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PPA Today

by James Yates

Learn how to use PRINTS to boost your studio's success! Over the next several days, you will find exclusive videos from Imaging USA 2016 for your daily dose of motivation. Check out the video recording of this Imaging USA program in its entirety here!

PRINT. The Movement: Success Secrets of a Six Figure Studio
Class taught at Imaging USA 2016 in Atlanta
by Allison Tyler Jones, CPP



In this video, Allison Tyler Jones shares her tips on creating products and using in-person sales strategies that have helped her create a successful and sustainable business. This interactive class was guided by questions from attendees, so watch to learn the answers to some of your biggest business and sales questions.
Be on the lookout for more Imaging USA 2016 videos coming your way next week!
And don't even think about missing out on next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!

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by Lindsey Forson

Professional photography is undoubtedly an art form. But the images you create are so much more than your art - they are your meal ticket... your livelihood... your blood, sweat, and tears. This is why copyright protection is so important to photographers, and this is why PPA works so hard to fight for strong and effective copyright laws.
 
Based on the level of importance for small-business copyright owners along with considerations of feasibility, PPA has narrowed down three primary priorities for legislative action:

1.  The creation of a small claims option for copyright enforcement

2.  Modifications to the current copyright registration process to improve functionality and have more photographers register their work

3.  Modernization of the United States Copyright Office

If you have kept up with our advocacy updates throughout the past year, you have heard about these priorities before. It is increasingly apparent that updates are underway. There is a real possibility that legislation will advance as soon as this year! Therefore, the time has also come for all photographers to form a (much) deeper insight into what each of these issues could mean for their businesses and why they are worthy of your support.
 
So why modernize the United States Copyright Office? Technological advancements have occurred at a much quicker rate than the federal government has been able to keep up with. This has become a big issue and greatly affects creators like you. As incredible as it seems, the U.S. Copyright Office is simply not properly equipped to operate in today's world and effectively meet your copyright needs. Its main three needs are: adequate administrative capacity, authority, and accountability. All of which are currently lacking, at least to a certain degree.

As is, the U.S. Copyright Office is not a federal agency. It is an office situated within the Library of Congress (LOC) and is really more like one department within a larger agency. This means that the Copyright Office's systems and processes are tied to the LOC's. Most people understand that the needs of the millions of creators throughout our nation who deal with copyright issues are very different than the needs of a library (a very important library, but a library nonetheless). We are talking about IT needs, staffing needs, and budgeting needs - just to name a few.
 



By Sarah Ackerman

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Happy Valentine's Weekend! We hope you spend the weekend with your loves, but if you find a few moments, here are our top ten blogs on photography from around the internet!

PRINT: Are you a print artist? Watch as Tim Walden talks about the importance of printing in photography and, more importantly, how it plays in positions you in a unique position of raising the value of your imagery. 

COPYRIGHT: Hip, hip, hooray! Our friendly neighbors to the North are finally getting some recognition! They were just awarded the rights to their images, regardless if it was commissioned. Whether you live in Canada, travel there or just want to support your fellow photographers, this is a great quick read. 

BUSINESS BASICS: As a photographer on the move, you know that tracking your mileage can help you get a bigger refund on your taxes (or at the very least, not owe as much). But how do you keep track of all of those trips? PhotoFocus has you covered! Check out their quick and easy way to make sure you don't miss a mile!

TALKING BUSINESS: Perfecting your elevator speech is important in any company, but making it memorable can be difficult! Take some direction from Inc. and switch up how you talk about your work with their easy formula. It's worth the read!

HELP IN TRAINING: Have or training a new assistant? Have them read this! Fstoppers breaks down the five key things they can do to be the best assistant they can be! Take a look  and see if you agree!

HANDY CHEAT SHEET: Whether you're just starting out, or want to show a new mentee the ropes about ISO, shutter speed and aperture, this is a perfect infographic that visually represents what's going on in your camera. 

HISTORY REFRESHER: Know where your industry came from - complete with plenty of puns. Watch this quick 5 minute video to see how you ended up in the field you're in today! 

