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PPA Today: August 2017 Archives

August 2017 Archives

By Sidra Safri

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Recently, PPA posted about software by Google that enhances low-resolution photos into high-quality images. Now, Google researchers have taken it one step further and have taught software to remove any sort of watermark from images! This makes it effectively harder to protect your copyright. 

As reported by Startlr, according to Google Researchers Tali Dekel and Michael Rubinstein:

"As often happens with vulnerabilities found in operating systems, applications, or protocols, we want to unleash this vulnerability and offer solutions to help the communities of stock images and photos adapt and better protect their author's content and creations." 

Dekel and Rubinstein believe additional elements of randomness should be used in future watermarks to protect the copyrighted works of creators. 

Currently there is no indication of this software being available to the public, but it's now more important than ever to make sure you not only have a watermark on your images, but also a copyright notice on both your images and in your metadata

Stay informed on how you can protect yourself from copyright infringement at PPA.com/Copyright

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By Bethany Clark

PRINT The Movement is an awareness campaign that helps consumers see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers.

In this video, photographer Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, shares why she loves to provide printed photography products to her clients. 


Learn more and join the movement at PRINTmovement.org. Youcan also experience the PRINT movement in-person at Imaging USA 2018 in Nashville, TN, January 14-18, 2018! Register today!


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Texas Drone Users,  

The FAA warns unauthorized drone operators that flying a drone could interfere with the U.S. National Guard, U.S. Marine Corps, U.S. Coast Guard, and the Texas Military Department's rescue and recovery missions as evacuations escalate due to rising water. 

You could be subject to significant fines if you interfere with emergency response operations. 

Flying a drone without authorization in or near the disaster area may violate federal, state, or local laws and ordinances, even if a Temporary Flight Restriction (TFR) is not in place. 

Allow first responders to save lives and property without interference.


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by Mayo Lawal

Imagine a 3-day, 600+ booth Expo floor - We're talking an 80,000 square foot trade show of the newest and hottest gear on the market.  If you register now for your Expo pass to attend Imaging USA 2018, you get FREE access to that AND so much more:

1. The PRINT for Success Theater at Imaging USA will have top photographers sharing really valuable sales advice in 19 short-format sales training sessions over the course of three days. If you're interested in encouraging your clients to purchase more printed works, this is for you. Stop by the PRINT Marketing Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and learn how to demonstrate the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. The tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

2. The Keynote Speech by Ryan Estis, one of the "Best Keynote Speakers Ever Heard" according to Meetings and Conventions magazine, will blow your mind and get you motivated at the same time.  Ryan was an ad-agency executive for 15 years before he broke away to become a motivator and consultant. Based on two years of research into "sales success in a 2020 world",  Ryan's keynote presentation will be interactive, multi-media and provide you with action items to take back to your business. Having worked with top companies and variety of clients, he will inspire you with deep insights and powerful stories that you don't want to miss!

3. The IPC Photo Exhibit features thousands of award-winning images from the 2017 PPA Loan and General Collections. The exhibit is located beside the Merit Café, where you can gain a first look at the new IPC rules that are in effect for the 2018 IPC competition, meet with an IPC juror one-on-one to discuss your images, and participate in a series of short seminars geared to getting you familiar with and better prepared for future photographic competitions!

4. The Imaging USA Expo is basically the "Mall of America" for photographers,  an all-you can-eat buffet of photography wonders... with everything from heavy equipment to small gadgets, printers, labs, service providers, and BIG name photographic companies like Canon USA, Miller's Professional Imaging, H&H Color Lab, Kodak Alaris, Marathon Press Inc., and ChromaLuxe, to name a few. Oh and all these vendors are there to move merchandise, so get ready for deals galore! The Expo Floor also has classes, product demos, giveaways, and much more!

Did we mention that the Expo Pass is free? Register at ImagingUSA.org/Free-Expo-Pass and enter promo code TSC2018 at checkout. See you in Nashville!


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By Chris Homer

Kate Mitchem, Rachael Boer, and Gaby Chung share a common story: They photographed
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 their own families as amateurs, then grew into professionals by working at improving their images. And yet these fledgling entrepreneurs all languished in the purgatory of low rates and sub-par profitability. The turning point for all three photographers came with the introduction of in-person sales and strategic pricing. Their stories are similar, but their experiences are unique, and each has lessons to share with other photographers struggling to distinguish themselves in a field where distinction is hard earned.

Read how these photographers found success with In-Person sales in "Case study: In-person sales and print products saved these studios" on PPmag.com.  


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Lisa Sharer

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It's happened to all of us. Probably more than once. Someone asks you what your rate is, and when they hear it, they are appalled. You start to feel a little flush. You start to think, maybe I went too high. You start to want to back into the nearest bush.

We're here to tell you to kick that bush to the curb! Part of becoming a professional photographer starts with confidence. If every photographer folds, then no one gets paid. By demanding a solid rate, you're not only helping yourself, you're helping all the photographers that come after you.

Here's a recent, completely real, interaction that we applaud:

A photographer is out and about taking pictures. He is approached by a gentleman who notices him:

Gentleman: You take pictures? 

Photographer: Yes

Gentleman: How much do you charge?

Photographer: It really depends on what you want.

Gentleman: Just walking around downtown with you taking pictures of me.

Photographer: My portrait sessions start at $$.

Gentleman: (Laughs) Oh, come on, man.

Photographer: (Without hesitation) This is my full-time job, and I'm really good at it. Here's my card. Check out my portfolio, and let me know if you're interested.

If you believe in yourself, your clients will believe in you. Set your prices, stick by them, and above all, do NOT be embarrassed by them. Remember that you spend many hours--collective portions of your life--perfecting your craft and building a business. You have every right to charge fairly for your service, and you should never be ashamed of it.

"Listen up photographers. Know what you're worth. State it with conviction. Know when to bend, but know that bending should be the exception. There will be clients that will see your worth and pay your fee." -Aaron Coury, Photographer.

If you would like more help on how to sell yourself and your service, check out PPA's See The Difference® resources. PPA members have access to a plethora of sales and marketing tools to assist in promotion and in-person sales. If you're not a member, you should join today!


by Mayo Lawal

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You've got impeccable photography skills and you work hard, so you aren't really sure why your business isn't as profitable as you would like it to be. Have you considered joining PPA's Business Challenge?

The Business Challenge is free to PPA members and provides photographers with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes. 

"PPA's business advice is based on years of experience and successful business mentoring," said Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person."  

We know that the definition of success differs from person to person. This is why the Business Challenge is designed to help you work on your personalized success path. 

"PPA's Business Challenge has already helped me increase our sales averages a little, which is encouraging," said Wes Roberts, one of the participants. "It's helping me see the direction to get to my goals, which is awesome!" 

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring.

New Business Challenge groups begin every quarter. Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins on February 1st, 2018. Remember, the Business Challenge is free to PPA members. Not a member? Join PPA today!


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By Bethany Clark

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. Don't believe it? Check out the latest series, "Social Presence," by Sue Bryce!

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Sue shares how she once struggled with public speaking and her personal appearance and how she overcame these challenges to become a leader in her community and community of photographers around the world. She explains the importance of recognizing your power and strengths, and how this will boost your confidence and help you find your voice.

PhotoVision is included for FREE with your PPA membership. So what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13).
Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Michael Christman
Instagram: mgc34

Michael fell in love with photography in the 8th grade and went on to pursue a career in photojournalism. At a fork in his career path, he fell into the church-directory and school-photography business and never looked back. From humble beginnings in a southern California garage, he spent 35 years with Lifetouch in a variety of roles including senior management. Upon retirement in 2007, he founded MCA with the goal of helping small and midsized businesses thrive and grow. Today, Michael and his team continue to serve companies in a variety of industries throughout the United States and Canada. Michael considers himself blessed with amazing mentors throughout his career, and he strives to help others achieve their vision while enjoying the journey.  His mission: "A better world, one leader at a time".

Speaker Sessions
Sun, Jan. 14 
6:45pm-8:00pm 

Q&A: 
What is your life motto? From Mindsets to Milestones. One step at a time. Keep grinding. Keep smiling. Help others rise. Be eternally grateful.
What do you most value in your friends? Honesty, Loyalty, Positivity, Absence of drama.
What is your most treasured possession? My images, representing a life well lived. Precious memories.
Coke or Pepsi? Coke
What has been your proudest moment? Multiple: when each of my children were born.
If you could change one thing about the world, what would it be? Rid the world of hatred.
Why do you love photography? 1. Capturing precious moments in time for myself and others. 2. Telling stories without words. 3. Learning to see differently. 4. Learning & evolving. 5. It was my dream since childhood to be a photographer. 6. Because this is how I provided for my family for four decades. Blessed.
Most embarrassing moment? A sales presentation to 12 PTA moms. I was 26 years young, relaxed and on a roll. Showing samples, demonstrating technique, all the good stuff. When I got to the car I noticed that my fly was wide open! Oh well. Got the account! To this day, I always double check. 
What would be your advice for photographers who are just starting their career? When interacting with clients, ask yourself, "What do I want them to know, What do I want them to feel, What do I want them to do???" With those answers in hand move forward enthusiastically! And in the process, find out what they want you to know, and what they want you to do for them. The rest is just execution.

Michael Christman is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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by Mayo Lawal
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Can you believe August is almost over? Where did summer go? As you prepare for the next season, take some time to relax and check out our top ten blog posts of the week!

 Get More Photography Clients with Marketing SEO

MARKETING/SEO: Creating an online presence for your business goes way beyond just making a website. An integral aspect of it is optimizing your websites for search engines (SEO). Learn how you can get your studio's name to appear far up in a search results page with this article on PPA Today.

7 Ways Photographers Can Utilize Online Forms

ONLINE FORMS: Online forms are becoming quite popular in the business world today, as they have been found to be both convenient and effective. Learn 7 ways you can use online forms to enhance your photography business in this article.

