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PPA Today: September 2017 Archives

September 2017 Archives

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Imaging USA 2018 will be here before you know it: Three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Bry Cox, M.Photog.Cr., CPP

Facebook: brycox 
Instagram: BryCoxStudio

Capitol Records, CMT, TV Guide, American Girl, LeAnne Rimes, Natalie Cole, Linda Ronstadt, Mitt Romney and the last four Utah governors - the clients and businesses that have used Bry Cox's images read like a Who's Who of modern culture. A Master Craftsman, Certified Professional Photographer and photographer to the stars, Bry is unsurprisingly also a Gold Medalist, chosen out of 25,000 international photographers. He also serves on the Adobe Influencer Team and is a member of PPA, the American Society of Photographers, and IPPA. For Bry, though, it's not just about what he does with his camera. He has a real passion for teaching and loves to use his experience to help other photographers succeed. He's been both a platform and pre-conference speaker at Imaging USA, has created PPAedu videos, and published books for photographers. Bry Cox is the ideal instructor, mentor and representative for his industry.

Speaker Sessions:
Tues, Jan. 16

Q&A: 
What did you want to be as a kid when you grew up? In high school I told my career counselor that I wanted to be a photographer. She said, "Pick something else," and I said musician. She said "No," and I said pilot. Then she said, "Why don't you be an engineer?"
What was your first concert? My first big concert was Neil Young. My last big concert was also Neil Young. I've been a big fan of his for years. Another top favorite concert though was Dave Brubeck before he died.

Bry Cox is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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By Chris Homer

As you wind down another busy week, take a break and enjoy our top photography posts from
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 around the web!

SOCIAL MEDIA AND PHOTOGRAPHY: Many photographers feel that social media has had a negative impact on professional photography. Before you get too worked up, take a look at this post from Photography Talk. It shares how several social media sites can be a benefit to your photography business. 

COMPOSITION: A recent study has revealed that people's eyes are more drawn to areas of a photograph that have meaning - rather than those that just stick out. What does that mean for how you compose a photograph? Read all about the study on PetaPixel.

MARKETING: If you're struggling to convert your website visitors into paying clients, read this post from FStoppers. It shares some common pitfalls that you'll want to avoid to make sure your site actually brings you business!

WHITE BALANCE: If you're relying on the auto white balance setting of your camera, you may be missing out on an opportunity to create better photos. This post from PhotoFocus explains several methods for how to create a custom white balance to get the most from your photography.

TUTORIAL: You're shooting on location, and you want a dark background, but none are available for you! If this has happened to you, check out this video on FStoppers. It shows how you can turn a white wall into a dark background through proper lighting and set up.
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Drones are everywhere you look, including PPA's educational library! PPAedu has an extensive library filled with hundreds of educational videos on topics that interest professional photographers. Aside from being interesting, these videos are packed with loads of information to help you brush up on, or learn more about photography. In this case, drone photography!

Buying Your Drone: What You Need to Know with Randy Braun & Stacy Garlington from DJI! First time buying a drone? Watch this video and learn which features you should be looking for when buying your first drone Learn important key features to look for: price, camera and lens quality, etc. and how to choose a drone that fits your needs. 

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! Get full access to all the PPAedu and PhotoVision videos.


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By Chris Homer

PPA offers many educational opportunities for photographers. From live webinars to the library of videos on PPAedu and PhotoVision and in-person events like Super 1 Day and Imaging USA, there's something for every member to continue their education on the art and business of photography. If you want even more education and networking at your state or city level, check out your local PPA Affiliate!

Affiliates are autonomous organizations that choose to  partner with Professional Photographers of America to provide valuable networking and educational opportunities for photographers. As an Affiliate of PPA, they can even offer you merits towards PPA degrees!

So, if you want to attend education and networking events in your local area, check out the Affiliate Directory to find your local PPA affiliate organization and connect with photographers in your area! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By David Eun 

Photographers can fall ill with copyright infringement headaches (Ugh.) That being said, a new group of anonymous photographers banded together recently to stand against, what they perceive as, violations of their creative rights. But, the issue's far from simple.

#NoFreePhotos is the trending hashtag started by roughly thirty, top fashion photographers in reaction to influencers, "allegedly posting... copyright-protected street-style photos to their own social media accounts and websites." They argue that by using photos without approval, fashion influencers essentially take the money photographers deserve and put it in their own pockets.

However, pushback from said influencers emerged almost instantly. To them, they are merely exercising their publicity rights, more specifically their legal ability to determine how photographs will be used commercially. Furthermore, the influencers shed light on how photographers allegedly use images of them wearing fashion accessories without consent all the time - a legal infraction in itself.

Both groups appear determined to fight for their respective causes despite the received opposition. Nevertheless, one thing they do agree on is wholeheartedly removing supposed "freebies" from the fashion industry so that everyone gets what they deserve. As one photographer puts it: "You can't pay your rent with a gifted Fendi bag."

Which side's argument makes more sense to you? Check out the full article here on The Fashion Law for more details about the ongoing debate on copyright infringement!

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By David Eun 

Professional photography can be a stressful profession. Studios come and go all the time, and no photographer desires to live from paycheck to paycheck. That's why we ensure you have the knowledge you need to run a fulfilling business! 

PPA's free webinar tomorrow - hosted by Bruce Hudson, M.Photog.Cr, and Charles Hudson - delves into photography business strategy. Particularly, the Hudson team will use their 45 years of combined experience to educate viewers on how to effectively identify and market towards key clients as well transform those clients into long-term patrons for your company. 

This webinar is open to ALL photographers, both beginner photographers seeking to become full-timers and also experienced ones desiring to rejuvenate their struggling businesses. The webinar begins tomorrow (9/28) at 2:00 pm ET. Register today and hopefully we'll see you then!

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Imaging USA is the best place to stand on the shoulders of giants (metaphorically speaking). As a professional photographer, it's easy to feel like you're lone-wolfing most of the year. Imaging USA provides a collaborative, supportive environment for you to ask fellow photographers your tough questions about your business or your craft. 

There are two special opportunities to work with seasoned veterans while in Nashville at Imaging USA 2018:
 
  • Coach's Corner
  • International Photographic Competition (IPC) Mentor Session. 
Coach's Corner: If you're into school, sports or event photography, this is an excellent chance to have a 10 minute, one-on-one session with top pros in the market. They'll review your work, talk pricing and business, and answer all of your questions! Space is limited, so sign up for your spot today! 

IPC Mentor Session: This is your chance to sit down with a Juror from the International Photographic Competition and see what it really takes to create high-scoring images and discuss what you should know to make images for photographic competition. This is a great chance to get practical advice to improve your work in PPA's District Competitions and the IPC!

Be More Creative in 2018 and learn from those who have already been there! These are two amazing opportunities that your creativity and business will thank you for taking!

Take advantage of Early-Bird Registration now and join us in Nashville, January 14-16th, 2018 at Imaging USA! 

by Mayo Lawal

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Lindsay Betz, the studio manager for Jonathan Betz Photography, believes there's no reason red ink has to be part of the plan for cultivating a photography business.

"I would argue that photography does not require debt," she says. "You can grow into your business and take on more as your cash flow allows. That allows you to build a much more solid foundation for your business."

The successful photographer and entrepreneur shares how she was able to achieve debt-free business and how you can do it, too.

Read 10 Tips for Growing a Debt-Free Photo Business and be inspired by Lindsay's story on ppmag.com.


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By Lisa Sharer

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Snail mail is dying. When it comes to marketing efforts, our world is moving towards the digital age. One very important marketing platform is email. While this should not be your only form of reaching your audience, it is a crucial part of any marketing plan.

It would be nice to just send a personal email from Gmail, but you may want to look into something that says "Professional Photographer." In this case, it's best to find an email-marketing platform that will help you navigate the world of email design, structure, and deployment.

"So, where do I start?" you make ask. Luckily, Professional Photographer magazine has already done some of the legwork for you. Here are 8 Email Marketing Options for Your Business. As is mentioned, you will want to pick the best service for your needs. So take advantage of free trial options, and decide what works for your business needs.

Looking for other ways to help get your name out there and increase business? Check out your FREE See The Difference resources. Not currently a PPA member? Find out more about all the benefits offered to PPA members and how you can join today!

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By James Yates

01-17-PPA-Imaging-Tue-6016.jpgPPA's Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes.

The next Business Challenge doesn't start until the new year, but you don't want to miss it! Be sure to sign up for your year of fun, interactive inspiration for you to integrate as much business acumen as you can in one year's time. 

The first assignment is all about defining YOUR idea of success.  It's vital that photographers begin creating a road map that will take them where they want to go so they don't end up somewhere else completely. 

This was one challenger's answer - one of many great ones--from Lindsay Syme, owner of Lindsay Syme Photography in Spring Creek NV. She also just so happens to be the winner of the 2017 Dream Studio Giveaway at Imaging USA (see photo)! 

"Success is that fabulous thing you achieve when you set a goal and do the work it takes to reach that goal.

My Business Goals:  

  • I want to contribute financially for my family: This starts with pricing for profit and having solid business foundations. I need to get over myself and see my worth. I see it in others but fail to see it in myself. I am making progress but still have much to do!
  • I want to be 100% present in everything I do: I need to focus all of my attention on whatever it is that I am working on because I tend to be distracted, lack focus, or procrastinate.
  • I want to give back to the community and others: Being able to give to others feels so dang good. There are so many areas in our community that I could make a difference. Having the financial means would be awesome as well as the time to volunteer. Again, goes back to pricing for profit so I can have the money and time.
  • I want to educate and share with others: I know how grateful I am when others share their time and talent. I want to give back to my photography community. Teaching runs through my veins so I look forward to the day that I can contribute.
  • I want to strive to be better and improve my craft: My last step to earning my CPP is the image submission. My eyes have been opened to a whole new perspective! I always want to be better and push for the next step, whatever that might be.
  • I want to show others how valuable they are: It amazes me how many times I get put off as a customer by various businesses and business owners. I find it shocking! I want people to feel important. I want people to feel special. I want them to feel communicated to and valuable. I want to go above and beyond so others know how important they are. I feel like achieving these goals will result in success!"

It's going to be an exciting year for Lindsay and her fellow Challengers..including, hopefully, you! We'll check back in with Lindsay and see how things have progressed. YOU should sign up now for 2018's Business Challenge group. Consider it the next big step toward success for your business!



