One of PPA's most important goals is helping photographers excel at managing their businesses. We often get questions about finances, taxes and business management, so we're taking a page from Professional Photographer magazine and will include an Ask the Experts business question in the PPA Today weekly newsletter from time to time. This week, Ann Monteith, one of our most widely recognized Studio Management Services (SMS) consultants, addresses a question about getting off on the right foot as a professional photographer.
Q: We just started a photography business. We're pretty clueless. What do we need to do to become legitimate?
A: "I can't stress enough how important it is to learn as much as you can about the business of photography before you get in too deep. Photography can be a great career when you go into it with your eyes wide open and the business skills required to be successful. The very best thing you can do is to learn the fundamentals."
"Until a couple of years ago, there were no courses on business management and marketing specifically designed for professional photographers--a lot of us tried to find one. That's why PPA's Studio Management Services (SMS) developed the 2-Day "Business Basics Workshop" for professional photographers at any stage in their careers.
"As one of several instructors who teach this course, I can attest that the curriculum it provides could have cut two years off the learning curve I experienced when I started my own photography business."