A Look at the Most Iconic Film Cameras of all Time

CAMERAS: Despite the advancements in technology as regards to photography, there are some film cameras we just can't forget. This article takes you down memory lane, highlighting cameras that stood out throughout history.

Great Piece on Robert Davidson's 'Lost Negatives' Exhibition:

After 50 years, photographer Robert Davidson finally gets back the negatives of the famous pictures of Frank Zappa. Read the full story in this article.

Great Shots of the Eclipse

ECLIPSE: The anticipated solar eclipse has come and gone, but we can't get enough of the images captured during the magical moment. Check out these great shots of the eclipse on PetaPixel.

How to Try Infrared Photography without Modifying Your Camera

INFRARED PHOTOGRAPHY: If you have ever wondered if you can shoot infrared photos without converting your camera, according to this article, you can. Find out how in this post from PetaPixel.

Worry About the Story Because Your Camera Is Fine

STORY: Find out why you shouldn't put your photography on hold till you get that one piece of gear that everyone's been talking about in this post from Fstoppers.  

Register for Super 1 Day Photography Workshops!

SUPER 1 DAY: This year's Fall Super 1 Day registration is now open! So if you are a photographer looking to enhance your skills and grow your business, this article on PPA Today has information on how you can register today!

Can Photography Distract You from Actually Enjoying the Moment?

The question of whether it is possible to capture and savor a moment at the same time is still an ongoing debate. Backed with research, this author's views on the subject may get you thinking. 

10 Quick Ways to Stay Sane and Productive as a Freelance Photographer

TIPS: While the flexibility that comes with being a freelancer is quite attractive, regulating one's workload such that they don't work too much or too little can be challenging. The author of this article gives ten tips on how freelance photographers can make the most of their time without overworking themselves.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
Carrie Wildes, Cr.Photog., CPP 
Facebook: carriewildes
Twitter: carriewildes

In 2008, Carrie stepped down off the corporate ladder and began building a business of her own. Her team of Tampa-based photographers quickly took the wedding market by storm, and Carrie has never looked back. She has created her success through consistent branding, building strong relationships and a talent for capturing her clients' stories. Carrie is as passionate about her industry as she is about business and is devoted to helping other photographers succeed. Since 2013, she's been a mentor and instructor with PPA, and has taught many workshops and PPAedu-video modules. Carrie is very involved in her community, continually cultivating relationships, and is a member of the National Association of Catering Executives as well as the Greater Tampa Chamber of Commerce. She has earned her Certification and Craftsman degrees. The opportunity to hear Carrie share her experience and knowledge is not one to miss.

Speaker Sessions:
Sat., Jan. 13

Q & A:
What did you want to be as a kid when you grew up? A bank teller LOL!
What is your most treasured possession? Hmmm if my house was on fire I would grab my grandmother's china, our wedding album and backup drives (this is 2nd to my family, of course!).
Which words or phrases do you most overuse? "I'm so sure" and "for the love"

Carrie Wildes is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Trent Schick

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Have you been using drones in your business but want to take things further and set yourself apart from the competition? Well PPA has recently launched the Certified Drone Photographer program! 

This unique program ensures that you are not only legal to fly drones, but also equipped with the education to take the best pictures using drones. Before you jump in, there are just a few things you need to know.

To be eligible for the program, you must meet certain requirements:  

  • PPA membership
  • An FAA Section 333 Certificate OR Remote Pilot Certificate (Part 107)
  • Proof of General Liability Insurance
  • UAS Registration Number
  • Logbook summarizing 30 hours of Flight Time

If you meet these requirements, you can apply for the program, which includes a $75 fee. After your application is successfully processed, you will be able to schedule your Certified Drone Photographer exam, the final step in your certification. The exam consists of 60 multiple-choice questions, costs $25, and you must score an 80% or higher to receive your certification.

The Certification is valid for two years, after which time you will need to recertify. Recertification can be completed by uploading your new FAA score or updated remote-pilot certificate.

Get more information on Drone Photographer Certification and access to the application, so you can learn to not only be 'Bona Fide' but 'Certified'!

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By Sidra Safri

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For some time now, you have heard PPA talk about how important it is to protect your copyright. Some of you have taken action by joining our Artist Rights Movement and have even contacted Congress when the time came! For that, we THANK YOU!

Besides joining the Artist Rights Movement, there is one more thing you can do to make sure your copyright is protected... and that is to stay informed and knowledgeable. The more you know about copyright laws and regulations, the more you can use these laws and regulations to protect your copyright. 

PPA now has a fun quiz you can take to see how much you really know about copyright rules! Head on over to PPA.com/CopyrightQuiz to see how much you know about the copyright laws that effect you every day! 

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By Lisa Sharer

When one of the "fathers of the internet" is worried, you know things might be a little sideways. Google's chief internet evangelist, Vince Cerf, told BBC, "You and I are experiencing things like this. Old formats of documents that we've created or presentations may not be readable by the latest version of the software because backwards compatibility is not always guaranteed." While here he is speaking about documents, the same can be applied to photographs. If technology keeps advancing, what will happen to all those digital files that become less compatible?

How will we look back at history, at photojournalism, at our families? That last one is most relatable for your clients. Digital images are getting stacked away into some cloud every day. A cloud that doesn't have the reliability or really even the history that a fine printed image that's lasted 100s of years has.

But aside from the scary, sinking feeling that our culture is doing a disservice to our memories, think about the other incredible sensations that come along with print art. In this adorable recollection, photographer Andy Ilachinski describes the wonderment his son has after seeing instant film for the first time. He eloquently describes the feeling of holding a print, when "An 'Old' Technology Sparks a 'New' Generation."

It is becoming more evident for some film companies that print is not dead; it's just evolving. As Fuji earns more profits from its instant cameras and film, we can see our younger generations are finding a whole new appreciation for printed images. These same generations will grow up at some point and will be looking for those same prints to decorate their halls and mantles.

What can we learn from all of these experiences? That most people love to reminisce, and that they feel a stronger connection with a tangible image. Clients may be asking for those digital files, but don't forget to offer them the one thing they know they need when they see it: a print.

Join the Print Movement today and see how you can help the print and film industry grow and thrive. You'll also receive monthly updates, valuable resources for your business, and much more!
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By Lisa Sharer


If you've read our previous article Marketing 101 for Photographers, you may have a general idea of SEO (Search Engine Optimization). Now, let's break it down to exactly how it works, and what you can do to optimize your websites for search engines... and ultimately get more clients from improved search results.

Top Level Search Engine Marketing Factors

You probably know of some widely used search engines like Google.com, Yahoo.com, or Bing.com. These sites decide what rank to give to your website amongst the other photography businesses out there in the world and this directly impacts how far up your studio's name appears in a search results page. How they do that raking is a more involved process that you might want to learn to help you improve your own SEO ranking.

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Search engines sort the search results they serve based off a few different factors:

  • Content - Does your content match the search of your potential client?

  • Site Structure and Internal Links - Is it user friendly, and do all your links work?

  • Geographical Location - Are you in or nearby the city where the client is looking for photography?

  • Mobile Optimization - Is your site easy to use on a mobile device (phone, tablet, e-reader, etc.)?

  • Loading Time - How long does it take for your site to load its content (photos, videos, etc.)?

  • Social Signals - Are you getting traffic from social media platforms?

Search engines have "bots" or "crawlers" that visit websites and check each of the items above. Once they have tested those items they then compare your website to other similar websites. Your ranking will depend on how you fare against those sites, which is why it's imperative that you make sure each item is performing at its best.

Improve Your Ranking with Authority & Relevance

Google.com, Yahoo.com, or Bing.com all use two common criteria within the algorithm used to produce search results. And while they all evaluate them differently, there are two key factors for you to understand as they will help with your optimization: 

Authority- A website shows its level of credibility based off how many links tie it to other websites. This is what search engines call the level of 'online authority' and this is where you look to other sites and influencers to help raise your site's authority. When a search engine finds your site through an outside link, it's showing it that you have enough authority that other people/sites trust your content. Beware though, it's not the quantity of links that helps you but their quality. For example, a direct link from PPmag.com would fare better than JoeSchmoPhotography.net.

Relevance-  The content on your site must be relevant to photography or some version of your expertise (portraiture, wedding, etc.) in order to rank higher. That means you'll need to use keywords that speak directly to what your photography business offers to your prospective clients. It's not just the words on your landing pages that you'll need to keep an eye on, though. You'll also want to make sure that your URLs and text formatting are shouting about your business. For example, when PPA wanted to tell you how insurance could help protect photographers, then we created the link PPA.com/BeMoreProtected. Likewise, to emphasize the content relevance of a blog post, it earn will you more SEO brownie point if you embed keywords in the headlines of your blog post, and it is even better yet if you bold keyword-related phrases. Make sure to keep those small things in mind when creating any kind of content, as they make a large difference to the search engines that crawl your site.

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Keywords

When someone does a search online, they generally type in a few keywords. For instance, photographer or family portraits in [location]. These keywords are important to make sure you are attracting quality leads. Of course, it would be amazing to rank #1 for photographer, but if you're not Wikipedia, that's not likely to happen. That's why long tail keywords have become more important than ever to your SEO strategy. You'll need keyword lists in order to run search ads, but it's also important to think about these keywords when creating content for your site.

Remember, those search engine results pages are looking for relevant and authoritative information to improve your ranking. So you will want to include information and keywords that are specific to your specialty and locale. Rather than just "portrait studio," maybe you'll want to include things like "outdoor family photography in [city]" or "high school senior photography in [area]," etc.

Most photographers overlook the power and importance of long tail keywords. Getting by on the basic short tail keyword is fast and takes little to no research. So, of course, we want to get things done quick and easy. However, if you take that route you're missing out on a huge opportunity. Optimizing for long tail keywords will make your site stand out over the quick solution photographers.