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By Bethany Clark

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PPA has given away three All-Access Passes to Imaging USA 2018 during the month of September, and we've got one more left to give away!
 
Any professional photographer who wants to kick off their 2018 at the best photographic convention out there can enter!
 
Imaging USA is packed with photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq ft trade show full of everything photography-related!
 
To enter, simply fill in this form! The last winner will be selected this Friday, September 29, 2017!

Will that winner be you? BEST OF LUCK! Enter today.

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by James Yates
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PPAedu gives you 24/7 access to over 350 HD tutorial videos designed to educate you on all things photography and business. With new videos added every month, you are sure to find a video that fits you.

PPAedu is FREE to all members, and is just one of the many great resources that come with being a member. It's a learning opportunity that's too great to turn down, especially since the newest lineup of PPAedu videos, sponsored by Profoto, features none other than Tony Corbell as the instructor! The theme is how to "take control" of your photography and career. 

Tony has been involved in professional photography since 1979 when his first studio position was with his sister and her husband in West Texas.  Since then, he has moved through an almost inspired life that has included traveling and lecturing in more than twenty countries, has photographed three U.S. presidents, 185 world leaders at the United Nations, sports celebrities, almost 800 brides and grooms, and a handful of NASA astronauts. In 2012, Tony passed a major milestone having taught more than 600 seminars and workshops nationally and internationally. In 2008/09 alone, Tony spoke to over 9,000 photographers in 36 cities throughout the world including London, Glasgow, Dublin, Toronto, Vancouver, Mexico City, Sydney and many more U.S. cities. 2010 - 2012 was again busy with Tony traveling to Germany, Las Vegas, Nashville, New York, Dubai, London, Halifax, Nova Scotia, and many more than 30 U.S. cities teaching photographic lighting and image workflow processes and practices. His Basic Studio Lighting book from publisher Random House (AmPhoto) has been popular worldwide and is the basis for numerous photographic college lighting courses. Tony has written articles in nearly every major photographic magazine in the U.S., Japan, the U.K., and China.

Check out these PPAedu videos now! 

In this segment of Taking Control with Tony Corbell, PPAedu lighting expert, Tony Corbell Cr. Photog., API showcases different ways that color can impact your portraits. Matching clothing colors, opposing colors, and how to maintain creative control while on location will be discussed throughout this episode as Tony helps you navigate through unfamiliar terrain and illustrates the predictability of exposure with gels. Sponsored by Profoto!

Not everyone has the luxury of either owning or being able to afford multiple lights, but don't let that deter you!  Join PPA edu lighting expert, Tony Corbell Cr. Photog., API, as he walks you through the diverse range you can have with a single light in your studio to get the most bang for your buck. This episode will be the first in a series devoted to lighting and this tutorial has been designed to showcase several very clever ways of working with only one light source. Discover how to utilize your full lighting, learn to create depth and dimension by means of light and shadow, and plan ahead so you can focus on keeping your full attention on your client rather than fixing your equipment along the way. Sponsored by Profoto!

Visit our website to learn more about PPAedu, and see how you can start your education plan to make you and your business more successful!


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By Chris Homer

Get ready to connect and grow with fellow photographers in this year's Fall Super 1 Day!
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The online registration deadlines is rapidly approaching for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. Be sure to register by September 28 for the lowest price!  

This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:

  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, etc.
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more!

These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!

In addition to what you'll learn, these classes also help you get closer to earning an official photographic degree! PPA members earn one service merit for each paid attendance, which go toward earning a degree.

All Super 1 Day Photo Workshops will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price! 

You have three easy ways to register:

  • ONLINE: Register online for only $99 through September 28, 2017.
  • BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until September 28, 2017, for only $99.
  • or ONSITE: All registrations after September 28, 2017 must be completed onsite and in-person for $120. Please contact the instructor prior to going on location to ensure there is space available.

With more than 150 classes offered across the country this fall, you are sure to find one in your area! So browse the schedule at PPA.com/Super1Day, and register for a workshop near you!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Mark Schoenrock
Web: photoplusgroup.com 
Facebook: Professional School and Sports Photographers International - PSPI

Mark Schoenrock spent over 25 years with Lifetouch, Inc., a giant within the school photography industry. During his tenure, he served in a variety of roles within the company including Vice President of Human Resources for the school, portrait studio and church businesses as well as Vice President of Photography for the school business. As VP of School Photography, Mark oversaw a wide range of responsibilities, including photographic operations and training and the photo program development and implementation. He was instrumental in repositioning photography as a competitive differentiator for the company and made a strong impact in an ever-changing industry. Mark oversaw the start-up of the Portrait Studios training and development along with customer service functions. He also led the Marketing department, Research & Development department, and a production facility. Within his Lifetouch career, if it had to do with photography or the photography business, Mark Schoenrock did it! Today, he serves as the Managing Director for PSPI, Professional School and Sports Photographers International, and consults with companies large and small.

Speaker Sessions:
Mon, Jan. 15

Q&A: 
What is your life motto?Past performance indicates future performance under similar circumstances. What was your first concert? Opening act: The Mahavishnu Orchestra. Main Act: Frank Zappa and the Mothers of Invention. An unreal experience!

 If you could have a theme song, what would it be? When I'm in a jazz mood, it's Miles Davis' "So What." For rock, it's Steely Dan's "My Old School," and country; George Strait's "It Just Comes Natural." 

Who has been one of your biggest artistic influences? Photographically- Don Emmerich, Tony Corbell and Tony Cilento, Painters- Salvador Dali, Caravaggio (his treatment of light is amazing) and Miro. 

Mark Schoenrock is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

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by David Eun 
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Does your photography business seem to feel stuck in its tracks lately? You have the drive and the willingness to take your company to new heights, but you're unsure of the tangible steps to take to make it happen? Then do we have an announcement for you

PPA is hosting a free webinar tomorrow regarding strategies to drastically expand your business. And with a combined 80-plus years of modern photography business experience, guest speakers Todd Lewis and Charles Lewis, M.Photog.Cr., A-ASP, will be covering a range of topics, including - but not limited to - garnering long-term clients and securing personal free time for rest and relaxation. 

All photographers of any skill level and/or style are welcomed to join. Furthermore, PPA members will be able to replay the talk two weeks after the initial broadcast as many times as humanly possible! The webinar will begin tomorrow (9/26) at 1:00 pm ET, so register today to tune in for all the keen insight our speakers have to offer. Hope to see you there!

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By Bethany Clark

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Pricing Philosophy" with Sue Bryce!

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Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue discusses the evolution of pricing and the lessons she has learned over the years as a professional photographer. She explains how to develop a price list that reflects your confidence and value as an artist, and how to reach your desired average sales. She shares her thoughts on sustainability and ways to make your upscale packages more appealing to clients.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!

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By Bethany Clark

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Today is the official first day of fall in the northern hemisphere, so why don't you fall back in love with photography (see what we did, there?) while reading some of the top blog posts in the photography industry this week!

WORKFLOW: Auto-stacking in Lightroom can quickly organize a huge set of images in to more manageable 'stacks', which are images tightly grouped according to their capture time. This 6-minute video on PetaPixel shows how you can use the feature to speed up your workflow. 

LIGHTING: Check out this article on Fstoppers for some tips on transforming a boring, badly-lit room with a simple, portable lighting setup. You'd never know it was a conference room!

STYLE: To underexpose or not to underexpose: that is the question. This Fstoppers article seeks to answer it, with tons of sliding-scale before-and-after shots! 

EDUCATION: Online registration is now open through September 28 for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. Book your classes today!

HOW-TO: DPreview has a great video that explores four common composition mistakes many photographers make and how to fix them. Each tip is accompanied by a very useful "do this, not that" before and after, and will help you banish those mistakes once and for all!

COPYRIGHT: You may be interested in the new image-copyright registration system recently launched by photo protection company ImageRights International. Anyone can use it, not just subscribers, and the company offers both a Lightroom plugin and a website-based registration tool that streamlines registrations, including automatically checking for errors and filling in forms. DPreview has more details.

FREEBIES: This article from Fstoppers delves into pricing strategy, imposter syndrome, and setting proper expectations in order to sustain your business and the photography industry.

CONFERENCE: Imaging USA in Nashville is right around the corner, January 14-16, 2018, but there are a few ways to save money if you get started NOW! PPA Today offers this list of tips that will ensure you show up in Tennessee with even more spending money!

SOFTWARE: If you've been asking your clients to do selects from Lightroom on the Web, you know that historically they needed to have an Adobe ID first. But now they can authenticate using either Facebook or Google, making the process much simpler for everyone. PetaPixel has more details on the good news.

TECH: Adobe is so ubiquitous in many photographers' studios, it's practically an employee... which would explain the record-breaking revenue Adobe has announced for the fiscal quarter that ended on September 1, 2017. DPreview has the story.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com. 

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By James Yates
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Drones are everywhere you look, including PPA's educational library! PPAedu has an extensive library filled with hundreds of educational videos on topics that interest professional photographers. Aside from being interesting, these videos are packed with loads of information to help you brush up on, or learn more about photography. In this case, drone photography!

"Using Drones in your photography Business" with Randy Braun and Stacy Garlington joins Randy and Stacy from DJI as they explain the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services.

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! Get full access to all the PPAedu and PhotoVision videos. 



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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet... 
Kristi Elias, M.Photog.M.Artist.Cr 
Instagram: ksephotography

Master Photographer and California Photographer of the Year, Kristi Elias has been an artist all of her life. In 1998, she earned her degree from Brooks Institute of Photography, and has worked as a professional photographer and gallery represented artist ever since. 

Kristi owns a portrait studio and art gallery in Long Beach, CA, and specializes in studio, location, and underwater photography. Her portraits are known for their distinctive, dramatic style and her strong use of a chiaroscuro color palette. This unique style and vision has brought her to the forefront of the photography world, and she's been featured on NBC News, in museums, art galleries, billboards, storefront window displays, magazine covers, and ads, as well as in numerous industry publications like Professional Photographer and Rangefinder Magazine. 

Kristi has earned numerous awards and international recognition, including multiple Photographer of the Year Medallions, the Canon Par Excellence award, multiple PPA Loan Collection images, and over 70 WPPI Merit Awards.

