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PPA Today: July 2017 Archives

July 2017 Archives

By Mayo Lawal

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Did you know that PPA offers a personalized, online education platform? With PPAedu, you are able to create a program that best fits you and your business needs from an extensive library with hundreds of educational videos.

And it's free! That's right, as a PPA member, you can access these videos any time, any day! If you are not a member, PPAedu also releases a video that's open for everyone to view every month. But be sure to hurry because you'll only be able to access the video for that month!

In this month's release, Architectural Photography: Real Estate Light Painting, Randy Van Duinen, M.Photog.Cr., CPP explains the creative technique of light painting a HOUSE! Using high-powered flashlights (that he bought at your average superstore), he demonstrates how to capture these amazing exterior twilight shots while focusing on one area of the building at a time. You will also learn how to blend the images together, using Photoshop, to create the final image that couldn't be captured any other way.

Non-members will have access to this video the entire month of August, but if you would like to get FREE access to all the videos, join PPA today!

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By Bethany Clark

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to PhotoVisionVideo.com to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce, who is contributing to PhotoVision's new 'Year of Inspiration' series.

In this video, Anne Geddes shares the thoughtful process that coincides with being creative. She explains that images should come from your heart, and the camera is simply the vehicle in which you capture it. She also shares how newborns became her inspiration and the story she hopes to tell by capturing images of them. Join us for Part 2 on August 7th!

In almost any career, it's common to compare yourself and your work to others. In this video, Sue Bryce shares her experience as a public figure and offers advice for facing criticism in a constructive manner. She offers steps for building an audience and reputation, while suggesting that the photographer's focus should be on the service provided rather than the validation received.

Visit PhotoVisionVideo.com today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
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Lisa Saad
Instagram: lisasaad

Lisa Saad is an accomplished advertising and commercial photographer with over 30 years experience in image development, creation, and delivery. Always on the hunt for unique photographic briefs, she is the creator of the highly awarded The Anonymous Man Series. Lisa owns and operates two photographic businesses in Melbourne, Australia. The first studio, Lisa Saad Photographer, is aimed at high-end advertising and corporate clients. The second business, Gotham Studios, is an online prepaid photography service that is a market leader in the supply of functional high-end photography to B2B clients across Australia. Gotham is also an education and mentoring portal for those wanting to increase their skill set in photography and run a photographic business.

Lisa's experience in all platforms of digital and analog media has made her an expert in producing imagery, digital manipulation, branding and campaign requirements. She is a WPPI Master and member as well as an AIPP Master. Lisa has won over 200 awards for her commissioned and conceptual personal work. She is the 2016 AIPP Australian and Victorian Professional Photographer of the Year, as well as the AIPP 2016 Australian Professional Advertising Photographer of the Year. Her list of accolades goes on, including ILFORD Master, the AIPP 2016 Victorian Professional Commercial and Illustrative Photographer of the Year, and Lisa is also sponsored by Epson. Lisa travels the world over, and the opportunity to hear her at Imaging USA is a rare and amazing one! 

Speaker Sessions


Q&A
What is your life motto? Mine is.... "in order to change your perspective you must first change your point of view"
What do you value most in your friends? Their friendship and a good laugh every now and then...
What did you want to be as a kid when you grew up? A photographer 
What is your most treasured possesion? my Nikon D5, my cats and my husband... :)
What was your first concert? Culture Club and INXS 
Which word or phrases do you most overuse? "Um..."
What has been your proudest moment?  Winning Professional Photographer of the Year in Australia last year!

Lisa Saad is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


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The International Photographic Competition (IPC) judging is in full-swing and EVERYONE is welcome to watch! Catch the IPC Judging at Stream.theIPC.org and IPC Live on Facebook.com/OurPPA.

The IPC Live broadcast begins TODAY! Hosted by renowned Florida wedding photographer and co-host of The Photobomb Podcast, Booray Perry, Cr.Photog., CPPfrom, IPC Live will feature interviews with the judges, review of critiques, and live Q&A sessions. Check out this video to see more about what to expect on IPC Live this year:



IPC Live broadcast hosted by Booray Perry 

Monday, July 31, 11:00 am & 2:00 pm ET
Tuesday, Aug.1, 11:00 am & 2:00 pm ET
Wednesday, Aug. 2, 11:00 am ET

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By Bethany Clark

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Calling all drone photographers! If you are a PPA member that wants to expand your business by incorporating professional drone photography into your product offerings, consider becoming a Certified Drone Photographer!

The Certified Drone Photographer designation is the official credential for photographers that want to set themselves apart within the drone photography industry. It assures potential clients of a photographer's knowledge, experience, competence, and ability, as well as a compliance with all legal and safety considerations pursuant to operating drone equipment. 

Basically, it assures that not only can you fly a drone legally and knowledgeably, but you can also capture excellent photographs while doing it!

Photographers who earn their Certified Drone Photographer credential do so to demonstrate their expertise in flying drones and taking photographs from drones, gain an edge in advertising their services, and further justify the price of their services.

To qualify for the certification, you have to be a PPA member and have the following: 

  • FAA Section 333 Certificate OR Remote Pilot Certificate (Part 107)
  • Proof of General Liability Insurance
  • UAS Registration Number
  • Logbook summarizing 30 hours of Flight Time

After that, you simply have to apply for the exam! Once you pass, you will have earned your Certified Drone Photographer designation. For more information or to get started on your path to drone photography certification, head to PPA.com/DroneCertification!


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The International Photographic Competition (IPC) judging begins July 30 and EVERYONE is welcome to watch! Catch the IPC Judging at Stream.theIPC.org and IPC Live on Facebook.com/OurPPA.

Whether you are a competitor or spectator, the IPC Judging livestream allows you to observe the way the jurors critique images and decide scores. Viewers will get the chance to see exactly what the judges are looking for, what they like and don't like, and understand the method behind the 12 Elements of a Merit Image. Also, if you entered, you might get to see your own image be judged!

All you have to do is go to Stream.theIPC.org, sign in on your computer with your PPA account, or simply register with your email if you're not a PPA photographer - it's free either way! Once signed in, you can select which judging room you'd like to watch (portrait, illustrative, and event and non-event album). Don't worry; you can switch between rooms at any time. While critiques won't be shown live this year, they will be hosted on the new PPA.com once it is up-and-running!

Also returning this year will be the IPC Live broadcast hosted by renowned Florida wedding photographer and co-host of The Photobomb Podcast, Booray Perry, Cr.Photog., CPPfrom July 31-August 2. IPC Live will feature interviews with the judges, review of critiques, and live Q&A sessions. Check out this video to see more about what to expect on IPC Live this year:


Here is the full schedule (all times are Eastern Standard): 

Judging Livestream(Stream.theIPC.org)
  • Sunday, July 30, 4pm-6pm ET
  • Monday, July 31, 8:30am-6pm ET
  • Tuesday, Aug. 1, 8:30am-6pm ET
  • Wednesday, Aug. 2, 8am to  Finish
  IPC Live broadcast hosted by Booray Perry 
  • Monday, July 31, 11:00 am & 2:00 pm ET
  • Tuesday, Aug.1, 11:00 am & 2:00 pm ET
  • Wednesday, Aug. 2, 11:00 am ET

You can also attend IPC in person! Come to Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to IPC.

So save the dates, July 31-August 4, and bookmark Stream.theIPC.org, and prepare to be inspired by the IPC Judging Livestream and IPC Live!. 

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...

Darty Hines, Cr.Photog.

Web: syncrocks.com

Facebook: dartyhines

Twitter: syncrocks

Instagram: photodart

 

Darty Hines has been a professional photographer for over 26 years, working with prestigious colleagues such as Larry Peters of Peters Photography and most recently, Colleen Gonsar of Colleen & Company. Darty' s expertise has kept him at the height of our industry, and his experience includes every aspect of his business from photographer to graphic designer, marketing manager to event planner and social media fanatic.

He is a longtime PPA member, has won numerous photography awards and is currently on the industry's lecture circuit. Darty and his wife Michele are co-owners of the educational conference SYNC, and he has always promoted and believed in quality education for photographers.

Whether behind the camera, in front of students or consulting with the PPA Affiliates of North Carolina or Georgia, Darty Hines is a true professional, focused on his clients, his colleagues and the industry. 

Speaker Sessions:

Mon, January 15

5:00 pm - How To Get Noticed In The Crowd - Full Details

6:15 pm - Business, School, Sport, Event

 

Q&A

What is your life motto? "Create. Evolve. Live."

What do you most value in your friends? Being judgment free and loyalty.

What did you want to be as a kid when you grew up? Surfer - sad thing is - I can barely swim.

What is your most treasured possession? If I had to vacate quickly - family then computers and photos.

What was your first concert? Night Ranger at the Ohio State Fair #HairBandNation

Coke or Pepsi? Diet Coke (with a little Blue Chair Bay Rum)

What has been your proudest moment? When my girls make smart decisions. Makes all the struggles of parenting worth it.

If you could change one thing about the world, what would it be? I would turn off Facebook! (which is funny cause my program is on social media!) LOL

Darty Hines is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 

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By Chris Homer

It's Friday, which means it's time for our favorite photography blogs from around the web! Take
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 a minute to relax and look over these articles. 

COPYRIGHT: Facebook appears to be beefing up their efforts to keep copyrighted videos from being uploaded to the site without permission. This post from Musically covers Facebook's acquisition of Source3, a company that specializes in keeping copyrighted material from being used on the web without the creators' permission. Check it out and let's hope this means better copyright protection on Facebook!

FLYING WITH A CAMERA: The TSA has released a new rule that requires all carry-on electronics larger than a cell phone to be placed into a separate bin for security screening. Yes, that includes your camera! The plan has already been rolled out at 10 airports across the country, and will soon be at every airport. Read all the details on PetaPixel.

INSPIRATION: If you feel like your photography is stuck in a rut, take a look at these 10 tips from Digital Photography Review. You'll likely gain some new inspiration for your next project!