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If you're looking to get the inside scoop about the International Photographic Competition, then be sure to visit the IPC Merit Café while you're in Nashville for Imaging USA 2018!

The IPC Merit Café is located in the Imaging Expo, home to a host of events that are all geared toward preparing photographers for IPC 2018. Visitors will have access to General and Loan Collection IPC images in the International Photographic Exhibit.

The Merit Café provides the opportunity to learn from International Photographic Competition jurors about how to improve your photos for the competition and offers a first look at the new IPC rules that are in effect for the 2018 competition.

Merit Café sessions are held from Sunday to Tuesday during expo hours. Get there early and soak up all of the knowledge you can from these amazing International Photographic Competition (IPC) experts! Questions will be more than welcome, so ask away! Whether you need a first look at the competition, or just want to brush up on your skills be sure to stop by the Merit Café to get your dose of IPC at Imaging USA!

Here's what you can expect:

Sunday, January 14
12pm - How to Have Your Best Competition Year Ever
Christie Newell, M.Photog.Cr., CPP

1pm - Everything You Want to Know About the New IPC Rules 
Doran Wilson, M.Photog.MEI.Cr., CPP, F-ASP and Rich Newell, M.Photog.Cr.

2pm - The Technical Art of Your Print or Digital File 
Carl Caylor, M.Photog.Cr., CPP

3pm - Secrets of Success in the Wedding Category 
Jamie Hayes, M.Photog.Cr., CPP, ABI, API

4pm - Tips for Creating Successful Images in the Artist Category 
Richard Sturdevant, M.Photog.M.Artist.Cr.

Monday, January 15
12pm - The Importance of Storytelling in Your Competition Images 
Michael Mowbray, M.Photog.Cr.

1pm - Client Images Vs. Competition Images; Is There a Difference? 
Cris Duncan, M.Photog.Cr., CPP & Deanna Duncan, M.Photog.Cr.

2pm - How Do I Get My Master's Degree and Why Should I Work Towards It? 
Allison Watkins, M.Photog.Cr., CPP

3pm - Image Presentation, Technical Excellence and the Difference between Entering Digital VS. Physical Prints 
Dennis Hammon, M.Photog.Cr., CPP, F-ASP

Tuesday, January 16
12pm - Print Competition-The Fastest Way to Becoming a Better Photographer 
Leslie Hoyt, M.Photog., CPP

1pm - Turning Your Artistic Vision into Competition Images 
Thom Rouse, M.Photog.MEI.Cr. 

2pm - The Importance of Creating Emotions in Your Competition Images 
Amy Feick, M.Photog., CPP

Register for Imaging USA, January 14-16, 2018, to take advantage of all the Merit Café has to offer, and we'll see you in the music city!

Please note: schedule is subject to change. Follow @ImagingUSA on Facebook and Twitter for last minute show changes or download the Imaging USA mobile App!

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by Mayo Lawal

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Best-selling wildlife photographer David Yarrow has spent a significant part of his life in exotic locations capturing nature at its fiercest.

"I spent nearly 29 hours over more than a week lying in the bottom of a boat off Cape Town hoping to get a shot of a shark feeding on a seal in False Bay," says Yarrow of one such adventure. "I was very specific about what I wanted. It had to be sharp; it had to be perfectly composed."

Read more about Yarrow's adventures in "Wildlife Photography From The Ground Up," on ppmag.com

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By Bethany Clark

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Your 3-day All-Access Pass to Imaging USA gets you into dozens of incredible photography classes during the regular days of the convention, January 14 -16, 2018 in Nashville. These programs are included at no extra cost with your All-Access Pass. But if you're looking for even more photography education opportunities, Imaging USA has you covered with Pre-Convention programs!

Pre-convention (a.k.a. pre-con) takes place on-site and right before Imaging USA, from January 11 -13. While these programs do require an additional fee to attend, many photographers find the much smaller class size and the ability to get one-on-one attention from the instructors well worth the small add-on cost.

Pre-con programs range from multi-day workshops to half- and all-day classes on topics like post-processing workflow, fashion portraiture, the certification process, the business of senior photography, and more! 

There are also Hands-On classes, which take you on a photoshoot with the instructor to practice the skills you are taught with your camera right there on the spot! These classes are designed so you can attend multiple sessions during the day and get all the hands-on practice you want.

Pricing structure this year:
  • Full-day pre-con classes cost $159

And Hands-On classes are available in tiers:
  • 1 Hands-On class costs $99.00
  • 2 Hands-On classes cost $159.00
  • 3 Hands-On classes cost $199.00

So, as you prepare for the world's largest pro-photography convention, check out some of these Pre-Convention classes that may interest you:

Kristi Elias, M.Photog.M.Artist.Cr
January 11, 9am - 5pm
A successful fine art portrait photographer needs an equal balance of uniqueness, creativity, and a strong business mind. Learn how to become that photographer in this fun-filled, fine art immersion. Kristi Elias combines a live, artistic photo shoot, creative editing, business, marketing, successful sales, and an abundance of inspiration. 

Al Audleman, M.Photog.Cr., CPP, API
January 11-13, 9am - 5pm
Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this intensive class, covering all the technical topics on the exam? This Certification Prep Class isn't for the faint of heart- it's an in-depth study of the technical side of photography, almost equivalent to a semester of college! You'll work hard and study hard, but you'll also walk away a more polished, knowledgeable, confident professional.

Richard Newell, M.Photog.Cr
Christie Newell, M.Photog.Cr., CPP
January 12, 9am - 5pm
Rich and Christie will take you through the journey of making a merit image, showing you why competition is an investment in yourself and your business. Learn how to choose your images, what categories they should be entered in, the specifications for your print case, and how to register your case online. You'll also learn how your images are judged, and go over the "12 elements of a merit image" in depth, which will help you create your own merit-worthy image. 

Tony Corbell, Cr.Photog., API
January 13, 9am - 11am
This class is all about understanding and controlling light quality. Tony will go over all types of lighting and tools with an in-depth and specific focus on studio lighting. This class will also make you explore light shaping tools and allow you to fully understand what these are and how to best use them. Tony will discuss the critical aspects such as light quality, quantity, and direction and the significant role these play in the creation of your images. 

Eden Bao
January 13, 9am - 11am
Eden Bao will walk you through lens and lighting techniques that will help you create incredible images and make your clients feel beautiful. Discuss style, trends, and techniques, and start discovering how to define your own. After taking this class, you'll have the knowledge and confidence to enhance your images, improve your business, and create a client experience that will delight everyone! 

These are just a few of the dozens of Pre-Convention classes available! Since class sizes are very limited, be sure to sign up today. Head over to ImagingUSA.org/Schedule and click on the Pre-Convention tab to view the complete Pre-Convention schedule. If you've already registered for Imaging USA 2018, it's easy to add-on some pre-con classes. 

And if you haven't registered for Imaging USA, what are you waiting for? Register now for your Imaging USA All-Access Pass!

You can also apply for the Imaging USA Kickstart Scholarship! This scholarship awards 4 lucky PPA photographers with a full Imaging USA registration (including all of the parties and events) and one pre-convention class, all for FREE. (Travel, meals, and lodging are not included.) To apply for the scholarship, you must be an active PPA member and you can't have previously received an Imaging USA Kickstart Scholarship. Applications for the 2018 Imaging USA Kickstart Scholarship are now open!  Applications are due by November 3, 2017. Recipients will be announced November 24, 2017 and notified via phone. 

What are you waiting for? PPA makes it SO EASY for you to attend Imaging USA 2018 in Nashville and begin next year with the knowledge and connections you need to Be More!


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By Chris Homer

Have you visited theLoop recently? As an exclusive, PPA member-only forum, theLoop is a
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 great place for members to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about. 

Lots of great discussions have been happening, so here are a few of the top posts to date in August. Check them out, provide some feedback, and perhaps even learn something new!

In this discussion, members share photography props and gear they've created themselves. Check it out and be inspired to create your own!

A photographer is looking for advice on how to change her business name. If you've gone through this before, share the steps you took - and if you're thinking about changing your business name, start by reading this thread!

Photographers chime in on their favorite SD cards in this thread. If you're in the market for a new SD card, take a look before you buy. 

What is the best lens size to use for real estate photography? Share your opinion in this discussion!

If you've got a corporate event to photograph, be sure to read this discussion! In it, photographers share their pricing advice for corporate events.

And there you have 'em, the top posts from theLoop! Remember to check out theLoop frequently as new discussions are posted daily. It's a great way to catch up with fellow PPA members! Not a PPA member? Join today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Bethany Clark

It's time to connect and grow with your fellow photographers during this year's Fall Super 1 Day

Online registration is now open for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. 

This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:

  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, and more
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more
These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!

In addition to the tips and tricks you'll learn, these classes also help you get closer to earning your degree! PPA members earn one service merit for paid attendance.

All photographic classes will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price!

You have three easy ways to register:

  • ONLINE: Register online for only $99 between August 2, 2017and September 28, 2017. 
  • BY PHONE: Call your PPA Customer Service team at 1-800-786-6277 to register by phone until September 28, 2017.
  • ONSITE: All registrations after September 28, 2017 must be completed onsite and in-person for $120. Please contact the instructor prior to attending to ensure there is space available.
With more than 150 classes offered across the country, you are sure to find one in your area! So browse the class schedule at PPA.com/Super1Day, and register for a class near you!

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Imaging USA 2018 will be here before you know it...three-to-six days of everything photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

Nate Peterson, M.Photog., CPP

Twitter: npdp
Instagram: npdesignphoto

Sponsored By: White House Custom Colour

As a child, Nate Peterson was constantly doodling, never knowing this artistic talent would shape his career path. Formally trained in graphic design and visual communications, Nate then added photography to the mix and, with the introduction of the digital camera, fell in love with the craft.

