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2 Benchmark Winners This Past November! - PPA Today

2 Benchmark Winners This Past November!

Can you believe it's already December? We're winding down the clock as the year comes to a close here at PPA, and that means it's your last chance to take advantage of the Benchmark Survey! Help your business be more by maximizing your profit potential in just a few simple steps with this photography business guide. And don't forget that it's also your last chance to win the grand prize of an all-expenses-paid trip for two to Imaging USA 2015 in Nashville! That means airfare for two, a hotel for four nights, and two all-access passes to the big show. Not a bad way to start the New Year, is it? Just be sure to submit your information for the Benchmark Survey by December 15th to be eligible! 

We're happy to announce that for the month of November we have two Benchmark prize winners--Kimball Nelson and Sheila Rutledge!

Kimball is an experienced landscape photographer and has had the privilege of photographing the Rocky Mountains for much of her life. She also never stops learning as a photographer, routinely attending the Rocky Mountain School of Photography. This yearning to better herself as a photographer led her to PPA and ultimately the Benchmark.
"I participate in the Benchmark Survey because it helps all photographers learn how to price and what to expect in the photography business. I first learned about it in a 'Business of Photography' class and it really helped me to set pricing and expectations." 

For participating in the survey Kimball won a $250 Adorama gift card, the perfect way to start the holiday season!

The second winner this month is Sheila Rutledge. Shelia has owned her photography business, Captured Inc. for 25 years, so it's safe to say that she's pretty much seen it all. Despite being a veteran in the industry, Sheila is always looking for ways to improve her business. 

"I participated in the Benchmark survey because I thought it would offer invaluable insight into my business and help me formulate a plan to transition my business to the next generation over the next decade. I have long been aware of PPA's business consulting and I wanted to take advantage of advice from people who know my industry intimately."
Sheila is taking home a 1 year subscription to Sticky Albums for participating in the Benchmark survey.

PPA's Benchmark Survey is the industry's only complete financial overview depicting what profitable photography studios look like (unlike other industry averages that just give average numbers or money-making and unprofitable studios alike!). As such, it has been helping photography business owners form a better idea of where they stand and how they can improve their bottom line. Participating studio-owners get a free side-by-side comparison of the Benchmark to their own studio's financial data. Not only is this an in-depth source of information to help grow their business, it is a $750 value (more, actually!), as PPA develops a customized comparison that is the first step in determining what to do for greater success. 

There is no better way to get a broad picture of your business' finances than this Benchmark Survey. Yes we're talking about financial data, so we hope you're still with us and did not fast asleep with a cup of eggnog on the couch. So if you are still reading, it's time to take your business to new heights. With the information you'll gather, you can make it more profitable! It's fast, simple, and just by completing it, you could be heading to Imaging USA for free! Check out for more information. 

About this Entry

This page contains a single entry by Professional Photographers of America (PPA) published on December 3, 2014 11:17 AM.

PPA Photographer Story: Into the Fire was the previous entry in this blog.

Free PPAedu Video: "The Portrait Consultation" with Allison Rodgers, CPP is the next entry in this blog.

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