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PPA Today: October 2017 Archives

October 2017 Archives

By Karen & Lonnie Bentley 
Strawberry Hill Photography
Bremen, GA

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That's me, the "other photographer" as I am now lovingly yet jokingly called.

Professional Photographer- it's a title that I (Karen) dreamed of since I was a young teenager in the mid 90's. A lot transpired to get me safely into my 26th year of life, but for the sake of time, we will start with the facts.  I was a mom of two small children, married to Lonnie, a factory worker who labored on a rotating shift, and the kids and I rarely got to spend time with him. I'm not gonna lie, we struggled...Lord did we struggle,  but in late 2006 I  finally had the courage to take the leap by starting my own photography business. My first studio originated in an old storage building on our property-(oh how I cringe about it now but it was a starting point!)  and things have been slowly yet steadily progressing since then, but this blog isn't about all of that.

A few years went by and my little business was actually a  smooth sailing success, but as a mom, I was sinking. I was overwhelmed, I was overworked, I was burnt out, and my home life was a disaster. My husband and I fought a lot, especially when I came home from a long day of sessions and he'd say "oh gosh, whatever...all you do is click a button". (yes, insert the world's biggest angry photographer emoji right here!) Don't get too mad at my husband Lonnie, he didn't know any better and bless it, he was so tired all the time. One thing I could tell you at that time was that he had absolutely NO interest in photography. In his own words, he was a "grunt laborer" and that was just how his life was.

I don't remember where I heard about Imaging USA the first time.  All I remember was that it was coming to Atlanta (which is only an hour drive from my town), in January 2013 and that I was really excited to learn new things.  Driving in Atlanta is simply not something I can do sanely, so I begged Lonnie to come with me. "Think of it as a mini getaway for us," I said.  He finally agreed. 

I remember being so amazed at how many photographers were at this convention- and how everything was so HUGE to me that year. (Imaging USA 2013):

10312.jpgHere we are at the Social Box booth in the expo that year- poor Lonnie still had no idea what was about to happen to him at this point. 


by Mayo Lawal

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You've got impeccable photography skills and you work hard, so you aren't really sure why your business isn't as profitable as you would like it to be. Have you considered joining PPA's Business Challenge?

The Business Challenge is free to PPA members and provides photographers with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes. 

"PPA's business advice is based on years of experience and successful business mentoring," said Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person."  

We know that the definition of success differs from person to person. This is why the Business Challenge is designed to help you work on your personalized success path. 

"PPA's Business Challenge has already helped me increase our sales averages a little, which is encouraging," said Wes Roberts, one of the participants. "It's helping me see the direction to get to my goals, which is awesome!" 

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring.

New Business Challenge groups begin every quarter. Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins on February 1st, 2018. Remember, the Business Challenge is free to PPA members. Not a member? Join PPA today!



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By David Eun

Photographers of all skill levels can benefit from PhotoVision's high-quality, rich-content videos! These videos show you the latest and most effective techniques expert photographers currently use to make their work even better, and you can too! See for yourself by checking out today's latest videos hosted by Sue Bryce and Anne Geddes!

Regardless of your profession, money can be a sensitive topic to discuss. On one hand, you realize you need it in order to survive in your market, but on the other you may sometimes feel dirty and greedy demanding what you're owed. In this video, Sue Bryce walks you through her method of learning how to receive money and managing it confidently.

For many photographers, the dream of your peers not only knowing your name but also revering it constantly floats in their minds. But, what's it like when that dream becomes reality? Anne Geddes shares her experience with fame and how it has influenced her personal life. She discusses the importance of coming from a place of authenticity and focusing on the work, not the photographer.

PhotoVision is included with your PPA membership. That alone represents savings of $199/year! So, what are you waiting for? Head over to PhotoVisionVideo.com and begin streaming classes today... for FREE! If you're not a member of PPA, consider joining today!

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Imaging USA 2018 will be here before you know it...three-to-six days of everything

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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet... 

David Hilton, Cr.Photog.

Web: StrategicVisionOnline.com

Facebook: HiltonDavidA 

David Hilton is an expert in building businesses, guiding owners to higher profits and greater freedom. He is also the author of two books on entrepreneurship -- SPARK, Taking Your Business from Struggle to Significance and The Ultimate Success Secret (co-authored with Dan Kennedy). As president of Hilton Photography, a business that he recently sold, David successfully grew and managed multiple studio locations. He also recruited, hired and trained over 500 people and developed his company to operate profitably without his day-to-day involvement. Today, he shares his entrepreneurial experience with other photographers so that they can learn from his mistakes and successes. David holds several graduate and post-graduate degrees in Business and Education, including a Masters from Rochester Institute of Technology. David's membership in PPA of Massachusetts, including his former role as President of that association, coupled with his business education and acumen make him the perfect role model for aspiring photographers and studio owners. 

Speaker Sessions:

Sun, Jan. 14

 5:15 pm- 6:30 pm- Fundamentals of the Million Dollar Studio 

Q&A: 

What was one of the defining moments in your career? Meeting my early mentor, Wah Lui, 38 years ago and discovering that photography could be a true business that could generate true wealth (much greater than a million dollars) changed my life and business - grateful always for this. 

Who has been one of your biggest artistic influences? Wah Lui, Al Gilbert, Donald Jack, Arnold Newman, Philip Charis, Paul Skipworh, Don Blair, and more. There have been so many that have guided me to the success I have enjoyed - I'm so grateful :) 

What would be your advice for photographers who are just starting their career? 1) Find your style (one that your ideal client will want) - then master that style; 2) Learn and master projection sales; 3) Learn and master lead generation, relationship based marketing; and 4) Have a team (can be part-time) to help you build. You can still earn an amazing living in portrait art photography! A "professional" doctor, lawyer, college professor, engineer, or CEO - has invested years in education and apprenticeship to get where they are - can you say the same? The good news is that if you are willing to make the same investment in time and effort, you can have an income similar to theirs! :) 

David Hilton is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Jeff Gump, Cr.Photog.

Jeff Gump, founder of one of the country's most successful youth sports photography businesses, is perhaps even better known as a speaker and trainer of photographers across the nation. Gump declared himself a professional photographer at the age of 15 and today Gump's Sports Photography has shot well over a million young people and is still growing strong in Jacksonville, Florida.

As a well-known and sought after speaker, Jeff has traveled across North America and Canada for the past 10 years educating aspiring as well as veteran photographers. He has spoken to both large and small groups for organizations such as PMA-SPAA (Photo Marketing Association), PPAedu, Imaging USA, PMA Canada and many PPA Affiliates.

One reason for his popularity as a speaker is that in an industry where secrets are typically well-guarded, Jeff holds nothing back. He shows audiences everything from how to make a winning presentation to how to set up and execute flawlessly on photo day. Perhaps most importantly, he explains how the photographer can keep more money in his pocket instead of paying out too much of it in big commissions. From customer service and vendor/supplier resources to profitability and sales, Jeff lays it all out so that others can experience the successes that he has.

Jeff Gump's session at Imaging USA is on Saturday, January 13, 9am - 5pm: Volume Photography 201

Q&A with Jeff Gump:

What do you most value in your friends? Honesty...keeping in touch, not being negative, and those who love their families.

Coke or Pepsi? Coke Zero

Which words or phrases do you most overuse? "Well sure"

Most embarrassing moment? I was doing a wedding 20 years ago, and was headed to the reception and was running late. I parked my red Alfa Romeo sports car at the top of the hill and ran in to capture the bride and groom as they arrived at the reception. A few minutes later, the DJ got on the PA and asked whose red convertible was parked outside. It just rolled down the hill and smashed into someone else's car in the parking lot. It was mine; I forgot to put it in gear... that really sucks!!

Each photographer has a specialty/genre/ niche; how did you discover yours? A friend of my dad was a Little League Coach, and said he could get me a meeting with the board. 1988... almost 30 years later we are still going. Of course that was during the film days, when you had to print what was on the negative, before PhotoShop.

Jeff Gump is just one of the many amazing photographers you'll get to meet, hear, and learn from at this upcoming Imaging USA! Registration is open online now so save some money and take advantage of the Early Bird discounts for your passes...and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Bethany Clark

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As we head into the weekend, take a minute to enjoy our favorite photography blog posts from around the web!

VALUE: The PRINT Movement is all about touting the value of printing photographs made by professional photographers, so this post by Illuminating Creativity is the perfect complement to that effort... and provides six reasons why every photographer should get on board.

BUSINESS: If you are a professional photographer, you are a business owner, and as such you need to protect your work, and also ensure your clients are getting what they need. We all know that the first rule of thumb for protecting your work is have a contract (have it signed), but this PPA Today post outlines nine additional excellent rules of thumb!

MARKETING: This article by DIY Photography starts hard and keeps the cold, hard truths coming - including the fact that Facebook is testing out a much more stringent "pay to play" model for any business owner with a Facebook Page. This model, which coincides with their new Explore feature, would require Pages to sponsor posts in order for its followers to see them; if these changes stick, organic reach may very well be a thing of the past. 

INSPIRATION: Imaging USA speaker Lisa Saad's personal project "Anonymous Man" began when the death of her mother and other personal disappointments left her feeling depressed and depleted. The series ended up helping her re-connect with photography, and changed the direction of her commercial photography business. Read about it on Professional Photographer magazine.

DIY: If you're a fan of thrifty DIY photo projects, watch this COOPH video on PetaPixel for creative hacks you can try with a camera and a sheet of cardboard, from creating a lightbox to a DIY macro lens! 
 
GROWTH: Renowned fashion photographer Lindsay Adler kicks off Adobe's new YouTube series with an in-depth look at how her photographic style and prowess have evolved over the years. Watch the video and read her interview at DPReview!

DRONE NEWS: New York has taken the first big step in advancing its drone corridor. The corridor will allow drone pilots the opportunity to develop traffic management systems and further safety and performance testing. Read this post on PPA Today to learn more about what this means.

