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PPA Today: Benchmark Financial Survey: July 2014 Archives

Benchmark Financial Survey: July 2014 Archives

Think about it: how useful has filling out a survey ever been to you? Well, for Heather Sams, CPP, from Fountain, CO, not only has it helped her business be more profitable, but she also won an iPad mini. How?

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PPA's Benchmark Survey, of course. The industry's only complete financial snapshot, it's been helping businesses get a better idea of where they stand and how they can improve their bottom line. Survey participants get a free side-by-side comparison of the results to their financial data. With that kind of valuable info, the monthly giveaways for survey participants only seem like an added bonus!

Sams has been in the photography industry for over a decade, and previously used the Benchmark to put together a business plan when starting her portrait studio seven years ago. "What's great about Benchmark is that it puts all the industry information in one location that businesses can easily use," she said.

Since building up her business, Sams knew the importance of the survey to her success. "I was excited just to have been able to participate in the Benchmark Survey this year! It's such an extensive tool that the industry has access to that it just made sense for me to take the time to do it."

She never considered the fact that she could win the monthly giveaway. "When I found out that I won, I thought it was the coolest thing ever. It was super easy to participate, but winning an iPad really takes the cake. I was on cloud nine!"

And as a true dedicated professional, Sams already has plans to incorporate the iPad mini into her business. "I photograph executives, and they like seeing portraits and galleries immediately. Having a device that can make this happen will be great for my business," she said. "I'm grateful that I had the chance to participate in the survey."

Want to get in on all the Benchmark awesomeness? Check out PPA.com/benchmark and enter for your chance to win this month's prize. And don't fret! There will be more through the end of the year!

PPA's Benchmark Survey can seem like a bit of an abstract concept. How in the world can sharing some of your financial information with PPA help you make more money? 

When you participate in the survey, your information gets (anonymously) combined with hundreds of other profitable photography studios from around the country. Professional studios that have: 

• Grossed a minimum of $25,000 in sales in 2013

• Received at least 50% of their business from portraits (including high school seniors) or from weddings

By comparing how the top businesses (in the same boat you are in) perform, PPA's Benchmark helps you easily understand why some studios are so successful, why others fall short on profitability, and what pitfalls you should avoid. It is the one and only comprehensive financial analysis available that helps study profitable professional photography businesses. 

You already work in a very specialized field, so this is good information and financial guidance that takes your specialty into consideration. Use it! When you participate in PPA's Benchmark Survey, there are a ton of benefits too! 

• You get your very own, personal, tailored copy of the Survey results and how they compare to your business. 

• You'll see in plain English where you're falling short and where you are kicking business butt. 

• You'll be able to fix the items that need a little love and you'll be sure to be raking in the profits! 

"I was so excited and proud to participate in the Benchmark Survey, as it meant my business was at the level of other participating studios! It was super easy to enter my information, and I am glad I could contribute to something that I have used in my business," said Heather Sams from Fountain, CO who participated in June this year. 

Not only did Heather get her data in, she also walked away with an iPad mini! - did we forget to mention that? Every month there are some crazy awesome drawings! If you submit your information by July 30th, you'll be entered to win a $500 American Express gift card! 500 bucks! That's some serious dough for a little bit of work. Oh, and those who participate will automatically be entered in the drawings each month!  

Are you ready to create a stronger and healthier business? Start here! 





About this Archive

This page is a archive of entries in the Benchmark Financial Survey category from July 2014.

Benchmark Financial Survey: April 2014 is the previous archive.

Benchmark Financial Survey: August 2014 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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