SOCIAL MEDIA: Instagram's Stories feature is a great way to share content with potential clients. This post from Fstoppers dives into why you should consider using the feature, and also provides a handy tutorial for posting Stories that fall outside of Instagram's 24 hour time limit restriction. If you're already using Instagram Stories, or are thinking about implementing it, this is great info to have. 

TUTORIAL: Learn how you can create dramatic portraits by using a beauty dish and a minimal amount of gear in this tutorial from PPAedu and Imaging USA instructor Joel Grimes. Check it out on PetaPixel.
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For months now we have been hearing about the electronic travel ban for certain flights arriving from Europe and the Middle East, but were not quite sure how it would affect photographers. While this ban is still being worked on, the TSA has released a new policy.  

On July 26th the TSA announced new screening procedures for any electronic items in your carry-on bigger than a cell phone. These items, such as camera bodies, tablets, light sources, lenses, etc., must now be taken out of your carry-on bag and placed in a bin, similar to what we have been doing with our laptops for years. 

This new security policy has already been implemented in 10 airports:

  • Boise Airport
  • Colorado Springs Airport
  • Detroit Metropolitan Airport
  • Fort Lauderdale-Hollywood International Airport
  • Logan International Airport
  • Los Angeles International Airport
  • Lubbock Preston Smith International Airport
  • Luis Munoz Marin International Airport
  • McCarran International Airport
  • Phoenix Sky Harbor International Airport
All other airports will begin adopting this new policy in the weeks and months to come. With this in mind, it is advised to arrive at the airport a little early to accommodate the possible increase in wait times at TSA Security Check.

PPA will continue to keep an eye on this policy and others as they are introduced, and notify you when additional airports are added to this list. 

By Chris Homer

IPC judging begins July 30! As you get ready to stream the competition's judging, you can start to think of ways to step up your game for next year's competition. 

PPA's annual photographic competitions are a great way not only to test, but also enhance your photography skills. This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors. The judges will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score.

Check out this critique from last year to get a feel of what to expect. This is Colleen Udell's "Gift Wrapped" being critiqued by IPC Judge Greg Daniel, M.Photog.Cr., CPP, F-ASP.


So, as you await this year's IPC Judging, start thinking about those images you'd like to enter and have critiqued next year. It's never too early! 

Don't forget to stream the competition's judging July 30 - August 2 on Stream.theIPC.org and the IPC Live broadcast July 31 - August 2, which you'll find directly on Facebook Live at Facebook.com/OurPPA. You can even attend the judging in person FOR FREE at Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to the IPC. 

Save the dates and be sure that whether you watch online or come pay us a visit, you're guaranteed to learn a lot about image competition from this experience.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Mayo Lawal

You've probably heard about PPA's campaign and trips to Capitol Hill to advocate for the reform of the current U.S. Copyright Law. From time to time, we also come up with really creative ways that you can support the cause, and even encourage others to join in. 

One great way to be a part of this initiative is to share this flyer (below), which explains the copyright issues, and how they affect professional photographers all over the country. This may help your clients and friends understand the problem better and become more motivated to demand change. 

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To learn more about what PPA is doing to change copyright law by pushing for a Copyright Small Claims system, you can visit PPA's advocacy page

And if you'd like to see progress made with copyright protection, please join the Grassroots Action Team, the group of photographers who are joining in solidarity for copyright change, to show your support and know how and when to make your voice heard in Congress! Help make a difference and add your name today: PPA.com/Grassroots!



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On May 19th the District Court for the District of Columbia ruled that hobbyists using drones are not required to register their drone or pay the $5 registration fee. It is important to remember if you are using your drone for commercial purposes then you MUST still register your drone. 

The FAA defines recreational/hobby use of a drone as "the flying for enjoyment and not for work, business purposes, or for compensation or hire". The FAA also relied on the dictionary definition to say that a "hobby" is a "pursuit outside one's regular occupation engaged in especially for relaxation or refreshment of strength and spirits after work".

As a hobbyist there are still guidelines in place that you must follow:

  1. Fly at or below 400 feet.
  2. Be aware of airspace requirements and restrictions (YES!! These still apply;, check the B4U fly app before any flight).
  3. Stay away from obstacles.
  4. Keep your drone in sight at all times.
  5. Never fly near other aircraft, especially near airports.
  6. Never fly over groups of people.
  7. Never fly over stadiums or sporting events. 
  8. Never fly near emergency response efforts, such as fires. 
  9. Never fly under the influence of drugs or/and alcohol.
As professional photographers who receives some sort of payment or compensation for their work, you must register with the FAA and pass the Section 107 test to legally operate and charge for your drone photography!

As always, find out everything you need to know about flying your drone safely and legally at PPA.com/Drones.



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by Mayo Lawal

Registration for Imaging USA 2018 in Nashville, TN is now open and you don't need to go through the taxing "hotel hunting" exercise. You can stay close to the action and still save money by staying in our host hotel for a discounted price!

Staying at the official Imaging USA host hotel is the best and easiest way to get the most out of your time at the convention. Besides saving money on transportation, you will help keep registration fees down, as complimentary meeting rooms will only be provided if we meet required guest rooms in hotel contract. Also, you don't want to miss out on the extensive social and networking opportunities available on site!

Here are this year's partner hotels: 

  • Gaylord Opryland Resort & Convention Center
  • Hampton Inn & Suites at Opryland
  • Hyatt Place Nashville/Opryland
And it gets better; to make your hotel booking experience quick and comprehensive, we have a "one stop shop" reservation system. Through this online system you can make your reservation effortlessly!

So, head on to the official Imaging USA Hotels website and make your reservation for Imaging USA 2018 today! 

See you in Nashville!

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By Lisa Sharer

First, let's define exactly what brand means. According to Wikipedia, "A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer." Simply put, it's the 'je ne sais quoi' that consumers perceive about you and your business and make them turn to you before your competitors.

Since that 'je ne sais quoi' is by definition, undefinable, you'll need to try out different strategies to see what will make you stand out. If you're new to the marketing game, try starting with the basics. After many tests, you'll eventually figure out how to reach your target market, and exactly what is bringing in the clients.

So why is branding beneficial to all this when you're busy trying to get more clients? Well, once you have a style, a unique customer service experience, a familiar name - you'll be the go-to photographer for your brilliant kind of images and the experience you offer. For example, you are looking for a certain home product and you want it to be mailed to you as quickly as possible, what's the first company you might go to look for that product? Did someone say Amazon? They have built their brand over many years to coincide with those exact thoughts that you might have as a consumer. Now, it's time for you to be that special photographer.

Here's what you can expect with a great, stand-out brand:

  1. You Will Be More Visible. Your logo or your name will become familiar to the potential clients in your area. They will already know who you are before they are even looking to hire a photographer. They'll even compare others to you, and in the end, come back to you because it's your brand that attracts them.
  2. Trigger Referrals. Once you've dazzled one or two clients with your unique customer service experience, captivated them with your beautiful images, and delighted them with the quality of your products, you'll have already started your branding. Getting referrals is like going viral - except it's offline and brings in more credibility and...real cash.
  3. Be More Profitable. It goes without saying that once you have more clients, you'll make more money. But you should also note that once you are displaying amazing products, your sales will soar as well. And photographers with an established, strong brand will all tell you: the sale happens most often when people are attached to your brand and come in with a pre-existing understanding of the larger scope your artistry offers.

So, invest in developing your brand. Are you the quirky high school senior photographer? Or are you the incredibly laid-back family photographer that can make anyone feel comfortable? Wherever your brand fits, stick with it, develop it, and let your photography flag fly!

Next month we will be featuring See The Difference and the PRINT Movement as they are two very useful benefits for PPA member to grow their business. We have some very exciting things to help you build your brand and sell more products. So be on the lookout!

Not yet a PPA member? Find out about the amazing benefits PPA has to offer, and join today!


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About the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.



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By Chris Homer

Have you visited theLoop recently? As an exclusive, PPA member-only forum, theLoop is a
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 great place for members to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about. 

Lots of great discussions have been happening, so here are a few of the top posts from July. Check them out, provide some feedback, and perhaps even learn something new!

What are your opinions on Sony's Mirrorless cameras? Chime in and see what other photographers think, especially if you're considering buying one!

In this thread, PPA members share their Instagram handles to connect and support each other! Don't be shy, add yours to the growing list!

One photographer is having challenges getting the lighting right using a Sekonic Sekonic/Pocket Wizard Light Meter L-478DR and a Nikon D750 Camera. See if you can help out - or if you're having the same problem, learn possible solutions!

And there you have 'em, the top posts from theLoop! Remember to check out theLoop frequently as new discussions are posted daily. It's a great way to catch up with fellow PPA members! Not a PPA member? Join today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Do Not Compare Yourself" with Sue Bryce!

In this video, Sue shares her experience as a public figure and offers advice for facing criticism in a constructive manner. She offers steps for building an audience and reputation while suggesting that the photographer's focus should be on the service provided rather than the validation received.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick

As important as the quality of your photos is, sales are essential to a sustainable business. And understanding how to make the sale is often where photographers struggle the most.

Sit down with Melanie Anderson, CPP, as she shares the tips that make her successful in sales. She explains a five-step process to ignite sales, providing real situations and useful techniques.

Start selling more to your clients by reading "5 Ways to Ignite Sales" on PPMag.com!

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You may already have the art of photography down, but is your business where you'd like it to be? If you find yourself wanting to learn how to boost your bottom line, the PPA Business Challenge is for you! 

The Business Challenge provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do participants receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes. The very last Business Challenge group of the year starts August 1, so enroll today!

We all know that photographers are entrepreneurs, small business owners with a passion for their craft. We also know that, more often than not, many photographers open their studios as artists, not having gone to business school, nor carrying a finance background. It is part of PPA's mission, as a nonprofit, to help our members understand and implement the basic business principles needed to maintain a sustainable studio. 

The Business Challenge is meant to be a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. 

"PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person." 

Kurkian led a presentation on the Business Challenge (pictured above) and its first year at this year's Imaging USA in San Antonio. Titled "4 Things You Need to Know to Be Successful", the group panel included Gregory Daniel, M.Photog.Cr., CPP, F-ASP; Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API; and participants from the previous year's Business Challenge. 