THE © MARK MATTERS: Photographers, it's important to know that you still have a valid copyright claim and ability to submit a DMCA, even if the infringer links back to your website, as long as your photo has the copyright meta data that is necessary. This puts the infringer on notice and they can no longer claim ignorance. Learn more in this post from Photo Attorney.

MONEY: Whether you are just starting out or you have been shooting for years, pricing is always top of mind. If you've felt apprehensive about your prices, check out this post from Fstoppers so that you can give quotes with confidence, knowing that if a client says no, it simply means that you are not the right photographer for them!

BEST PRACTICE: Switching to in-person sales can offer a big boost to your photography business... but it's very important that you avoid these three common pitfalls, explained by Professional Photographer magazine.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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By Sidra Safri 
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Recently the Copyright Office has had many rule proposals. These are done in an effort to make the office more efficient and bring clarity to the registration process. The most recent rule proposal deals with "unpublished collections". 

The proposed rule would require all registrants to submit an electronic application and upload all images instead of mailing them in. This process would allow the Copyright office to quickly review applications and determine if the images are copyrightable. 

This is a great first step in attempting to cut down the time it takes for a registrant to receive their certificate of copyright; however, this does not address the bigger problem.  Many creators are still struggling in determining when something is considered published or unpublished. When the requirement was first created it was easy to separate the two. If the image was printed then it was considered published. However, in the digital media age, this becomes extremely difficult since we are constantly sharing on social media, submitting galleries etc. 

Many of these rule changes are a step in the right direction, but sadly we still have a long way to go to ensure that the copyright office is fully able to work for the creators it was meant to protect. 

Stay up-to-date on copyright and the fight for artists' rights at PPA.com/Copyright and JOIN THE FIGHT at ppa.com/SmallClaims!

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By David Eun

Imaging USA 2018 in Nashville, TN, is steadily approaching, and we want you to get the very most out of your experience, including the Hands-On Pre-Convention classes!

Aside from the whole host of convention classes offered when you register for Imaging USA, there are also dozens of pre-convention classes that you could participate in. Pre-convention classes require an extra fee, but they offer more one-on-one time with instructors and they focus on specific topics.

Pre-Convention classes will take place January 11 - 13. Pre-convention classes range from multiple day workshops to single day workshops and cover topics such as business and technique. Plus, the hands-on classes allow you to practice the techniques you learned in the class!

So, as you prepare for the world's largest pro-photography convention, check out some of these hands-on pre-convention classes that may interest you! 

Alison Carlino, CCP, Cr. 
9-11AM, 1-3PM, 4-6PM 
Ready to jump into the world of lighting off camera? Maybe you've been eager to take that flash off your hot shoe and aren't sure where to start... Have you been using off camera lighting yet want to observe how someone else creates with it? Alison Carlino teaches you how to walk into any space and master the light.

Angela Lawson, Cr.Photog.,CPP
9-11AM, 1-3PM, 4-6PM
Whether it is the beloved family dog, the faithful companion to a growing child, the cats treated like children, or the other wonderful animals people chose to have as pets, photographers are called upon to capture these special family members. For many photographers, this is challenging as pet photography involves scenarios that are not taught in photography manuals. Spend time with Angela Lawson as she takes you beyond the technical aspects of photographing animals.

Chris Knight
9-11AM, 1-3PM, 4-6PM
Are you ready to create memorable and dramatic portraiture? Then you do not want to miss this class! Chris Knight will cover six essential tips to transform your lighting techniques and allow you to create more drama in your portraits. Learn how to light with precision and control, using lighting ratios to shape contrast and drama.

Eden Bao
9-11AM, 1-3PM, 4-6PM
A master in her craft, Instructor Eden Bao will give you an overview of maternity photography, where it came from and where it is going. She will walk you through lens and lighting techniques that will help you create incredible images and make your clients feel beautiful. 

Erik Valind
9-11AM, 1-3PM, 4-6PM
In this class you will learn the techniques needed to create amazing images in any portrait session. Erik Valind will walk you through lens selection and determine how to make the right choice for different scenarios.

Howie McCormick
9-11AM, 1-3PM, 4-6PM
The Senior Portrait isn't just a picture; it's an experience. In this class, Howie McCormick will show you how to handle the Senior Portrait process, start to finish.

Pete Rezac, M.Photog.Cr., CPP
9-11AM, 1-3PM, 4-6PM
Learn from one of the best as Peter Rezac wants to show you how he handles children portraiture. In this program, you'll learn about pre-consultation with clients. You'll explore how to establish a rapport with your customers while delving into the beauty, authenticity, and reality that make beautiful images.

Ryan Armbrust
9-11AM, 1-3PM, 4-6PM 
Go into the boudoir with Ryan Armbrust for a fun-filled experience of shooting. Learn how to walk the fine line between operating a personable boudoir brand and a high-volume photography studio. Ryan will show you how to shoot an entire boudoir session quickly and efficiently.

Tony Corbell, Cr.Photog., API
9-11AM, 1-3PM, 4-6PM
This class is all about understanding and controlling light quality. Treat yourself and reserve time for this program with Tony Corbell as he will share a unique perspective on how to become bolder in pushing the limits of your photographic experience and talents.

There it is! These are your hands-on pre-con classes that will be available at Imaging USA 2018. If any of these classes interest you, register now and we hope to see you there!

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by Sidra Safri

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New York has taken the first big step in advancing its drone corridor. This corridor is a 50-mile area of airspace over mostly rural lands located near Griffiss International Airport and the old Airforce base.

The corridor will allow drone pilots the opportunity to develop traffic management systems and further safety and performance testing. However, those using the facility are still required to abide by the Section 107 drone regulations including only flying in the line of sight.

New York is one of seven other states to have a corridor. The others are located in Virginia, North Dakota, New Mexico, Texas, Nevada, and Alaska.

The corridor will not be fully operational for another year as the state continues to design the area and install necessary safety equipment to ensure flight testing can begin.

As always, stay informed on all things drones at PPA.com/Drones

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If you are a professional photographer, you are a business owner, and as such you need to protect your work, and also ensure your clients are getting what they need. Here are 10 'need to know' guidelines to think about specifically for contracts between a client and a professional photographer. 

1. Have One! Always Sign a Contract!

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The first rule of thumb for protecting your work is have a contract and have it signed. You may think that you don't have to worry about contracts -- that stating everything clearly and upfront is enough. Unfortunately, that's  never enough. People will forget what you say, and some people can even be unscrupulous when it comes to things like this. You need to protect yourself and your work. The best way is to get it all down in writing. This might seem like a daunting task, but don't worry! There are many options as to contract templates for any type of event or situation, you just need to choose the one that best works for you.

Professional Photographers of America provides lots of useful contract and model release templates for free! Consider joining today for a lot more resources that will help you be more protected and more profitable. 

2. Keep Your Contract Simple and Clear!

If you can't find a template that has everything you need on it, or you're just not satisfied with the wording, you can always edit them or create your own. If you create your own, it's always good practice to have a licensed attorney take a look, especially since laws differ from state to state. When you do this, make things as simple and clear as you can. It can seem a bit intimidating, but it doesn't need to be. Start by making a list of everything you need to include, like pricing, timeframes, revisions, and payment methods. You can add other things depending on the situation or event, just cover all the pertinent information, and make sure that both you and your client are covered. The best contracts cover all the bases clearly so that the artist and the client both feel comfortable with signing it.

3. Make it Easy to Read

Your contract doesn't need to be a convoluted mess of big words and phrases. You shouldn't need to include a dictionary when you present it to prospective clients. Don't get too wordy with legal jargon, and make sure that the people signing it understand exactly what you are proposing for the potential job. It's always a good idea to be mindful of the fact that if you aren't a lawyer, and you can read it and understand what it's saying, then the client probably can, too. Still, make sure they know it's okay to clarify things if they need to. Just make it easy for them to ask you.

4. Make it Yours - Adapt the Language to Your Services 

Your work is unique and stands out; that's why you are marketable. Your contracts should be as uniquely yours as your work is. There are several ways to make a contract "yours." Here are a few:

  • Create a unique letterhead
  • Include your pricing, payment options and timeframes
  • Make your own schedule and timeline based on your work habits
  • Create different contracts based on events or client needs
All of these things, when added in, will help make the contract unique to you and your client's requirements.

5. Document Changes (Make Sure You Have a Paper/Email Trail)

No matter how thorough you are about writing your contract, there will be times when the unexpected happens. Life, nature, and even equipment can all be a factor in things changing at a moment's notice. When these things affect you to the point that changes need to be made in the contract, things can get tricky. But you can still keep everything under control if you just document every change that has been made. Changes that should be well documented include:

  • Changes in deadlines
  • Pay schedules
  • Any modifications made to the original contract
Avoid unnecessary stress by keeping things organized from the start. For example, there are times when changes have to be made and agreed upon via email. When this happens, keep all emails relating to revisions in a unique, label each client's folder clearly so they can be accessed easily, and not accidently deleted. If possible, also have your client sign off on changes (electronic signatures will suffice).

6. Discuss Payment/Pricing and Terms of Your Services

Pricing and payment can be a difficult subject, especially if you haven't clearly defined your brand's worth, but it is one of the most important parts of the conhttp://bemore.ppa.com/free-release/tract. It can't be overlooked, or glossed over. Pricing and payment terms need to be laid out clearly. Once you have decided how much your work and particular brand is worth, you need to cover how you will get paid in the contract. It can be broken down so you get a percentage of the payment up front, and some full payment after all work is completed, or in steps throughout the process. It's up to you, but make sure it is stated clearly. Some things to consider when covering pricing are:

  • How much is to be paid
  • When it is to be paid (include the terms and payment over time options, if applicable)
  • How payment will be accepted
  • If there is a grace period on any payment due date
  • Consider if money paid upfront is a retainer or a deposit (varies by state, most are retainer)

7. Have a Model Release

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Often times, photographers work with models. This adds an entirely different element to the process. Whenever you are photographing a live subject, have them sign a release. If you don't, it may come back and bite you in the end. People can be very particular about having their images or likeness spread around. But if you have a model release clearly stating that you own the copyright for your work, also include purposes the image may be used for (marketing/social media/competitions, etc.). Phrases like "including, but not limited to" also help, within reason.

