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PPA Today

If you're a Certified Professional Photographer (CPP), there is some big news for you! 

PPA relentlessly seeks to educate consumers on the value of hiring professional photographers through the See The Difference® advertising awareness campaign. It specifically drives consumers to the site, where the visitor can search for photographers in their area. It is PPA's search engine for people to locate photographers in their area.

A recently-added feature on this platform is the option to search solely for a Certified Professional Photographer. In addition to connecting consumers with CPPs nationwide, this page educates consumers on questions to ask a Certified Professional during the hiring process, and also provides  a short video that empathizes with the overwhelm that consumers sometimes feel when trying to make the best choice!

Currently, there are nearly 75,000 unique monthly visits to the website and search engine. Now those 75,000 potential clients can hone in on you! To make the most of your presence and visibility on this search tool, make sure your Find-A-Photographer profile is enabled and up-to-date. 

Log on to and scroll down to the Find-A-Photographer section, then click "Enable your Find-a-Photographer profile."

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Then simply click on "Click here to enable your profile."

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And you're all set!

Now sing it from the rooftops, and make sure all your potential clients are also down with CPP. To learn more about becoming a Certified Professional Photographer, visit

Thumbnail image for LS_Profile.jpgLisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
By Autumn Rice

The list of high-profile celebrities that photographer Jeremy Cowart has photographed is long, but it's the launch of a humanitarian hotel brand that's got us talking. Cowart hopes that The Purpose Hotel will acquire its necessities from non-profits whose mission is to help others.

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Read about Jeremy's plans for The Purpose Hotel in "Jeremy Cowart's Humanitarian Hotel" on

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By Autumn Rice

Have you registered for the drone knowledge test?

The updated drone regulations have ignited a fire in many photographers to incorporate the latest, and hottest, photography tool into their businesses. The new regulations are now in effect, but before you fly there are a few things to check off your to-do list. Photographers hoping to incorporate drones into their business must pass the Remote Pilot Certification exam, also known as the drone exam, at an FAA approved knowledge testing center.

Now, I know what you're thinking, "No one said anything about a test!", but don't fret. PPA has great tools to help you cram for the exam, and prepare you in no time. The best part is that you can study at your own pace! If you're still a little apprehensive, check out these stats about photographers who have already taken the exam, and get an idea of what to expect!
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Don't stress over the exam. Head over to to get study materials, then take the plunge and register for the exam!

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By Autumn Rice

Photographer Dani Miller was struggling with her business that catered to a very diverse clientele, so she set out to change it. By narrowing her focus to baby, child, and maternity portraits, she was able to make her studio thrive.

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Read about Dani's journey to niche photography in "Should You Niche? Dani Miller Did And Her Studio Thrived" on!

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By Autumn Rice

The Print Movement is all about encouraging photographers to add value to their business by showcasing their print art. In a time when everyone can take a picture on their phones and technological growth is rapid, it's important to share the value of professionally-printed photography with clients. Digital files can easily be misplaced or destroyed, leaving memories lost forever. Let's change that!

In an effort to help photographers promote printed products to clients, the PRINT Movement has created customizable resources for use in your studio. Today's resource is brochures!

The tri-fold brochure folder contains a .psd as well as a .pdf, and is a customizable tool for your studio. You can add your own photos, studio information, and pricing to clearly inform your clients. This resource will help you explain the power of print and the necessity of print pieces in every home. This gives you the opportunity to increase your sales by using a beautiful pamphlet that says everything, so you don't have to.

The Print Movement resources are easy to use, and they trigger emotions that help clients understand the importance of printed images. Visit to download and customize your brochure today!

By Autumn Rice

It's been a long week of work, or school, and now it's time to kick your feet up and relax. But, before you sit down, grab your computer and check out our top blog posts of the week!

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EDUCATION: How would you earn six figures from your photography studio? Here's a hint: You have to offer more than just digital files! Watch this month's free PPAedu video to get advice from Allison Tyler Jones, CPP about how to grow your business to increase your earnings.

CREATIVITY: Vadim Stein, a St. Petersburg, Russia based photographer, creates amazing photographs but with an interesting and intriguing twist. Originally trained in sculpture, the subjects in his images often mirror statues. Check out the results of his latest session in this post.

FAMILY PHOTOGRAPHY: Family photo sessions can go two ways: The children love the camera and the session is easy, or the children hate the camera and it's a complete disaster. In either situation the kid is no match for a prepared photographer. This blog gives great tips for being prepared for family photo sessions. Check it out to see what you can use in your sessions!

CLIENTS: Collaboration and communication are the basis for building a successful and fulfilling relationship with clients. However, that won't always be easy. Truth is, some people are difficult.  So what do you do?  Read this post about how to have a successful client-photographer relationship.

BUSINESS: Being up-to-date on the latest technology, or knowing editing tricks for a program is common for photographers. But understanding ways to make your business more efficient is less typical. Make your modern business stand out with these tips and tricks for running your studio. 