She's extremely involved in her industry as a member of the American Society of Photographers, Professional Photographers of California, and PPA, where she serves as a Council Member. Kristi believes in giving back and helping to grow the photography industry, achieving this through her roles as photographic mentor, teacher, author, and image competition judge. 

Kristi is now speaking and sharing her success with other photographers across the United States, giving back to the profession that has given her so much. 

Speaker Session
Thursday, January 11 9:00am-5:00pm: The Fine Art of Portraiture 

Q&A: 
What do you most value in your life? Humor. 
What did you want to be as a kid when you grew up? Artist and Olympic Athlete.
What was your first concert? Backstreet Boys.
Coke or Pepsi? Diet Coke. 

Kristi Elias is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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By Sidra Safri

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Ever found an image and had no idea if it was still protected by copyright? Wondered if it was already considered to be a part of the public domain? What exactly is the public domain? 

Thankfully, here is a simple chart that can help you get started on your search. This chart breaks down what images or creations may still be protected under copyright, or what is already considered public domain. 

This chart is in no way all-inclusive, but it does give you a good idea of where to start. However, there are two key things to remember:

  1. If the original author or creator has passed away, you can contact next of kin. Copyright does transfer similar to property rights. 
  2. Public Domain is when the original author's copyright has expired, and they failed to renew their copyright, and so the copyrighted work was then made available to the public. Any creation categorized as public domain is free for the public to use without having to worry about copyright laws. 

When was the image published:

How long will the copyright last:

If the work was published before 1923

This image is considered to be a part of the public domain. Nothing new will be considered public domain until 2019.

1923 to 1977

1923-1963: Work is considered to be public domain if the copyright was not renewed during this interim. If the work was renewed, the copyright will last for 95 years from date of initial publication.

 

1964-1977: Unlike images produced between 1923 and 1963, the copyright does not have to be renewed and will automatically last for 95 years from the date of first publication.

 

In both cases, if the image was created but not published before 1978, the copyright will last for the author's lifetime plus another 70 years. If the creator died more than 70 years ago, then the copyright may last until December 31, 2047, if it was published before December 31, 2002.

1978 or later

The copyright will last for the life of the creator plus an additional 70 years.

 

If the work was for-hire, was created using a pseudonym, or was anonymous, the copyright will last for 95 years from the date it was first published or 120 years from when it was first created, whichever one is shorter.

 


*Note: this information not meant to be taken as legal advice. When in doubt or for legal advice, contact a local attorney.* 

It is also worth noting that, for works published before March 1, 1989, the use of © copyright notice is mandatory. For any work published after this date, it is recommended to include the copyright notice, but is not a requirement. 

To stay informed on copyright matters, boomark PPA.com/Copyright!


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By Lisa Sharer

People came from far and wide to San Antonio for the annual professional photographers' conference, Imaging USA 2017, to hear amazing speakers, and absorb their wisdom. Of all the educational series featured at the event, the PRINT program talks emphasize print product sales as a core component of your photography business. Now, you can get an exclusive look at the live recording of this inspiring program. Watch Photographers and Print Artists Tim Walden, Allison Tyler Jones, and the world-renowned photographer, Sue Bryce, as they walk you through their processes. Each speaker has unique experiences that you can apply in your everyday business to help you sell more prints.



When you're done hanging on their every word, join the PRINT movement! Once you sign up, you'll get monthly tips, info, tools, videos, etc. to help you grow as a Print Artist and help you grow your photography business. (By the way, these resources will be completely FREE to you!)

Editor's Note: This post was originally published in April 2017. It has been updated for accuracy and comprehensiveness.

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If you're looking for a way to give back to your peers and do something positive for those affected by Hurricanes Harvey and Irma, PPA and PPA Charities have established the Disaster Relief Fund grant program. 

It's unimaginable to lose everything to flooding. Over 800 PPA members have been directly affected by these storms, some not even knowing yet what shape their studios are in or how much of their equipment was destroyed.

Please give to help photographers in Texas, Florida and elsewhere rebuild their studios, businesses and lives. Every bit helps, and PPA is matching your donations (up to $100,000) to ensure the funds stretch even further.

If you are a PPA member who has been disrupted by the storms, you can apply now!

Our thoughts and prayers are with everyone affected by the storm. Together we will do everything we can to make recovery easier.


By Chris Homer

Get ready to connect and grow with fellow photographers in this year's Fall Super 1 Day!
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Online registration is now open through September 28 for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. 

This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:

  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, etc.
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more!

These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!

In addition to what you'll learn, these classes also help you get closer to earning an official photographic degree! PPA members earn one service merit for each paid attendance, which go toward earning a degree.

All Super 1 Day Photo Workshops will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price! 

You have three easy ways to register:

  • ONLINE: Register online for only $99 through September 28, 2017.
  • BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until September 28, 2017, for only $99.
  • or ONSITE: All registrations after September 28, 2017 must be completed onsite and in-person for $120. Please contact the instructor prior to going on location to ensure there is space available.

With more than 150 classes offered across the country this fall, you are sure to find one in your area! So browse the schedule at PPA.com/Super1Day, and register for a workshop near you!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Mayo Lawal

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You want to explore drone photography but you just don't know what regulation guidelines to follow, or how much you should budget to spend, or even which drone to buy. Get answers to these questions and more in tomorrow's free webinar!

From equipment options to evolving regulations, Manie Kohn, the first trained, certified, and fully-insured drone pilot in the USA, will help demystify and declutter the confusing landscape of drone photography. Using his own personal experiences, Manie will share valuable insights that you can use to build and grow your business in your local area.

Oh and it's open to all photographers for free! So don't miss it; register today and tune in tomorrow, September 21, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 2 weeks after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Block your calendar and... enjoy!

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By David Eun

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When it comes to success, Yale University historian - George Burton Adams - once remarked, "There is no such thing as a 'self-made' man [or woman]. We are made up of thousands of others." 

Professional Photographers of America (PPA) is the world's largest non-profit photography association with over 30,000 members under its banner. Whether you're already a member or on the fence, PPA connects you with like-minded photographers around the globe, providing you with virtually unlimited resources to resolve any problem that comes your way. 

You're using theLoop and have registered for Super 1 Day, but where else are you turning to get your updates on what's happening in PPA's daily orbit? Here are some of the many outlets you have at your fingertips to keep you consistently informed: 


  • PPA Today Blog If you're looking for stories regarding anything photography, the PPA Today blog is your go-to. From coverage of speakers at 2018's Imaging USA conference to PPA's Weekly Roundup (our post highlighting the biggest photography stories of each week) PPA Today provides all the information you could ask for and then some.


  • PPA Advocacy Copyright laws can be tricky. That's why PPA regularly travels to Capitol Hill, pushing for more rights and increased protection for photographers. Have an inquiry regarding the copyright side of the photo business? Here is a great place to find answers.

  • PPA Drones PPA knows drones are one thing above anything else: Awesome. Check out PPA's Drone Knowledge Center to become a Certified Drone Photographer, learn your legal drone rights, or simply figure out how to get started incorporating drones into your photography business. PPA lives for drones, so get started today! 


As a nonprofit, PPA's mission is to help you constantly improve and watch your career not only grow, but thrive. That's why PPA enjoys sharing rich information to its members for them to utilize or share with others. And as a PPA member, you can guarantee we will always aspire to help you make it happen!

David Eun is the newest Marketing Intern at Professional Photographers of America (PPA). A Boston University alumnus, David earned a B.S. in Advertising and has found himself at PPA, hoping to take his communication skills to the next level! Outside of work, you'll find him training Mixed Martial Arts, hiking, touring museums and saving up to purchase his favorite dog - Doberman Pinscher!

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By David Eun

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theLoop is an online platform where PPA members can discuss and share all things related to photography as well as connect with fellow photographers of various styles and backgrounds.

We aren't exaggerating -- posting a question on any one of our countless message boards will most certainly result in a spirited discussion. Why?

Because you are interacting with thousands of professionals eager and able to help you make your career the best it can be. You could talk about the latest app to effectively automate your Instagram posts. You could ask about how you should price your photography services. You are part of a worldwide family, and family takes care of each other! Seriously: Ask anything.

Don't believe me? Check out some of these trending topics on theLoop!

 

  • WEDDING CONTRACT PPA Member Alexander M. faced a situation where a client and her fiancé signed a wedding contract with him but later changed their minds. He asked how he could refine his contracts to ensure more client commitment.

  • WEBSITE Michelle M. felt displeased with her current website's quality on WordPress and inquired as to others' opinions on PhotoBiz as a suitable replacement.

  • TO GO, OR NOT TO GO, MIRRORLESS A fresh trend in the photography world is the switch from DSLR cameras to mirrorless ones. Kenneth P. wished to see if others shared his bittersweet vibes on the new craze. (Kenneth seemed a bit more reluctant.)

  • COPYRIGHT INFRINGEMENT Anthony J. faced arguably the biggest headache of all photographers: Copyright Infringement. However, Anthony sought the aid of his PPA community by asking how he could turn this inconvenient situation into a business-advantageous one.

 

PPA takes pride in providing a top-notch community to its photographers. With that said, theLoop is at the disposal of every PPA member as an open forum for a range of resources. If you haven't checked theLoop out yet, we strongly encourage you to do so. Who knows! You could have a debate going on in your head right now that's only a few minutes away from being resolved. 

David Eun is the newest Marketing Intern at Professional Photographers of America (PPA). A Boston University alumnus, David earned a B.S. in Advertising and has found himself at PPA, hoping to take his communication skills to the next level! Outside of work, you'll find him training Mixed Martial Arts, hiking, touring museums and saving up to purchase his favorite dog - Doberman Pinscher!

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By Bethany Clark

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PPA has given away two All-Access Passes to Imaging USA 2018 during the month of September, and we've got two more left to give away!
 
Any professional photographer who wants to kick off their 2018 at the best photographic convention out there can enter!
 
Imaging USA is packed with photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq ft trade show full of everything photography-related!
 
To enter, simply fill in this form! One winner will be selected on the remaining Fridays in September 2017:

  • Sept. 22, 2017
  • Sept. 29, 2017
 
BEST OF LUCK! Enter today.

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by Mayo Lawal

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Formally a business professional, photographer Eden Bao found SWOT (strengths, weaknesses, opportunities, and threats) analysis has been invaluable for making good strategic decisions in her photography career. 