For customizable model releases and access to plenty of copyright resources, consider becoming a member of Professional Photographers of America (PPA).

8. Copyright and Release

When covering copyright and licensing laws it can be confusing, and a little tricky to navigate. This is where it would be prudent for you to do some research. Make sure you have a clear understanding of what you want to be able to do with your art, and what you will allow others to do with it. It's important to establish that you own the copyright for your work, and that you decide how it will be shared. There are many resources published by Professional Photographers of America (PPA) where copyright laws are covered. Knowing and understanding the laws will ensure that you and your work are covered as well. A quick visit to PPA's copyright resources can be helpful (and free!), but when it doubt, it's always prudent to check with a local copyright attorney for a contract review. 

9. Get. Your. Contract. Signed!

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We cannot emphasize enough how pointless it is to have a contract if it is not signed. Until you have signatures from your clients showing they agree to the terms and conditions, your contract is just a piece of paper. A signature from your client shows you are hired, and a signature from you commits you to the job, and confirms that you are the righteous copyright owner. So... GET. IT. SIGNED!

10. Jointly Review the Contract, and Update It as Needed

As a final step, make sure you review all the important details of the contract with your clients, and update anything that needs to be updated. Make sure that all the bases are covered to avoid any conflicts or confusion later. For any updates that need to be made, refer back to point number 5, document them, and keep those updates well organized and accessible.

Having a contract does not just protect you and your work. It is every bit as important to your clients, making them feel that their investments are well protected. Your clients should be just as happy and comfortable with the arrangements as you are. Keep these 10 guidelines in mind to keep happy clients, while protecting yourself and your work as well.

Looking for a contract or model release template? PPA has created the basics to start you off. Give it a try! Interested in finding out about all the other benefits that PPA has to offer its members? Check out the photographers' bullet list of benefits, perks, and savings that come with being a part of Professional Photographers of America, and then consider joining today!

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by Mayo Lawal
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Registration for Imaging USA 2018 in Nashville, TN is now open and you don't need to go through the taxing "hotel hunting" exercise. But you do need to hurry...these rooms are filling up fast! You can stay close to the action and still save money by staying in our host hotel for a discounted price!

Staying at the official Imaging USA host hotel is the best and easiest way to get the most out of your time at the convention. Besides saving money on transportation, you will help keep registration fees down, as complimentary meeting rooms will only be provided if we meet required guest rooms in hotel contract. Also, you don't want to miss out on the extensive social and networking opportunities available on site!

Here are this year's partner hotels: 

  • Gaylord Opryland Resort & Convention Center
  • Hampton Inn & Suites at Opryland
  • Hyatt Place Nashville/Opryland
And it gets better; to make your hotel booking experience quick and comprehensive, we have a "one-stop shop" reservation system. Through this online system, you can make your reservation effortlessly!

So, head on to the official Imaging USA Hotels website and make your reservation for Imaging USA 2018 today! 

See you in Nashville!

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By Chris Homer

Jim Dukes knows struggle. Working as an explosive ordnance disposal contractor and
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 emergency responder, he sustained five traumatic brain injuries, the last of which left him learn how to walk, read, write, and talk again. 

"The analytical side of my brain really stopped working correctly," Dukes says, "but the creative side started to blossom." Though he still suffers as a result of his injuries, Dukes has made a new career in photography, running JJD Photo 2 Art in Charlotte, North Carolina. 

Dukes' experience drew him to photographing disabled veterans at athletic events. Read all about the impact it's had on his business and photography in "Photographer Documents Disabled Vets' Athletic Prowess" on PPmag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

It's the last week in October, which means Imaging USA 2018 is almost here! As you prepare, don't miss out on the chance to win the Imaging USA giveaway prize for this week:  one of three (3) $100 gift cards to B&H Photo!

Here's how you enter:

1) Watch this and comment below which "Reason" you're most looking forward to: #251, #114, #611, or #1004.

2) Then share it!

Three winners will be picked this Friday, 10/27/17, and they'll be mailed their crisp $100 gift card, which they can put towards the gear that they've been eyeing all year! Enter today, and be sure to register at ImagingUSA.org/Register!

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By David Eun

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Leslie Ann Kitten, M.Photog.CR., CPP
Instagram: savantphoto 

Leslie Ann Kitten, M. Cr., CPP began her career as a photographer in 2002 while in graduate school and has been moving upward and onward ever since.

Her studio currently serves Lubbock and the surrounding areas, and Leslie Ann has traveled the country on client assignments. She has photographed presidential candidates, served as the photographer on a New Jersey senator's reelection campaign, and captured many wonderful West Texans.

Leslie is an active member of several local organizations including Lubbock Lions Club, Young Professionals of Greater Lubbock, Junior Women's Club of Lubbock, The Lubbock Chamber of Commerce, and other professional and philanthropic groups. Over the years, she has served in every position within her local South Plains Professional Photographers Association and devotes her time to giving back to her community.

Leslie currently serves on the Board of Directors for American Society of Photographers and is very active with PPA. She strives to grow a successful business and teaches her children to be an integral part of their community. This dedication has earned her a sterling reputation in her community and the surrounding West Texas areas.

Speaker Session:
Sunday, January 14 5:00pm - 6:15pm: Build High-End Volume Clientele

Q&A: 
What did you want to be as a kid when you grew up? I wanted to be an astronaut and a sniper. I haven't told many people that because I think it might make me sound a little crazy!
How often do you yourself get in front of the camera? We do a family photo at whatever location we travel to for our vacation. Sometimes I don't like it, you know, when I was freshly postpartum, but I always make myself laugh!
Coke or Pepsi?
Diet Coke for sure.

Leslie Ann Kitten is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

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Let's Meet...
Lindsay Adler, Cr.Photog.
Twitter: lindsayadler

New York City fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer and educator. Her fashion editorials have appeared in numerous publications, including Marie Claire, InStyle, Elle, Rangefinder, Professional Photographer magazine, and dozens more. As a photographic educator and having been named one of the top 10 best fashion photographers in the world, Lindsay is one of the most sought-after American speakers internationally. She has spoken at dozens of PPA affiliate events and is very active within PPA and WPPI. Her energetic, enthusiastic, and approachable teaching style showcases her passion for photography. She loves to share her knowledge with others, whether on online platforms such as CreativeLive, KelbyOne, and PPAedu, or industry conferences, online tutorials, or her five books! Lindsay is proud to be named a Canon Explorer of Light.

Speaker Sessions:
Monday January 15
Tuesday, January 16

Lindsay Adler is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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By Chris Homer

As we head into the weekend, take a minute to enjoy our favorite photography blog posts
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 from around the web!

PHOTOGRAPHY BUSINESS TIPS: Whether you've been in the professional photography business for a while or are brand new, this post from PetaPixel provides useful business advice. In it, several photographers are interviewed about changes in the photography industry that have impacted their business and how they have adapted!

COMPOSITE PHOTOGRAPHY: With Halloween right around the corner, you may be looking for some inspiration for photos. This video from PhotoForge demonstrates how you can create some unique Halloween composites in Photoshop. 

LARGE FORMAT CAMERAS/TUTORIAL: In this video, photographer Irene Rudnyk demonstrates how she set up a portrait shoot using large format cameras. If you're interested in using this type of camera, check it out! You'll pick up some good tips to get you ready. 

PHOTOGRAPHY TECHNOLOGY: This Fstoppers post poses the question, with all the advances in camera technology, is it still you taking the picture or are you just carrying around a computer that takes the picture for you? Take a look and see what you think of the points made in the post. 

DRONE PHOTOGRAPHY: A drone recently struck a passenger plane in Canada, while the owner was flying illegally in a no-fly zone. Read the news on PetaPixel. This is just another reminder of the importance of understanding and following all regulations when using a drone for photography! Check out PPA's Drone Knowledge Center to learn more about flying your drone safely and legally. 
By Trent Schick

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Have you been using drones in your business but want to take things further and set yourself apart from the competition? Well PPA has recently launched the Certified Drone Photographer program! 

This unique program ensures that you are not only legal to fly drones, but also equipped with the education to take the best pictures using drones. Before you jump in, there are just a few things you need to know.

To be eligible for the program, you must meet certain requirements:  

  • PPA membership
  • An FAA Section 333 Certificate OR Remote Pilot Certificate (Part 107)
  • Proof of General Liability Insurance
  • UAS Registration Number
  • Logbook summarizing 30 hours of Flight Time

If you meet these requirements, you can apply for the program, which includes a $75 fee. After your application is successfully processed, you will be able to schedule your Certified Drone Photographer exam, the final step in your certification. The exam consists of 60 multiple-choice questions, costs $25, and you must score an 80% or higher to receive your certification.

The Certification is valid for two years, after which time you will need to recertify. Recertification can be completed by uploading your new FAA score or updated remote-pilot certificate.

Get more information on Drone Photographer Certification and access to the application, so you can learn to not only be 'Bona Fide' but 'Certified'!

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by Sidra Safri

PPA's second day on Capitol Hill has come to an end. This was our first trip up to D.C since the introduction of the small-claims bill, H.R 3945; it couldn't have gone any better. 

During the second half of the day we met with Representative Ted Lieu's office (D-CA). This was our opportunity to thank him for co-signing on to H.R 3945! Representative Lieu's office assured us that they would continue to support small creators and small claims as long as they can. 

Representative Lieu's office highlighted the importance to push for more co-sponsors. We sincerely thank Representative Lieu for supporting photographers and will continue to work with them to rally additional co-sponsors and provide any support we can. 