As an example of the kinds of takeaways you'll gain from the Challenge, they presented these four steps to success... 

  1. #CreateABusinessModelThatWorks: Their first word of advice, and the guiding plan for the upcoming Business Challenge, is to define success for YOU. Making a business plan that works for you and your needs is step one on the road to a successful photography business. Separate qualitative and quantitative goals. Use the Square One tool available through PPA to figure out what your pricing needs are going to be for profitability and sustainability. Remember: the goal is to pay yourself. You are not your business!
  2. Use Your Time Wisely: Your time is limited. There are only so many hours in the day. Know how much time you need and respect it because it's precious. Use PPA's Benchmarks to track where your studio is and trust them to help you prioritize and understand your needs. 
  3. Understand Your Customer's Needs: Begin with the end in mind. Photography is not about the image, it's about what you're going to do with the image. Develop products to sell to your clients that have a purpose. Products that will surprise and delight them. And, finally...
  4. Do the Work: Sounds easiest of all, right? Wrong. You'd be surprised how many people fall down on this sword. But you can stay accountable and get the support you need through PPA's Business Challenge. 

The Business Challenge is free to PPA members and includes tools to understand and develop the foundations of a profitable business with:

  • A step-by-step support system 
  • Answers to the most vital business questions 
  • A personalized success and business plans
  • Lists and guidelines to help prioritize 
  • Inspiration and help to stay focused 
  • A framework to avoid getting overwhelmed 
  • Accountability partners with other photographers with the same challenges 

Want to join the Challenge? Sign up today at PPA.com/Challenge to enroll in the last Challenge Group of 2017, which begins in August, and spend the next 12 months working on your personalized success path. Sign up today to begin your Challenge Group and Be More Business Savvy!

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IPC judging begins July 30! As you get ready to stream the competition's judging, you can start to think of ways to step up your game for next year's competition. 

PPA's annual photographic competitions are a great way not only to test, but also enhance your photography skills. This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors. The judges will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score.

Check out this critique from last year to get a feel of what to expect. This is Katherine McClure CPP's "Forgotten Treasure" being critiqued by IPC Judge Cary Garrison M.Photog.Cr., CPP. 


So, as you await this year's IPC Judging, you can start thinking of the images you would like to enter for next year's competition! 

Don't forget to stream the competition's judging July 30 - August 2 on Stream.theIPC.org and the IPC Live broadcast July 31 - August 2 on Facebook.com/OurPPA. You can even attend the judging in person FOR FREE at Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to the IPC. 
 
Save the dates and be sure that whether you watch online or come pay us a visit, you're guaranteed to learn a lot from this experience.


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By Bethany Clark

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Kim Hartz, M.Photog.Cr., CPP
Twitter: kimhartzphoto
Instagram: kimhartzphoto

Kim Hartz is a photographer, entrepreneur, consultant, mentor, speaker, and loving mother to two humans and two fur babies. She is an intimate photographer of babies, both with and without fur, and she works diligently to capture her clients' little ones as seen through their eyes. 

Having successfully been in business since 2010, Kim spends her time behind the camera as well as in front of other photographers, helping them find their niche. She is a sought-after speaker and offers one-on-one business coaching, photography mentoring, workshops and online programs. She was a Speaker at Imaging USA in 2016, a multiple-time Super 1 Day instructor, and a speaker at Texas PPA's Photogenesis that same year! 

She stays very involved in Texas PPA and is a Professional Photographers of Houston Guild Member. Whether it's for her clients or her family, her students or her industry, Kim Hartz really DOES do it all!


Speaker Sessions:
Tues January 16
6:15 pm Portrait, Technique


What is your life motto? Definitely this: "If failure is not an option, then neither is success" - Seth Godin. I'm a risk taker. I can't hope and dream; I have to do it. If it doesn't work out, it doesn't work out, but I at least have to try. That's exactly what I did when I opened my studio in 2010. I took a risk and worked my tail off to make it work, and I now have a very successful business.
What do you most value in your friends? Honesty, sense of humor, and loyalty.
What is your most treasured possession? That's tough... Obviously my family first (including my fur babies). But I would say it's a photo that my Aunt Kathy took of me and my mom when I was about 2 years old.
Coke or Pepsi? Neither for me either. I gave up all soft drinks a long time ago!

Kim Hartz is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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by Mayo Lawal

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It's finally weekend and you deserve some "you time". So, take a break from all that hard work and check out our ten favorite blogs from around the web this week!

FREELANCE LAW:  In May 2017, the city of New York passed the Freelance Isn't Free Act. The Law Tog has this article on how the Act may immensely affect freelance photography in New York and why you should care.  

DRONES PHOTOGRAPHY: Do you know about the Drone Certification program recently launched by PPA? The author of this article outlines the benefits of this unique program, designed to ensure that you are not only legal to fly drones, but also well prepared to take the best pictures.

COPYRIGHT: Photographer Annette Navarro is suing Procter & Gamble, whom she accused of using her photos for several years without paying her. The author of this article tells the story about the lawsuit concerning images that were on Olay packaging all over the world.  

PRICING TECHNIQUE: Figuring out what to charge a client after a shoot can be difficult if you don't have a good pricing system in place. Find out what Wedding Photographer Susan Stripling did to ensure the most cost-effective pricing for her photography sessions. 

LAWSUIT: The battle that began when VHT filed a copyright infringement suit against Zillow Group in 2015 continues. Check out the updates on Digital Photography Review.

TIPS: Drones are becoming more popular, and many photographers are learning to do amazing things with them. The author of this article has some really good tips on how to take breathtaking photos using drones.  

BUSINESS CHALLENGE: The Business Challenge is a fun, interactive program designed to help PPA members reach their business goals and become more profitable. Also, it's FREE! Learn more about the program and how you can easily sign up today.  

TEST: How good are you at spotting fake photos? Find out with this challenging game and a good reality check on Peta Pixel!  

CONFIDENCE: It could take years and years of good work for some photographers to gain confidence in their abilities. Levi Keplar of Fstoppers explains how lack of confidence could hinder success.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers.

Let's Meet...
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Keith Dixon
Facebook: keith.b.dixon
Twitter: keithbdixon
Instagram: keithbdixon

Keith B. Dixon is a freelance commercial photographer, specializing in corporate event photography, corporate executive and on-location, group portraits. Throughout his career, he has photographed high profile clients including the U.S. Chief Judges of the U.S. Appellate Courts, several Bay Area Executives and many celebrities from around the world. Keith has also worked with corporate clients across the United States and abroad. He is an Official Ambassador for Dye  Sub Printer Maker DNP Imaging of America, NETGEAR (the number one producer of Networking and Cloud Based Storage), and affiliations to Spider Holster, Think Tank, and Arkon Mounts. He is a legend on social media, known for creating The Keith B. Dixon Zone on Periscope and Facebook Live and is the founding member of the popular BombSquad Photography Community.

In 2015, Keith was ranked #3 in the world as a Cloud-Based Influencer by Onalytica. He also created a series of free workshop for beginning photographers, the Keith B. Dixon Meetups, and somewhere in the midst of all this, still finds time to serve as the PPA Diversity Co-Chairperson within his industry. More than just a photographer or a social media guru, Keith is a true trailblazer, paving the way and educating those coming behind him.   

Speaker Sessions:
Mon, January 15
11:30 am Business

Q&A: 
What is your life motto? Go hard or not at all
What do you value most in your friends? Loyalty
If you could have dinner with any historical figure, who would it be and why? Marcus Garvey and I named my youngest son after him.
What did you want to be as a kid when you grew up? A Business Man
What was your first concert? Chaka Kahn
Coke or Pepsi? Coke all day!

Keith Dixon is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel!

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It's been a year since the introduction of the Section 107 drone regulations and many photographers are still extremely excited as more and more of them look to incorporate drones into their businesses. 

Over the past couple of months, PPA has featured break-downs of these Section 107 exemption waivers, providing you with examples as to when you can apply for them and what sort of information to provide to ensure your wavier is processed as quickly and smoothly as possible.

Here is a summary of the waiver-types and how to apply for them!


You can count on PPA to deliver you all the latest news, helpful tips and even certification for Drone Photography at PPA.com/Drones!

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by James Yates

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PPA members have a way to stand out from the crowd built right in to their membership. The CPP (Certified Professional Photographer) designation is the official credential for photographers that want to set themselves apart within the photography industry.

The Certified Professional Photographer (CPP) program from PPA assures potential clients of a photographer's knowledge, experience and continuance to develop new skills and techniques. It is a declaration of professional competence and ability.

Photographers who earn their CPP credential do so for three primary reasons:

  • It gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers.
  • It is a way to justify the price of services offered by the world's top photographers.
  • The peer validation step that is required to earn the certification signals to the photography world that you truly care about your craft.

The path to certification is a simple, 3-step process.

  • Declare your candidacy to PPA.
  • Study for and pass the CPP exam.
  • Submit a set of images for official review.

Once said images are approved, the photographer will have earned their CPP designation. For more information or to get started on your path to photography certification, head to PPA.com/CPP

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by Mayo Lawal

IPC judging begins July 30! As you get ready to stream the competition's judging, you can start to think of ways to step up your game for next year's competition. 

The PPA annual competition is a great way not only to test, but also enhance your photography skills. This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors. The judges will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score.

Check out this critique from last year to get a feel of what to expect. This is Colleen Udell's "Gift Wrapped" being critiqued by IPC Judge Gregory Daniel M.Photog.Cr., F-ASP.  


Even if you've never entered the IPC before, we hope seeing a critique has encouraged you to enter the IPC next year! 

And remember, you can stream the IPC judging July 30 - August 2 on Stream.theIPC.org and the IPC Live broadcast July 31 - August 2 on Facebook.com/OurPPA. You can also attend the judging in person FOR FREE at Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to the IPC. 

Save the dates and be sure that whether you watch online or come pay us a visit, you're guaranteed to learn a lot from this experience.


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by Sidra Safri
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1:00pm

PPA's first two meetings today have us off to a great start! 

We started the morning with Representative Doug Collins (R-GA). We were happy to hear that they are hoping for introduction of a small-claims bill very soon and they have been keeping in close touch with key players.