"You can't just put a commercial or ad out there," says Eden. "Everything works together: your website, social media, search engines, getting referrals, and working on word of mouth. They're all elements of an overall marketing strategy." 

Find out how Eden achieves success with the analytical approach in Maternity Photographer Uses SWOT Analysis to Guide Business.



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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

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Let's Meet...
Christie Newell, M.Photog.Cr., CPP
Instagram: sonshinegirls

Christie is a second generation photographer operating out of Germantown Hills, Ill. Christie's passion for photography started at an early age working with her mother who established the studio in 1977. Now a co-owner with her mother, Christie took over the shooting in 2002. Growing up surrounded by the love of photography, Christie is proud to carry on her mother's dream.

The studio, "Sonshine Portrait Design", is one of a kind studio built in 2006. While babies and children are the studio's specialty, they serve a broad range of clients. Christie feels that by getting to know each client individually, she can create a product as unique as they are. The end result is a portrait tailor made for each client. Christie's talent for design, light and final composition sets her apart from her competition. Her personality and attention to detail keeps her clients coming back.

Christie holds the Professional of Photographers of America Master of Photography degree, Craftsmen degree, and is a Certified Professional Photographer. She is a member of Professional Photographers of America, Northern Illinois Professional Photographers and Professional Photographers of Illinois. She serves on the American Society of Photographers Board of Directors and the International Photographic Competition Committee. Since 2006, Christie has won numerous awards for her photography on a local, state, district, and international level. These awards include the prestigious Fuji Masterpiece Award, 5 Kodak Gallery awards, 2 Lexjet, 1st place National Sunset Award, 2 CPP, 2 District 1st Place and others. Her work has been featured and published in the PPA International Loan Collection. She has also been named in the top ten photographers in Illinois the past six years.

Christie is now speaking and sharing her success with other photographers across the United States, giving back to the profession that has given her so much.

Speaker Session:
Friday, January 12

Q&A:

What is your life motto? Trust the wait. Embrace the uncertainty. Enjoy the beauty of becoming. When nothing is certain, anything is possible.
What do you most value in your friends? Wow, this is a question I could write a book on! True friends are the friends I keep and hold close to my heart. When you know you can trust them with anything and everything. You are always there for them when they need you, and vice versa.

What did you want to be as a kid when you grew up? A mom of twins

What is your most treasured possession? My wedding diamond... it was my grandma's wedding stone :) Rich Newell did good.

What was your first concert? Boys II Men

Which words or phrases do you most overuse? "like you know" "like yea" "like literally" I like "like"

What has been your proudest moment? Two of them... the days my boys were born. There is no prouder feeling than that.

If you could change one thing about the world, what would it be? Poverty.

Why do you love photography? Coming from a second generation studio, I grew up with it in my blood. It's what I knew growing up and what I learned unintentionally along the way. I love that God blessed me with this gift to capture moments for my clients that they can have for a lifetime.

Most embarrassing moment: Speech class... all of my speech classes. My fear of being in front of people speaking... I would cry and have major anxiety. That's why getting my craftsman was one of my biggest accomplishments. I made a goal to overcome my fear. 

If you could have a theme song, what would it be? Home by Phillip Phillips

What would be your advice for photographers who are just starting their career? Study under photographers and business owners that have run a studio for more than 10 years at least. This industry is forever changing and evolving. If you jump in thinking you know it all, you will quickly sink. Print competition would be HIGHLY recommended! It has changed my life; it has changed the way I shoot, and it has changed what I am giving to my clients.

Who has been one of your biggest artistic influences? So many!! But most definitely Randy McNeilly, my husband, and Carl Caylor

What are some unmarked items on your bucket list? Cruise... somewhere warm. Australia, and if I went there to visit Kelly Brown's studio and eat a meal with her :)

What was one of the defining moments in your career? When I achieved my craftsman degree... for those that know me know how real this was for me and how real the fear was!

Christie Newell is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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by David Eun
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We are exactly one week away from the first official day of Fall! You can feel it in the air - literally. But, if you're not one to easily acclimate to the cooler weather, we've got you covered. Feel free to check out our top posts from September 11-15 while you enjoy the indoors with a cup of hot chocolate. 

My Photographs Were Used Without My Permission: Now What?

COPYRIGHT LAW: Copyright infringement can be a serious dilemma, but hiring an attorney isn't the simplest process either. PPA Today walks you through not only essential steps you can take to resolve your copyright issue as thoroughly as possible, but also how PPA can help! 


What Photographers Need to Know About SEO!

ONLINE MARKETING: The digital world can be a confusing one; nevertheless, it is a world businesses need to familiarize themselves with. Rob Greer, shares insight with PPmag.com on how Search Engine Optimization can help photographers expand their businesses. 


Use Psychology to Take Better Portraits

PSYCHOLOGY: When people tell you, "It's all in your head," they may not be kidding. Paul Adshead delves into how a keen understanding of psychology can make a world of a difference in conveying your portraits' message.


5 Ways to Improve Your Food Photography

FOODIE: Natural lighting. Keeping things simple. Scott Choucino provides 5 useful tips for photographers - professional or amateur - looking to take their food photography skills to the next level. 


5 Dos and Don'ts When Shooting With Models

ETIQUETTE: Working with models can be a fun and enjoyable experience for a photographer, but the process can also be awkward if handled unprofessionally. Jayphen Simpson for PetaPixel suggests these 10 tips when your photo shoots involve models. 


SKY HIGH PHOTOGRAPHY: Drones can literally take your photography to places it's never gone before, so be sure to check the latest article from PPA's Sidra Safri regarding the legal steps you'll need to take to safeguard your drone photography.

PODCAST: There are your run-of-the-mill photos you see at a gift shop, and then there is exquisite work that separates itself from the pack. But, what defines exquisite? Martin Bailey discusses his standards of how a photograph or print should be considered, "fine art." 
 
DIFFERENT ANGLE: Look in any photographer's portfolio. Chances are you'll find images of a building, infrastructure or monument. Peter McKinnon invites you to try a few methods to up your architectural photography game.

DOING GOOD: We've all heard stories of people putting themselves in harms way to salvage a priceless memory. This one's for real. Michael C. Duke recollects him and his family's struggle to rescue family photos amidst the damage dished out by Hurricane Harvey.

BUSINESS: Digital platforms are the future of business. David Wallace shares an infographic from Ignite Images Photography, illustrating how using images and online photo marketing can result in a drastic boost to your brand awareness.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

David Eun is the newest Marketing Intern at Professional Photographers of America (PPA). A Boston University alumnus, David earned a B.S. in Advertising and has found himself at PPA, hoping to take his communication skills to the next level! Outside of work, you'll find him training Mixed Martial Arts, hiking, touring museums and saving up to purchase his favorite dog - Doberman Pinscher!



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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Thomas Dodd


Thomas Dodd is an Atlanta-based visual artist and photographer who has developed what he calls "painterly photo montage." In this method, he uses editing software and crafts elaborately textured pieces that have a very organic and decidedly non-digital look to them. His work often has mythic and quasi-religious themes, paying homage to Old Master art traditions while also drawing from psychological archetypes. Resembling paintings, his pieces are entirely photographic in nature, fusing many images into a cohesive whole, and he has had numerous exhibitions around the world.

Thomas' exhibition schedule has included Poland, Germany, Romania, New York City, Mexico City, Orlando, San Antonio, Seattle, Washington, DC, Atlanta and is continually growing. His photographs have been featured in many magazines, on book and album covers and he frequently teaches workshops and webinars on photo-editing and marketing for artists. Ironically, Thomas was best known as a musician and harpist in the 1990s and did not start his visual artistry until 2005. Today, his images are basically a visual equivalent of the music he composed, and the results continue to astound and amaze.

Speaker Sessions:

Sun, Jan. 14: 6:45-8pm: The Painterly Photo

Q&A:

What is your life motto? "You are never defeated as long as you can get back up again." Inspired by this eternally-optimistic dude: https://www.youtube.com/watch?v=dhRUe-gz690
What was your first concert? Bruce Springsteen in 1976 (Born to Run tour) which completely spoiled me- I thought that from then on all concerts would last 3 and a half hours long and have 4 or 5 encores... Quickly found out that wasn't the case at all.
What would be your advice for photographers who are just starting their career? The most important thing that you should do as an artist is enjoy what you do. Every step of the journey. It doesn't matter what you do. Don't do things for money. Do them because you love them and then the money will come.

Thomas Dodd is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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By Sidra Safri

Congratulations on the purchase of your drone! This is an exciting development in the world
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 of photography and one we know you will thoroughly enjoy. However, before you can begin taking aerial photos and charging your clients, there are a few things you MUST do! 

1. Register your drone at the FAA's website
If you are only going to use your drone as a hobby and not for commercial purposes, then you do not have to register. However, the moment you decide to charge for your drone photography, you must register with the FAA.

2. Study/ Get Licensed
In order to fly your drone for commercial purposes, you must have a section 107 drone license. This shows the FAA that you know enough about aerial flight patterns, and other facts, to man a drone, and are well prepared in all situations. You can find plenty of study materials at PPA.com/drones or the FAA website. In order to get your certificate, you must score a 70 or higher on the exam. The exam will cost you $150 dollars to take and it must be taken at one of the FAA testing centers which can be found here. Also make sure you are aware of what waivers you can apply for. For more details or to go ahead and apply for a waiver, visit the FAA's website

3. Review your insurance.
With your PPA membership, you are already insured with PhotoCare. However, this does not include drone coverage. You will need to increase your liability insurance. This can be done by contacting Lockton Affinity and they will walk you through the entire process. You can find more information here.

4. Download the B4U fly App
This app is created by the FAA. You want to make sure you use this app before you fly. This will let you know if there are any flight restrictions, as well as if you are too close to an airport or possibly flying in airspace you are not allowed to fly in.

5. Get PPA Drone Certified
This allows you to stand out and show your clients that not only did you put in the time and effort to legally be able to fly, but also you were willing to put in the time to take fantastic drone photos. There is a learning curve to drone photography, and being a PPA Certified Drone Photographer will help you get past that learning curve in no time! For more information, visit PPA's Certified Drone Photographer page.