After Representative Lieu's office, we visited Representative Pramila Jayapal's (D-WA) office. We have met with Representative Jayapal's office a few times before, but felt it was important to visit again. During this opportunity, we updated the office on H.R. 3945, and highlighted once again why a copyright small claims bill is so important. We were happy to hear that her office is actively tracking the bill and is versed in the area of small claims. We hope with additional research and additional meetings we will be able to add Representative Jayapal to the list of co-sponsors. 

This wraps up our second day in D.C we are headed to the airport back to Atlanta. One sure thing that came from this trip... we need to send letters and get small claims on the radars of all representatives! So keep sending your letters and making your calls at PPA.com/smallclaims!


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By Bethany Clark

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Imaging USA 2018 is only about ten weeks away! (Time is flying!) Be sure to download the new Imaging USA mobile app today (it's free!) so you can start building your own program and be more prepared for all the good stuff coming your way in Nashville. It's the best way to be connected with all the latest news and updates while you're there! 

With the Imaging USA app, you'll be able to:

  • View and favorite all the details on classes, sessions, speakers, special events and even the exhibitors at the Imaging Expo
  • Build your own schedule by simply adding the sessions or events you want to your agenda
  • Message and arrange private meetings with other attendees (even if you have all their contact info: the app will connect you!)
  • See what other attendees are saying on Twitter, Facebook, and Instagram (and add to the conversation!)
  • Give feedback and help make this a better conference by taking the in-app session surveys after each class
  • Use the maps to find your way around the convention center and throughout the Imaging Expo
  • And more!

If you're going to Imaging USA, this app will be your best friend during the convention. It's available now for iPhone, Android, and iPad devices and there's also a web version for those of you that don't own an Apple or Android phone or tablet. 

Be sure to download the NEW Imaging USA app for 2018. Previous-year versions of the app have expired! Find more information on how to download the app here, and stay tuned to PPA's blog or Imaging USA's Facebook page for videos demonstrating how to use the different features of the app.
 
Of course, if you haven't registered for Imaging USA yet, do it today! Find all the different options on the registration page.

See you in Nashville!  

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Greetings from Washington D.C.! 
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We started the day with two great meetings! Our first meeting was with Karen Bass's office(CA-D). It's been some time since we met with her office and wanted to take the time to bring them up to speed and see how much they knew about H.R. 3945. We were extremely happy to touch base and appreciate how supportive Representative Bass is of small businesses. We are optimistic and we hope that Representative Bass will go on to support small claims. 

After Representative Bass, we met with Representative Martha Roby of Alabama (R). We first met with Roby when she was appointed to the IP subcommittee. This committee looks at intellectual-propriety-related bills, such as copyright, and makes the determination on if the bill will go further. Since H.R. 3945 was just introduced, the office is still getting familiar with it and will eventually make a determination on the bill. We hope Representative Roby will join us in supporting small claim and go on to co-sponsor the bill. 

We are off to lunch with the CEO of the Copyright Alliance to talk about small claims and then we've got more great meetings! 

Stay tuned and don't forget to send letters at PPA.com/smallclaims


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by Sidra Safri
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This was a great first day on Capitol Hill, with three very productive meetings!

We started our day in Representative Brad Schneider's office (D-IL).  We have met with his office before, but wanted to take the time to update them about H.R. 3924's (the small-claims bill) introduction and how important it would be for many photographers, not only in his state but also in his district. Representative Schneider was very open to the idea of Small Claims and wanted to take some time to look further into the bill. He's going to stay in contact with us. We hope that Representative Schneider will join us in supporting Small Claims and the fight for artists' rights! 

After meeting with Representative Schneider, we made our way to Representative Ted Poe's office (R-TX). During this meeting, we took the time to bring them up to speed on how H.R 3945 will be a great asset for many small businesses in his district, especially photographers. Representative Poe's office stated that he would love to see some movement in general on legislation that would help small-business owners and will continue to look into H.R 3945.  

After meeting with Representative Poe's office, we made our way to a small-claims ally, Georgia's Representative Doug Collins (R-GA). During this meeting, we took the time to thank Representative Collins for signing on to H.R. 3945 as a co-sponsor and always being on the front line, advocating for small creators and demanding artist's rights! His office also went on to say that it is more important than ever before to make sure we have members contacting their representative and sharing why Small Claims is so important to them! 

PPA is very happy with the meetings today and we look forward to even more productive meetings tomorrow, when we are meeting with Representatives from California, Alabama, and Washington, to not only thank them but also encourage them to sign on as co-sponsors. 

In the meantime, continue to contact your representative! Send letters, make phone calls, and share with everyone you know! Visit ppa.com/smallclaims and demand artists' rights!

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Imaging USA is THE place to kick off a successful new year with 10,000 of your best friends as you party like rock stars alongside fellow photographers. Make new connections, rekindle old friendships and don't forget to bring your camera! 

THE ROARING 20s: PPA CHARITIES 20TH BIRTHDAY CELEBRATION
Saturday, January 13, 8-10pm
Governor's Ballroom C, Level 2
Please join us to celebrate PPA Charities 20th Anniversary at the Roaring 20s Casino Night!
VIP & Awards Reception from 6:30-8pm ($100/person)
General Admission 8-10pm ($25/person)
Advanced tickets available at PPAcharities.com and at the door.

Imaging USA Welcome Party
Sponsored by Canon
Sunday, 8 - 11pm
Delta Ballroom A, Level 2
Kick things off in style with your photography friends. Eat, drink & make Music City memories with your fellow Imaging USA-ers. Just remember to bring or wear your full convention badge so you can get in! Those with EXPO ONLY badges or who are guests of attendees may purchase tickets to the parties at Imaging USA Registration or at the door. Oh, and bring your camera for unique photo ops!

IMAGING USA 2018 CLOSING PARTY
Tuesday, Jan. 16, 7-10pm
Delta Atrium 
The perfect cap to your Imaging USA experience! Music, dancing, delicious food and drinks...and don't forget those business cards so you and your new friends can stay in touch!

These are just some of the fun times that await you at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!


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By Chris Homer

In-Person sales can be a huge boost to your photography business if done correctly,
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 especially when you're aware of the most common pitfalls and how to avoid them.

Check out "3 In-Person Sales Mistakes You Don't Have to Make" on PPMag.com to learn some common mistakes photographers make when doing in-person sales. 

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

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When was the last time you were on theLoop? If you are trying to remember, you should probably head over to see what everyone's buzzing about.

As an exclusive PPA member-only forum, theLoop is a great place for photographers to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. This is one of the many great reasons to join PPA today!

Lots of great discussions have been happening, so here are a few of the top posts from the first half of October.

Watermark Complaint

This Looper wants to know if there's anything wrong with putting your logo or watermark on a purchased image. Apparently, a customer expressed his displeasure with the photographer's logo being on the images he paid for.  Even if you don't have an opinion on this, you have got to check out the interesting and insightful feedback from fellow photographers so far!

Finding Headshot Clients

Who would you contact to find out if a company needs headshots of their staff? This Looper is asking if the Human Resources or PR departments are appropriate contacts for this cause. What do you think?

The Trick No One Tells You to Get Through Airport Security with Your Gear - Fast!

If you are thinking of travelling with your gear anytime soon, this Looper has some tips for you based on personal experience - and coming from someone who flew over 50 hours through 8 airports in 6 countries on 3 different continents, you may not want to ignore this one!

Website Company

This Looper wants to change their website, but isn't sure what website company to go with. Do you know any? If not, you can certainly find some in the responses given so far.

Celebrity Protocol

Have you photographed a celebrity before? If so, this Looper is wondering if accepting a "trade" to use her images,with due credit, on their website and social media with thousands of followers, instead of payment is a great idea. Is it?

And there you have 'em, the top posts from theLoop! Check them out, provide some feedback, and perhaps even learn something new! Be sure to visit theLoop frequently as new discussions are posted daily.


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By Steve Furlong 
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For me, Imaging 2017 was equal parts intensive introduction to an exciting new area of photography, a fabulous refresher on a wide variety of established photographic techniques and a very satisfying coalescence of my passions and the continuing themes in my life. To provide a little background, I've spent most of my career as a basic research scientist in the life sciences. However, I knew I wanted to be a scientist on the day a junior high school science teacher introduced my class to developing film in the darkroom. I will never forget watching as that first image magically appeared in the developing bath! As I progressed through my undergraduate and graduate degrees in the life sciences, I always found ways to include my passion for photography. Sometimes I used photography to document research projects. Other times I explored photographic techniques through the microscope. In a few cases, I was even lucky enough to get cover images published along with our publications in scientific journals. (pictured, Harrier Jet Demonstration at Airventure 2015 in Oskkosh, WI)

Fast forward many years (I won't tell you how many), I found myself working in R&D for a pharmaceutical company. By this time, I was mainly sitting in meetings all day and knew that I needed other avenues to explore my creative side. The advent of digital photography provided the perfect outlet and I dove in with both feet. One of my favorite topics as I worked on my digital photography skills was airshow photography. My adult children claim to have been traumatized by the many times I dragged them along to airshows with me! Since I was a child, I was always fascinated with airplanes and doing airshow photography seemed like about the most fun thing I could imagine - until I was offered a training opportunity to become a pilot myself. I took it!          

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Here's where it comes back to Imaging 2017. In 2014, I left the pharmaceutical industry and in 2016 we moved from Wilmington, Delaware back to my wife's childhood home on Cape Cod, Massachusetts. "The Cape" is a fabulous place to do landscape photography and I've done some of that. However, I wanted to again combine my passions and scientific training, so I contacted a local non-profit that works on whale conservation. My offer to them was to help with aerial surveys and photography. To my surprise, they were more interested in me helping them set up a drone program than with anything I could do for them in an airplane.

After purchasing a drone in December, 2016 and becoming FAA certified to fly it, I still had many questions about how best to use this new "camera platform" so I was thrilled to learn about the "Drone Zone" track at Imaging 2017 in San Antonio. I can't say enough about how useful I found the drone presentations. In addition to seeing stunning images produced with this relatively new type of aerial photography, the information provided by the presenters has helped immeasurably as we set up the drone program for this non-profit organization. Almost a year after the San Antonio meeting I am still in touch with some of the presenters to get their suggestions. Incredibly helpful!