CRITIQUE: Art is an expression of one's own interpretations. However, we all need advice about what to change for the sake of our work, but we're all sensitive about our creations. This post gives advice about how to effectively critique a photographer's work without offending or discouraging. If you're critiquing, or being critiqued, this article is perfect for you. 

ANGLES: Many photographers reach a point when they want to create better photos, but they don't necessarily know how. This blogger suggests changing your perspective by attaching your camera to railings. Check out this post to see the safest way to try this new trick! 

HOW TO: Although levitation photos can be easily achieved, creating a believable shot takes knowledge of a few tips and tricks. Photographer Christopher James recently gave a behind the scenes look at his process for creating these amazing photos. Read about his work process and see the results here!

BUSINESS PRACTICES: Aside from the art of photography, there's an element of business that many photographers struggle with. There's marketing, pricing, sales, professionalism and so much more to worry about. Read this article about the best business advice from a few creative entrepreneurs.

SAVINGS:  As photographers, we all want to save money when we can without compromising the quality of our work. When it comes to the difference between filter holder sets and more standard circular filters, the biggest difference is cost. Read this article about why filter holder sets are the more cost efficient option for filters, and how they can save you hundreds!

That's all for this week! Don't forget to check back next week for a new round of amazing posts. What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at

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By Tristin Vaccaro


Live product demos, access to revolutionary photography products, and countless networking opportunities can all be found in one place at Imaging USA 2017: The Imaging Expo! This three-day tradeshow is one of the largest gatherings of pro-photographers and exhibitors alike in the world! With over 600 booths to explore, your newest photographic discovery will be right at your fingertips!

See industry leaders, such as Canon, Adobe, and Kodak Alaris, show off their newest products. Mingle with your fellow photographers while you learn about 2017 photography trends. You'll even see and be able to test some drones! Continue your walk through the International Photographic Competition (IPC) exhibit, where you can find the best of the best photographs from 2016 on display, handpicked by judges and entered into our prestigious Loan Collection. If you're interested in entering the Competition in 2017, definitely check out the IPC merit café. Here, you'll find various seminars lead by experienced speakers, get a first look at the new 2017 IPC rules, and you'll even have the opportunity to get one-on-one advice from official IPC jurors about how to improve your photos for the Competition. These sessions are free to all and available on a first-come, first served basis, so sign up today!

And whether or not you already are a PPA member, we would also love to meet you in person! At the PPA booth you'll be able to speak with our customer service agents who are happy to answer any membership-related questions you might have or even help you understand how to get the most out of PPA membership. And if you aren't with PPA yet, Imaging USA is the perfect time to join! Prizes and a gift valued at $100 or more will be given to each new member! Make sure you stop by PPA's Booth #625!

These are just a few reasons you won't want to miss the Expo! Imaging USA will be held at the Henry B. Gonzalez Convention Center in San Antonio, TX.  The Expo is open to all Imaging USA All-Access pass holders beginning on January 8, but if you can't attend the entire convention, Expo-Only passes are available for only $35 and are valid all three days:


Sunday, Jan. 8, 11:30am - 5:00pm

Monday, Jan. 9, 11:30am - 5:00pm

Tuesday, Jan. 10, 11:30am - 3:30pm


To get the full list of registered exhibitors and the tradeshow floor plan, visit And before you go, download the Imaging USA mobile app that offers this information and tons more! With just a few clicks, you can even create your own custom Expo plan of attack. You'll know just where your favorite exhibitors will be and how to get there, saving you valuable time and effort.

 If you haven't registered to attend Imaging USA 2017, do so at We hope to see you in January!

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By James Yates

PPA's Business Challenge was born nearly one year ago, at Imaging USA 2016 in Atlanta. It was during the Studio Makeover class, dedicated to unveiling the results two studio owners had by implementing PPA's business advice, when Education Director Angela Kurkian began to realize the program could be scaled up. By adding the Challenge as a group on theLoop, all PPA members would have the chance to join and begin their 12-month, step-by-step program to profitability and sustainability for their photography businesses. 

It's been a huge success. There are now nine different Challenge Groups on theLoop, with over 900 members taking advice, implementing changes, sharing wisdom and holding each other accountable as they make the steps toward their studios becoming more financially sound! 

Two new announcements have been made in preparation for the program's anniversary: 1) a class at Imaging USA 2017, and 2) a new join-schedule for upcoming Challenge Groups.

First, instead of offering the challenge each and every month, the groups will be starting during the months of February, March, April, May, August, September, October and November. This means there won't be any new groups forming in December, January, June or July. This will allow more time to dig even deeper in the groups that are currently running and no one has to worry about signing up during the holidays or summer vacation!

Second, Business Challenge mentors Gregory Daniel, M.Photog.Cr., CPP, F-ASP, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API and Angela Kurkian, M.Photog.Cr., CPP will be presenting the platform program "4 Things You Need to Know to be Successful"  at Imaging USA 2017 in San Antonio, TX. 