6. Stay up to date on all things drones.
With drone rules changing every day, it is necessary to stay current on any new developments. Visit http://www.ppa.com/drones/ to be in-the-know on all things drones!


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by James Yates
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Are you looking to take in some live demonstrations at Imaging USA? The Demo classes are guaranteed to give you a jolt of inspiration as you witness top instructors working live, in front of you. 

As you prepare for the world's largest pro-photography convention, keep these Demo classes in mind to catapult your business!

Sunday, January 14th, 2018: 

8-9:30am: 5-minute Photography - Booray Perry Cr.Photog., CPP (sponsored by Miller's Professional Imaging)
In any circumstance, in any setting, a good photographer should be able to capture a great portrait. Yet on-location shoots can make even the most talented professionals panic. Never fear! Booray Perry provides you with a step-by-step system that will eliminate the stress and worry of on-location photo-shoots and give you the confidence you need. Learn how to assess your location and determine which path to follow to achieve great images. This class will help you explore what to do when using natural light, bounce flash, or off-camera light. Booray will also conduct a demo to show you what he does and how he reacts each time a new element changes his image. You'll discover how to work through them and produce a final, award-winning result. Whether you shoot weddings, Seniors, events, or portraits, you will learn how to work faster and smarter, on-location and under pressure, for results that will wow!    

5-6:15pm: Pro-tween-ographer: How to become 'THE' Photographer Tweens Choose - Kay Eskridge M.Photog.Cr., CPP (sponsored by Kodak Alaris) 
Do you want to plan, advertise, and implement portrait experiences that will bring in year-round cash flow? Do you want to feel good about what you do as a professional photographer? Do you want to give your clients something to rave about? If you answered "Yes" to any or all of these questions, this is the program for you! Today's social media has changed how young people deal with self-image, especially girls in their tweens (ages 9-12). During this program, you'll learn how to embrace this demographic and position yourself as the Tween Choice in your community. Kay will cover different types of marketing approaches, various portrait programs to offer for this specific niche, and the psychology needed to ensure a successful portrait experience. You will learn how to successfully manage a pre-portrait consultation and then get a live demo, showing the appropriate lighting and posing for this age range. Discover how to stay true to your craft and your clients. After this program, you'll be equipped to make your tweens and their parents happy, while producing portraits that everyone will love.  

6:45-8pm: The Painterly Photo - Thomas Dodd 
In this demonstration, acclaimed photographer and digital artist Thomas Dodd will show you the methods and techniques he uses to get his signature "painterly" look. Thomas will share his philosophy and how this artistic effect is not achieved solely in the editing process but rather how it begins even before the photograph is taken with important components like model and wardrobe selection, lighting techniques, and backdrop choices. Thomas has his own way to make you discover how intentional pre-shoot planning and a steady diet of classic art can contribute to the images you will create. Thomas will also show you how to manipulate color and light in a way that mimics painting of the Old Masters. In this program, you will learn Photoshop editing techniques and tips that will give your images that perfect embellishment, creating an artistic masterpiece. Thomas will even show you some of his finishing techniques, including how to add actual paint -and other materials- on top of the printed pixels. From initial planning to the actual painting and final touches, this class is a must as it will help you transform your photos from images to art!

Monday, January 15th, 2018: 

8-9:30am: Maternity Posing & Lighting - Alli Peck
Maximize the tools of your trade as you learn to create outstanding images. Using live models, Instructor Alli Peck will demonstrate maternity posing at its finest. Learn the poses that showcase your clients' beauty, grace and poise in your maternity sessions. You will also delve into lighting techniques and learn to use both one light and strip lighting to achieve optimum effects. This workshop gives you the skills, but also the confidence, to conduct successful maternity shoots with stunning results!


By Sidra Safri

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You are casually scrolling through social media or your favorite magazine, and a certain picture catches your eye. Upon further inspection, you realize that published image is yours! You quickly get excited and begin looking for your name in the photo credits, and it dawns on you... the image was used without your permission! Now what??

As frustrating as this can be, you are not alone. There are a few steps you can take before you run to contact an attorney, because let's be real: attorneys are expensive! 

The first thing you want to do it use PPA's Copyright Infringement Tool. This quick questionnaire will help you assess your copyright abuse situation and tell you what your best course of action is, depending on each particular case. 

Second, as annoyed as you might be, contact the infringing party. Talk to them, ask how they got your image, and let them know you are the proper copyright owner of the image in question. Sometimes, the image is used carelessly; other times, someone dropped the ball somewhere. 

Often, your connecting with them will rectify the situation and will get the image removed. But there are situations where this won't work. 

If, after talking to the infringer and explaining that your work was used without your permission, the person(s) still do not cooperate, the next thing to do is to send a certified copyright infringement letter. In this letter, you will cite Federal copyright law and why the use of the image without your permission is a violation of your copyright. You can also include additional demands, such as payment or simply the requirement to stop using the image. Sending this certified letter also puts the infringing party on notice, which is a requirement before any legal proceedings can begin. 

If your image was infringed on a digital format (social media, website, etc.), you should also send a Digital Millennium Copyright Act Letter (DMCA Letter). This cease and desist DMCA letter once again puts the infringer on notice. Attempt to address the letter to someone who is in charge of publishing or upper management such as a director, manger, etc., as they are familiar with the legal implications of this letter. 

If, after sending a letter and putting the infringing party on notice, they still refuse to comply, at this point it may be appropriate to have a local attorney inform the infringing party that they are in violation of Copyright law. 

Most of the time, the combination of these steps will get your image removed and can even provide you with compensation. 

Keep in mind that with the current makeup of copyright law, it may not be worth pursuing a claim in Federal Court, since you may spend more than you will get back. That is why it is so important, now more than ever, to push Congress for a Copyright Small Claims process! This would allow photographers like you to resolve infringement cases without having to spend thousands of dollars in court. 

To learn more, visit PPA.com/Copyright. And if you too want the copyright system to change, show your support at PPA.com/SmallClaims. Good luck, and thank you in advance!


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By James Yates
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You can't go it alone and be successful in your business (well, you can...but it's much harder...and did we mention lonely?) You need the support of your peers and, when it comes to connecting professional photographers, PPA offers a lot of opportunities.

PPA has amazing online education available to its members, of course, but sometimes it's best to get out from behind the computer! Take advantage of opportunities to Be More Connected that involve directly interacting with an instructor and/or fellow photographers live and in person. If face-to-face, in-person learning works better for you, then PPA has you covered!

  • Super 1 Day Events: Super 1 Day events occur bi-annually for two weeks and are facilitated by professional photographers looking to share their knowledge and experience with others. During Super 1 Day events, you get the opportunity to take part in day-long workshops covering a huge cross-section of topics. These are fantastic opportunities to hone your skills in addition to networking with your peers! Register now for Super 1 Day!

  • PPA Affiliate Schools: PPA has partnered with photography schools all over the country-and even in others- to provide professionals with in-person educational opportunities for one week each year. And like Super 1 Day, taking advantage of classes offered in these Affiliate Schools is not only a great way to become a better photographer, but also a great way to meet other pros just like you!

  • Photographic Competitions: All artists need to feel a sense of belonging and, according to Anne Geddes, PPA gave her "the fellowship and opportunities for my work to be reviewed and judged by my peers through photographic competitions, and it helped build my confidence and credibility as a photographer." Anne says, "There is a camaraderie that comes from entering your best images in print competitions. The judges are all walking up and 'sniffing' your print, as we used to joke. A judge says, 'You know, I don't think it's good enough for...' It's character building." PPA competitions begin at the start of the year at the district level and continue to the International Photographic Competition every summer.

  • Imaging USA: The world's largest, strongest and longest-running photography expo and convention continues to get bigger and better! 2018 is set to be no exception. Imaging USA will set up shop in Nashville, Tennessee. That's right. We'll be invading the Music City for three amazing days (six with pre-con!) of Imaging USA, January 14-16, 2018. You can't help but Be More Connected with a trip to Imaging USA! 

So get up, get out and get to learning! PPA is always adding ways to Be More Connected as a member. Learn more now at PPA.com/Connected. 


by James Yates
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Professional Photographer magazine prides itself on producing amazing content from guest writers who have their fingers on the pulse of the photography business. 

Imaging USA always presents photographers like you with the best speakers holding workshops on the most important topics to your business. 

Isn't it nice when these two resources merge? Just last week, we pointed you to an article on marketing from Imaging USA speaker, Teri Fode. Last week's other featured speaker, Rob Greer, also has a piece up on PPMag.com and this one tackles the topic of SEO (Search Engine Optimization)!

Don't think SEO means anything to you and your business? It does.  The act of maximizing a website's visibility for search engines has evolved into one of the most important pursuits for any business with a presence on the web. Rob Greer is an SEO guru and, in this helpful and fun article, he walks you through four steps that will help you narrow your target and attract the right eyes to your website. 

Learn more in "What Photographers Need to Know About SEO" on PPMag.com today!


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By Mayo Lawal

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While there are really good times for your business, there are also times when your business is so slow, you start to wonder if your clients can even see you. Find out how to bounce back from slow seasons quickly in tomorrow's free webinar!

Rosh Sillars, a commercial, advertising, magazine and corporate photographer, will share ideas on how you can get your business up and running when it isn't doing as well as it should. Rosh serves as a creative consultant and collaborator on numerous corporate, communications, and marketing projects. He has unique insights based on his over 20 years' professional experience that you don't want to miss!

Oh, and it's open to all photographers for free! So register today and don't forget to tune in tomorrow, September 14, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 2 weeks after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Not a member? Join PPA today!




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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Booray Perry, Cr.Photog., CPP

Web: boorayperry.com

Facebook: Booray Perry

Twitter: booray_

Instagram: boorayperry

Booray Perry had it figured out, or so he thought. After a 20-year career in radio, he retired from being a wacky morning man and moved to Florida to marry and start a family. He was a stay-at-home-Dad while his wife built a successful real estate business. When the economy downturned in 2007, his family found themselves starting over at which point Booray rediscovered his childhood passion, photography.  Today, he shoots approximately 100 weddings and events each year and teaches photography classes nationwide. Extremely involved within his industry, Booray serves on PPA's Online Content Advisory Committee, as a PPA Councilor and as the host of IPC Live. In 2014, he was a Platform Speaker for Imaging USA, and then a pre-conference instructor for Imaging USA 2015. He sits on the Board of Directors for the Tampa Area PPA, and is active in both Florida and Southeastern Professional Photographers Associations. The combination of Booray's ability to talk for hours, his humor, and experience make him a popular instructor and he's always eager to help fellow photographers on their path to success.