(pictured, left, Image of Humpback whales feeding off the coast  of Cape Cod, October 2017. In this feeding behavior whales create a net from bubbles that corrals the baitfish. The image was captured with a Phantom 4 Pro drone.) 

Beyond the drone presentations, the bonus for me at Imaging 2017 was the opportunity to hear so many great presentations on more traditional types of photography and (to my wife's consternation) to be able to add to my photography wish list based on what I saw at the exhibits. I can honestly say that my learning from the San Antonio meeting didn't end there but has really carried throughout the year. Access to PhotoVision and the other great learning tools online through PPA, which I learned about at the meeting, are particularly valuable.  In short, we are already making our plans to attend Imaging USA 2018. See you all in Nashville!

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Steve Furlong is a scientist, pilot & photographer and lives on Cape Cod. 





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by Sidra Safri

After the long-awaited introduction of H.R 3945 (the Small-Claims Bill!), PPA is ready to hit the ground running and get it passed through the House! Now we're heading back to Washington D.C. for another round of meetings about the fight for artists' rights.

During our trip to D.C this week we are going to take the opportunity to thank some of our co-sponsors for supporting the Small-Claims bill and express how much it means to photographers. We will also take this opportunity to touch base on what else we can do to help ensure H.R 3945 gets passed through the House as smoothly as possible with continued bi-partisan support.
 
We're going to be meeting with other potential co-sponsors as well, talking to them about Small Claims and the impact it has on photographers who are also small-business owners. Remember, we need as many co-sponsors as we can get. The more co-sponsors a bill has, the more likely it is to pass the House. 

Don't forget to keep contacting your Representative through letters and phone calls by visiting PPA.com/smallclaims and demanding they join the fight for artists' rights!


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By David Eun

We are less than 3 months away from 2018's Imaging USA! As we inch closer to photography's biggest annual convention and trade show, PPA is happy to announce another free giveaway prize for our members!

QUICK HINTS: It's one we've never done before, and this could very well make your day if you enjoy collecting memorabilia.

This week's prizes are Imaging USA 2018 Nashville Pins! The pin's design consists of the Music City's widely recognized guitar handle with "NASHVILLE" running vertically down next to it. In order to win this week's giveaway, let us know in the comment section here where you'll be traveling to Imaging USA from! Furthest location wins!

Leave a comment to win the Imaging USA Nashville Pin, register for Imaging USA 2018 and we'll see you in January!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Hajj Flemings

Hajj is a leading brand strategist, speaker, and tech entrepreneur that travels nationally inspiring people and brands to build, launch and grow their ideas.

In 2011, Hajj was one of eight entrepreneurs selected for the CNN's Black in America 4: The New Promised Land Silicon Valley documentary with Soledad O'brien.  It was during the filming of that documentary that he was exposed to the term meritocracy and how the lack of access in the technology space was creating a permanent underclass in communities of color which literally changed the course of his life.  

Hajj founded Brand Camp University an educational platform that is preparing people for the future of work and produces the Brand Camp Summit a national gathering of thought leaders around technology, design and innovation. As an inaugural winner of the Knight Cities Challenge, Hajj founded Rebrand Detroit, a civic design and brand project.  It is a multi-disciplinary collaboration with the residents, community stakeholders, and local government to innovate neighbors nationwide which we are piloting in Detroit. 

His client list includes: Walt Disney, Pitney Bowes, Pfizer, the Detroit Lions, the U.S. Department of Defense, Iowa State University, University of Michigan - Ross School of Business, Davidson College, University of Detroit and more.  He has been featured in the Wall Street Journal, TechCrunch, Mashable and CNN Tech Money on the subject of startups, digital technology and branding.

Speaker Sessions:
Sunday, January 14

Hajj Flemings is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

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By David Eun

Clients are the lifeblood of any business, and the same applies to you and your photography studio. Convincing them to do business with you, though, isn't as simple as it sounds. Whether you are veteran in the game or a brand-new photographer who just opened up a studio, everyone can use help in bringing new faces through their doors.

So, here are 7 ways to garner more clients:

1) Referrals
• This is the oldest/most practical method in the book. Referrals from loyal customers are cost-efficient ways to gain more clients fairly quickly. Offer incentives, such as punch cards or discounts, to encourage more referrals!

2) Customer Service
• The client experience needs to be top-notch. Not only will that further incentivize current clients to refer you to others positively, but it will also ensure they don't hate you. Even one nasty review on Yelp can tarnish your image.

3) Networking
• With the exception of direct competitors, networking with other photographers and vendors greatly increases your reach in regards to finding prospective clients. Shoot out some emails or leave business cards in person. Network! You can get started on theLoop, PPA's members-only social network.

4) SEO
• Search Engine Optimization plays a significant role in the amount of exposure businesses obtain in the digital realm, which virtually everyone uses. Take a quick - and cheap - SEO course online (there are several great PPAedu videos on the subject you can watch) or hire a professional. It helps a lot.

5) Live Feeds
• Social Media, such as Instagram and Facebook, allows you to host live videos with your followers. You can show your audience behind the scenes work in your next photo shoot or hold a Q&A session. People love connection!

6) Social Media Advertising
• You can run a business without social media presence, but doing so is ill-advised. The world is becoming more and more digital every year, so having a few advertisements on social media platforms gets your name out there immensely.

7) Magazine Advertising
• If you're going to advertise, investing in more traditional methods still works. Make sure to advertise in magazines that are related to your client's interests. Also, double check to see a lead list is also included!

PPA takes pride in seeing its photographers succeed in their business endeavors. People will come up with crazy, unorthodox marketing schemes, which do have their place. But, we believe by following at least these 7 tips, your path to a profitable profession looks clear and straight. Looking for additional ways to help get your name out there and increase business? Check out your FREE See The Difference resources. Not currently a PPA member? Find out more about all the benefits offered to PPA members and how you can join today!

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by James Yates
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It might be Friday the 13th, but it's actually your LUCKY day. The PPA Weekly Roundup is here! Kick back and enjoy your weekend with the best photography articles from around the internet. 

COPYRIGHT: In case you missed it last week! The legislation we've been fighting for has finally hit the floor of Congress. Read about the Copyright Alternative in Small Claims Act (CASE) and contact your congressperson now!

MARKETING: There are many different ways you can use Facebook ads, including building out a mailing list for your photography services. After reading this CurrentPhotographer article, you'll know the difference between Customer Lifetime Value and Cost Per Action and what they could do for your business. 

INSPIRATION: Everyone's journey to full-time freelance is different. FStoppers writer Mike Briggs takes us along on the journey of his first year, from the honeymoon period to the lessons learned. You'll find a lot of inspiration in his ten tips on how to navigate freelance. 

HISTORY: Eddie Adams, the famous photographer who captured the iconic shot of a Vietcong prisoner being executed in the street in 1969, has been teaching a workshop for three decades. This video from CBS Sunday Morning takes a look at  whether people can be taught to create a great photograph.

NETWORKING: Harvard Business Review talks to venture capitalist and entrepreneur Rich Stromback, a master networker, about his "counterintuitive" advice. Including "Don't Care About Your First Impression" and "Sleep From 4-8pm Every Day"...You really need to check these out. Guaranteed to make you rethink how you network as a photographer! This is very timely so you can make even stronger and more meaningful connections at Imaging USA!

PREPARATION: Choosing the best time to transition to full-time professional can be a daunting proposition. Writer Scott Choucino presents five things you must consider before making the decision to be full time. Read these and your own answer will become clearer. 

IMAGING USA: Excited yet for 2018's Imaging USA trade show and convention in Nashville? This video will get you there as you take in all that the world's strongest photography show has to offer!

TECHNOLOGY: DPReview has details on the new AI that can tell how 'good' your photo is, insofar as such things can be analyzed objectively. The software breaks photos down into the categories of Aesthetics, Sharpness, Exposure, Colors and Properties and scores each. What will they come up with next?

ART: Is selling your work "proof" of artistic validation? Or is the selling of your work your business, and how do you receive artistic validation? The Luminous Landscape has this though-provoking article that lists several ways you can gain artistic validation without sacrificing your sales. 

BUSINESS: As you set out to be a professional photographer, you need to know what pitfalls to avoid and how to keep yourself sane and financially healthy. Contrastly has this article up on how to ensure you're creating lasting relationships with clients and not overlooking the little things. 

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is spending the months leading up to Imaging USA highlighting the speakers.

Let's Meet...
Charleton Churchill
Twitter: charleton_

Charleton Churchill is an adventure wedding photographer who travels along the world's most rugged terrains to document couples adventurously. Charleton recently became the first wedding photographer to document a wedding at Mt. Everest base camp with the first couple recorded in a wedding dress/tux. His work has been featured in the news, in multiple popular photography and wedding magazines, and also on covers, including Digital PhotoPro, Rangefinder, TheKnot, Grace Ormonde, and Professional Photographer, to name a few. Charleton was chosen in SLR Lounge's Top 100 wedding photographers in the USA/Canada 2016, and has won awards including the Sony Impact Award for his humanitarian work in Nepal. He has spoken on both the Nikon and Profoto stages at WPPI, at Mystic Seminars, and speaks across the country at workshops, conferences, and universities. While he enjoys hiking and traveling to extreme regions of the world, he enjoys being with his wife and three girls in their northern California small town.

Speaker Sessions:
Tuesday, January 16

Q&A:

What do you most value in your friends? I value spurring each other on to be better people, honesty, criticism, and challenging each other to be your best.

What did you want to be as a kid when you grew up? Actor or a movie director

What is your most treasured possession? Family first, then the goods in my safe, guns, etc., main RAID drive, and my wilderness survival gear box.