Since then, he's been on a life-changing, nation-wide crash course, training with the leaders of the industry through PPA and state and local affiliates, WPPI, After Dark Education, and more, with the goal of becoming the premier portrait artist in his area. Nate's career has skyrocketed and with that, the expansion of his studio's personalized services, professional abilities, and boutique product options.

Today, Nate Peterson Design & Photography specializes in contemporary high school Senior portraits, sentimental family portraits, commercial product photography, and edgy sports images, based on the belief that a portrait is an artistic expression of its subject. Outside of his studio, Nate strives to help others find their photographic paths and stays active as a member of the American Society of Photographers, the Twin Cities PPA (where he served as a 2016 Board Member), the Wisconsin PPA, and the Indianhead WPPA Affiliate. 

Speaker Sessions:
Mon., Jan. 15 
8 - 9:30am The Grand Experience Experiment (Business, Inspiration)

Q&A:

What did you want to be as a kid when you grew up? A Disney animator
What was your first concert? Aerosmith. Floor tickets. Tripped on a wire track on the way in running toward the front row, but held my balance. Got crushed in the front against the gate for the next 2-3 hours. Vivid memories...
Coke or Pepsi? Sparkling Water/Club Soda/LaCroix - Gave up pop many years ago. But it was Pepsi growing up and Diet Coke in my adult years before I quit.
Which words or phrases do you most overuse? "Just one more" as in one more pose, one more shot, one more look... to the client.
What has been your proudest moment? Completing a 5-year dream of leaving my full-time career and building a premier studio, purchasing and restoring a 100-year old commercial building for our studio and eventually selling our house to build a residence inside the studio building and getting my PPA Masters Degree and regional Senior Portrait awards all in the process. Now I'm just not sure what I want to do next. Rest maybe.
Most embarrassing moment: Very early in my photography career and as my previous career was winding down due to the economy and the future was uncertain, my co-worker and I found a new habit of leaving early on Fridays and heading to happy hour at the local sports bar/restaurant... After about four hours of sitting at the bar drinking, I got up to use the restroom. As I stumbled out back toward my barstool, I heard some kids excitedly yell "Hey Nate!" It was a family I had photographed a couple weeks before. I slurred a small conversation with them and probably left a very poor impression.
The good news is that was the beginning of the end for me with drinking. I decided if I were to make it in a small community with my name on the side of my building, I could no longer allow myself to be compromised like that. About a year later, I walked away from drinking all together. Life started getting better immediately... (not preaching... just sharing my experience.)
If you could have a theme song, what would it be? Most days I'm "You Got A Friend In Me" from Toy Story
What would be your advice for photographers just starting their career? Join the ranks of the professionals... Join their associations, such as PPA or local affiliates. Get to know handful of people whose imagery and business you admire. Learn from them. Listen to them. Implement what they teach you. And you can become the ones the next group of new photographers look up to and then give back to them. #mentorsrule


Nate Peterson is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!



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By Bethany Clark

  

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It's been quite a week, so take some time to relax and recharge with our favorite photography blog posts from around the web this week!

 

How to Photograph a Solar Eclipse: 

TIPS: A total solar eclipse will be seen in North America on August 21, and DPreview has compiled tips on how to properly photograph this rare phenomenon from trusted sources such as Canon, National Geographic, Nikon, and more.

 

Embedding Your Copyright Information in Your Meta data:

COPYRIGHT: Photographers and creative artists are always looking for ways to make sure their images are protected by their copyright. One popular way to ensure your image has your copyright is to embed your copyright information into your metadata. Learn more about it on PPA Today.

 

The Benefits of Offering Mini-Sessions:

BUSINESS: Check out this post from Fstoppers to uncover some lucrative reasons why you should consider offering mini-sessions to your clients!

 

Imaging USA 2018: Award and Degree Ceremony's NEW Night!

CONFERENCE: PPA's got big news for this year's Imaging USA 2018 in Nashville, Tennessee. For the first time, the Award and Degree Ceremony will be held on MONDAY night, January 15th, instead of on the final night of Imaging USA. Learn more in this article.

 

Tips for Improving Your Composition Skills:

We all know that composition can make or break a photograph. PetaPixel offers this 7-minute video in which photographer Peter McKinnon offers three tips to help you improve the composition of your photographs.

 

Documenting the Mood of a Nation with Protest Photography:

Photographs taken by intrepid photojournalists and documentary photographers have been informing the public and galvanizing people to take action on social issues for over one hundred years. Check out this post from Fstoppers to remember why a picture is worth a thousand words.

 

PPA Discount: InterDrone Convention and Expo!

You never know what you'll find out about on theLoop, PPA's members-only social network. Recently, member David Bailey, M.Photog., CPP, shared info about InterDrone, the biggest Drone Conference and Expo in the country... and we've got a special discount for PPA members!

 

Tips for Posing Female Models:

The right pose in the right circumstances can make all the difference, particularly when photographing for fashion or advertising. Get a few tips from this PetaPixel article.

 

Recording a State's History Through Photography:

You'll want to take a moment to enjoy this historical digital archive of images documenting the history of South Carolina. They're among the oldest photos ever taken in this state!

 

World Photo Day - August 19, 2017:

World Photo Day takes place Saturday, August 19, celebrating the fact that a photograph can change the world. Register to participate and share your favorite photo!

 

 

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...
Alli Peck
Facebook: glowportraits
Instagram: glow_portraits

With over 11 years of experience, Alli Peck is an expert photographer, and Alli knows children! She is a skilled Baby Whisperer, specializing in newborn and maternity portraiture and she uses her lighting and posing techniques to create treasured portraits. As a busy mom to 4 children of her own, it's no wonder that Alli is able to effortlessly capture an expecting mother's beauty. She is also a much sought-after instructor, traveling throughout the United States and Canada, teaching maternity workshops. She has taught at Imaging USA in 2016 as well as The Baby Summit. Where Alli goes, workshops sell out with photographers eager to hear the secrets and skills that have made her such a success. The same relaxed and candid personality that puts her clients at ease makes Alli an excellent instructor and mentor.

Speaker Sessions:
Mon., Jan. 15 

Q&A:
What is your life motto? 'C'est la vie'
What do you most value in your friends? Loyalty
What did you want to be as a kid when you grew up? A ninja
What was your first concert? Bon Jovi
Coke or Pepsi? Coke
Which words or phrases do you most overuse? Well, I'm Canadian...eh?

Alli Peck is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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kenny_junkerman.jpgThe International Photography Hall of Fame and Museum announced its 2017 class of Photography Hall of Fame inductees, and first-ever Lifetime Achievement Award recipient.

  • Kenny Rogers, singer, songwriter, record producer, actor, photographer, and author, will receive the 2017 IPHF Lifetime Achievement Award, the first of its kind awarded by the IPHF.

Nine photographers or photography industry visionaries who demonstrate the artistry, passion, and revolution of the past and present craft of photography were selected for induction to the Hall of Fame, including:

  • Harry Benson, iconic portrait photographer
  • Ernest H. Brooks II, black-annd white underwater photographer
  • Edward Curtis, photographer of the American West and the North American Indian
  • William Eggleston, pioneer of color photography
  • Anne Geddes, portrait and infant photographer
  • Ryszard Horowitz, pre-digital special effects photographer
  • James Nachtwey, photojournalist and war photographer
  • Cindy Sherman, conceptual portrait photographer
  • Jerry Uelsmann, photomontage photographer

A nominating committee of IPHF representatives and notable leaders with a passion for preserving and honoring the art of photography selected the inductees. To be eligible for induction, nominees were considered based on the noteworthy contributions they made to the art or science of photography that had a significant impact on the photography industry and/or history of photography. The inductees, though widely differing in style and practice, are individually seen as significant innovators in their respective fields. They are all risk takers who introduced the world to new means of artistic representation and expression.

"This year, the IPHF is honored to recognize ten creators who have uniquely revolutionized the modern photography industry," said Patty Wente, Executive Director of the IPHF. "Our 2017 awardees are innovators who broke the norm of tradition and conceived their own ways of creatively communicating with the world around them."

In addition to honoring the 2017 class of Photography Hall of Fame inductees and Lifetime Achievement award winner, the IPHF will be honoring the late Ken Whitmire, former IPHF board member, for his many contributions to the Museum and for his passion and commitment to photography.

iStock_000054785490_Large.jpgHave you seen this? PPA's CEO David Trust has published an article on Medium.com and it's all about the fight for copyright reform. Be sure to head over to Medium, give the article a read and SHARE it with your social networks. It's only through the support of the entire artistic community and beyond that we will move Congress to take action on this very important issue.



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By Bethany Clark

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World Photo Day takes place Saturday, August 19, celebrating the fact that a photograph can change the world. 

Register at worldphotoday.com, and on August 19th share your best photo of 2017 to help inspire positive impact in our world through photography.

More about World Photo Day:

In a world where millions of pictures are uploaded every minute, World Photo Day is inspiring thousands of photographers across the planet to share a single photo with a simple purpose: to share their world with the world.

From everyday life to incredible landscapes, our global gallery is an evolving mosaic of images captured by photographers of all skills levels living in a diverse range of countries and cultures.

No matter who you are, where you are or what equipment and skills you have, World Photo Day can help open your eyes to the possibilities of photography, and enable you to share the world as you see it.

Register at worldphotoday.com, and share your photos tomorrow!


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by Lisa Sharer


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Many times we find ourselves believing that the industry is to blame for the reduction in printed-product sales. But what is the industry actually made up of? It's made of you and me. As photographers, you set the bar for making PRINT Art a part of your everyday lives and a very important part of your client's lives.

So it starts with you. Having tangible objects to see and hold has a value that hasn't changed over generations, and that isn't poised to change either. Print Artists understand the timeless contribution of their work and printing their work (and selling it!) is something that can become second nature. Consumers' approach to photographic products is shifting, and this is why Print Artists can thrive. They are offering the effortless quality of timeless pieces that consumers can't get in a couple of clicks through their drugstore. It can be as simple as starting to help redecorate a client's home, and then follow along in their progress through life. Every home in America and around the world is starting to remember why that tangible piece of memory makes such a difference in their minds and in their lives.