Speaker Sessions:

Sun, Jan. 14

8:00am- 9:30am- 5-Minute Photography

 

Q&A:

What do you most value in your friends? Bail Money

If you could have dinner with any historical figure, who would you choose and why?  You know that guy that stood in front of the tanks in Tiananmen Square? I most identify with that guy's friend, who said he would be there but instead stayed home to watch Archer on Netflix.

Which words or phrases do you most overuse? "What seems to be the problem, officer?" OR "It wasn't my fault, Your Honor."

If you could have a theme song, what would it be? "I'm the Map," from Dora the Explorer

Booray Perry is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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By Lisa Sharer

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We've all had that same thought...portraits? Maybe after I lose 10...20...30 pounds. You are your own worst critic, and it can hurt you in ways that you're not even thinking about. Specifically, when it comes to getting your photo made.

Maybe it's true. Maybe you have put on more weight than you would like to admit. But don't miss important parts of your life because of it! A lot of people get a little uncomfortable in front of the camera, but that doesn't mean you should forgo ever capturing the precious moments of your life. Many times we forget that people love us - for us. Your parents, your spouse, your children are not thinking about a number on the scale. They are thinking about capturing moments that will last a lifetime.

Don't miss mom and daughter photos through her entire childhood, because you don't want people to see you. Don't miss that once-in-a-lifetime portrait of a generational family because you think your arms look too big. Just remember that those near and dear to you love you and want to remember you the way you are. No matter how big or how small.

You can keep waiting until that moment when you've lost those last 5 pounds, but does that mean you missed an entire graduation or a newborn's first photos or dad's retirement? It's time to love yourself and to capture life with those around you. While you still have the time.

So, once you've convinced yourself to take the plunge, how do you get past the nervous feeling of being in front of a camera? You hire a professional photographer. PPA photographers are skilled craftsmen that know all about the nature of a client's comfort. They know that we are not all models and that it takes some understanding and direction to make their clients look their best. They even know some tricks of the trade to help you feel and look like the best you.

Photographers who are members of Professional Photographers of America (PPA - a nonprofit that has been developing professional photographers' talent for almost 150 years) will work with you to find the best clothing to suit your figure. They'll find the perfect locations to accentuate your best qualities. They'll know how to pose you and use lighting techniques on you so you get the most flattering portraits. A PPA photographer will do whatever it takes to make sure you are comfortable and that you get the best possible, quality photographs.

And it turns out when you receive those final photos, no one is looking at how fat or thin you are. They're looking at your beautiful face and your bright, shining smile. They're looking at this capture of a beautiful moment in a time of your life and that feeling will last forever. That's exactly what a professional photographer is looking to bring out in your photos: the you that everyone loves.

If or when you're ready to get those photos made, you can find an entire list of PPA photographers near you at FindAPhotographer.com. No matter the occasion, there is a professional photographer looking to help bring your moments to life in a way that you can cherish forever. So, forget those last few pounds, and find the perfect fit for you and your family. Time to find a photographer and get these portraits done!

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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
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By Bethany Clark

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. Don't believe it? Check out the latest series, "Know Your Market," by Beth Forester! 

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Beth sits down with PhotoVision correspondent, Angela Kurkian to discuss marketing. Beth explains how she has created an upscale boutique studio in a town with a population of 3,000. She describes why marketing to high school seniors should be thought as marketing to two distinct demographics at once. She talks about how effective promotional calls to existing clients can be and how she books new sessions nearly 4 out of every 5 times.

PhotoVision is included for FREE with your PPA membership. So what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Teri Fode
Facebook: terifodeseniors
Twitter: terifode
Instagram: terifode

Teri Fode specializes in stylized teen and senior portraits that also grow into family portrait opportunities. She has made incredible strides with her business and brand, beginning 11 years ago in a small in-home production studio -- when she used the client's home for sales and consults -- to today's beautiful, boutique-style store-front studio. Teri is also the creator of Voice Your Brand, teaching photographers how to market their own brands with purpose and intention using actionable strategies. Teri has built her business, not just through her amazing talent and charismatic charm, but through her involvement in her community and industry. She has been involved in her local Chamber of Commerce as well as the Women's Council and other networking organizations like Toastmasters and the Realtor's Association. Teri is also active on the lecture circuit and has been asked to speak at several state meetings and conventions including Professional Photographers of Iowa and the Twin Cities' PPA.

Speaker Sessions
Sun. Jan. 14 8 - 9:30am

Q&A
What is your most treasured possession? The obvious -my family and dog -but then my very first bible (it has so many written notes in it!) and a box of very old vintage family photos from my grandparents!

What was your first concert? LOL...Donnie and Marie. The original tour. Honestly.

Which words or phrases do you most overuse? "Literally" and "Actually"

What would be your advice for photographers who are just starting their career? Stay in touch with every single client that walks through your door and spends money with you at least 4 times a year (12 times a year is best). It's the secret sauce to building a business by repeat clients and referrals. Otherwise, you'll wonder why someone who loved you and spent thousands of dollars with you used another photographer several years later. Cultivate...relationships.

What are some unmarked items on your bucket list? Shooting in Europe (I was there when I was younger...want to go back!) and spending an entire week in the Smithsonian Institute museum in DC (also was there when I was a kid and couldn't have cared less back then).

Teri Fode is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!
by James Yates
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The pumpkin takeover has begun, but we're still technically in the final days of summer. Take some time this weekend to look over our top blog posts from the week of September 4-8, especially all the ways you can help those affected by this season's storms. 

RELIEF FUND: If you're looking for a way to give back to your peers and do something positive for those affected by Hurricane Harvey, PPA and PPA Charities have established the Hurricane Harvey Relief Fund grant program. Learn more here. 

PREPARE: Keeping your business going after an extreme weather event isn't easy, but these tips from OpenForum can help your company's chances of longevity after a disaster. 

HILARIOUS: PetaPixel has posted Lok Cheung's video on surefire ways to upset a photographer. Featuring classics like "Question their choice of equipment" and "Offer them exposure"... you will definitely relate!

TECHNOLOGY: CorePhotonics has a whitepaper up that covers the entire evolution of zoom cameras in smartphones, from early days of the Samsung Galaxy K-zoom to the future of folded zoom cameras. It also explains some of the mobile photography fundamentals and how vendors strike a fine balance between them.

QUALITY: This tutVid video explains the difference between 8 bit v. 16 bit and how having a greater bit depth comes in handy during the editing process. If you've been questioning the difference in image-quality upon the final result, watch and learn why shooting RAW is still an advantage. 

LANDSCAPE: SmokyMountains.com is back again this year with their updated prediction map for timing the peak fall foliage colors in the United States. Get an inside look at peak fall foliage locations and prepare for your perfect photos. 

PROTECTION: PetaPixel shares this 5-minute video from Colin Smith of photoshopCAFE, showing the steps to create a digital-signature watermark using just a paper, pencil, and a smartphone.

SOCIAL UPDATES: Instagram has finally made their 'stories' viewable on your desktop and the creation of stories will be soon be supported by mobile web browsers. PetaPixel reports on the latest news on the world's largest photo-sharing app. 

VIDEO: As someone that started as a photographer and has gradually migrated to a focus on video, Mark Bowers is the perfect person to write this piece for FStoppers. He uses his experiences to illustrate why you should be adding video as part of your portfolio and how easy it can be.

COMPETITION: PPA has announced the finalists in all ten GIA categories! Check them out, share the love and congratulations, and get ready for Imaging USA 2018!

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By Chris Homer

Having a photograph used without your permission is a stressful situation for any
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 photographer. If you're not sure where to turn to deal with copyright infringement, fear not, PPA is here to help!

PPA members can access the online copyright infringement assistance tool for advice on how to deal with any situation where your copyright has been violated. By answering a few easy questions, the tool will provide you with detailed options on ways infringement situations are commonly addressed*. It all can be done in just a few minutes! 

So, if you're dealing with copyright infringement, start the process by using the online copyright infringement assistance tool. If you're not a member, join today to access the tool and many more copyright resources. And if you'd like to join PPA's efforts in campaigning for a copyright system that better protects photographers, consider joining PPA in the fight for artists rights! PPA works hard with our Congressmen to roll out updates to the Copyright Law. Sign up to show your support! 

*Please be aware that material provided by PPA's Copyright Tool is for informational purposes only. It is not legal advice. For legal advice you should always contact a local attorney licensed to practice in your state.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Sidra Safri

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Let's be real - accidents happen, even to the most seasoned drone operators. A drone can crash due to an unexpected gust of wind, a bird that comes out of nowhere, or simply because you were distracted. However, there are certain situations that must be reported to the FAA.

Section 107.9 states:

No later than 10 days after an operation that meets the criteria of either paragraph (a) or (b) of this section, a remote pilot in command must report to the Federal Aviation Administration in a manner acceptable to the Administrator, any operation of the small unmanned aircraft involving at least:

a.       Serious injury to any person or any loss of consciousness; or

b.      Damage to any property, other than the small unmanned aircraft, unless one of the following conditions is satisfied:

1.       The cost of repair (including materials and labor) does not exceed $500; or

2.       The fair market value of the property does not exceed $500 in the event of total loss.

 

The rule basically states that if a person is hurt, or some sort of property damage occurs due to the drone crashing, you must file a report with the FAA within 10 days of the incident. All accident reports can be filed at the FAA website.

As always, stay informed on all things drones at PPA.com/Drones


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By Bethany Clark

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No matter how great your photography skills are, or how awesome your business is doing, there is always room for growth. So why not learn how to further develop yourself and move your business forward with PPAedu live webinars? They're free for all photographers! 

PPAedu webinars are packed with useful information from industry experts about the most popular topics in the business. From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you.  

Check out the webinars coming up this month:

September 12, 2017
This class is for all photographers who are passionate about photography, and especially those who regularly search for inspiration. This webinar looks at common attributes of highly-successful, creative people; the keys to generating consistent results; and ways to increase our ability to express ourselves as visual artists. 