If you could change one thing about the world, what would it be?  I think the biblical motto to "do unto others as you would want them to do unto you" would solve everything.
Most embarrassing moment? Lip syncing "Here I Go Again" by Whitesnake with a guitar and tight black leather pants at the 8th grade talent show in front of the school with my band, and my leather pants were so tight, the button popped off and the zipper came down. I had to use my guitar to hide it until the song was over.

If you could have a theme song, what would it be? Anything epic from Hans Zimmer. I listen to Superman Man of Steel, Batman, Dunkirk, Interstellar.

What would be your advice for photographers who are just starting their career?  Depends on their goals, but if they're serious, like any career, they should immerse themselves in learning around the clock, workshops, videos, conventions, seminars, and make notes of everything they learn, and practice, practice, practice until they get it. If you're weak in an area, tackle it. You'll learn as you go.

Who has been one of your biggest artistic influences? "Eye of the Tiger" blasted on my home Klipsch sound system with the 12" subs thumping. And then whatever I'm viewing at the time becomes bigger and my present inspiration.

Charleton Churchill is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By David Eun

Drones are here and ready to take your photography to new heights - literally! But, we have to be honest with ourselves and realize they are complex, expensive pieces of equipment; it's not a toy (per se). We mention this because PPA wants to ensure all of our drone photographers fully understand the ins-and-outs of drone capabilities and limitations to ensure safety and fun!

So, how do you fly a drone?

PPAedu presents Flying Your Drone, hosted by returning faces Randy Braun and Stacy Garlington! From preflight safety checklists to how to land, the duo overviews every detail in regards to effectively taking phenomenal photos from the skies. Check it out now!

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! Get full access to all the PPAedu and PhotoVision videos.

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PPA staff put together a handy video of "pro" tips to help you prepare for Imaging USA. We hope you'll find it helpful, and don't hesitate to ping us on Facebook, Twitter & Instagram with your questions. Enjoy!



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

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By James Yates

This is the moment we have all been waiting for! 

Representative Hakeem Jeffries (D-NY) and Representative Tom Marino (R-PA) have introduced HR 3945, a small claims bill entitled Copyright Alternative in Small Claims Act of 2017, or "CASE".

This bill will enable photographers to pursue copyright infringement in a more cost effective and timely manner!

Many of you remember December 2016, when Representative Chu (D-CA) and Representative Smith (R-TX) introduced the Fairness for America's Small Creators Act, or FASCA. Instead of proceeding with that bill, Representatives Chu and Smith have both agreed to sign on as co-sponsors to CASE. 

Both understand the importance and need for a Copyright Small Claims process and thought it was best to sign on, and push one bill. Additionally, Vice Chair Doug Collins (R-GA) has also agreed to co-sponsor CASE, highlighting how important it is to for creative artists to have a remedy to protect their copyright.

The CASE Act of 2017 features the following policy:

  1. The claim must be brought within 3 years of the infringement.
  2. There will be a small fee associated with filing a claim. This is to be determined.
  3. The claim will be heard by a tribunal that consists of two copyright attorneys and one copyright arbitrator.
  4. Before filing a claim, the copyright owner must provide the tribunal with a completed registration application filed with the Copyright Office or a certificate of registration.
  5. Bring a copyright infringement claim valued at up to $30,000:
    • If the work was registered prior to infringement the max amount of statutory damages recoverable is $15,000.
    • If the work was not registered prior to infringement the max amount of statutory damages recoverable is $7,500.
  6. The photographer will not need an attorney, since, similar to other small claims processes, this is a self-represent system, allowing you to bring a claim without a large financial investment.
  7. You can hire an attorney but you will pay for your own attorney fees.
  8. No need to travel for hearings or proceedings. Everything will be done online through video communication channels such as Skype.
  9. Partaking in the Copyright Small Claims process is voluntary.
    • If the infringer decides to opt-out, you still have the option to bring a claim in Federal Court.
  10. A final decision will be not handed down by the tribunal until a final registration certificate has been issued by the Copyright Office.
    • The decision will be held until the registration certificate has been issued.

The introduction of this bill is huge! CASE is the culmination of decades of hard work by PPA, lawmakers, the previous Register of copyright, and the entire visual artist community, to create a process that handles copyright infringement in a new way. This bill handles copyright in a manner that acknowledges the social media era is a different world in terms of sharing other people's work. The CASE bill and the small claims process that it creates will make it so much easier to protect your work and recover damages if your work is infringed upon.

It is time for all of us to support CASE and get our representatives to sign on as co-sponsors. The more co-sponsors the bill has, the better chances it has of making it to the floor for an actual vote. We've done this before with FASCA, which passed the House with overwhelming, bi-partisan support (378-48)! We can do this again!

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Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in portrait photography, the Portrait track is for you! 

With this track, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on workflow, client management, posing and lighting. Furthermore, you'll learn how tweaks in your process can relate to a big bump in your bottom line!

Some of the classes in this track include:

The Art of Portraiture

Speakers: Louise Simone, M.Photog.Cr., AP, and  Joseph Simone, M.Photog.Cr., API,F-ASP

Session Time: January 15, 10:00 am - 11:30 am

The art of portraiture is changing. With the use of cell phones and software programs, Facebook and more, capturing good images has become a hobby for many. So, how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!  

 

 

Psychology of High-End Sales
Speaker: Bry Cox, M.Photog.Cr., CPP

Session Time: January 16, 8:00 am - 9:30 am

Do your customers complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? When it's all said and done, do you feel underpaid and undervalued? In today's modern world, so many photographers avoid the sales process and just settle for small orders. This is a high-energy, info-packed class, where Bry Cox will share the secrets to higher sales and teaches you to strive for more!

Discover how to better price your work, how to confidently present your pricing and how to work with clients on varying price points. You'll learn how to overcome objections and sell on value, not dollar amounts. No fancy software or tricks needed as you master the psychology of presentation, pricing and sales. Put these techniques into practice and you'll attract better clients and separate yourself as an extraordinary artist, well worth the prices paid.

 

How to Convert High Volume Clients Into High Dollar Clients

Speaker: Matthew Kemmetmueller

Session Time: January 16, 3:30 pm - 4:45 pm

In this class, Matthew Kemmetmueller shares how he actively pursues and attempts to convert ALL of his clients from high-volume jobs into traditional custom photography clients. In this program, you will explore the importance and positive impact of bookings, while learning how to fill your calendar through direct mailings to your existing customers. Matthew will help you delve on pricing and explore how the right price points can guide your clients to the averages you want, without you becoming that high-pressure sales person. The success of past attendees of Matthew's program has proven that through marketing, solid pricing and shooting tactics, you can take a $35,000 volume job and turn it into $60,000 in gross revenue for your studio. Most importantly, you can do it with the character and professionalism of which you'll be proud. Come to this program to take your high-volume business to new profitability heights!

 

... and more!

 

You can find the classes in the Portrait track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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The small-claims copyright bill we've been waiting for has dropped! Rep. Hakeem Jeffries of NY and Rep. Tom Marino of PA have introduced the Copyright Alternative in Small Claims Act and, once passed, it could save photographers thousands of dollars. 

Professional Photographer magazine has an update, including a handy video for you to share. In it, you'll learn WHY "small claims" is such an important issue. You can even contact your Congressperson right from the page and ask them to co-sponsor in less than a minute!


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By David Eun 

Seeing as how PPA loves all things photography, let's be utterly frank: Who could say no to a free gadget to add to their equipment collection? 

PPA's back at it again with another social giveaway! However, we included a small twist this week, as the giveaway prize will be kept secret until this Friday (10/13). We know - It's rather cruel of us, but the anonymity was too difficult to resist. In case you're wondering how to win this secret prize, all you have to do is leave an answer in the comment section to this question: 

"Who has been your biggest photography inspiration, and why?" 

So leave a comment and enter a chance to win a free photography gadget! (It'll be awesome, we promise!)

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 
 

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Let's Meet...
Michael Anthony
Twitter: manthonyphoto
 
Michael Anthony is a wedding and portrait photographer in the Los Angeles, California market. Alongside his wife, Jennifer, he owns and operates Michael Anthony Studios, a photography studio that consists of 4 brands -- Michael Anthony Photography, Studio 23 Photography, Marilyn Lou Boudoir, and SoCal Headshots. His studio photographs over 100 weddings, as well as over 300 portrait sessions per year. Despite all his client bookings, Michael is still able to stay involved in PPA as a member and a Super 1 Day Instructor. He is also active in WPPI, and feels strongly about sharing his expertise and experience with others. A master multi-tasker, Michael shows you how you can do it all!
 
Speaker Sessions:
Sunday, January 14
 
Michael Anthony is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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Do people complain about price? Do they want everything digital? Do they buy the fewest amount possible or change your packages? Do you work long hours feeling underpaid?

Attend tomorrow's PPA webinar, The Psychology of Pricing Portraits, and learn and understand some fundamental, key facets to the psychology of pricing. Instructor Bry Cox, M.Photog.Cr., CPP, will give you a lot to think about while also laying the groundwork for his more in-depth program on the "Psychology of High-End Sales" at Imaging USA 2018 in Nashville.

Proper pricing is fundamental to a good sales system. Sadly, some want to make sales about corny tactics or canned phrases, but it's not. It's about understanding people and social dynamics, and presenting your work in a way that clicks with the client's mind. And the first part to that is knowing the psychology of pricing. So, whether you sell packages or a la carte, and no matter your skill or current price level, this webinar is for you!

This webinar is FREE and open to all, so register now and tune in tomorrow, October 10, 2017, at 2:00 pm ET. 

Oh and if you're a member of PPA you'll be able to replay this and any PPA webinar at your leisure and however many times you wish (videos uploaded about two weeks after original webinar date)! Block your calendar and... enjoy!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
 
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

Jason Weaver, Cr.Photog. & Rebecca Brown-Weaver, M.Photog.