And the Industry is changing.

Thankfully, the printing options for professional photographers are changing as well. That's why it's more important than ever to learn these options from a Print Artist standpoint. Understand the paper preservation methods; develop the vocabulary to educate consumers on options (that no drugstore can rival with); speak influentially about the intrinsic worth of a print investment; have it become second nature to be a print artist; and the list goes on. But it all starts with you. 

Become a part of PRINT. The Movement, and see how you can help change your business and the industry. You'll receive updates and stories about the PRINT Movement, but also new sales tools to help you when presenting printed pieces to your clients.



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Understanding how to market printed products to your customers can be difficult for photographers, but PPA wants to help! 

The PRINT for Success Theatre at Imaging USA offers short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

Stop by the PRINT for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. 

The best part is, the PRINT for Success Theatre is free to Imaging USA attendees with an Expo pass! So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events, purchase an All-Access Pass! 

This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that you won't want to miss! Visit ImagingUSA.org to get a full list of the exhibit floor, and plan out your expo route in advance!

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ImagingUSA-0940_BarrettRossCreative.jpgPPA's got BIG NEWS for this year's Imaging USA 2018 in Nashville, Tennessee. For the first time, the Award and Degree Ceremony will be held on MONDAY night, January 15th, instead of on the final night of Imaging USA. 

Moving the Award and Degree Ceremony to Monday night means back-to-back celebrations as the Grand Imaging Awards happens on Monday also! Get dressed (once!) in your red-carpet finest and experience the Award and Degree Ceremony at 4:30 and the Grand Imaging Awards at 6:45. Then, on Tuesday, you can concentrate on dancing the night away at the Closing Party in the Gaylord Opryland Convention Center. 

Stay tuned to ImagingUSA.org for all the latest news and updates just like this one as we continue to find ways to enhance and improve the world's greatest photography convention!

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By Lisa Sharer

Selling a final product is what sets professional photographers like you apart from the shoot-and-burn amateurs or the low-price-ballers. In fact, Professional Photographer magazine recently released a case study on this topic.

Case Study: In-Person Sales and Print Products Saved These Studios, by Jeff Kent. Read the story to find out how three different photographers embraced the challenge of and, in the end, the profitability of implementing in-person sales with their clients. Each case is a clear example of how any photographer that is willing to put in the effort can make a full-time and highly profitable career out of their art. It just takes a little gusto (and in some cases just a little muscle), but it pays off!

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Now, with the inspiration of this article, check out the completely customizable brochures available to all PPA members. This tool will set you up with an easy guide for your clients. It includes tips, spaces for your best images, and a helpful pricing guide where you can start to show your value.

Not yet a PPA member? Well then, check out the See The Difference® program to learn more about how PPA helps photographers with marketing, in-person sales, and lots of other resources to be more profitable.


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You never know what you'll find out about on theLoop, PPA's members-only social network. Recently, PPA member David Bailey, M.Photog., CPP, of Colorado Springs, shared info we figured deserved another push... and a big THANK YOU!

InterDrone, the biggest Drone Conference and Expo in the country is coming to Las Vegas, September 6-8, 2017! We know from the response to our Drone Zone at Imaging USA last year that drones are currently the hottest addition to a successful photography business. Now you can experience a conference devoted to all things drone... certainly some inspiration you may want to pick up if you're considering becoming a PPA Certified Drone Photographer... which David Bailey also just did!

InterDrone will feature information for builders, buyers, and flyers of commercial drones, technical classes, an expo hall with the "Yes-Fly Zone" drone demo area, expert speakers, and other special events. InterDrone's expo will feature more than 185 unmanned system manufacturers and sellers. The full commercial drone conference features more than 120 panels, sessions, classes and drone workshops. Justin Moore, PPA's first Drone Certified Photographer, is also a speaker at InterDrone!

If you register by August 25th, there is a discount available! David asked for and received another 15% discount for PPA members, so just use the discount code PHOTO when you register! Visit www.interdrone.com for more information. 


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Mayo Lawal

When you have a youthful, self-conscious client aiming to make a memory as they move from one phase of life to another, you want to ensure you capture their uniqueness.

Maria Moore, M.Photog., CPP, has found success by making high school seniors' sessions as unique as the photographs she captures. 

"I believe that the senior session should not be just a portrait session, " Moore says. "We try to create an environment that will be something they remember way beyond their portraits." 

Read about Moore's amazing strategies in "Senior Portraiture: The Experience is Everything" on ppmag.com.

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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...
Howie McCormick
Twitter: wvseniorpics
Instagram: wvseniorpics

Based in West Virginia, Howie McCormick specializes in Senior Portraits, tailored to fit each client's personality, hobbies, and ambitions. Howie McCormick Photography is known for not just capturing the images but delivering a high-school senior photography experience that every teen remembers. His photographic journey is varied and includes a wide array of genres and clients. He's done everything from photojournalism for both newspapers and magazines to weddings, corporate and commercial work and even team and action sports photography. Today, he pours those skills and experiences into being THE Senior photography studio in town. 

Speaker Sessions:
Sat, January 13

Q&A:
What do you most value in your friends? Support, accountability, loyalty and yes, most of all, a good twisted sense of humor. 
What did you want to be as a kid when you grew up? I thought I would be a comic artist.
Which words or phrases do you most overuse? "Anyway", "Right On", "That's What She Said", "Ummmm", and yes, "okay, one more"

Howie McCormick is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick


Wow! Summer is almost over, but hey that doesn't mean you can't still enjoy your weekends. Take the time to read and enjoy some of our favorite photography blog posts from around the web!

 

'Computational Zoom' Lets You Remix Focal Lengths for Impossible Photos

PHOTOGRAPHY TRICKS: Photograph the impossible with this really cool new technology called "computational zoom".  It allows you to bring the background in your images forward by remixing focal lengths. Learn how you can do this at Peta Pixel and create more compelling images.

 

Photographer Takes Portraits of Every Single One of Her Facebook Friends

IDEA: Yes, you're reading that right! A photographer with a brilliant idea for a project went and visited her Facebook friends to try and better understand 'what' friends really are. See what she learned and experienced and check out some of the portraits she captured on fstoppers.com.

 

Expert Photography Business Hacks | Rise to the Top! The Busy Photographer's Guide to Success!

BUSINESS: They say if you do what you love, you never work a day in your life... but sometimes you have to do the work to be able to do what you love for a living. For all you photographers aspiring to make what you love into a business, this article from Media Novak will help you lay the groundwork to get started on that path.

 

Creating IMPACT With Your Work is Key

TECHNIQUE: Sometimes all it takes to turn an average photo into an impactful one is a simple change. Learn from inspiring images on TonyCorbell.com how a little adjustment here and there can make a huge difference.

 

Why Congress Needs to Focus on Photographers

COPYRIGHT: Copyright infringement is still a serious issue, and one too many photographers are suffering from it. Why is it still that Congress has not helped out with this issue yet? We don't know, but at PPA we are fighting every day as an advocate for photographer's rights. Read this article from PPA's CEO David Trust on Medium and spread the awareness.

 

The Story Behind The Perfect Photo Of Olympic Pain

SPORTS: You may have heard of the famous Olympic runner from the 80s, Mary Decker. She was one of the best and most everyone from that time remembers her famous fall in the '84 Olympics. Read as Deadspin shares more of the story behind the horrible incident and Decker's backstory.

 

10 Things to See + Do at Imaging USA 2018

IMAGING USA: Are you going to Imaging USA? If you are, this is definitely an article you want to read to let you know all the incredible things you can look forward to! Everything about who some great speakers are, what type of classes, awards, events, and more. Check it out on PPA Today!

 

Just Say No: A Photographer's Tale

LIFE: Take the time to read this photographer's great and inspirational testimony on his career. You may find yourself in the same situations as he was, and learning from his experience is great help. See on Fstoppers how sometimes you have to say no to get to where you want to be in life.

 

Instagram and Snapchat expected to hit $10B and $3B in revenue by 2019

SOCIAL MEDIA: Ah, Instagram and Snapchat, the playground of photography. They are among the most successful companies out there, and they are expected to see huge revenue growth in the next couple of years. See on DPReview just why they are so successfully growing and bringing in massive revenue.

 

What to Do When You Get a Negative Business Review

BUSINESS: Just because you got a bad review of your business on the internet doesn't mean it's the end of the world. If you have a career long enough in photography, chances are you will most likely get a bad review at least once in your time, but Fstoppers is here help you know what to do and how to handle it in a professional manner.

 

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in
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 photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...
Julia Kelleher, M.Photog.M.Artist.Cr., CPP
Facebook: jewelimages
Instagram: juliakelleher

Portrait Photographer, Master Photographer, Master Artist, Craftsman and CPP, Julia Kelleher has a list of credentials and degrees longer than the alphabet. She has grown from a sole proprietor of a small shop in Oregon to a six-figure studio and a team of employees. Specializing in newborn and family portraits, Julia provides a boutique experience with a style that is organic, textural and artistic. A PPA Diamond Photographer of the Year, International Platinum, Gold & Silver Medalist, Julia has had 15 prints accepted into the International Loan Collection. She is VP of Oregon's Professional Photographers, a member of WPPI as well as a Canon Par Excellence award winner. It doesn't stop there! Julia is a 10-time Creative Live instructor, WPPI instructor, and Imaging USA Platform speaker. 

She believes passionately in education and training, and enables other photographers to master in-person sales, their soft-selling techniques and create systematized efficiency within their businesses. Julia's photographic journey began at age 14, combined with journalism during her undergrad and graduate years. Today, she uses that experience in media relations and public communications to help other photographers understand their clients and improve their business. Whether behind the camera, in a sales session or in front of students, Julia delivers an experience you don't want to miss.