Representative Collins went on say that even though there is so much going on right now, he is devoted to moving small claims forward and ensuring small creators are protected. He also acknowledged that small claims and copyright modernization go hand-in-hand and we must continue to push both. We ended the meeting taking the opportunity to thank his office for everything he has done.

After Rep. Collins we went to meet with representative Hakeem Jefferies' office (D-NY). Jefferies' office has been in close contact with various members of the visual-arts community and is making sure the small-claims bill is what creators want. Once they are able to introduce a bill, Jefferies and Rep. Marino want to work closely with Joe Keeley (House Judiciary Committee's chief counsel of the Subcommittee on Courts, Intellectual Property) and make sure small claims continues to be something both parties can agree upon. 

Another key aspect discussed in this meeting was making sure that however the small-claims process goes forward, in no way should it become cumbersome to the people it's meant to help. We ended this meeting thank Jefferies' office for bringing small claims to the forefront and helping making sure creators' rights are on everyone's minds. 

Right now we are heading to lunch and will take the opportunity it to regroup for our next meetings. After lunch we will be meeting with Joe Keeley from Chairman Goodlatte's office and representative Jim Jordan. 

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9:30am
PPA is back in D.C. for day two of our trip, meeting with representatives to advocate for copyright modernization and small-claims protection for photographers. Yesterday ended with our meeting with Representative Lieu (D-CA). We visited Representative Lieu's office earlier this year and he showed great interest in small claims since many of his constituents are affected by copyright Infringement. We wanted to follow up with him and thank him for his support and push for small claims. Since Representative Lieu works closely with Representative Chu's office, he fully understands why it's important for small claims and modernization to go hand in hand. This meeting was a great way to end the day, especially since we know we have such fantastic support! 

Today we are changing things up and are going to be joined by other visual-artists organizations that are also pushing for small claims! These organizations include GAG, ASMP, APA, NANPA, and NPPA. With our partner organizations we will be meeting with Chairman Bob Goodlatte (R-VA), Representative Doug Collins (R-GA), Representative Hakeem Jeffries (D-NY), and Representative Bill Johnson (R-OH). All four offices have heavily engaged in work on small claims and we wanted to take the time to propose additional provisions and see what we can do to make a small-claims bill as successful as possible while protecting creative artists. 

Stay tuned for more updates!

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by Sidra Safri
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4:00pm
We started the morning by meeting with the office of Representative Labrador (R-ID) and it was a great way to get started! We were happy to hear this his office has been following the news on small claims and really thinks it will be a great step for small business and individual property rights. During this time, we also took the opportunity to explain why small claims and copyright modernization have to happen together and how interdependent they are. Rep. Labrador recognizes this importance and hopes we can continue to push the two issues together.

After meeting with Representative Labrador we went to see Representative Marino's office (R-PA). As a reminder, Representative Marino co-sponsored the other small-claims bill last year. We wanted to meet with his office to take the opportunity to thank him for how often he has worked with Representative Chu, encouraging bi-partisan support. We again took this opportunity to explain why small claims and copyright modernization need to happen together and Rep. Marino's office fully supported this. Representative Marino's office agreed that small-claims protection is important to ensuring that America continues to be the leader for creative artists for decades to come.

Our first two meetings went really well. We are heading to Representative Lieu's office (D-CA). Stay tuned for more updates to come!


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9:00am

PPA is back in D.C once again and we have three exciting meetings planned for today! 

We'll start the day off visiting the office of Representative Raul Labrador (R-ID). This is will be our second time meeting with Rep. Labrador this year. We thought it was important to visit his office again since he has a strong interest in copyright and small business... the ultimate combination! We will take this time to update his office on where small claims stands, and continue to talk to him about how important small claims is.

After meeting with Representative Labrador we are heading to Representative Tom Marino's office (R-PA). Representative Marino has an extensive history with copyright and IP issues, and has done a fantastic job in the past of working with members of both parties. PPA knows he has an interest in small claims, since Representative Marino co-sponsored the other small claims bill. Having everyone on the same page will help ensure the success of small claims.

Our last meeting for the day is with Representative Ted Lieu (D-CA). Representative Lieu has a strong interest in copyright issues and is well versed in the area since his constituents are constantly affected by copyright infringement in California. This is the second time we will be meeting with Representative Lieu's office. We believe it's important to keep him updated on small claims, and wanted to take the time to thank him for his support. 

We have some great meetings lined up today, and are excited to be advocating for your (copy)rights!!

Stay tuned for more throughout the day.


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by Trent Schick

Every year, Imaging USA puts on an amazing show and is an event that is anticipated by thousands of photographers. There's so much that goes into making Imaging USA incredible that we could write a whole book on it, but this year you are going to want to especially look out for the opening keynote speaker.

Kicking Imaging USA off with a bang will be the exceptional Ryan Estis, who has skyrocketed to prominence as a public speaker, leading his captive audiences toward achieving breakthrough performances in their careers and personal lives. According to his bio, Ryan "blends original research with compelling stories that move participants to take action."

An ad-agency executive for 15 years, Ryan broke away to become a motivator and consultant. Named one of the "Best Keynote Speakers Ever Heard" by Meetings and Conventions magazine, Ryan is bringing his unique research and insight to Imaging USA 2018 in Nashville.

You will be able to see Ryan Estis' opening session Adapt & Thrive on January 14th from 10am-11am. You're not going to want to miss this one. He's tailoring his message specifically for the professional photographers and small business owners in attendance at Imaging USA!

Ryan Estis is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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By Chris Homer

Do you feel like your photography business isn't as profitable as it could be? If you're looking
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 for business advice, PPA's Business Challenge may be just the solution you need! 

The Business Challenge helps members reach their business goals and overall become more profitable. It's a free, year-long program that is supported by mentors who are here to guide you, step-by-step, on how to take your business to the next level.

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about taking their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring.

Many photographers are self-made, so they never had the chance to get proper training and education on the business side of how to be a successful and profitable photographer. PPA has filled in that knowledge gap with the Business Challenge.

One of the participants, Alison Satterfield, had this to say about the program: "This challenge is so awesome! I'm so happy that there is actual math that can put a real-life value on a hard-to-measure workload! I can now make sense of my numbers and it's useful and fun!" 

Want to join PPA's Business Challenge? Sign up today at PPA.com/Challenge to enroll in the next group, which begins August 1st, and spend the next 12 months working on your personalized success path. It's FREE! Sign up today! This is the help you needed to Be More Business Savvy!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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This year's International Photographic Competition (IPC) is right around the corner and you are invited! Watch the IPC Judging at Stream.theIPC.org and IPC Live on Facebook.com/OurPPA. Check out this post for full details and the schedule! 

Also, you should really consider participating in next year's IPC competition. The PPA annual competition is a great way not only to test, but also enhance, your photography skills. This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors. The judges will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score.

Check out this critique from last year to get a feel of what to expect. This is Kim Stephenson's "Let It Rain" being critiqued by IPC Judge Jessica Vogel M.Photog.Cr., CPP. 


So, as you await this year's IPC Judging, you can start thinking of the images you would like to enter for next year's competition! 

Don't forget to stream the competition's judging July 30 - August 2 on Stream.theIPC.org and the IPC Live broadcast July 31 - August 2 on Facebook.com/OurPPA. You can even attend the judging in person FOR FREE at Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to the IPC.  

Save the dates and be sure that whether you watch online or come pay us a visit, you're guaranteed to learn a lot from this experience.



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by Trent Schick

With aerial photography becoming more popular and accessible, it's creating a whole new platform for creativity and style in photography. But it's not all smooth sailing. Photos are being taken in this new element and it's important you know how to make those images look their best.

Join Colin Smith (Founder, PhotoshopCAFE.com) as he shows you how to process your aerial photographs in Adobe Lightroom and Photoshop. Aerial photos have some very unique characteristics that are different than the other photographs you have taken. Discover how to keep your photographs looking natural, but also bend a few rules to bring out the very best in each image. Colin's aerial panoramas stop people in their tracks because they are so vast and unique. Learn exactly how he makes these panoramas.

This is a great webinar to sharpen your skills and earn your wings in aerial photography. It's free and open to all, so register today and tune in tomorrow, June 13, 2017, at 2pm ET.

Oh and if you're a member of PPA, 2 weeks after the initial broadcast, you'll be able to replay this and any PPA webinar as many times as you wish! Block your calendar and... enjoy!

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By Bethany Clark 

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

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Let's Meet...
Kira Derryberry, M.Photog.Cr., CPP
Facebook: kiraphoto
Twitter: shekira
Instagram: shekira

Kira Derryberry is a portrait photographer based in Tallahassee, Florida. Her career started in high school, and she went on to obtain her BA in photography from the University of Alabama. Working in web design and advertising, Kira gained the business knowledge to open her own studio in 2010. Since then, she has developed a strong client base in portraits ranging from children and families, to headshots, commercial work, and boudoir. 

Outside of the studio, Kira focuses on furthering her own knowledge as well as that of fellow photographers. She is a Master Photographer, Photographic Craftsman, Certified Professional Photographer, and sits on PPA's Board of Directors. She was the 2015 President of the Tallahassee Professional Photographers Guild, and is also a member of the Florida PPA's Online Content Committee. 

She is an active competitor in both the state and International Photographic Competitions, and earned silver medals in 2014 and 2015 and a Platinum medal in 2016 at IPC. Her Loan Collection Image, "The Skeptic" was featured on the March 2016 Cover of Professional Photographer Magazine along with an article on her work. Though many might wonder if Kira has any free time, when she does, she spends it with her family or watching bad science fiction.

Speaker Session - Tuesday, 1/16

Q&A

What is your life motto? Never give up, never surrender.
What do you most value in your friends? I value those with the most necessary life skills in the event of an apocalypse as I have none of my own.
What did you want to be as a kid when you grew up? Paula Abdul
What is your most treasured possession? My golden replica cast of Val Kilmer's face from The Island of Dr Moreau.
What was your first concert? New Kids on the Block
Coke or Pepsi? Coke.