September 14, 2017
We all have slow times in our photography business. What can you do to help get your business going again? Are there things you should be doing? Rosh Sillars shares ideas to help you get back on track.

September 21, 2017
Wondering what to buy, what NOT to buy, and what to look out for? This is the webinar for you! Join Manie Kohn to help demystify and declutter the confusing landscape of drone equipment. Manie shares his own personal, valuable insights and actionable, competitive advantages you can immediately use to build (or expand) your business in YOUR local area.

September 26, 2017
This in-depth workshop has been created to show photographers EXACTLY what to do (and what NOT to do) RIGHT NOW to make over $100,000 profit PER YEAR, all from photography, and all without working more than 45 hours a week. Now is your chance to have two photographers with over 80 years of combined experience running modern photography businesses give you their complete blueprints to how to build and run a very successful photography business.

September 28, 2017
What does it take to be successful and create a consistent living in the world of professional photography? Is producing award-winning images enough to put money in your bank account each and every month? Which strategies are the most effective to get you and your studio over the "finish line" that demands respect in your community and earn the money you deserve? Bruce and Josh Hudson have a combined 45 years of experience running a successful photographic studio near Seattle WA. They will be sharing their top 4.5 strategies that will help you build your studio business into a profit-making machine, and give you a consistent paycheck by maximizing your sales.

These webinars are coming up soon, so head on to PPA.com/Webinars to sign up today! (And if you miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library, free for PPA members!)

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By Lisa Sharer

In 30 or 40 years, how will you remember the most important moments of your life? It's a question that the print industry is asking during this technological age. According to a nationwide survey conducted by Professional Photographers of America (PPA), consumers are printing significantly less than the generations before them.

In some homes, photo albums do not exist. For some people, printing photos is not even on their radar. People are leaving everything in the cloud, and assuming their coveted images will be safe forever there. But if there's anything we know, it's that technology has the potential to crash, delete images and possibly even wipe files off the face of the earth.

This infographic illustrates the very scary truth about consumers' relationship with printing photography products. While we would like to believe that everything will be fine on a computer or in the cloud, we can never really be sure. Even if they are safe, are consumers planning to share their family photos from a desktop? Will people walk into each other's homes and bypass blank walls to head directly to the computer?

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Tangible, visible, printed images are the only thing that can really tell the story of our most precious moments. Generally speaking, don't you see children more fascinated by the family photos throughout the home folders on a computer screen? And as adults, will they wonder why their parents aren't proudly displaying their special moments? Will that one photo make as much of an impact to the newlyweds that choose only to share via their social media?

These are all valid concerns, and they start with the photographer. As photography professionals, it is our obligation to give the full scope of a photo session, including the printed works that follow. This infographic shows the awe-inducing effects of the technological age as well as the importance of bringing home a printed image that will let the subjects beam with love and pride, and that they will be able to share with generations to come.

To learn more about The Print Movement and how printing can help reinforce the photographic industry, visit PRINTmovement.org. You'll find an array of statistics, valuable information, as well as resources to help you sell print products from your own studio. It's time to start the (re)evolution of print!

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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
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PPA is proud to announce our finalists for the Grand Imaging Awards, to be awarded January 15 in Nashville, Tennessee at Imaging USA 2018, the largest annual conference and trade show for pro photographers. 

The Grand Imaging Award finalists have been judged to be the very best of the 2017 PPA International Photographic Competition (IPC). The Grand Imaging Award finalists were selected from 5,800 entries judged by a panel of 33 jurors. There are ten finalists in ten categories comprising the Grand Imaging Awards, and one winner from the ten categories will be named the recipient of the overall Grand Imaging Award. 

View slideshows of the finalists at PPMag.com.

The Grand Imaging Award finalists are: 

In the Animal Portrait category: Aurora DeLuca, Barbara Breitsameter (two images), Carl Caylor, Danica Barreau, Erich Caparas, Jody Miller, Michelle Garcia, Sarah Stiles and Susan Gertz. 

In the Children's Portrait category: Brent Lewis, Cristie Reddehase, DiAnna Paulk, Felice Boucher, Kathy Wierda, Kathy Wierda, Kimberly Smith, Leslie Kitten, Louise Simone and Mariellen Youngdahl.

In the General Portrait category: Ben Shirk, Christie Newell, Erich Caparas, Francie Baltazar Stonestreet, Jean Wall, Joseph Simone, Kent Shelton, Lauren DelVecchio, Michelle Parsley and Phaneendra Gudapati.

In the Landscape & Nature category: Douglas Bennett, Ed Cooley, Erica Harvey, Jonathan Adams, Kimberly Smith, Laura Bennett, Mona Sadler, Robert Smith, Ryan Hellard and Trudy Evans. 

In the Illustrative & Commercial category: Amy Feick, Andrea Joliat, Ben Shirk, David Quisenberry, Elaine Hughes, Gail Nogle, Karen Nakamura, Michelle Garcia, Michelle Parsley and Russell Jensen.
 
In the High-School Senior Portrait category: Adrian Henson, Cyndi Hornsby, Ed Pedi, Gail Carver, Megan Drane, Melissa Thompson, Michelle Parsley, Salvatore Cincotta, Shana Woods and Travis Gadsby. 

In the Wedding category: Erich Caparas, Gary Hughes, Jose Luis Guardia Vazquez, Marceliano Munoz, Mario Munoz, Maryanne Keeling, Molly Long, Ryan Higgins, Salvatore Cincotta and Tomas Munoz.

In the Non-Event Album category: Alison Miniter, Carol Scott, Chelsea Tracy, James Chagares (two albums), Jamie Hayes, Lisa Asp, Lisa Francescon, Rob Greer and Ted Linczak.

In the Event Album category: Allison English Watkins & Kris Doman, Cindy Dover, James Nisly & Genevieve Nisly (three albums), Larry Spencer, Marceliano Munoz, Mark Garber & Jennifer Gilman and Tomas Munoz.

In the Artist category: Ann Murfin, Cristie Reddehase (two albums), Emme Rigby, Michelle Parsley, Nylora-Joy Bruleigh, Peggy Sue Seehafer, Richard Sturdevant and Sandra Pearce.
 
Each category winner will receive a crystal award and the winner of the overall Grand Imaging Award will receive a $1000 cash prize. Last year's winner was Chicago pet photographer Barbara Breitsameter, M.Photog.Cr., CPP,  for her image "Send in the Clowns" in the General Portrait category. 

To learn more about the Grand Imaging Awards, view previous winning images and watch the 2017 GIAs, visit PPA.com/Competitions.  




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By Chris Homer

Overwhelming. It's a word Sacramento-based photographer and much-in-demand marketing
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 consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering. After building a successful senior portrait business over the past 10 years, Fode discovered she was frequently being asked for help by photographers who admired her marketing prowess.

Read advice from Fode on branding and how to market your photography in "Stay on Script: Marketing Do's and Don'ts for Photographers" on PPmag.com

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Bethany Clark

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Have you visited theLoop recently? As an exclusive, PPA member-only forum, theLoop is a great place for members to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about.

Lots of great discussions have been happening, so here are a few of the top posts so far in September. Check them out, provide some feedback, and perhaps even learn something new!

This photographer is up to his wit's end with his highly-wrinkled muslin backdrops for portraits. Every time he does a photo shoot, he spends hours taking out wrinkles in Photoshop. Log in to make a suggestion, or find one for yourself!

This Looper seeks an inexpensive strobe recommendation to fit in with the setup she already has (without also requiring the purchase of a new soft box), and preferably be portable and inexpensive. This lively thread produced several responses!

This photographer is looking for ideas to make her vendor booth more interactive and interesting. What has worked well for you? Got any tips for her?

In this discussion, a member is making the move from printing with WHCC to printing in-house. It's a big jump, and she's got questions about set up and replacement parts!

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!

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by Mayo Lawal

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Reserve your spot for Imaging USA 2018 Hands-on classes by registering today!

These pre-convention classes provide photographers with an incredible learning experience, as they get to work side-by-side with the instructors.  During the class, students have the opportunity to get advice and lessons from instructors, and then go out on a photo shoot to practice the skills they are taught with their cameras. Bringing your equipment is a must.

And you can register right now!

There are three different sessions for each Hands-on program held on Saturday, January 13, 2018, so you can sign up for up to three classes and get all the hands-on practice you want! There are also special pricing offers available for participation in Hands-on sessions. Attend 1 Hands-on Class for $99, 2 for $159 or 3 for $199. But space is limited in each class for the benefit of students, so classes sell out fast. Check out this list of Hands-on classes to see which fits you best, and then head over to ImagingUSA.org/Schedule to view the complete schedule and register today!

Boudoir!  Shoot Like a Capitalist, Not Just an Artist.

Ryan Armbrust

Max Participants: 35 for each time slot

 

Black & White Children's Character Portraits

Peter Rezac, M.Photog.Cr., CPP

Max Participants: 35 for each time slot

 

Between Light and Shadow

Tony Corbell, Cr.Photog., API

Max Participants: 35 for each time slot

 

Creating the Senior Experience

Howie McCormick

Max Participants: 35 for each time slot

 

How to Improve Your Maternity Photography Game

Eden Bao

Max Participants: 35 for each time slot

 

Choosing the Right Lens & Light for Anyone

Erik Valind

Max Participants: 35 for each time slot

 

Pet Portraits - Keys to Success

Angela Lawson, Cr.Photog., CPP

Max Participants: 35 for each time slot

 

Shooting the Dramatic Portrait

Chris Knight

Max Participants: 35 for each time slot

 

Off Camera Lighting from Daylight to Dark

Alison Carlino, CPP

Max Participants: 35 for each time slot

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By Autumn Rice

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theLoop is a fun and interactive way for PPA photographers to build their network, get industry advice, and learn some good business practices .
 
Need to know about lighting and posing? Post it on theLoop! Interested in new technology? Post it on theLoop! Questions about pricing? You guessed it, post it on theLoop! Your peers can give advice about all of your pressing industry questions, and the best part is they're professionals just like you. 

theLoop is also a great way to connect with PPA. There are always competitions, giveaways, prizes, and photography information posted by PPA to get members involved in the network. You can also post questions to PPA on theLoop, and get an official answer from a PPA team member.

Navigating your way around theLoop can be intimidating, but we've got a few tips to help you join theLoop's community. 