Speaker Sessions:
Sun, January 14

Q&A:
What is your life motto?  There's only two kinds of people in the world. The neurotic and the dead.
What do you most value in your friends? Authenticity. Integrity.
What did you want to be as a kid when you grew up? A princess veterinarian
What was your first concert? Spandau Ballet
Coke or Pepsi? Neither. Horrible for you and evil sugar overload.

Julia Kelleher is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Sidra Safri
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We all know that there are certain things you can and cannot do with your drone. You can fly a drone for commercial purposes once you have passed your Section 107 drone certification exam. You cannot fly your drone over large groups of people. Pretty much ever. 

To make these dos-and-don'ts (and life as a drone photographer) a little easier, the FAA introduced waivers. FAA Certified drone photographers can apply for a waiver that allows them to fly over people, fly during a moving vehicle, fly at night etc....whatever the case may be. 
We have all heard about these waivers, but still very little has come out on how to apply for them. 

Well, guess what? PPA has a "How to Apply for a Drone Waiver" guide just for you. This new resource walks you through what information you need to provide, how detailed you should be, and what the FAA is looking for when processing your waiver. Check out this cool new resource here!

For more information about drones or to get details on PPA's new Certified Drone Photographer program, head over to PPA.com/Drones


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By Lisa Sharer

You may have noticed a few updates to the Print Movement website. We've made a few improvements, added some new visuals, and made it easier to view on mobile. The one thing that may stand out though, is a BRAND NEW PRINT MOVEMENT VIDEO.

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One of the members of the PPA board of directors and established photographer, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, shows the journey from photo session to print. The story clearly shows the impact that a print can have on a client's home and delves into the feeling it brings to the family.

This video beautifully shows the value of printing. It exemplifies how offering printed products can truly delight and evoke powerful emotions from your clients. At the same time, you can see the monetary value these products can add to your business. "I choose to offer and sell products that are not readily available in the marketplace," says Fisk-Taylor. These products give her an edge through unique materials that set her apart.

Watch the video and share it with fellow photographers. Nothing can get us back to printing but us. So it's time to start getting the word out there. "We need to print, people."
If you're not already a part of the PRINT movement, join today!
by Sidra Safri
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Photographers and creative artists are always looking for ways to make sure their images are protected by their copyright. Some methods include adding watermarks and company logos on their images. Granted, none of these stop an infringer, but they do put the infringer on notice that they may be in violation of Copyright Law. 

Another popular way to ensure your image has your copyright is to embed your copyright information into your metadata. Metadata is a collection of information that stays with your image to help identify the image, its owner, and when it was created. 

In your metadata, you want to encode your copyright notice. Below are a few examples of how your copyright notice should be worded:

  • © year of publication, name of photographer/studio

  • © all rights reserved, year of publication, (name of studio/ photographer) 

Metadata is not visual at the surface level when you are looking at the image, but can be seen when using any editing software and looking at the embedded code. Since your metadata is not seen when looking at the image, it is always good to use it in combination with watermarks or logo placement. 

And, as always, remember-- you always own your copyright unless you have agreed to give it away. Just because you create the images for someone does not mean they own the copyright. 

Stay up to date on everything copyright-related and get your FREE copyright kit at PPA.com/Copyright


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By Tristin Vaccaro

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Having to justify your prices to clients is always nerve wracking, but why should it be? You work tirelessly to ensure quality service and you already know your worth, so don't be afraid to help others see the value in what you do as well! Yes, it's unfortunate that you should have to justify yourself in the first place, but when the inevitable conversation comes up, remind clients of these very valid reasons for your pricing structure. 

1. The Quality of Your Work: Your photos speak for themselves, and the quality of your photos should be the number one factor clients consider before even thinking about price. Your portfolio is the purest reflection of you and how you, specifically, capture people's fondest memories. This is really your chance to show off and explain to clients what you can do for them. Showing clients your previous works and describing their quality should be your go-to example of the value you bring to the table.  

2. Testimonials: Word of mouth and customer referrals can play a huge role when validating your pricing to a potential client. If every one of your customers enjoys working with you and loves the photos you've provided, why not brag about it? Consider adding a "Testimonials" page to your website or ask satisfied clients to leave a five-star review on your Facebook page.

3. Education: There's nothing wrong with being a self-taught photographer, but there is something to be said for an individual who continues their education in the photography industry. Whether you have a Bachelor's degree in photography or participated in PPA's Certified Professional Photographer (CPP) program, higher photography education shows clients your dedication to the craft. Let your clients know about your photography background and how those experiences have made you a better photographer. 

4. Personal Investments: Those questioning your pricing probably don't think about all the investments you've made yourself. The expensive camera equipment, editing software, and gas to and from locations probably cost you a pretty penny. Not to mention all the time you've spent researching the client, replying to inquiries, creating the images, and meticulously editing the final photographs. Your time and money are valuable too, which may help you explain just some of the costs of doing business. 

5. Differentiate Yourself:  It's easier to justify your prices if you can explain why, exactly, you're different from your competitors. Perhaps it's a fresh perspective or your use of exclusive equipment that other competitors simply don't have. Whatever it may be, find out what makes you different from others and effectively communicate this with your clients

6. Final Products: It's a basic economic fact that people will pay more for something that looks expensive. If you have nicely matted, high-quality prints or beautifully bound albums to physically show potential clients, the products will speak highly for themselves. Also, consider taking a second look at your website and ask yourself if there is anything you could do to make it more professional, elegant, clean, etc. The quality of the little details in all aspects of your business could make the largest difference. 

7. Confidence: All of the above methods to justify your pricing don't really mean anything if you don't believe in your pricing in the first place. You know that you are worth the money because of your skills, dedication, and personal investments. The key here is getting others to see your worth. Communicate your value effectively, politely, and with confidence. Never settle for less than you are worth just because someone wasn't able to see your value. Not everyone is your "ideal" client and it's ok that price turns some people away.  YOU ARE WORTH IT! 

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by Mayo Lawal

With all the techniques involved, photography could get quite complicated; but you can find out ways to keep it simple and still get good quality photos, by watching tomorrow's PPAedu free webinar, "A Simple Approach to Seniors."

In this webinar, Clark Sander will take you through the whole process: from the first client meeting, to photographing the session, to client ordering, and finally to delivery.

"All of my processes are kept pretty simple, even down to my price sheet and product offerings," says Clark, "Keeping things/processes simple can free up time so you have more QUALITY time with friends and family."

You will also learn some one-light setups that you can use in almost every session, from seniors, headshots to summer baseball leagues. 

It's open to all photographers for free! So register today and don't forget to tune in tomorrow, August 10, 2017, at 2pm ET. Additionally, if you're a PPA member, just wait 2 weeks after the initial broadcast and you will be able to replay this (and any PPA webinar) as many times as you wish! Not a member? Join PPA today!

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by James Yates
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Imaging USA 2018, the largest annual convention and expo organized by professional photographers for professional photographers, will be held January 14-16, 2018 at the Gaylord Opryland in Nashville, Tennessee. In anticipation of this three-day photography event featuring more than 10,000 attendees and 600+ booths from over 150 exhibitors, PPA has compiled a list of the "Top 10 Things to See at Imaging USA 2018."

  1. Imaging Expo: Like the "Mall of America" for photographers, attendees can peruse everything from heavy equipment to small gadgets including printers, labs, and service providers. More than 600 exhibitors including well-known photographic companies Canon, Adobe, Miller's, Panasonic, Triple Scoop Music, H&H Color Lab, Kodak Alaris, Marathon, Zenfolio and ChromaLuxe will display their products and services. There will also be a wide variety of educational opportunities, product demos, and prize giveaways.
  2. Keynote address from famed motivational speaker Ryan Estis from 10:00-11:15 a.m., Sunday, January 14. Estis will provide a beginning-of-the-year boost of motivation and inspiration to help photographers take their businesses to new heights. 
  3. Renowned speakers in the photographic industry: 100+ of the best in the business will share their photography secrets including acclaimed photographers Lindsey Adler, Cris Duncan, Jerry Ghionis, Steve Kozak, Pete Rezac, and Carrie Wildes. 
  4. Educational opportunities for photographers of all levels. There will be live demos, pre-convention classes including hands-on workshops, show-floor classes with product tips and benefits, as well as a Coaches' Corner for sports and event photographers that includes a portfolio review and 30 minutes of mentoring.
  5. International Photographic Competition (IPC) Exhibit: The largest winter photographic exhibit in the Southeast, the IPC exhibit allows visitors to view some of the winning images from across the globe. 
  6. Grand Imaging Awards: Honoring the best of the best from 2017, the Grand Imaging Awards celebrate 2017's Medalists, Diamond Photographers of the Year and all the elite Loan Collection artists from the 2017 IPC. This event takes place on Monday, January 15 at 6:30 p.m. and is open to the public.
  7. Awards and Degree Ceremony: Think of it as an official graduation for photographers earning degrees and awards from 2017. Degrees include Photographic Craftsman, Master of Photography and Master Artist. Awards will be presented for Lifetime Achievement, Imaging Excellence, Distinguished Service, and Humanitarian Service. This is a free event open to the public, so attendees can bring guests to enjoy in the celebration. 
  8. Imaging USA Closing Party: PPA will be taking over the Delta Atrium at the Gaylord Opryland on Tuesday, January 16 from 7-10 p.m. Guests will eat delicious food, take advantage of unique photo opps, and dance the night away. This event, while free to Imaging USA all-access pass holders, will require a ticket otherwise, which can be purchased at registration.
  9. PPA Charities: Learn about the philanthropic efforts being sponsored by fellow professional photographers. Get in motion at the 5K Super Hero Fun Run on Sunday, January 14 from 7-9 a.m. The Roaring 20's: PPA Charities' 20th Birthday Celebration will take place January 13 from 8-10pm and will feature a speakeasy-style setup including poker. Also, on Tuesday, January 16 at 2:30 p.m. the winner of the Dream Studio Giveaway will be announced. One lucky winner will receive more than $20,000 worth of photographic equipment and a studio makeover. Products, software, lab credits and more will be given away. Raffle tickets can be purchased at the Expo.
  10. World Photographic Cup: Imaging USA is the best place to meet and mingle with the best photographers from the U.S. and around the world. View the amazing images from Team U.S.A. in the World Photographic Cup, the Olympics of photography. 
Head over to ImagingUSA.org and register NOW to take advantage of the early bird savings and reserve your room at the Gaylord Opryland Resort! See you in January! 