Kira Derryberry is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is open now so take advantage of the Early Bird rates for passes and your hotel! 

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by James Yates
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Whether it's 100 degrees or pouring rain (maybe both?), chances are you don't want to go outside right now. So, take the weekend to stay in and check out our top photography blog posts from around the web!

GOODS: PPA and the Print Movement have insight on five types of products for your prints that will excite your clients and keep them coming back for more. If you've been wondering, "where do I start with prints?"...here's your answer!

COPYRIGHT: Max Dubler has an amazing piece up that will, unfortunately, probably resonate for a lot of photographers. See his back-and-forth with a rep from a skateboarding company that posted one of his photos without his permission (and without paying him his requested $25 fee). 

HISTORY: These nine photographs contain shocking and important moments in time. Pacific Standard has them up with background info and interviews with the photographers who captured each shot. 

COMPETITION: The International Photographic Competition judging begins July 30 and EVERYONE is invited to watch! Plus, check out IPC Live on Facebook Live throughout the IPC and get your fill of interviews and critiques hosted by Booray Perry!

INSPIRATION:  Photography is equal parts art and craft. Once you have the craft side taken care of, where do you find your "voice" artistically? No matter who you are inspired by, you are uniquely...you. Christopher Malcolm of FStoppers has this piece up about finding your own voice instead of attempting to copy the greats. 

PASSION: Time Magazine asked 13 working photographers and editors the following questions: Why do they do it? Why do they wake up every morning ready to take photographs, to edit them, to publish them? Why is photography important to them and, by extension, to all of us? Their answers are revealing and might line up with yours!

TECHNIQUE: Hyperfocal distance renders an entire scene in focus. It allows you to capture the foreground through to the background, keeping the whole image sharp. But how does it work? PetaPixel has this video up to walk you through exactly how to achieve this desired effect. 

CUSTOMER SERVICE: Running your photography studio can be daunting when it comes to remembering the golden rules about customer service. Open Forum from AmEx has a great piece up explaining three things your potential clients want out of your relationship/interaction...and how you can get it to them. 

PRINT: The Phoblographer's Nathan Hostetter is a champion for the Print Movement! See how his piece on Print dovetails with your own goals as a PPA Print Artist! Taking pride in your work, building relationships with your clients, finding the importance in tangible objects...sure, we know this stuff, but it's great to see the message being spread!  

TRICKS: Using metal prints is a really cool way to be sure your photography stands up to the elements...and then some! Fire, dirt, stomping, squishing...PhotoJoJo has a whole series of stress tests to observe just how strong these metal photo prints are!

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.



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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. Learn more here about the people you'll be learning more from in January!

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Let's meet...

Pete Rezac

Pete Rezac Photography

Reno, Nevada

www.peterezacphotography.com

Facebook: Pete Rezac Photography
Twitter: PeteRezac
Instagram: prezac

 

Based in Reno, Nevada, Pete Rezac specializes in family and children's photography with an emphasis on black & white portraiture. Since 2003, he has worked diligently to expand his business, his client base, and his own skills. In 2010, he earned his Certified Professional Photographer from PPA, followed with his Photographic Craftsman in 2014 and his Master of Photography in 2015.

Pete had a top 10 Grand Imaging Children's Portrait in the 2015 International Photographic Competition and was a Platinum Medalist in both the 2015 and 2016 International Photographic Competitions, as well as a Gold Medalist in 2014. He earned a Kodak Gallery Award for the Western States District in 2012, has been named California Top 10 photographer and 2015 California Child Portrait Photographer of the Year.

Pete is extremely active and involved in his industry both in PPA of California and PPA Charities where he was the top donor for 2015 Celebration Day. He is a huge proponent of the Certified Professional Photographer program offered through PPA and is an approved instructor for the CPP Prep Class. Pete has served as a PPA Certification Judge and is a PPA Super 1 Day instructor each spring and fall. It's not just his expertise and experience but his dedication to his industry that makes him an outstanding instructor and individual.

Speaker Sessions - Saturday, 1/13

9am-11am Black & White Children's Character Portraits (Hands On, Portrait)

1pm-3pm  Black & White Children's Character Portraits (Hands On, Portrait)

4pm-6pm  Black & White Children's Character Portraits (Hands On, Portrait)

 

 

Q&A

What is your life motto? "Journey of a million miles begins with a single step - keep moving forward."

What do you most value in your friends? Honesty and sincerity

What did you want to be as a kid when you grew up? Tom Watson the golfer! I was big golf nut as a kid, long before Tiger.

What was your first concert? ZZ Top Eliminator Tour!!

Coke or Pepsi? Coke Zero!

 

Pete Rezac is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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By Mayo Lawal

Even if you didn't submit any entry for this year's International Photographic Competition (IPC), you are welcome to watch the IPC Judging at Stream.theIPC.org and IPC Live on Facebook.com/OurPPA.Check out this post for full details and the schedule! 

Also, you should really consider participating in next year's IPC competition. The PPA annual competition is a great way not only to test but also enhance your photography skills. This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors. The judges will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score.

Check out this critique from last year to get a feel of what to expect.This is Leann Kucerik' "Go-o-o-o-ing----UP--" being critiqued by IPC Judge Kathy Meek, M.Photog.Cr. CPP, API. 


So, as you await this year's IPC Judging, you can start thinking of the images you would like to enter for next year's competition! 

Don't forget to stream the competition's judging July 30 - August 2 on Stream.theIPC.org and the IPC Live broadcast July 31 - August 2 on Facebook.com/OurPPA. You can even attend the judging in person FOR FREE at Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to IPC.  

Save the dates and be sure that whether you watch online or come pay us a visit, you're guaranteed to learn a lot from this experience. 

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One of PPA's missions is to campaign for the reform of the current (and inadequate!) U.S. Copyright Law. Our current system does little to protect professional photographers from damages when their work is used without their permission. And this makes no sense as the copyright system is supposed to protect copyright owners like you!

Often times, 'a picture is worth a thousand words' so we created some memes to illustrate this cockamamie system. The idea behind these memes is two-fold: (1) to share something you'll relate to, and (2) give you something you can share with your clients and fellow photographers to convey the inequity in copyright law. You can download both Copyright infringement memes here (2 sizes). Consider sharing them on social media today!

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To learn more about what PPA is doing to change copyright law by pushing for a Copyright Small Claims system, visit PPA's advocacy page

And if you'd like to see progress made with copyright protection, please join the group of photographers who are joining in solidarity for copyright change, the Grassroots Action Team, to show your support and know how and when to make your voice heard in Congress! Help make a difference and add your name today: PPA.com/Grassroots!

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by Mayo Lawal

No doubt, Imaging USA 2018 will have more than enough awesomeness to keep you occupied and blow you away at the same time. There will be as much photography education, networking and parties as you can possibly handle. And if coming to Nashville is an adventure for you, or you decide to extend your stay to explore the city, here are some places you shouldn't leave without seeing.

Grande Ole Opry 
You can begin your adventure with Nashville's number one attraction, the Grande Ole Opry, which is less than a mile from Imaging USA 2018 in the Gaylord Opryland Resort & Conference Center. The Opry is known for creating exceptional entertainment experiences as it features live performances of country music's biggest stars. If you love country music, you have to visit the Grande Ole Opry.  

Frist Center 
Nashville's art scene is rapidly growing and the Frist Center has been an outstanding addition since it opened in 2001. It has a fantastic display of art from all around the world, with a variety of exhibits that are ever-changing so there's always something new.

Tennessee State Museum
For all you history junkies, the Tennessee State Museum is a great way to see and learn about history from as far back as 15,000 years ago starting with ancient Native American cultures and up through the Frontier, Andrew Jackson, Civil War, and so on till the early 1900s.

The Hermitage
If you love history, you may also want to visit the attraction named the number one historic house in Tennessee. With over 30 historic buildings, The Hermitage remains the largest and most visited presidential home in the United States, featuring original furniture and family possessions of President Andrew Jackson.

Madame Tussauds Nashville 
If you haven't had an opportunity to visit the world's most famous wax attraction, here is your chance! Madame Tussauds Nashville is located in Opry Mills, the largest outlet mall in Tennessee with over 200 designer outlet stores. Being in the Music City, the unique attraction focuses on American music legends.

The Arcade 
A historic destination in Nashville with a lot of activity and culture, The Arcade, first opened in 1903, is a long, two-story strip mall that is covered by a beautiful, gabled glass roof. The first floor is lined with little shops and restaurants, and the second is occupied with art galleries and offices.

So, if you would like to take advantage of the amazing sights and sounds Nashville has to offer, plan ahead to make the most of your trip! Visit ImagingUSA.org to book your hotel room and save money with Early Bird Registration rates. Join today!

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by Trent Schick

Wouldn't it be great to have a learning program that's personalized to fit you and your business needs? Well, good news, because PPAedu does exactly that and more by providing you with all the educational tools you need to succeed as a photographer and business. All of this is accessible through your fingertips at any time.

PPAedu has created a great assessment tool that sets up your own personal plan of education. You will answer a series of business and photography-centered questions that will first determine your skill level to start. Then, based on your answers, PPAedu will pull online courses from its library to build your customized education plan. You will be able to hone your business and photography skills at your own pace and on your own time.

You also get 24/7 access to over 350 HD tutorial videos designed to educate you on all things photography and business. With new videos added every month, you are sure to find a video that fits you.


PPAedu is FREE to all members, and is just one of the many great resources that come with being a member. It's a learning opportunity that's too great to turn down.

Visit our website to learn more about PPAedu and see how you can start your education plan to make you and your business more successful! 

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By Lisa Sharer

We've all heard that printing is more profitable than handing over digital files. We've all seen photographers with great galleries of printed photos. We all know the benefits our clients receive with tangible products. So, "where do I start?" you might ask. We've found five products that you and your clients will love.

Prints: First, consider basic prints. This option is for the clients that want to spend only a little extra money to hold the image in their hands but are trying to stay budget-conscious. Prints of photographs will make the perfect addition to your clients' homemade photo albums, an addition to their budget-conscious gifts, or self-framing displays.