The class will be held on January 8 and  asks the question,  "iI you could make four changes to your business and your way of thinking that would help you be more profitable, add time to your day and move your life in the direction you dream of, would you do it?"  Full of great takeaways and business strategies you can start implementing right away, this class is the perfect introduction to the Business Challenge program, which can help you build your business on a strong foundation in 2017.

If you're not already using the Business Challenge to own your place in the photography industry and be more profitable, what are you waiting for?! Sign up now at

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.

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By Tristin Vaccaro


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After attending Imaging USA 2017, you're sure to go back home a stronger photographer than when you arrived. How can you not, when over 100 specialized courses are offered to you throughout the week, all aimed at teaching you the skills you're interested in? So below, you'll find a brief overview of all the school, sport, and event track classes provided at Imaging USA 2017.

Are you hesitant about taking photos of large groups? Looking to fine-tune your high volume photography business? Or maybe you don't know a thing about photographing events, but you've always wanted to?  Whether you want to learn something new, or simply sharpen your skills, there's a class here for you. While the Pre-Con sessions are available at an extra fee, you won't want to miss these valuable information sessions jam-packed with need-to-know information about group and event photography.

Without further ado, here are the upcoming event track courses:


(Pre-Con) Post Capture Production for High Volume Photographers

Bill Champion

January 7, 9am-12pm


(Pre-Con) Group Photography Can Be Easy and Profitable! (Hands-on Class)

Andy Gould

January 7, 9am-11am  |  1pm-3pm  |  4pm-6pm


(Pre-Con) Want LOTS More Family Portrait Business? Go to CHURCH!

Chris Wunder, Cr.Photog.

January 7, 9am-12pm


(Pre-Con) EXTREME Volume

Melanie Anderson, Cr.Photog., CPP

January 7, 1pm-5pm


(Pre-Con) Photographing High Volume High School Seniors

Dann Kasallis, M.Photog., CPP

January 7, 1pm-5pm


Incorporating Volume Work Into Your Portrait Studio

Colleen Gonsar

January 8, 8am-9:30am


Get, Grow and Dare to be Different in the Volume Business

Brandi Morgan, CPP

January 8, 5pm-6:15pm


I Want it Now: Onsite Printing and Event Photography

Bill Vahrenkamp, Cr.Photog. & David Stana, Cr.Photog., CPP

January 8, 6:45pm-8pm


Youth Sports: How to Stand out and be Competitive

Leigh LaForest & Jeff Gump, Cr.Photog.

January 9, 8am-9:30am


Get Motivated To Grow Your Business

Wayne Barksdale

January 9, 10am-11:30am


The Art of Posing Dancers & Dance Studios: An Insider's Viewpoint

Daniel Fermaint, CPP & Jennifer Fermaint, CPP

January 9, 5pm-6:15pm


Weddings and School Portraits- A Match Made in Heaven

Linda Russell

January 10, 8am-9:30am


School Photography That's Wow! Photography

Neal Freed

January 10, 8am-9:30am


How to Double Your Income with Publishing

Roch Eshleman, Cr.Photog., CPP

January 10, 10am-11:30am


Big Groups Don't Have to be a Big Challenge

Dave Stock , Cr.Photog., CPP & Jamie House, CPP

January 10, 3:30pm-4:45pm


Event Photography: The Whole Package

Marion Hughes & Jenny Rhea

January 10, 5:15pm-6:30pm


Your Imaging USA experience should be as fun and educational as possible, so keep these classes in mind as you begin to craft your schedule of classes. To see all the courses programs offered, as well as other important information about Imaging USA 2017, visit  

We can't wait to see you there!

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By Chris Homer

Each month, one PPAedu video is unlocked for everyone to enjoy, because PPA believes in
 the power of education for all photographers (it's normally reserved only for members)! The PPAedu online library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into hundreds of programs to help you Be More! If you haven't checked out PhotoVision, take a look; there's a new website with a slew of new episodes!

During October, the video "Success Secrets of a Six Figure Studio" with Allison Tyler Jones, CPP has been unlocked! Who wouldn't want to earn six figures from their photography? Here's a hint - you can't do it by only selling digital files! Watch the video and learn which products that use actual printed photos have been successful for Allison's business and what helped her grow into a six figure studio. You'll also learn her in-person sales strategies to help you sell more to your clients! 

After you've checked out the video, why not check out PRINT. The Movement as well? This is PPA's campaign to encourage sales of printed images and products! Visit and find out how you can get involved, as well as some resources to help you educate your clients on the importance of getting professional prints of their photos! 

If you're a member of PPA, just log in to watch the video anytime. And bookmark the page to get some more learning on, as you have open access to all of PPA's online education. Non-members will have access to this video this month only at For full access to all the PPAedu and PhotoVision videos, join PPA today!

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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