1. Introduce Yourself. Introducing yourself and your business is a great way to connect with photographers from around the world, or even a few in your own backyard! 

2. Be interactive. theLoop community is filled with photographers asking questions and giving advice. In order for you to be a part of the community, you must be involved. Post your questions and comments, and respond to others. Before you know it, you've added several photographers to your network!

3. Talk to PPA. There are several member-only competitions, prizes, and giveaways on theLoop. When you get involved, make posts, and respond to PPA messages, you make yourself eligible to win free goodies from PPA!

4. Check theLoop often. There are loads of new posts on theLoop every day, and the more you check the network, the more you'll find posts to respond to or even get ideas about posts that you want to make.

5. Don't be afraid to post. If you have a question, comment, or concern about your photography business or the industry as a whole, theLoop is the perfect place to post it. theLoop is a safe, photographer-only forum for you to express your concerns. The photography community is very welcoming and we want to hear what you have to say, so don't be afraid to post!

These tips are sure to have your notifications off the charts. Check in at theLoop.PPA.com to see more tips, discussions, recommendations, and to ask your peers questions you need answered! Remember, theLoop is a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member? Join here!



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Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. PPA members have access to over 500 photography tutorial videos through PhotoVision. Every month, however, we unlock a free PhotoVision video so that non-subscribers can be a part of this learning experience.

Rachel Williams photographs two young girls in a beautiful field as the sun sets. Rachel demonstrates how to arrange children into gorgeously balanced compositions that incorporate aspects of their personality. She includes the girls' dogs into some of their photos and shows the importance of having patience in order to grab that perfect shot. Rachel also shows how to use synchronized strobe lighting outdoors to achieve amazing exposure on the subject without limiting detail in the sky.

Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free, but non-members must subscribe. Join PPA today and get access to PhotoVision and many other valuable resources!

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...coming soon! On September 7, 2017, PPA will (for the first time!) publicly announce the finalists for 2018's Grand Imaging Awards!

The GIAs are awarded at Imaging USA 2018, the largest annual conference and trade show for pro photographers. The Grand Imaging Award finalists have been judged to be the very best of the 2017 PPA International Photographic Competition (IPC). 

The Grand Imaging Award finalists were selected from 5,800 entries judged by a panel of 33 jurors. There are ten finalists in ten categories comprising the Grand Imaging Awards, and one winner from the ten categories will be named the recipient of the overall Grand Imaging Award. 

Each category winner will receive a crystal award and the winner of the overall Grand Imaging Award will receive a $1000 cash prize. Last year's winner was Chicago pet photographer Barbara Breitsameter, M.Photog.Cr., CPP,  for her image "Send in the Clowns" in the General Portrait category. 

So, get ready to celebrate and share congratulations! In one week, the 2018 Grand Imaging Award finalists will be revealed! 

To learn more about the Grand Imaging Awards, view previous winning images, and watch the 2017 GIAs, visit PPA.com/Competitions.  


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By Bethany Clark

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PPA is giving away four 3-Day All-Access Passes to Imaging USA 2018 throughout the month of September!
 
Any professional photographer who wants to kick off their 2018 at the best photographic convention out there can enter!
 
Imaging USA is packed with photography classes, workshops, parties, and tons of motivation... not to mention an 80,000 sq ft trade show full of everything photography-related!
 
To enter, simply fill in this form! One winner will be selected on the following Fridays in September 2017:

  • Sept. 8, 2017
  • Sept. 15, 2017
  • Sept. 22, 2017
  • Sept. 29, 2017
 
BEST OF LUCK! Enter today.

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Rob Greer

Twitter: robgreer
Instagram: robgreer

Rob has photographed celebrities such as Martin Sheen, Mark Wahlberg, Pierce Brosnan, Kristen Bell, Dennis Rodman, Jane Goodall and the crew who flew NASA's final space shuttle mission, and his list of clients is a Who's Who of successful businesses.

He is an expert in Search Engine Optimization (SEO) and has been building websites and web-based applications since 1995. As Managing Director of E-commerce for a professional consultancy, his clients included Walmart, Dillards, AOL, Conoco, NASA, Microsoft, Samsung, Honeywell, and hundreds of other online businesses and retailers. Equally impressive, his photography has been featured in a variety of publications, from the New York Times and People, to US Weekly Magazine, USA Today and Brides magazine. Rob is a member of PPA and is heavily involved with WPPI, where he received 40 awards including the title of Master of WPPI. He currently serves as a print competition judge for their photographic competition and has appeared as an educator at NYC's PhotoPlus, Mystic 8 in Connecticut, and the I Am Photographer Festival in Estonia.

Today, as a professional wedding, portrait, and event photographer, he has put his knowledge to work and hopes to share his vast practical experience in optimizing websites for both search engines and potential clients. Mastering the art of SEO, his photography business is well-known for being on the first page of Google for many of the most competitive photography-related keywords.   

Speaker Sessions
Sun. Jan. 14 6:45-8:00pm 
Business

Q&A:
What did you want to be as a kid when you grew up?  Truck driver.
What is your life motto? Don't screw up. 
What was your first concert: The Statler Brothers
Coke or Pepsi?  Diet Coke
What has been your proudest moment: When I pulled two unconscious guys from a burning SUV.
If you could change one thing about the world what would it be? Everyone in the world would suddenly have ready access to safe drinking water.
Most embarrassing moment: That one time when I was very young and said, "So when are you due?" #neveragain
What are some unmarked items on your bucket list? Running naked down the middle of the Avenue des Champs-Élysées while dodging dozens of yellow Citroëns while being bathed by the cheers and jeers of both tourists and locals alike. Is this perhaps a good example of over-sharing?
What was one of the defining moments of your career?: The most important defining moment in my career was when I attended my first Jerry Ghionis class and "saw the light."
Why do you love photography? Because it allows me to eat regularly.

Rob Greer is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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Get ready to connect and grow with fellow photographers in this year's Fall Super 1 Day

Online registration is now open for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. 

This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:

  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, and more
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more
These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!

In addition to the tips and tricks you'll learn, these classes also help you get closer to earning your degree! PPA members earn one service merit for paid attendance.

All photographic classes will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price!

You have three easy ways to register:

  • ONLINE: Register online for only $99 from August 2, 2017 to September 28, 2017. 
  • BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until September 28, 2017.
  • ONSITE: All registrations after September 28, 2017 must be completed onsite and in-person for $120. Please contact the instructor prior to attending to ensure there is space available.
With more than 150 classes offered across the country, you are sure to find one in your area! So browse the class schedule at PPA.com/Super1Day, and register for a class near you!

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By Chris Homer

Did you know that PPA offers a personalized, online education platform? With PPAedu, you
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 are able to create a program that best fits you and your business needs from an extensive library with hundreds of educational videos.

And it's free! That's right, as a PPA member, you can access these videos any time, any day! If you are not a member, PPAedu also releases a video that's open for everyone to view every month. But be sure to hurry because you'll only be able to access the video for that month!

With sports photography, what happens after the shoot can be just as critical as the images you take. That's why in this month's release, "Sports & Events: Workflow", Jeff Gump shares the workflow secrets that are sure to score points, each and every time! 

Non-members will have access to this video the entire month of September, but if you would like to get FREE access to all the videos, join PPA today!

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Chris Homer

As we head into the long Labor Day weekend, take a minute to enjoy the top photography
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 posts from around the web! 

HURRICANE HARVEY: National Geographic photographer Erin Trieb documented her experience helping evacuate her mother from the flooding in Houston caused by Hurricane Harvey. It's a first-hand look at the devastation. PPA's thoughts are with all those affected by the flooding! You can donate now to the Hurricane Harvey Relief fund to help your fellow PPA Members that were disrupted by the storm. PPA will match all donations up to $100,000!

COLOR EDITING: Do you often wonder how to create your own style using a consistent color palette? Find out how you can do it via color editing in this video from photographer Sean Tucker. 

GEAR: If you're considering buying a new lens to achieve the type of photos you want, read this post from Digital Photography Review first! It points out that sometimes instead of a new lens, all you need is a cheap external flash. 

FUTURE OF PHOTOGRAPHY: In this video, the future of photography is examined based on current trends. It's a fascinating watch for any photographer! Check it out on FStoppers. 

LANDSCAPE PHOTOGRAPHY: If you enjoy shooting landscape photography, check out this post on PetaPixel. Photographer Albert Dros shares his planning tips to get the best landscape photos possible. Take a look and see if he's doing anything you haven't thought of!
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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

David Grupa, M.Photog.Cr., CPP

Web: davidgrupasports.com

Facebook: davidgrupa

Twitter: davidgrupa

Instagram: davidgrupa

David Grupa became involved in the photography industry in 1976 and joined PPA the very next year.  Since then, he's expanded both his business and his involvement. He is a member of the Minnesota and Twin Cities PPA Affiliates and works with PPA's Council as well as PPA Charities. Together, with his wife Kirsten, he owns and operates Grupa Portrait Studio, where they specialize in high school seniors, family portraits, and sports team photography. When it comes to photography, David Grupa has seen it all, and he enjoys sharing his experience for the benefit of other photographers.

Speaker Sessions:

Tue, Jan. 16

3:30 pm- 4:45 pm- Back to the Playground (Where You Found Your First Dollar) 

Q&A:

What did you want to be as a kid when you grew up?  I wanted to be the play-by-play announcer for a professional baseball team.
What is your life motto? Pay it forward.

What do you most value in your friends? Wow . . . my friends are fun-loving, loyal and genuinely good people. They're also honest with me, which has helped make me who I am today.

Coke or Pepsi?  Mountain Dew

What are some unmarked items on your bucket list? One that I'll soon be able to cross off is giving a program at Imaging USA! Most of the others involve me visiting various MLB ballparks across the US.

Which words or phrases do you most overuse? Probably ones I shouldn't post here. 

Why do you love photography? What first grabbed me was the smell of the darkroom and the magic of seeing an image I created come to life in a tray of developer. What kept me was the allure of making it a business and the challenge of finding new ways to find and market to clients

What would be your advice for photographers who are just starting their career? Learn the business of photography. So many people don't realize that while a camera was packed in the box, a photography business wasn't. Spend the money on education so that can you have a sustainable and profitable business model. 

David Grupa is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!

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This page is an archive of entries from September 2017 listed from newest to oldest.

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