Print Packages: Perfect for the graduating students! These days, high school seniors are getting some amazing and phenomenal photos. Images of this caliber cannot (rather should not) be contained to one small format. These clients are likely to want digital files, buttons, etc., but your biggest impact will always be through a larger framed piece. Think about offering this pack to your graduate's parents.

Mounted Photos: Mounting prints is a sleek and modern way to display photos. Many clients find that these types of photographic work not only enhance their home with timeless memories, but they also add a stylish element to any wall... and boost everyone's ego, which is always a valued yet not-spoken-about benefit. Consider making this part of your offering when pitching your services to your clients.

Booklets: This is a fun way to put a collection of photos together. Whether it's for the graduate or the family reunion, an array of pictures come together to make the perfect viewing experience. Consider including this in your studio to offer to any type of client!

Matted Albums: They're just like the albums a client would buy from a supercenter and stick their own photos inside. Except 100x better! These will catch the eye of any client that's looking to include a grand array of photos. Think about offering this after a family photo session, or to the client that is looking to include a lifetime of memories in one place.

These are just a few of the many ways that you can start positioning yourself as a print artist today and start making more money. Once your clients see the range of products you offer, they'll be inclined to learn more about your craft, and they'll respect you as a printmaker. At that point, you're likely to see a higher level of print sales, and a higher number of happy clients.

Learn more about bringing print back to the foreground of photography. Join the PRINT Movement today!


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Aout the author:
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
By Chris Homer

Social media can be an incredible way to market your photography business and increase your income. Here's the thing, though: there's a ton of it out there, some of it is confusing, and finding time to fit it into an already busy life can seem impossible.

If social media marketing makes your head spin, don't fret! PPA is here to help. Tomorrow's free PPAedu webinar will teach you the basics of social media, including:

  • Social media platforms - how to pick which ones you want to use
  • Best practices - what approach is going to help you grow and engage your audience
  • Life hacks - the best tools and techniques for creating great social media content and getting it out there
  • Advertising on social - Helpful ways to use paid advertising in a way that doesn't feel like advertising

If you want to up the power of your social media marketing, don't miss this webinar! It's free and open to all, so register today and tune in tomorrow, June 13, 2017, at 2pm ET.

Oh and if you're a member of PPA, 2 weeks after the initial broadcast, you'll be able to replay this and any PPA webinar as many times as you wish! Block your calendar and... enjoy!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Mayo Lawal
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When was the last time you visited theLoop? If you are trying to remember, it's probably time to find out what's new! 

As an exclusive, PPA member-only forum, theLoop is a great place for photographers to connect with each other, share information/advice, get image feedback, and overall - a place to go if you need help. Become a member so you can "stay in the loop" with theLoop, and if you already are, then head over to theLoop to see what everyone's buzzing about. 

Loopers have had many great discussions since the beginning of July. Check out our top posts from theLoop this month, provide some feedback, and perhaps even learn something new!

One Looper would like to know: "What computer do you use for editing on Photoshop/Lightroom editing and why?"

An avenue has been created for people to introduce themselves and people are getting into it. Don't miss out on the fun. 

Given the price disparity, a Looper is curious about the difference between Quickbooks Online and Quickbooks Pro.

GIFs have become one of the most popular media types on various social media platforms. This Looper discovered a great way to create GIFs quickly and easily.  

Has anyone had to check in their camera equipment when they travelled recently? A Looper is concerned about the implications of the possible travel ban on laptops and camera equipment.

A sudden computer crash or total drive damage is probably a photographer's worst nightmare, unless they have a good backup system. This Looper needs suggestions on the best way to backup files.

And there you have 'em, the top posts from theLoop! Remember to check out theLoop frequently as new discussions are posted daily. It's a great way to catch up with fellow PPA members! Not a PPA member? Join today!

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By Chris Homer

While the deadline to enter images in PPA's International Photographic Competition (IPC) has passed, we want to encourage you to stream the judging live and check out the IPC Live broadcasts, tune in July 30 - August 2 at Stream.theIPC.org for the judging and IPC Live on Facebook.com/OurPPA from July 31 - August 2. Check out this post for full details and the schedule! 

The IPC is PPA's annual photographic competition that allows photographers from across the globe to test their skills, and get advice on how to improve quality, impact, and technique through constructive competition and image critiques from qualified jurors.

Through participating in the IPC, you get the opportunity to:

Improve upon your finest work 
Earn recognition and admiration from your peers
Engage with the passionate and supportive photographic competition community
And market up your business!

If you've never entered the IPC before or watched the judging live, you may be curious to see what kind of comments the judges make on photographs. That's why we're continuing to share critiques from last year's competition! Remember, if you choose to have your images critiqued, a judge will explain how each of your images, specifically, stacks up against the 12 elements of a winning photograph, and any possible ways you can improve to obtain a higher score. So be sure to order a critique at any future PPA District Competitions or IPC's you enter!

Below is Derryl Barnes' "Mr. & Mrs. Anthony Lewis" being critiqued by IPC Judge Joan Genest, M.Photog.Cr.


We hope watching this critique has got you excited to stream the competition's judging July 30 - August 2 and the IPC Live broadcast July 31 - August 2! And if you are in the area or want to make the trip, you can also attend IPC judging in person FOR FREE! Come to Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043 and watch the addictive competition judging process unfold. There will be signs directing you to IPC. Save the dates and we'll see you there - either online or in-person! Whether you watch online or come pay us a visit, you're guaranteed to learn a lot from this experience. 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick

Let's talk business. There's no doubt that you are out there every day working hard to make your work top-of-the-line, and be the best photographer you can be. But if you're wondering why your work is not getting the recognition and profit it deserves, maybe PPA's Business Challenge is the solution for you!

The Business Challenge helps members reach their business goals and overall become more profitable. It's a free, year-long program that is supported by mentors who are here to guide you, step-by-step, on how to take your business to the next level.

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about taking their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring. 

"PPA's business advice is based on years of experience and successful business mentoring," says Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person." 

Many photographers are self-made, so they never had the chance to get proper training and education on the business side of how to be a successful and profitable photographer. PPA has filled in that knowledge gap with the Business Challenge.

One of our many satisfied members, Alison Satterfield, had this to say about the program: "This challenge is so awesome! I'm so happy that there is actual math that can put a real-life value on a hard-to-measure workload! I can now make sense of my numbers and it's useful and fun!"

Want to join the Challenge? Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins August 1st, and spend the next 12 months working on your personalized success path. Sign up today to begin your Challenge Group and Be More Business Savvy!

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201707-frank_massincarceration016__large.jpgBy Bethany Clark

Three photographers received the first annual CatchLight Fellowship -- a $30,000 grant for thought-provoking photography projects intended to further social good. 

More than 300 photographers applied for the grants, submitting portfolios, project proposal essays, and letters of recommendation, as well as participating in an interview process. They also were required to identify a partner organization they'd like to team up with on their proposed projects. 

Read more about the fascinating projects photographers Sarah Blesener, Tomas van Houtryve, and Brian Frank plan to do in this article from Professional Photographer magazine!

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By Mayo Lawal

The International Photographic Competition (IPC) judging begins July 30 and EVERYONE is welcome to watch! Catch the IPC Judging at Stream.theIPC.org and IPC Live on Facebook.com/OurPPA.

Whether you are a competitor or spectator, the IPC Judging livestream allows you to observe the way the jurors critique images and decide scores. Viewers will get the chance to see exactly what the judges are looking for, what they like and don't like, and understand the method behind the 12 Elements of a Merit Image. Also, if you entered, you might get to see your own image be judged!

All you have to do is go to Stream.theIPC.org, sign in on your computer with your PPA account, or simply register with your email if you're not a PPA photographer - it's free either way! Once signed in, you can select which judging room you'd like to watch (portrait, illustrative, and event and non-event album). Don't worry; you can switch between rooms at any time. While critiques won't be shown live this year, they will be hosted on the new PPA.com once it is up-and-running!

Also returning this year will be the IPC Live broadcast hosted by renowned Florida wedding photographer and co-host of The Photobomb Podcast, Booray Perry, Cr.Photog., CPPfrom July 31-August 2. IPC Live will feature interviews with the judges, review of critiques, and live Q&A sessions. Check out this video to see more about what to expect on IPC Live this year:


Here is the full schedule (all times are Eastern Standard): 

Judging Livestream(Stream.theIPC.org)
  • Sunday, July 30, 4pm-6pm ET
  • Monday, July 31, 8:30am-6pm ET
  • Tuesday, Aug. 1, 8:30am-6pm ET
  • Wednesday, Aug. 2, 8am to  Finish
  IPC Live broadcast hosted by Booray Perry 
  • Monday, July 31, 11:00 am & 2:00 pm ET
  • Tuesday, Aug.1, 11:00 am & 2:00 pm ET
  • Wednesday, Aug. 2, 11:00 am ET

You can also attend IPC in person! Come to Gwinnett Technical College, Building 100, 5150 Sugarloaf Pkwy, Lawrenceville, GA 30043. There will be signs directing you to IPC.

So save the dates, July 31-August 4, and bookmark Stream.theIPC.org, and prepare to be inspired by the IPC Judging Livestream and IPC Live!. 

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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...
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Susan Eckert
Long Island Boudoir Photography
Instagram: boudoirbysusan

Susan Eckert is author of Body & Soul: Lucrative and Life-changing Boudoir Photography (a Focal Press/Routledge Publication). As a studio owner, she has operated Long Island Boudoir Photography since 2008. A niche leader in her region, she has steadily grown her business--thriving despite a rising tide of newcomers. Her secret? Leveraging her experience in psychology to develop a unique and winning client-centered approach--one that has resulted in a well-oiled referral engine for her business.

Speaker Sessions

Q&A 

What is your life motto? This is my signature line-this quote from the Anais Nin diaries changed my life. 'And then the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.'
What do you most value in your friends?  Humor. Open-mindedness. A great laugh.
What did you want to be as a kid when you grew up? A hair stylist. An artist. A singer. A Painter. A Poet.
What is your most treasured possession? Our old family albums for sure!
Coke or Pepsi? Neither.
Which words or phrases do you most overuse? Awesome. Definitely.
If you could change one thing about the world, what would it be? The amount of pain so many live with each and every day.

