Professional Photographers of America (PPA) and the Society of Sport & Event Photographers (SEP) announced a new program, the Sweepstakes Marketing Cooperative, at Imaging USA 2007. Available only to members of PPA and SEP, the marketing co-op offers photographers the opportunity to join one or all three national sweepstakes programs, and enables them to conduct marketing campaigns with prizes and a profit-building strategy that they couldn't offer on their own. View video here.
The three available sweepstakes include:
Escape to Paradise: Newlywed Cruise Sweepstakes
(for your wedding clients) One lucky couple gets a weeklong Caribbean adventure with Princess Cruise Lines to the Classic Southern Caribbean. Second and third-level prizes include AMEX gift cards. Contest start date is April 1, 2007 and awards will be made in January 2008.
Destination Disney: Family Vacation Sweepstakes
(for your family and children's portrait clients) One family receives a week-long vacation for four at Premier Disney Resort in Orlando, Florida. Second-level prizes are Sony video cameras, and third-level prizes are AMEX gift cards. Contest start date is April 1, 2007 and awards will be made in January 2008.
Graduate in the Driver's Seat: Senior Portrait Jeep Sweepstakes
(for high school senior clients) One lucky winner claims a 2007 Jeep Wrangler Sahara. Second-level prizes are Dell laptops, and third-level prizes are video iPods. Contest start date is April 1, 2007 and awards will be made in October 2007.
Visit www.ImageSweepstakes.com for more information on this new program.