Jason Weaver began his career at Mac Brown Photographers in the studio's IT department and has steadily progressed to a senior, sports and family photographer at the studio.  He received his Craftsman degree in San Antonio and was the SYNC 2015 Photographer of the Year.
Rebecca Brown-Weaver began her career sitting on the dark room counter while her daddy, Mac Brown, processed film.  From there she began to work special events, weddings and sessions during her school years.  After graduating from the University of North Alabama with a Bachelor of Business Administration Degree with a concentration in Marketing in 2003, she became full time at the studio, specializing in newborn, children and family photography.  She received her Masters in San Antonio making her the second generation to achieve this milestone.  

Speaker Session
Jan 14th 6PM - 8PM

Get ready for a highly energetic program packed with information on developing a marketing plan for mini sessions at your studio.  Christmas mini sessions will be the main focus of this program.  Jason and Rebecca will go into great detail of how the use the "Big Reveal" to sell out their yearly Christmas sessions in July!   They will also be teaching you how they use "inspiration pieces" to create new set designs each year.  You will not want to miss this program!

Jason and Rebecca are just two of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!


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by Mayo Lawal

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Temperatures are finally cooling and the leaves are changing! It's about time, right? So grab your tablet, sit outside and enjoy the weather with our top blog posts from around the web this week.

The New Small Claims Bill is Finally Here! It's Time to Support It

COPYRIGHT: The moment we have all been waiting for is finally here! Two representatives have introduced the bill that will make it so much easier to protect your work and recover damages if your work is infringed upon! Learn more on PPA Today, and find out why you need to urge your representatives to co-sponsor it today!

 

An In-Person Sales Road Map For Photographers

SALES: Photographer Julia Kelleher decided to ditch a digital-only model for in-person sales. Find out how this helped her more than triple her average sales and build the upscale, boutique-style studio she always wanted, on ppmag.com.

 

[VIDEO] Pricing, Marketing & Social Best Practices for Photographers!

PHOTOVISION: PhotoVision offers a unique, unprecedented photography education experience. This article gives you an overview of new PhotoVision videos you can't afford to miss!

 

Tips for Lighting Bald Subjects:

PORTRAITURE: Trying to get rid of the head glare on your bald subject in Photoshop is not exactly an easy task. But according to the author of this article, you won't have to stress if you use these lighting tips.

 

5 Simple Hacks for More Creative Images:

CREATIVITY: Those creative ideas that seem nearly impossible might just be a lot easier to accomplish than you think. The author of this article on FStoppers shares some creative hacks that could help you push your limits even further.

 

Why You Should Consider Adding A Drone To Your Gear:

DRONE: You've thought of adding a drone to your gear but you're not sure if it's worth it, or if it's the right time. Well, the more you read, the more you know! Check out this article on DPreview which discusses the benefits of having a drone.  

The Trick to Making Your Photos Fine Art

FINE ART: Fine art photography can be pretty amazing but requires a lot of patience. This article on Photographytalk gives some invaluable tips on how to achieve perfection when making your photos into fine art.

 

The Iconic Saturday Night Live Bumper Photos:

ICONIC PHOTOS: If you watch Saturday Night Live, you've probably more than noticed the iconic celebrity portraits that welcome you back after a commercial break. Did you know that the photos have been an integral part of the show for over 40 years? Find out the story behind them in this article on CNN.

 

The Benefits of Shooting Backplates:

BACKPLATES: In recent times, more and more photographers have added backplate shoots as part of their routine during photo shoot sessions. This article on FStoppers explains why this is a great habit to cultivate as a photographer.

 

How Technology Has Changed Photojournalism Over The Last 40 Years:

THEN VS. NOW: This interesting interview with Jim Wilson, who has been a New York Times staff photographer since 1980, takes us down memory lane as he explains how technology has changed photojournalism over the years.  

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

 

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Imaging USA 2018 is right around the corner and we want to help you get Nashville ready! Get an overview of all the exciting things Imaging USA 2017 has to offer in this new video. 

As we count down the days to Imaging USA 2018, take a look at the overview of what you can expect! We'll be adding more videos leading up to Imaging USA to help get you prepared! 



There are a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, and of course on theLoop. 

For more information on Imaging USA or to see more videos, visit ImagingUSA.org.

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By Chris Homer

One of the best parts of Imaging USA is getting to network with your fellow photographers and discuss questions related to your photography business. You may even find the perfect mentor to help you improve as a photographer!

If you're a sports photographer, the Coach's Corner at Imaging USA 2018 is a great opportunity to meet with a pro in the field and get answers to those questions that have been nagging you. You'll get a free one-on-one 10 minute session to ask your questions and get advice on images, business and more. Sessions will take place from 8am - 5pm, January 14 - 16. 

These sessions are included with your All-Access Imaging USA registration! All you need to do is sign up! Hurry, these spots will fill up quickly!

Best of all, once you've connected with a mentor, you'll be able to meet other photographers, mentors, and speakers, and get even more advice!

Be sure to register for Imaging USA 2018, January 11-16 in Nashville, TN. It's the show for real professional photographers. We hope to see you there!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Lisa Sharer

Just picture it. You're a young, excited kid. You're getting ready to dig up a time capsule that was placed underground a decade before you. You're excited to pop that bad boy open and go to town reading the letters, pulling out pictures, and toying with any other goodies you might find inside.

So you get out your shovel, you move that rock, and you start to dig. You feel a hard spot in the ground and you fall to your knees and start scooping out handfuls of dirt. You pull up a box, you tear it open, and you find this:

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No personal hand-written notes, no tangible photos, no goodies. A piece of hardware. A piece of hardware that may not have the correct cables to work with your current system, and no instructions on how to explore what's inside! Upon seeing an item named "Time Capsule," we thought, how disappointing this would be if our children found this below ground.

Yes, this hardware is important these days. So please, PLEASE, create backups of your data! But don't mistake this as the future of your photography legacy. Think about your inner child, and help your clients think about their inner child. Print is still as powerful as it was when the first photograph came to be. Photographers, we need to keep that moment of seeing a first printed photo of a wedding, that image of a newborn, the TIME CAPSULES, as special as it has always been.

If you feel the same way, it's time to join the movement! The Print Movement is a collection of photographers and print partners that are focused on saving and building up the print industry. It's important for photographers, it's important for your clients, it's important to our culture. So, join today!


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Have you visited theLoop recently? As an exclusive, PPA member-only forum, theLoop is a great place for members to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about. 

Lots of great discussions have been happening, so here are a few of the top posts from the back half of September. Check them out, provide some feedback, and perhaps even learn something new!

A Looper shoots the photos for her friend's dog-adventures book. Now that the book is going to print and the friend's lawyer thinks it will be a success, the lawyer wants the Looper to fill out a Work-for-Hire contract instead of a Licensing Agreement. Hmmm. Read to the end because this story does have a happy (and amicable) ending!

This photographer is entering the videographer game and wants all the advice he can get. Which video editing services do you use or are editing the work yourself? There's a lot of time and effort that goes into video production. Check out all the tips offered for those just getting started in video. 

Sometimes members come to theLoop to ask for a straightforward comparison. This Looper is looking for information on laminating prints vs luster coating.  Is this the same thing?  Do both replace the need for glass in framed products?

One Looper who uses Photoshop CS5 wants to know if it's time to start shooting in RAW over jpeg. He's wondering if images are easier to touch up in RAW. What do you think the community said?

And there you have 'em, the top posts from theLoop! Remember to check out theLoop frequently as new discussions are posted daily. It's a great way to catch up with fellow PPA members! Not a PPA member? Join today!

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By David Eun

PPA believes photographers should consistently improve their skills. A superb resource to help you refine your craft is our 500+ video tutorials database: PhotoVision. Check out our Free Video of the Month, "Simplified Location Lighting"!

In this video, Ed Pierce and Lori Nordstrom take a high school senior on a photo shoot that spans three gorgeous outdoor locations. They instruct on both natural and high-speed sync flash lighting, and how to combine them in order to get beautifully lit images. They also discuss how to compose inventive and unique images in common locations.

PhotoVision is a ginormous photography-learning library that offers photographers education and solutions through cinematic HD videos from some of the biggest names in the industry. PPA photographers get PhotoVision streaming...absolutely free! And because we want all photographers to Be More, PPA unlocks one PhotoVision video each month so you can share it with your non-member friends. Go ahead, share and show them why they should join PPA today!

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By Bethany Clark

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Consumers want to play it safe. However, playing it safe may not be so safe. Most consumers aren't aware of the impermanence of digital files, which aren't archival, are subject to becoming unreadable due to evolving technology, and eventually become corrupt. Furthermore, simply delivering a set of digital files leaves the artistic process unfinished and prevents the photographer from offering a full-service experience.

For these reasons and more, Kelleher switched to in-person sales early on. Almost immediately, the change resulted in her sales average growing from $350 to $1,800. Perhaps more importantly, it allowed her to build the upscale, boutique-style studio she wanted.

Read her 8 tried and true steps to mastering in-person sales in "An In-Person Sales Road Map for Photographers", in Professional Photographer magazine. 

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Introducing our new Guest Blogger column! PPA Today will now publish a weekly story by an Imaging USA attendee, sharing their experience and giving you some pointers. To kick things off, we're republishing this piece by Mariah Ashley 

**originally published February 11, 2015; 

This is one of my all-time favorite quotes: "Such a pleasant thought, if you improve overall conditions everyone can sail happily into the sunset".

It's an idea I try to set my moral compass to and a philosophy I practice in my business. When I recognize this quality in others I want to latch onto them because lately it seems most people practice the "every man for himself" motto and would sooner see you walk the plank than steer your own ship.

...except at Imaging USA. There, everyone is raising the tide. Unfortunately, it's not possible to latch onto 11,000 people, not even if you're a Kraken (mythical sea beast with many arms). Still, I wish I could give every special person I talked to a big old slimy tentacle hug. I guess I'll have to settle for squeezing them with my words instead.

But before things get awkward, let's consider ships.

If your business were a ship what kind of vessel would it be?

A cruise ship, big and solid chugging along smoothly?

A classy vintage sailboat effortlessly shuttling beautiful people from one sundrenched Mediterranean island to the next?

