Search Engine Optimization (SEO) is the key behind getting your website to rank highly in Google and other search engines, hopefully helping more people to find your photography business' site that you can convert to clients!
It's an ongoing process that involves many factors, some of which include seeding keywords into your website, building links from other sources back to your site, and some technical aspects to make sure that search engines are spotting your website.
There are companies that will promise quickly getting your page to the top of Google for a cheap fee, but be wary that these may only be short term results that won't hold up in the long term. SEO takes constant effort, but instead of thinking of it as a cost to your business, think of it as an investment to the overall health of your web marketing plan.
So, you know that SEO is important, but you're feeling a little daunted by starting the process. Where to begin?
Luckily, PPA is hosting "The Pitfalls of SEO" webinar on July 16 to help you along the path. To give you a comprehensive view of the SEO process and the details to be on the lookout for, PPAedu has brought in Brett Snyder, Director of SEO at Nebo Agency. Brett's a true SEO guru, so the webinar will be packed with great advice for photographers just starting out with it for their business, as well as some issues you may have never considered for those of you that have already started doing it!
During the class, Brett will cover how search engines find and rank pages and how you can develop a strategy that will help your website get those high-rankings. He'll discuss things like organic search, evaluating the keywords you want to rank for, on-page SEO factors (such as meta info and internal linking), and off-page SEO factors like link building and gaining authority for your site. If that all sounded like gibberish to you, don't worry, Brett's going to make it all very easy to understand.
In addition, he'll also talk about some of technical factors to be aware of (again, he'll make these easy to understand). After all, if Google can't find your site, it won't be ranked.
Finally, Brett will cover some of the penalties you can incur by trying to go the cheap and easy route that we talked about earlier.
As Brett says, "Google is smarter than you...if you try and cheat the system you will pay for it."
This will be a live webinar, which means that you will be able to watch it for free via the web as it occurs in real time, and best of all, you will have the opportunity to ask your own questions to Brett as well! This will be open to anyone (all you need to do is create a basic access account on PPA.com before registering), as it kick-starts a SEO-For-Photographers online course series by PPAedu (available for PPA members and PPAedu subscribers!)
We hope you're excited about this comprehensive webinar as we are and that you're ready to get going with SEO. You can register for "The Pitfalls of SEO" webinar now, and stay tuned to the Live Webinars section of PPAedu for a full class description coming later this week!
Not a member? Join PPA now or subscribe to PPAedu and get 24/7 access to your online learning platform and all of the PPAedu classes, both live and on-demand.