Susan is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


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By Bethany Clark

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If more photographers knew how big an impact that same-day sales can have on their bottom line, they'd start doing them immediately! Have you even dared implementing same-day sales?

You're in luck, because tomorrow's free PPAedu webinar will teach you exactly how to make more money and impress your clients. Design and sales mentor, Andrew "Fundy" Funderburg, will walk you through how to design albums and wall art, and fully retouch photos in just 15 minutes so you can easily run same-day sales sessions with your clients. 

He'll show you how even waiting one day will lose you money. 

This eye-opening and business boosting information is something you don't want to miss, and it's FREE and open to all, so register now and tune in tomorrow, July 11, 2017, at 2:00 pm ET. 

Oh and if you're a member of PPA, 2 weeks after the initial broadcast, you'll be able to replay this and any PPA webinar at your leisure and however many times you wish! Block your calendar and... enjoy! 


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One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Finding Your Voice as an Artist, Pt. 1" with Anne Geddes!

In this video, Anne Geddes shares the thoughtful process that coincides with being creative. She explains that images should come from your heart, and the camera is simply the vehicle in which you capture it. She also shares how newborns became her inspiration and the story she hopes to tell by capturing images of them. Join us for Part 2 on August 7th!

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!



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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...

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Eden Bao
Eden Bao Photography
Bothell, WA
Instagram: eden_bao

A Master Photographer, Eden Bao is an industry leader in maternity and newborn photography and owns Eden Bao Photography in the metro Seattle area. Eden is highly trained and educated in her industry and holds a Master Photographer in Portrait (MPP) designation with the Master Photographers International as well as a Bachelor of Business Administration. Eden is very involved in the industry and has received Advanced Communicator Bronze recognition at Toastmaster International, been active in PPA as well as Master Photographers International. She loves to work with other photographers and teaches workshops throughout Canada, the United States, and Brazil. Her background in photography, business, education and public speaking make her an outstanding mentor and teacher.

Speaker Sessions - January 13, 2018

9am - 11am How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)
1pm - 3pm How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)
4pm - 6pm How To Improve Your Maternity Photography Game (Hands On, Portrait Tracks)

Q&A 

What is your life mottto? "Believe you can and you're halfway there."--T. Roosevelt
What do you most value in your friends? Being present during the important times of my life.
What did you want to be as a kid when you grew up? When I was a kid, I wanted to be a Safeway cashier. I even practiced scanning my toys on a table.
What is your most treasured possession? My laptop!
What was your first concert? Metallica
Which words or phrases do you most overuse? NO! (I have two little girls)
What has been your proudest moment? That I end up in the company of you fine photographers at Imaging USA! Like seriously...so much in awe!

Eden is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Trent Schick
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PPA is always looking for bigger and better ways to save you money, and we're thrilled to introduce you to our new Vantiv Credit Card Program. This new partnership is meant to bring you smarter, faster and easier credit-card processing along with cost savings that put money back in your pockets.

Vantiv is offering a new EMV offer for you members, through the mobile pay system "SwipeSimple", and PPA has done the negotiating with Vantiv to get you much lower processing rates. The EMV device is only $60 with a one-time set up fee of $7.95, but the best part is your $60 device charge will be completely refunded after your first $20 in credit card transactions/sales.* 

Other great features? You can include up to 5 users on your account at no extra cost and there is no monthly product or usage fee! Processing fees are 2.48% (terminal or device) or 3.48% + $0.15 per item (keyed entry)

The SwipeSimple EMV device is "jacked" only, so you can plug it into your phone and be ready to go (those with iPhone 7s will need to use a jack adapter). Also, the device accepts both magnetic stripe and EMV chip cards. The whole system works simply through a setup account on SwipeSimple's mobile application, and you can keep track of everything on there.

Switch over and try PPA's new Vantiv Credit Card Program and see how much money you can save. Members are already saving hundreds a month!

*You will receive a statement credit for the cost of the mobile card reader when you sign up and begin processing transactions. Credit will be applied to your first billing statement and any unused portion of the statement credit will be applied to the subsequent month's processing statement until the credit is fully redeemed.


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By Bethany Clark

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As you wind down from the high energy of entering the International Photographic Competition, start your weekend with ten of the best photography blogs from around the web this week!

EDUCATION: There are several PPA webinars taking place this month that you will definitely want to put on your calendar. From sales sessions to social media marketing essentials, these webinars are a sure fit for your photography education, so don't forget to register!

TECHNIQUE: Achieving proper color balance while underwater is not always an easy task, which means that color correction in post is often necessary. Resist the urge to freak out when you open your images up on your computer and see just blue hues! Simple tips like the ones in this Fstoppers post will bring back what you envisioned the moment you submerged your camera.

EFFECTS: If you've always had a hard time conceptualizing how the rolling shutter effect worked, and why it produced the shapes it does, you won't find a better side-by-side comparison than the one in this DPReview article.

TRAVEL: Australia-based photographer Alexander Khimushin has visited 84 countries in the last 9 years, and his travels have inspired a series titled "The World in Faces," which endeavors to show the diversity of the world through the portraits of people of different ethnicities, primarily ethnic minorities that are disappearing. 

HOW TO: The Fourth of July may be behind us, but if your photographs of fireworks didn't turn out the way you wanted, check out these tips from Seattle-based photographer John Cornicello, who has photographed fireworks for years. The class he presented on CreativeLive offers some great takeaways.

LIGHTING: Here's something not everyone thinks about: the intensity of light that you shoot your portraits in doesn't just affect the exposure - it also affects the pupil size of your model. This might seem like a really small detail, but pupils that are too small or large look really, really weird! Explore this topic with PetaPixel.

TECHNOLOGY: There's no denying it: the iPhone changed the world, shifting entire industries, from alarm clocks to navigation to calendars, and of course, photography. As the line between 'professional photography' and 'smartphone photography' gets a bit blurrier, share what the iPhone has meant to you.

PROFILE: Sarah Oliphant has been creating scenic backdrops for photographers, film producers, fashion designers, architects, and interior designers since 1978. Her work can be seen behind some of the most famous celebrities and models on magazine covers for Vogue, Rolling Stone, Harper's Bazaar, GQ, The New York Times, and more. Take a look at Fstoppers profile on her iconic work.

IMAGING USA: Get to know the industry professionals who will speak at Imaging USA 2018 in this Speaker Spotlight series! Ryan Armbrust's class focuses on pinup photography in a digital age, and in this article you'll find more info about it... as well as his life motto, his first concert, and what phrases he uses the most!

WORKFLOW: The editing process has a huge impact on the outcome of a portrait, and if you'd like a visual demonstration rather than detailed instructions on how to use editing tools, check out this post from PetaPixel.


There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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By Mayo Lawal

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As a PPA member, you have access to a ton of online educational resources where you can learn anything from creative techniques to how to run a successful photography business. This includes free access to over 500 photography tutorial videos available through PhotoVision.

PhotoVision is a vast online video library where photographers can learn proven techniques and strategies that are being used by well-known experts in the world of photography. With PhotoVision you'll take a deep dive with top photographers, follow them in-studio and on-location, and get an insider's glimpse into their actual process! 

So, don't procrastinate! Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free anytime, anywhere. Not a member? Join PPA today and get access to PhotoVision and many other valuable resources!  

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One of PPA's missions is to campaign for the reform of the current (and inadequate!) U.S. Copyright Law. Our current system does little to protect professional photographers from damages when their work is used without their permission. And this makes no sense as the copyright system is supposed to protect copyright owners like you!

Often times, 'a picture is worth a thousand words' so we created some cartoons to illustrate this cockamamie system. The idea behind these illustrations is two-fold: (1) to share something you'll relate to, and (2) give you something you can share with your clients and fellow photographers to convey the inequity in copyright law. You can download both Copyright infringement illustrations here (2 sizes). Consider sharing them on social media today!

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To learn more about what PPA is doing to change copyright law by pushing for a Copyright Small Claims system, visit PPA's advocacy page

And if you'd like to see progress made with copyright protection, please join the group of photographers who are joining in solidarity for copyright change, the Grassroots Action Team, to show your support and know how and when to make your voice heard in Congress! Help make a difference and add your name today: PPA.com/Grassroots!

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The cut-off day is here! Late registration IPC entries will no longer be accepted after June 6, 2017 at 5 pm ET.  Visit PPA.com/IPC and enter your images NOW!

The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve quality, impact, and technique through constructive competition and critiques from qualified jurors.

You can get the opportunity to:
Improve upon your finest work 
Earn recognition and admiration from your peers
Engage with the passionate and supportive photographic competition community
And improve your business!

If you choose to have your images critiqued, a judge will explain how each image stacks up against the 12 elements of a winning image, and any possible ways you can improve. So, be bold! Enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level.

Check out this critique from last year and get a feel of what to expect. This is Brittney Heiter's "Monumental Milestone" critiqued by Joan Genest M.Photog.Cr. 

The judging for the International Photographic Competition will be held July 30-August 2, 2017 and you will be able to watch it all for free via PPA's live online streaming of the IPC at Stream.theIPC.org! 
NO entries will be accepted after today by 5 pm ET. Enter now! PPA.com/IPC.

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by James Yates

Registration is open for Imaging USA 2018. It may seem early, but PPA is already in full-swing preparing for next year's "kick-off photography party!" 

For some, the thought of being with more than 10,000 of the industry's greatest professionals at this larger-than-life photography convention can be exciting and intimidating at the same time. That feeling is completely normal, and PPA is here to help YOU! 

To take away some of the first-time jitters, here's a video overview of what you can expect at Imaging USA 2018:

 
Whether you're a first-time attendee or a convention expert, we want to see you in Nashville from January 14-16, 2018 at the Gaylord Opryland Resort. Book your room, sign up for classes, and plan your week at Imaging USA, all at ImagingUSA.org

We'll see you in Music City!



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Imaging USA 2018 will be here before you know it...three-to-six days of the best in photography learning, networking and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. Learn more here about the people you'll be learning more from in January!