A hardworking lobster boat, a little messy and a little stinky and filled with salty characters?

A leaky little rowboat adrift in a sea of questions looking for a safe harbor? (Me too).

I met people at Imaging who were sailing and bailing all of these kinds of ships. PPA is the 
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tide rising under us all. I'm so proud to know such a positive, cheery, and enthusiastic crew. Team PPA, easily identified by their bright orange shirts; registering, directing, tweeting, photographing, interviewing, organizing, and helping in a million other ways all the guests on the big festive Imaging USA party boat.

A particularly perceptive PPA team member asked me how my first Imaging differed from my current experience. It's funny thinking back to that convention just three years ago. I didn't know anyone at all. I felt like the new kid in school, the lame-o at the lunch table all alone. What a difference a few years can make.

Imaging feels like a family reunion now. It's not because I am so outgoing and that I easily made friends. I'm actually more like a nervous weirdo. But you'd have to be a Kraken (misunderstood mythical sea creature) not to make friends at Imaging. Team PPA is so open, so encouraging, so willing to go the extra mile, and so darn nice. Making friends with the crew that first year is what kept us on course. Plus, it's nice to know we have a place at the cool kids table. If you didn't get a chance to acquaint yourself with Team PPA this year make it your mission to do it at the next Imaging, join the reunion!

Another difference--the first time I went to Imaging I didn't speak to other photographers (nervous weirdo, remember?). Two years later I found myself chatting it up left and right. Talking with random attendees from all over the country renewed my faith in our industry. Photographers are good people, people! Not only are they creative and interesting but they are curious and kind as well. They want to know where you are from, what you shoot and how you are doing.

They are quick with encouragement and insight. They want to share how they got their photograph in the Loan Collection, where they found the perfect album, and where the shortest lines for coffee are in the morning. I'm so glad I came out of my shell and took the time to chat with fellow photographers. We photographers can be solitary creatures 360 days a year, why not be more social the other five? If it was your first Imaging and you felt a little hermit crab-ish, then shed that shell at Imaging USA 2016.

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The first and second time I went to Imaging I sat in the audience of many lectures listening to the great advice of the speakers. This time I had the perspective of being behind the podium looking out at the crowd and you know what I discovered? Of all the people at Imaging the speakers are the most selfish! We get the most out of it. Knowing that your message is reaching and helping people is like crack (not Kraken, that's an ominous sea creature).

Honestly my sails have never felt quite so full. I felt I had a small part in the tide rising and was so proud to see it release some of my beached buddies. I've been in that leaky row boat too, though I've recently graduated to a semi stable canoe. I want to share my canoe with others now, but not so many that I tip (just kidding). I want to see all of the hard working passionate people I met succeed. You deserve it!

Lady I talked to next to the post-it note clad Imaging USA Idea Wall, tying for her CPP: I hope you passed and got your certification!

Girl that borrowed money for the convention pass and slept in her car because she couldn't afford a hotel but knew Imaging would give her the answers she needed: I hope you got them!

Tall dude who told me he felt he had been given permission to express his true personality: Be you! Be tall and let that big personality shine through in your business!

Lady who told me she had decided to quit photography on Friday but felt inspired now to keep trying: Don't give up! I know you can do it!

Isn't it comforting to know that we are all in the same leaky boat? We have the ability to throw each other a life line. Toss it when you can! Imaging USA has done that for us over and over again. If it did for you too, make it your pleasure and your addiction to return the favor.

I cannot imagine what Imaging USA 2016 in Atlanta will bring, but one thing's for sure, the tide is already a lot higher, let's keep it rising all year.

 
About the author:
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Mariah Ashley is co-owner of Snap! Photography in Rhode Island. She is blonde, loves to bake fruit pies, wears flip flops way past the summer season, should have been born in the 50s, paints and writes when the mood strikes her, is mother to Jacques and Vianne, vacations on Block Island, is vegan, never has proper or stylish outerwear, fears frogs and toads but loves turtles, has really skinny legs, personal Style- Bohemian Chic, wants to own a VW van,  grew up on a cranberry farm and is happiest when snorkeling is happiest when sipping a rum punch under a palm tree.




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By Chris Homer

Whether you are a pro or new to the industry, you have an easy way to enhance your skills
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 thanks to PhotoVision videos! These HD videos give you a behind-the-scenes look at the techniques used by well-known photographers. Don't believe it? Check out the latest videos from Sue Bryce and Beth Forester!

Sue Bryce

Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue Bryce goes over the evolution of pricing and the lessons she has learned over the years as a professional photographer. You'll learn how she develop her price lists and how you too can reflect your confidence and value as an artist while  reaching your desired average sales. You will get an insider's take on Sue Bryce's thoughts on sustainability and how to to make your upscale packages more appealing to your clients.

Sue Bryce

Keeping it real: Sue Bryce shares in this PhotoVision episode how she once struggled with public speaking and her personal appearance and how she overcame these challenges to become a leader in her community and community of photographers around the world. You'll get her insights as she explains the importance of recognizing your power and your strengths, and how, once you've harvested that awareness, this will boost your confidence and help you find your voice.

Beth Forester

Beth shares with you how she has created an upscale boutique studio in a town with a population of just 3,000. You'll learn why marketing to high school seniors should be thought as marketing to two distinct demographics at once, and how your business can benefit from it. She'll take you on a deep dive about how effective promotional calls to existing clients can be and show you how she books new sessions nearly 4 out of every 5 times!

PhotoVision is included with your PPA membership. That alone represents savings of $199/year! So, what are you waiting for? Head over to PhotoVisionVideo.com and begin streaming classes today... for FREE! If you're not a member of PPA, consider joining today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Did you know that PPA offers a personalized, online education platform? With PPAedu, you are able to create a program that best fits you and your business needs from an extensive library with hundreds of educational videos.

And it's free! That's right, as a PPA member, you can access these videos any time, any day! If you have photographer friends who aren't PPA members but would enjoy this video, share it! PPAedu unlocks a video for everyone to view each month. But be sure to hurry and share because non-members will only be able to access this video during October!

In "Photographing Reflective Surfaces", commercial food photographer Joe Glyda demonstrates how to manipulate light on reflective surfaces by lighting your subject's background and using cards to get rid of black lines. In this session, Joe photographs three different reflective surfaces: a watch, a trophy, and a reflective background. Watch this episode to gain insight how to photograph difficult reflective images!

Non-members will have access to this video the entire month of October, but can get FREE access to all the videos by joining PPA today!

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By David Eun 

Want to win this fantastic and super-stylish Imaging USA 2018 T-Shirt? All it takes is one comment on the Facebook post! 

If you've never been to Imaging USA before, here are a few things to expect: Countless photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq. ft. trade show full of everything photography-related! And what better way to enjoy it than with your Nashville Imaging USA T-Shirt!

Five winners will get the fabulous shirt to take to Nashville with them!

Let us know in the comments the number 1 thing you're looking forward to experiencing at Imaging USA! (Feel free to use emojis, if you communicate better in that language; we're fluent.)

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by Mayo LawalPPAedu_Free-Webinar_10-03-17_1200x1200.jpg

Let's face it: though undeniably important, pricing is not the most exciting part of photography. So if you're struggling with pricing, you're probably not alone... but you can attend tomorrow's free webinar to get some valuable tips that could help a great deal!

Join Andrew Funderburg (photography expert and industry visionary) as he shows you not only how to price profitably, as per the PPA Benchmark Survey, but also how to strategically price your albums and wall art. At the end of this webinar, you'll have a pricing blueprint for sales as well as examples of wall-art designs that really move. 

Oh and it's open to all photographers for free! So don't miss it; register today and tune in tomorrow, October 3, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 2 weeks after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Block your calendar and... enjoy!


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By Sidra Safri

Under 14 CFR §99.7 entitled "Special Security Instructions", the FAA has the ability to issue additional drone restrictions based on the recommendations of other governmental agencies. 

On September 28th, the FAA issued a new set of restrictions at the request of the Department of Interior (DOI). The FAA and the DOI have decided to restrict drone flights up to 400 feet of the lateral legal boundaries of the following sites: 

  • Boston National Historical Park, Boston, MA
  • Folsom Dam,Folsom, CA
  • Glen Canyon Dam, Lake Powell, AZ
  • Grand Coulee Dam, Grand Coulee, WA
  • Hoover Dam, Boulder City, NV
  • Independence National Historical Park, Philadelphia, PA
  • Jefferson National Expansion Memorial, St. Louis, MO
  • Mount Rushmore National Memorial, Keystone, SD
  • Shasta Dam, Shasta Lake, CA
  • Statue of Liberty National Monument, New York, NY

'Lateral legal boundary' means that no drones will be allowed to fly within 400 feet of the official boundaries of the site. 

These restrictions will go into effect starting October 5th. For more precise guidelines and more information, visit the B4U fly app

These new rules are important to keep in mind (and to share with fellow drone pilots and drone photographers!) as those who violate FAA restrictions will be subject to potential civil penalties and/or criminal charges. Nothing you want to be inadvertently involved with!

So remember to bookmark this page to stay up-to-date on all things drones: PPA.com/Drones.

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Rocco Ancora
Facebook: Rocco Ancora
Instagram: roccoancoraphoto

Rocco Ancora is a world renowned wedding photographer, and his work is celebrated both locally and internationally. He is involved with the Australian Institute of Professional Photography and has been awarded their prestigious accolade, Wedding Photographer of the Year, an unprecedented four times in a six-year span! Rocco is also active in WPPI, Dallas PPA, and The Mid-Atlantic Regional School of Professional Photography.

A multiple Grand Award winner at WPPI, as well as 1st, 2nd and 3rd placements, Rocco is an extraordinary artist and his craftsmanship is held in the highest regard by his peers. He is an amazing speaker and an instructor to behold. 

Speaker Sessions:
Monday, January 15

Rocco Ancora is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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About this Archive

This page is an archive of entries from October 2017 listed from newest to oldest.

September 2017 is the previous archive.

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