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By Chris Homer

Have you visited theLoop recently? As an exclusive, PPA member-only forum, theLoop is a
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 great place for members to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about. 

Lots of great discussions have been happening, so here are a few of the top posts so far in August. Check them out, provide some feedback, and perhaps even learn something new!

A photographer is looking for advice on whether special software is required for the best results when shooting tethered. See if you can help out! If you're thinking about shooting tethered for the first time, this discussion is a great place to get you started.

In this discussion, a member is looking for opinions on NAS drives for photo storage. Considering buying one? Read the advice from your fellow photographers before you purchase!

In this discussion, originally part of a giveaway contest, photographers shared their favorite piece of photography equipment that helps make the job easier. The giveaway has already happened, but this is still worth checking out to see if there's some equipment out there you didn't know about that may make your life easier!

Did you know you can now tag fellow members on theLoop, similar to how you would on Twitter? Learn how it works in this thread.

And there you have 'em, the top posts from theLoop! Remember to check out theLoop frequently as new discussions are posted daily. It's a great way to catch up with fellow PPA members! Not a PPA member? Join today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick

"Any city, anywhere we are living, we never know when that day will come when it will disappear in front of us," says photographer Edi Chen of her motivation to pursue her photographic vision.

Living in New York City, Chen was enthralled by the architectural beauty around her, and she wanted to capture that through a daily photo journal. Find out why this was one of her biggest challenges and how she persevered in "Symmetry in the City: A Photo Diary of New York Edifices" at PPMag.com.

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by Mayo Lawal

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. Don't believe it? Check out the latest series, "Finding Your Voice as an Artist," by Anne Geddes!

In the newest video, "Finding Your Voice as an Artist: Part 2, " Anne Geddes explains the amount of research that goes into each shoot and shares her experience of transforming an empty space into the world she has envisioned. She gives a look into what inspired her for the Signs of the Zodiac and Under The Sea series and offers encouragement to anyone that wants to get started in the photographic industry.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...

Nick Jones, M.Artist.

Web: harmonyandnick.com

Harmony and Nick are a husband and wife team who call Blackfoot, Idaho home. They have been in business for 7 years at their downtown location and are THE go-to studio for families in Southeast Idaho and Western Wyoming. The winning combination of Harmony's ability behind the camera and Nick's skills behind the computer has set them apart from the competition, and they've been able to successfully and consistently provide a unique product for their clients.

Both have experienced much success in PPA's International Photographic competition with multiple Photographer of the Year medals, and several Grand Imaging Award nominations. Nick walked away with the first-place trophy in his first year entering in the Artist category, and Harmony was recently a finalist in the coveted World Photographic Cup. The Jones' stay busy outside of their studio, involved in their local PPA Affiliate, Professional Photographers of Idaho, as well as participating in the IPC for the last 7 consecutive years. Harmony holds her Master Photographer degree and Nick is a Master Artist, and they both have what it takes to stay ahead in today's competitive market.

Most of all, they love creating and being part of their clients' lives. They live by the belief that you can truly love what you do and make money, and they enjoy sharing that experience with others. It's no wonder people want to keep up with the Jones!

Speaker Sessions:

Sat, January 13

9:00 am-5:00 pm - Increase Sales Through Compositing - Full Details

 

Q&A:

What is your life motto? "Hard work beats talent, when talent doesn't work hard."

What do you most value in your friends? Loyalty, honesty, curiosity

What did you want to be as a kid when you grew up? Definitely a professional athlete, but my body decided to stop growing at 5'10" so that dashed my NBA dreams...

What was you first concert? Pearl Jam

Which words or phrases do you most overuse? Literally, "literally"

 

Nick Jones is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Tony Corbell, Cr.Photog., API
Facebook: tonycorbell
Twitter: tonycorbell
Instagram: tonycorbell

Tony has been a photographer, photographic educator, and an author his entire adult life. He has released numerous books, written countless articles, and his work has been featured in publications around the globe, and while he was hired by some of the most discerning clients in the world, he is most proud to be acknowledged and included in more than thirty-five photographic books by other photographers.

Tony has photographed three U.S. presidents, The Millennium Summit Meeting of World Leaders at the United Nations, countless sports celebrities, almost 800 brides and grooms, and a handful of NASA astronauts. He is currently featured on PPAedu, KelbyOne, Epson and Creativelive and his YouTube videos with Profoto Lighting and Sekonic light meters have surpassed one million views as he explains lighting techniques to photographers throughout the world.

He is involved with ASMP, PPA, WPPI and currently the president of The Camera Craftsmen of America, a group of 40 photographers worldwide. He teaches almost exclusively about photographic lighting and imaging workflow, and recently passed a major milestone, having taught more than 650 seminars and workshops in the US and abroad. His Basic Studio Lighting book has even become the basis for numerous photographic college lighting courses!

Tony is a living legend in his industry, for his photographic talent his commitment to training and education! Most importantly, he is a person who loves what he does and with whom he does it.

Speaker Sessions
Saturday, January 13, 2018

What do you most value in your friends? Deodorant.
What did you want to be as a kid when you grew up? I wanted to write movie screenplays. I actually have written some things I've never shown to anyone.
What is your most treasured possession? My first Hasselblad camera, 500C. I got it in 1979 and it had over 150,000 exposures when I got it. I worked it hard every day and put on another 350,000 exposures on it. It now sits on the mantel proudly having bought a house or two and a few cars.
What was your first concert? WAR, in 1973 (Cisco Kid, Low Rider, etc...)
What has been your proudest moment? I was really proud when I realized that I was either thanked or had work published in the books of 27 other photographers. Means more to me than anything I ever published under my name.
If you could have a theme song, what would it be? Beatles/John Lennon's "In My Life" (I'm a sucker for romance...)

Tony Corbell is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now, so take advantage of the Early Bird rates for passes and your hotel!

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By Chris Homer

As we wind down the first week in August, take a minute to enjoy this week's top photography
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 stories from around the web! 

PHOTOGRAPHY NEWS: Here's some great news for wedding photographers! Texas photographer Andrea Polito was defamed on social media by a wedding client, causing her to lose her studio and fold her business. Well, score one for the little guy - the court recently awarded Polito $1 million for the defamation! Read all about it on the Washington Post. And remember that PPA's Indemnification Trust can help you with dissatisfied clients if this situation ever arises for you. 

TRAVEL PHOTOGRAPHY/INSPIRATION: The Atlantic has a collection of photos from the winner and honorable mentions of National Geographic's Travel Photographer of the Year contest. There's some stunning imagery in the collection; take a look and be inspired! 

TETHERING: If you're thinking about tethering your camera during photo shoots, check out this guide from PetaPixel. It shares some good tips for success when shooting tethered. 

PHOTOGRAPHY TECH: Have you ever wondered how the shutter on your DSLR works? PetaPixel has a look at the inner workings of a DSLR shutter that any photographer will find interesting. 

USING GREYSCALE: If you struggle with deciding when to put a photograph in greyscale, this post from Digital Photography School may offer some insight to help you. It discusses the situations when a photograph may benefit from greyscale. 
by Mayo Lawal

There's nothing like flipping through the pages of your wedding album with the family and having a good laugh, or looking up at that picture on the wall that reminds you one of your proudest but craziest moments. That's why we need to PRINT. 

The PRINT Movement is an awareness campaign that helps people see the value in showcasing and preserving their lives or their families' lives with high-quality prints, albums, and all types of displays from professional photographers and photographic suppliers. 

While people are taking more photos than ever before, they no longer print or display those photos in their homes. These images stay in digital form on computers and smartphones. Meanwhile, due to the the rapid advancements in technology, images taken only 5-6 years ago are stored on devices that are no longer supported. Therefore, precious memories have been, and continue to get, lost. 

The Movement concerns everyone, including the professional photographers who have gone to great lengths to learn the art of creating spectacular prints and display products but don't get to use this amazing skill. 

So, let's make a difference! Visit the PRINTmovement.org to find out how you can get involved today!

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by Sidra Safri
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Every so often you will hear about a drone that got too close to an airplane or a drone that was being flown in an area it shouldn't have. As more people purchase drones for commercial or personal use, these close calls are happening more than ever before and are getting more and more risky.  The FAA reported 1,274 close calls in 2016 alone, and are expecting that number to double for 2017. 

The most recent close call reported by U.S. media outlets took place on July 31st, 2017, when a drone was seen by an airplane preparing for landing in what was stated as "in the vicinity of the runway"! That is way too close for comfort!

Constant violations of drone regulations are forcing the FAA to crack down on violators. Most recently, the FAA arrested a man from Arizona for endangerment and unlawful operation of a drone during a massive wildfire near Phoenix. Besides the possible criminal charges, the fines can get quite pricey. In 2016, the FAA fined one company $1.9 million! 

As a rule of thumb:

  1. Always check the B4U fly app to ensure there are not limitations to flights in your location. 
  2. Stay of the airplane's way!...Keep in mind planes are much larger and faster than drones and are carrying fellow humans. One wrong move from a drone and it can put many people's lives in danger. 
  3. Always fly below 400ft!
As always, check PPA.com/Drones for all the latest drone news and best practices. 