First up....
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Ryan Armbrust
Boudoir Louisville
Louisville, Kentucky
Twitter: boudoirlou
Instagram: ryanarmbrust

For the past 8 years, Ryan Armbrust has owned and operated a retro pinup and boudoir studio with amazing results and success. Based in Louisville, Kentucky, his studio has photographed thousands of clients of all shapes, sizes and ages, delivering an exemplary product and experience. For Ryan, his success is in producing an extremely repeatable product for his clients while maintaining creativity, complete with Ryan's own retro touch. However, Ryan doesn't stop there. He has built a combined social media following of over 250,000 followers, and in 2012 Ryan's first published book, Shoot Sexy - Pinup Photography in the Digital Age, was released worldwide in 4 languages.

In addition to Boudoir Louisville, Ryan owns and operates a commercial photography brand, Sniper Photo. Specializing in corporate advertising, commercial photography, and environmental portraiture, Ryan has helped many businesses thrive through creative photography. An exquisite artist and exceptional businessman, Ryan is coming will share his expertise and experience with others at Imaging USA.

Speaker Sessions

Sat. 1/13
11:00 am Hands On, Technique
1:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist. 
3:00 pm Hands On, Technique
4:00 pm Boudoir! Shoot Like A Capitalist, Not Just An Artist.
6:00 pm Hands On, Technique

Q&A with Ryan Armbrust

What is your life motto?: 'Cause I get the job done. I work. I work. I work. I work. I work...baby!'--Big Daddy Kane
What do you value most in your friends? A quirky sense of humor is what I value most. I like to be entertained.
What did you want to be as a kid when you grew up? An Architect! Like Art Vandelay...
What is your most treasured possession? As far as material items go, my collection of Mid Century Modern furniture and kitschy stuff!
What was your first concert? Bon Jovi and Cinderella! Woot Woot!
Coke or Pepsi? Oh, I get angry when I'm traveling to a region that has Pepsi. A N G R Y !
Which words of phrases do you most overuse? "Sooooooooo" and "I'm gonna have you..."! I find myself saying those constantly during shoots.

Ryan is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so get on there and take advantage of the Early Bird rates for passes and your hotel. 









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by Trent Schick

Aerial photography produces amazing images that can help us understand our world better. It also produces images that can make us see the world in a new light.

Photographer Zack Seckler shows Professional Photographer magazine how he captured stunning aerial photos of South Africa. Surprisingly, he didn't use a drone to make his perspective-shifting photographs.

Check out "Aerial Photography Transforms South African Terrain into Abstract Art" on PPMag.com!
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By Mayo Lawal

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You started a business and you know that you need more than your extraordinary photography skills to run it. So, after a nerve-racking period of "trial and error," you are now trying to figure out the best way to reach your business goals. Have you considered joining the PPA Business Challenge?

The Business Challenge is free to PPA members and provides photography business owners with the information and tools they need to develop the foundation for a more profitable business over the course of one year. Not only do they receive the tools required to make changes to their business, but also step-by-step instruction and support from PPA mentors as they implement these changes. 

"PPA's business advice is based on years of experience and successful business mentoring," said Angela Kurkian, M.Photog.Cr., CPP and Director of Education at PPA. "The Business Challenge helps our members be more business-confident. It helps them think and strategize as a savvy business person."  

We know that the definition of success differs from person to person. This is why the Business Challenge is designed to help you work on your personalized success path. 

"PPA's Business Challenge has already helped me increase our sales averages a little, which is encouraging," said Wes Roberts, one of the participants. "It's helping me see the direction to get to my goals, which is awesome!" 

The Business Challenge is a fun, interactive way for PPA members to integrate as much business acumen as they can in one year's time. There is work involved, as this "challenge" is meant for photographers who are serious about wanting to take their business to the next level. Participants will have tasks to complete and the opportunity to be active members of accountability groups and peer-to-peer mentoring.

So, what are you waiting for? Sign up today at PPA.com/Challenge to enroll in the next Challenge Group, which begins on August 1st. Remember, the Business Challenge is free to PPA members. Not a member? Join PPA today

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By Chris Homer

If you are a photographer, PhotoVision is a great way to elevate your skills by using the more than 500 video tutorials available from some of the top photographers in the business. Better yet, PhotoVision is included for FREE with your PPA membership! Head over to PhotoVisionVideo.com to begin streaming classes.

And if it's been a minute since you've checked in with PhotoVision, be sure to come back and watch these new videos! The new releases include Sue Bryce, who is contributing to PhotoVision's new 'Year of Inspiration' series.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab-quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work while getting the reward of watching an image you created come to life.

Amy Doerring photographs three young sisters having a tea party. Amy demonstrates how to look for and capture the small moments that define a subject's personality. Amy shows how forgoing stiff posing and letting little kids just play, can lead to more expressive emotions. The kids also bring out a pet frog to play with while Amy photographs slice-of-life images.

Consider the fact that marketing to women is different than marketing to men and you'll see why Sue Bryce views this as an ideal opportunity to focus your message. As a glamour photographer, the majority of her clients are women and she shares how she tailors her messaging to suit them. Sue systematically breaks down the different demographics while explaining the types of products each is drawn to.

Visit PhotoVisionVideo.com today to access all of these classes! 

If you're not a PPA member, join today and watch all the PhotoVision and PPAedu photography tutorials, whenever you want, wherever you want! You could tap into more than 1,000 videos to take your photography to the next level! You have nothing to lose; try it today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Bethany Clark

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PPA always has the latest in photography news and education, and this month there are a few webinars that you just can't miss! 

PPAedu webinars are packed with useful information from industry experts about the most popular topics in the business.  From creative techniques that make your photos stand out, to how to run a top-notch photography business, we've got the webinars for you. 

Here's a look at the webinars coming up this month:

Same Day Sales Sessions: Learn how to make more money and impress your clients with same-day sales sessions. Design and sales mentor Andrew "Fundy" Funderburg will walk you through how to design albums and wall art, and fully retouch photos in just 15 minutes so you can easily run same-day sales sessions with your clients. He'll show you how even waiting one day will lose you money! July 11, 2017, 2 pm ET.

Social Media Marketing Essentials: Social media can be an incredible way to market your business and increase your income. Here's the thing, though: there's a ton of it out there, some of it is confusing, and finding time to fit it into an already busy life can seem impossible. Learn the basics of social media (as well as some great productivity hacks) so that you can utilize its incredible power without letting it take over your life. July 13, 2017, 2 pm ET. 

Giving Your Images Wings: Processing Aerial Photograms & Video: Join Colin Smith as he shows you how to process your aerial photographs in Adobe Lightroom and Photoshop. Aerial photos have some very unique characteristics that are different than other photographs you have taken. Discover how to keep your photographs looking natural, but also bend a few rules to bring out the very best in each image. Colin's aerial panoramas stop people in their tracks because they are so vast and unique; learn exactly how he makes these panoramas! July 18, 2017, 2 pm ET. 

These webinars are a sure fit for your photography education, so don't forget to register. Visit PPA.com/Webinars to sign up today! (And if you miss a scheduled live session, never fear. All live webinars are included in the PPAedu course library, free for PPA members!)

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By Bethany Clark

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PPAedu has an extensive library filled with hundreds of educational videos on the topics that interest you. Aside from being entertaining, these videos are packed with loads of information to help you brush up on, or learn more about photography.

The only way to access these helpful videos is through your PPA membership. As a PPA member you can access these videos anywhere, anytime. If you're not a member, stay tuned every month when PPAedu releases a video that's open for everyone to access! Be sure to hurry because you'll only be able to access the video for that month!

This month's release is "Glamour: Lighting and Posing" with Jamie Hayes, M.Photog.Cr., CPP, ABI, API. In this episode, Jamie Hayes demonstrates how to set up and work through a glamour session. You'll learn useful tips on lighting, posing, adding unique elements and edges, as well as helpful advice on how to change the picture by cropping through the lens while zooming in and out!

Non-members will have access to this video the entire month of July, and PPA members can access this video anytime. Between PPAedu and PhotoVision, photographers who have a PPA membership can tap into hundreds of programs to help them Be More! 

For full access to all the PPAedu and PhotoVision videos, join PPA today!

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by Mayo Lawal

Whether you are a pro or new to the industry, PhotoVision is a great way to enhance your skills. PhotoVision provides a behind-the-scenes look at the techniques used by well-known experts in the world of photography. PPA members have access to over 500 photography tutorial videos through PhotoVision. Every month, however, we unlock a free PhotoVision video so that non-subscribers can be a part of this learning experience.

In this month's free video, "Headshots," Gray Hughes gives some tips on how to achieve certain looks that casting companies look for in your client's headshots. Gary demonstrates how to develop a natural rapport with your client, so the session is fun, productive, and innovative. 


Check out PhotoVisionVideo.com today and begin exploring all the website has to offer. As a PPA member, you have full access for free, but non-members must subscribe. Join PPA today and get access to PhotoVision and many other valuable resources!

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by Trent Schick

There are just a few days left of late registration until entries will no longer be accepted into IPC! Remember, the final deadline is June 6, 2017 at 5 pm ET.  Visit PPA.com/IPC and enter your images today!

The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve quality, impact, and technique through constructive competition and critiques from qualified jurors.

You can get the opportunity to:

  • Improve upon your finest work 
  • Earn recognition and admiration from your peers
  • Engage with the passionate and supportive photographic competition community
  • And improve your business!

If you choose to have your images critiqued, a judge will explain how each image stacks up against the 12 elements of a winning image, and any possible ways you can improve. So, be bold! Enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level. 

Check out this critique from last year and get a feel of what to expect. This is Laura Wagoner's "Baby Blues" critiqued by Cary Garrison, M.Photog.Cr., CPP.


The judging for the International Photographic Competition will be held July 30-August 2, 2017 and you will be able to watch it all for free via PPA's live online streaming of the IPC at Stream.theIPC.org

Note that no entries will be accepted after July 6, 2017 by 5 pm ET. Enter today! PPA.com/IPC.

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This page is an archive of entries from July 2017 listed from newest to oldest.

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