FOUR LEGGED PHOTOGRAPHY: Whether you just use your pets as the occasional model or if you're seriously pursuing pet photography as a business line, this is a great article from Jason Checkla. Get some tips and tricks to not only photographing your furry friends, but maybe some with human's that pay! 

WORKFLOW: Imaging USA speaker Jeff Rojas breaks down proper color management so you know your colors match from the time you shoot to when you deliver final images. It's an information-packed 6 minutes! 

SPORTSBALL: Did you get inspired by the hard hitting action of the Super Bowl to want to start expanding into sports photography? Here are 11 easy (we mean e-a-s-y) tips from Fstoppers that can get you started in the right direction!

There you have it, our Weekly Roundup of our top 10 blog posts! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com.


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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If you've never seen or heard the great Tim Walden speak, you are in for a huge (and inspiring) treat! In the next few days, you will find several videos from Imaging USA 2016 for your daily dose of motivation. Check out the first video recording of this Imaging USA program in its entirety here!

PRINT. The Movement: Being A Print Artist
Class taught at Imaging USA 2016 in Atlanta
By Tim Walden, M.Photog.Hon.M.Photog.Cr., CPP, F-ASP


In this program, you'll be part of a conversation on the importance of printing in photography and the role it plays in positioning you uniquely and making "the crowded market" a subjective argument. You will hear how to be a "Print Artist" in your community and how that can raise the value of your imagery and of you as an artist.

Be on the lookout for another PRINT. The Movement video coming your way tomorrow!
And don't even think about missing out on next year's Imaging USA. It will be in San Antonio, TX, January 8-10, 2017, so save the date!




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By Aleighia Rouse

The month brings many loving and historical holidays and it also supplies new information on helpful and exciting happenings going on within the photography community.  Here are our top 10 blog posts of the week!

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RIGHTS AND REGULATIONS: PPA's government affairs team has hit the New Year running, running for your rights as photographer, that is! This year will bring great happenings for professional photographers that own small business copyrights. The three primary priorities and most vital copyright concerns have been (1) creation of a small claims option for copyright enforcement; (2) modifications to copyright registration process to improve participation and functionality; and (3) modernization of the United States copyright office. 

IPC 2016: If you are thinking of entering the 2016 International Photographic Competition here is a informative article on the recent changes in the judging process. Don't be the one photographer left out of the loop and check out this article by Christine Walsh- Newton, M.Photog.Cr., CPP. 

COMPETITIVE EDGE: Learn an interesting perspective on new competition in the photography industry, a terrific podcast by international award winning photographer and PPA member Ben Hartley. He focuses on why being in a cluttered market can be a good thing and how to get out a scarcity mindset for the success of your photography business. 

IUSA 2016: If you missed this year's Imaging USA in Atlanta, you missed out on some incredible new experiences in photography and great inspiration from our keynote speaker. Check out this post and amazed by the splendor and magnificence that is Amy Purdy. 

AESTHETICS: Personal style is so important to have when owning your own photography business. It is your signature, what you will be known for. In this article by the Exposure School, learn how to adapt and define your personal style as a professional photographer and "unleash your inner creativity." 

MARKETING WISELY: One of the big keys to having a successful photography business is making sure you take in consideration the concerns, needs, and wants of your clientele. Check out this article to find ways to promote your business and great techniques on approaching your marketing plan for your photography business.

PRO TIPS: Are you having trouble showing people the difference it can make by hiring you as a professional photographer? Here are some helpful approaches to use from PPA member Jeff Rojas on how to capture the potential clientele your business needs. 

CONNECT: As a professional photographer you know that you have to pull the best out of your subject and make them feel so comfortable that they don't know the lens is even in front of them. Check out this article by Fstoppers and learn how to break the barrier between you and your subject. 

PHOTOVISION: This month PhotoVision has released a wide variety of videos with many different topics to help you become better photographers. Remember that as a PPA member you have access to over 800 videos from PhotoVision, head on over to their recently redesigned website!

