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PPA Today: Benchmark Financial Survey: February 2014 Archives

Benchmark Financial Survey: February 2014 Archives

PPA is dedicated to helping professional photographers be more. From techniques for photographers to better business practices, PPA and PPA's staff are here to help you take your photography business to that next level. 

Having great images is important, but as any photographer would agree, if you aren't managing your business properly, your path to success will most likely become an arduous one. That's why PPA created the Benchmark Survey. 

Periodically, we survey hundreds of photography studios to compile a comprehensive photography business guide that can help you increase your profitability and help you avoid some all-too-common (but also some not-so-evident) business pitfalls. These are the Benchmark Resources. At first that jargon-sounding name might sound a tad corporate, but those who use the Benchmark will tell you: this tool will make a difference in your business! And PPA members can access these Benchmark Resources at no extra cost. This comes with your membership!

To get started and see how the Benchmark can help make a significant difference for your business, let's look at it from square one. PPA recently added a new tool to the Benchmark Resources to help professional photographers plan for a profitable business by beginning with the end in mind. What do we mean by beginning with end? Just what it sounds like: the tool will start by asking you what you want your annual net income to be. Then from there, it will help you work backwards to help you realize how your cost of sales and overhead percentages affect your profitability (all as determined by the Benchmark Survey). You'll see a very clear picture of how many sessions, at what sales average, you'll need to reach the income goal you've set. 


About this Archive

This page is a archive of entries in the Benchmark Financial Survey category from February 2014.

Benchmark Financial Survey: October 2012 is the previous archive.

Benchmark Financial Survey: April 2014 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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