of other participating studios! It was super easy to enter my information, and I am glad I could contribute to something that I have used in my business," said Heather Sams from Fountain, CO who participated in June this year.
Not only did Heather get her data in, she also walked away with an iPad mini! - did we forget to mention that? Every month there are some crazy awesome drawings! If you submit your information by July 30th, you'll be entered to win a $500 American Express gift card! 500 bucks! That's some serious dough for a little bit of work. Oh, and those who participate will automatically be entered in the drawings each month!
Are you ready to create a stronger and healthier business? Start here!