ZENSPIRATION: It can be difficult to separate your work life from your personal life, thanks to a few new TED talks it just got a little easier. Learn a few tips on how to develop a balance between your work environment and your personal life. 

There you have it, our Weekly Roundup of our top 10 blog post! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com.


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Aleighia Rouse is a graduating senior at Spelman College and PPA's Marketing and Communications intern. She aspires to hold a position just like the amazing people she works around. Aleighia is known by her happy personality and bubbly voice, and with over 6 years of film and photography experience, she can relate to and understand most of the issues faced by PPA photographers.


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By Sarah Ackerman

The Southeast, Northeast and Western District Competitions have opened for entries (don't worry, North Central and Southwestern Districts, we're coming to you in the next few weeks)! Don't wait another day. Push yourself to be more creative in 2016. To get you prepared for competition, we're showcasing the critique of "Bacatia dal Sole" created by Richard Breshears, critiqued by Jamie Hayes,M.Photog.Cr., CPP, ABI, API from PPA's International Photographic Competition. 

In this critique, Jamie compares the work to the 12 Elements of a Merit Image. See what can apply to your work or identify areas you might want to focus on!



We hope this critique can help you get a better understanding of what the International Photographic Competition judges are looking for when scoring your images. Head to the District Competition section of PPA's website to see when your area is accepting entries, and be sure to get a critique so you can receive some personalized feedback on your works of art! 


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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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Thumbnail image for Thumbnail image for 980791_10153524820929051_3053145740937398337_o.jpgImaging USA 2016 was a resounding success all around and one of the most noteworthy takeaways was the keynote speech by Amy Purdy. Even those who were unfamiliar with Amy and her inspiring story found themselves blown away by her larger-than-life personality and charm. Now we want you to experience it too!
 
Paralympic medalist/motivational speaker/New York Times best-selling author/Adaptive Action Sports co-founder/Amazing Race and Dancing With The Stars runner-up Amy Purdy gave the inspirational keynote presentation to thousands of photographers on the first morning of Imaging USA 2016. A lot of photographers work alone and can be discouraged when trying to "make it". Amy offered a fresh perspective and showed everyone that it's all a matter of putting your heart and soul into something bigger than yourself. She shared her triumphant tale of overcoming the loss of her legs to go places she never thought she could. From nearly losing her life to being able to buy feet to match her favorite shoes, Amy's story is both thought-provoking and uplifting. Get some motivation and take your business to new heights by checking out the recording from her speech!

Want more info on Amy? Check out our previous blog posts to get more of her amazing life story.

By Sarah Ackerman

PhotoVision's February release has a wide range of photography topics to help you become a better photographer! In addition to the over 800 videos already available to PPA photographers, we're adding the following in the next few weeks:

Creating Cinemagraphs: Beth Forester, M.Photog., Cr, CPP
Beth Forester shows how to make a cinemagraph, which is a combination of still images with video that creates a fascinating visual. Beth talks about how they can be used as incentives for clients to order packages by including them free of charge. They also work great as social media marketing material.

Couples Posing Part 1: Jen Hillenga, M.Photog. Cr. 
Jen Hillenga photographs a young couple in their hip, open Brooklyn apartment. Jen challenges herself by using no equipment besides her camera to capture gorgeous, slice-of-life couple photos. She talks about how she started her photography business by exclusively shooting in people's homes and how she spun that as a benefit to her clients. She also discusses clothing choices and how she chooses the right coordinating outfits for the right shots.

The Fred Marcus Story: Andy Marcus, M.Photog., Cr. 
Photographer Andy Marcus sits down with PhotoVision correspondent Melanie Anderson to discuss the history of Fred Marcus Studio and what led them to their place of current prestige. Andy talks about the transition from film to digital and how he maintains a film sensibility in the age of digital. He shares how he runs a studio with numerous full time employees and freelancers in a way that maintains a high caliber of consistency.