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by Sidra Safri 

For a long time now you have been hearing PPA push for Copyright Modernization and Small Claims copyright protections for photographers. The good news is that a lot of progress has been made in both areas, but still have a ways to go to ensure their success as legislation. A few weeks ago in our blog you saw a flyer that explained why Small Claims makes sense. 

This week we wanted to take the opportunity and show you why it is necessary to push for Modernization of the Copyright Office.  When we say modernization, PPA means the ability to upgrade the registration system, make the registration process smoother, and also allow for a stronger infrastructure that can support a large increase in copyright registration. Take a look below for some interesting information about the current registration system. Be sure to share this graphic with your friends and stay tuned to PPA.com/Advocacy so everyone can support copyright modernization! 

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By Chris Homer

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PPAedu is excited to sponsor its annual Imaging USA Kickstart Pre-Convention Scholarship Program. Four lucky PPA members will win the opportunity to get a FREE 3-day all-access pass to Imaging USA AND a Pre-Convention class of their choice -- completely on the house! 

Interested? Simply complete the PPA Kickstart Scholarship application and you will enter yourself into the running for Imaging USA 2018 in Nashville!

Pre-Convention Class registration normally ranges from $129-$299 and includes everything from a full-day of hands-on education to a 2-day PPA Business Workshop. If you're one of the four happy recipients, you'll get to choose the class you want!

So go ahead, apply for the Kickstart Scholarship to take your photography business to the next level and save a big chunk of money at the same time! Applications must be submitted by November 3, 2017. The winners will be announced on November 24


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Bethany Clark

The 2017 International Photographic Competition results are now available! Thanks to everyone who entered and congratulations to all the photographers who earned merits or had an image be selected for the PPA Loan Collection! 

Don't forget that all the Loan Collection and merited images will be on display in the International Photographic Exhibit at Imaging USA 2018, January 14 -16 in Nashville, TN!

Go to PPA.com/IPC to view the 2017 results, and don't forget to register for Imaging USA 2018 to see all these great images in person!

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It's time to connect and grow with your fellow photographers during this year's Fall Super 1 Day! Online registration is now open for Super 1 Day, October 2-16, when dozens of studios across the country will host all day, peer-to-peer education workshops that enhance skills and help photographers build a better business. This is peer-to-peer education at its very best: more than 150 all-day learning sessions created by photographers, for photographers. 

Participants will have the opportunity to experience classes like:
  • Building your business: pricing and marketing strategies
  • Finding your niche: seniors, children, newborns, weddings, landscape, boudoir, and more
  • Learning lighting patterns, equipment, and setups for studio and on-location, 
  • Discovering techniques for Photoshop® & Lightroom®
  • And much, much more
These don't even include the workshops on different post-production methods and posing techniques, becoming a certified professional photographer (CPP), or branding and sales knowledge. The point is, if you want to learn it, there's probably a Super 1 Day class for it!
In addition to the tips and tricks you'll learn, these classes also help you get closer to earning your degree! PPA members earn one service merit for paid attendance.

All photographic classes will be held October 2-16, 2017. Hurry and sign up today and you'll save $21 off the full, on-site registration price!

With more than 150 classes offered across the country, you are sure to find one in your area! So browse the class schedule at PPA.com/Super1Day, and register for a class near you!


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Once in a while, GOOD news comes along that we just have to share with you. You may have been following the case of Andrea Polito, the Texas wedding photographer who was defamed and criticized by her clients, causing her to lose her studio and fold her business. Well, The Washington Post has a great article up that gives a more satisfying conclusion to her story. Check it out!

This is just one more example of how the "little guy" (i.e. small-business photographers like YOU) can win in the long run when they stand up for themselves. Cases like this happen all the time (we know, PPA's Indemnification Trust attempts to help with dissatisfied clients) and we're glad to see the court recognize how important client-reviews are to businesses like these and how important photographers are to the community. 

Keep yourself glued to PPA.com/Advocacy to continue learning about the different ways PPA is helping to change laws (like copyright!) to better protect you, our 30,000 photographers...and all visual artists. 


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By Lisa Sharer

With PPA's See The Difference toolbox, you'll find tools, resources, tips and examples to help photographers work on marketing, branding, and sales! These tools include everything from enlightening videos to photo-style quizzes that are fun and informative for photography consumers and prospects alike. The variety of resources you'll find is to help you show potential clients why hiring a professional photographer is smarter and more cost effective than hiring an amateur. It's all about upping the value of your offering and positioning so you can stand out from the crowd. PPA continuously adds new tools for PPA member to easily add to their marketing collateral pieces, website, social media, sales presentation, etc. This month you will find a brand new resource to further enforce that concept.

In this effort, a contest was held on theLoop (PPA's members-only social network) to find some fun images that may remind you a bit of your childhood ventures into Highlights magazine. The idea is for your potential clients to see two side-by-side photos, and see if they can pick out all the differences between a photography snapshot and a professional portrait. Studies have proven that games like this one, as simple as it may seem, help people integrate concepts in a deeper and faster way. As the saying goes, a picture (or two, in this case!) is worth a thousand words. Simply put: let them play a little and they will see the difference between a pro and an amateur shot.

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You will find one spot-the-difference postcard for each photography specialty: Wedding, Family, Newborn, Seniors, and Pets. Simply print out, and keep them in your studio or share them on your website. Your potential clients will find themselves enjoying a little puzzle, while also learning the talents that a professional has to create beautiful photos.

Use this or one of the many other See The Difference resources to help market your brand and sell your services and products. It's just one of the many ways that being a member of PPA can help you Be More. If you're not a PPA member, check out all the benefits you could be receiving and then join today!


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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
by Mayo Lawal

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No matter how great your photography skills are, or how awesome your business is doing, there is always room for growth. So why not learn how to further develop yourself and move your business forward with PPAedu live webinars? It's free for all photographers! 

PPAedu webinars are packed with useful information from industry experts about the most popular topics in the business. From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you.  

Check out the webinars coming up this month:

 August 3, 2017 - 2pm ET
Budgeting has wrongly earned a negative connotation, yet it's the essential tool every photographer and family needs to bring their dreams, goals, and values to life. Lindsay Betz will cover the "how" and "why" for budgeting and make it a simple, exciting (and even creative!) endeavor. Whether you are a seasoned business owner with retail space and employees, or solo photographer who wears all the hats, this is one webinar you don't want to miss.

August 10, 2017 - 2pm ET 
This webinar will take you through the whole process: from the first client meeting, to photographing the session, to client ordering, and finally to delivery. Clark Sander's processes are kept pretty simple, even down to the price sheet and product offerings. He will show you techniques he's learned from lots of talented photographers and business people over the years!  

August 15, 2017 - 2pm ET 
Manie Kohn, USA's First Trained, Certified and Insured Civilian Drone Pilot (USAToday, NBC, etc.) will share ACTIONABLE tips, strategies and resources, which he has used personally, to help you understand the drone space, the business of drones for the creative, and how to stand out from your competitors.  

August 22, 2017 - 2pm ET
Are you confused about what marketing actually is? Is it a logo, brochure, website... or something else entirely? Learn (and truly understand) what marketing is with this webinar! Andrea Taylor, CPP will take you through the difference between marketing, sales, and branding. Once you truly understand what is and how it all works, you will be able to make your own decisions about marketing for your business.  

 August 24, 2017 - 2pm ET
 Solid-state storage is the primary medium for capturing and preserving unique and valuable content for the professional photography industry. These many flavors of NAND, flash-based, solid-state devices are typically more reliable than hard-disk drives, but unexpected problems and data loss can still occur. Weston Moyer and Chris Bross will explore the maintenance, troubleshooting, best practices, and data recovery from common solid-state storage devices. You will learn what to do if a failure does occur, the steps you can take to resolve it, and when to engage a professional data-recovery service. 

These webinars are coming up soon, so head on to PPA.com/Webinars to sign up today! (And if you miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library, free for PPA members!)

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Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. PPA members have access to over 500 photography tutorial videos through PhotoVision. Every month, however, we unlock a free PhotoVision video so that non-subscribers can be a part of this learning experience.

This month's free video features the amazing Anne Geddes in one of PhotoVision's newest videos, "You as an Artist".

Anne is truly inspiring as she shares her take on being an artist, truly owning your work and imbuing it with a sense of importance. She disputes the idea that "everyone's a photographer" and encourages you to see past such a simplified concept so that you are inspired to, in her words, "rise above that vacuous imagery and create a timeless piece." She passionately relates her thoughts on PRINT. The Movement, the significance of printing in photography and the role it plays in valuing your imagery and yourself as an artist. To learn more about PRINT. The Movement, visit http://printmovement.org/.

Anne Geddes, one of the world's most respected photographers, creates images that are iconic, multi-award winning, internationally acclaimed, and beloved. A global ambassador for children, Anne, as well as having her own Philanthropic Trust, is proud to be the Global Advocate for the UN Foundation's Shot@Life campaign, an Ambassador Volunteer for the March of Dimes and an Ambassador for the GSK global awareness campaign for meningococcal disease. For more information on Anne, please visit www.annegeddes.com. Follow Anne on facebook.com/annegeddes to see inside the studio, and stay up to date with her latest work.

Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free, but non-members must subscribe. Join PPA today and get access to PhotoVision and many other valuable resources!


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by Mayo Lawal

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Great photography includes the ability to express one's passion through images that tell a story.

Portrait photographer David Peters, M.Photog.Cr. F-ASP, tells his stories through Passion Voice, a faith-based nonprofit he founded to help victims of human trafficking. 

"This whole project was born from a desire to contribute, to do something valuable," says David. "I wanted to tell the transformational stories of people who changed their path, and use those stories to inspire others." 

Read David's inspiring story in Photographer's Personal Project Leads to Nonprofit Launch on ppmag.com. 

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