Portraits of the Groom: Gary Hughes, M.Photog.Cr., CPP
Gary Hughes photographs a groom in a billiards room. Gary composes masculine, film-noir type images that would be worthy of the Rat Pack's portraits. He utilizes unconventional lighting methods, such as a powerful hand light diffused by an umbrella, that work perfectly for the run-and-gun nature of wedding photography. Gary teaches how to get stylized detail shots that look like they're straight out of a fashion magazine. Gary's thematic groom preparation shots will be sure to inspire creativity in your next wedding shoot.

As a PPA photographer, you have immediate access to 24/7 streaming of PhotoVision and PPAedu content (combined, it's over 1,300 tutorials and videos)! Not a member, join today! Check out the latest from PhotoVision on the newly redesigned website at photovisionvideo.com. Be More Educated!

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Sarah Ackerman manages all things social media for PPA and Imaging USA. When she's not living on the internet, she loves improv comedy, going on wilderness adventures, gallivanting around the globe, knitting, wood working and yoga. 



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by Lindsey Forson

Last week, PPA CEO David Trust, made his first trip of 2016 to Capitol Hill to continue PPA's advocacy for the rights of professional photographers. PPA's government affairs team is already hard at work preparing for the next trip later this month.  As you may have read in last week's copyright update, 2016 could be a very big year for small business copyright owners such as professional photographers! PPA is fighting for three primary priorities that have been identified as the most vital copyright concerns for the photographic industry which could be addressed through the current Congressional Copyright Review:

1.    The Creation of a Small Claims Option for Copyright Enforcement
2.    Modifications to the Copyright Registration process to improve participation and functionality
3.    Modernization of the United States Copyright Office

As the House Judiciary Committee winds down on their formal review of Copyright Law, the exciting thing is that some of their priorities are the same as ours! Several lawmakers who serve on this committee have identified Copyright Office Modernization and Copyright Small Claims as their desired accomplishments of the Copyright Review. Copyright registration issues could very well be addressed along with these topics as all three relate to copyright processes.
 
This means that actual legislation which specifically accomplishes PPA's priorities may make progress in Congress as early as this year and definitely within the next couple of years! In other words - over the past few years, there has been a whole lot of copyright talk on the Hill, and now is the time for some copyright action!

During last week's trip to DC, PPA's CEO met with key stakeholders from other copyright industries, including motion picture and music groups, to discuss copyright issues from the small business perspective. We are very excited to report that there is a great deal of cooperation and support of these priority issues within the entire copyright community. Through the Copyright Alliance, an association of copyright stakeholders which PPA belongs to, we will continue to band together to create the strongest and most unified voice possible.

Trust also met with offices of House Judiciary Committee members, including Congresswoman Chu, Congressman Collins, and Congressman Marino, who are all strong and outright advocates for improving the copyright system for small business creators through key legislative changes such as those PPA has prioritized. We thank these lawmakers for their strong support of creator's rights and will continue to work with these offices and others to help to advance legislation that would accomplish our goals.

It is vital to PPA's cause that each and every member becomes educated on our advocacy priorities because, before long, we hope to be calling on you for help. When a bill on any key copyright issue(s) is scheduled for a vote in committee and especially once legislation moves to the House floor, we will call on members to contact your representatives. Because we think that may happen soon, but cannot know exactly when, we are beginning the education process now.

During the next several weeks, you will find on this blog detailed educational pieces on each one of our priorities, beginning next week with "Why Modernize the Copyright Office?" Stay tuned to Be More Informed to Be More Protected at PPA.com/Advocacy!

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator. She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for  professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques, regular business operations and more! These tutorials and educational videos are available 24/7 to PPA members. And between PPAedu and PhotoVision, if you are with PPA, you can tap into over 1,300 online programs to help you Be More! If you haven't checked out PhotoVision in a little while, go back now: there's a brand new website with a lot of new videos!

For the month of February, the video "Environmental Lighting: The Basics" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API, has been unlocked and is available for anyone who wants to learn how to photograph outdoors using natural light. Shooting outdoors using natural light can be challenging--clouds, too much sun or a strong wind, and your moment is gone. In this class, Jamie gives you the fundamentals you need to successfully use natural light and make the most of your outdoor opportunities.

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!


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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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