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PPA Today: November 2016 Archives

November 2016 Archives

by James Yates

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Your PPA Advocacy team will be in Washington D.C. next week to join the Creative Rights Caucus for a "lunch and learn" event to be held on Wednesday, December 7th, 2016 at 12pm. 

"The Art of Photography: Behind the Lens" will be a chance for House members to gather and learn about the importance of modernizing and strengthening copyright protection for small business creators. Creative Rights Caucus co-chairs, Representatives Judy Chu and Doug Collins, will present panelists giving their stories of how they established themselves, their current challenges with infringement and the lack of remedy for photographers who are infringed upon, highlighting the need for a small claims process within the current U.S. copyright system. 

The panel will be moderated by PPA CEO, David Trust, and will include: 

Anne Geddes - renowned photographer known for capturing the purity and innocence of children, Anne became successful in 1992 when she first published a greeting card collection in New Zealand, eventually leading to calendars which would be sold internationally. She specializes in capturing the beauty, purity, and vulnerability of children, while emphasizing that each child must be "protected, nurtured, and loved". She is responsible for the photographs of children dressed up as various flora and fauna that are seen worldwide. Anne has dealt with international copyright infringement on various levels, therefore understanding how important a small claims process is to photographers. 

Michael Grecco - internationally renowned celebrity portrait and commercial photographer, Michael is a multiple-award-winning industry leader best known for his iconic celebrity portraits and visionary magazine covers, editorials, and advertising spreads for NBC/Universal, GA, Pfizer, HBO, Kodak, ABC, IBM, Yahoo!, ESPN, and more. His distinguished work is regularly featured in prestigious galleries such as Louis Stern, G.Ray Hawkins, Stephen Cohen and Fahey Klein. Michael understands the impact an image can have on society and believes it is important to give credit where credit is due, which can be insured through a small claims process.

Denis Reggie - hailed by Town & Country as "The Great Wedding Photographer of Our Day", Denis got his start as a student at Tulane University, where he took photographs for the yearbook and local newspaper. From there he made his jump to wedding photography, when he realized how posed and unnatural many wedding photos tended to look. As his popularity grew, he had the opportunity to photograph various Kennedy Family weddings, among other Hollywood stars. Denis understands the hard work and skill it takes to capture the true beauty in a photograph, and believes that all photographers, big and small, should be given their credit. Without receiving his rightful credit, Denis would not be where he is today, and therefore is an avid advocate for small claims.

At the end of the event, the professional panelists will help House members discover how to take the "perfect selfie" It's expected to be a fun, yet informative and important, meeting on the Hill.

This event has been planned in accordance to House and Senate Gift Rules by the Creative Rights Caucus in partnership with American Photographic Artists (APA), American Society of Media Photographers (ASMP), Digital Media Licensing Association (DMLA), Graphic Artists Guild (GAG), National Press Photographers of America (NPPA), Photographic Licensing Universal System (PLUS) and Professional Photographers of America (PPA).

To learn more about PPA's efforts to fight for better copyrights, head to PPA.com/Advocacy and don't forget to join PPA.com/Grassroots to add your name to the list of supporters. 

By Autumn Rice
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Mel Robbins is one of the most sought-after motivational speakers out there and you now have a chance to see her in person. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking and accelerate personal and professional growth. Her book, Stop Saying You're Fine, is a best seller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. Mel Robbins is a CNN host, commentator and legal analyst, criminal defense attorney, and now she can add Imaging USA Keynote Speaker to her host of talents. 

That's right folks; Mel Robbins is coming to Imaging USA! She will give a keynote presentation on the morning of Sunday, January 8th and follow it up with a book signing directly after in the lobby of the Lira Cockrell Theatre at the Henry B. Gonzalez Convention Center. in San Antonio, Texas.

So what are you waiting for? Imaging USA is the only place to be in January 2017! Go to ImagingUSA.org/Register to take advantage of the Early Bird Rates ($50 off!) before time runs out December 8th! 

See what all the fuss is about: Mel's Ted Talk 
By Tristin Vaccaro

Everything's bigger in Texas, and when Imaging USA 2017 kicks off in San Antonio in just a few weeks, one of the BIGGEST convention centers in the state will play host the BIGGEST photographic conventions this winter. January 5-10 the Henry B. Gonzalez Convention Center on the banks of San Antonio's River Walk will be home to everything-photography with Imaging USA. As navigating this 16 million square foot space can seem like a big task, PPA staff is here to help.

Follow this video overview of the Convention Center. It will give you some essential navigation tips and you'll know exactly where to find Registration, the Expo hall, and lounges, all before even showing up! You can never be too prepared, so check out this video to get a feel for the Convention Center layout.


There's just a little more than a month left before thousands of professional photographers just like you flood these Convention Center halls. But don't worry, there's still time to register and see this place in person. 

We can't wait to see you in San Antonio!  

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By Autumn Rice
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Imaging USA 2017 in San Antonio is closer than you think, and we know how much photographers love to attend this amazing photography convention, so don't miss out!  Right now until December 8, you can register for your 3-day all-access pass and save $50 dollars! 

So, what do you do with your savings? Here are a few ideas!

1. Register for a pre-con class. Pre-con classes are a great way to take advantage of the educational opportunities at Imaging USA. These classes are offered January 5-7 at an additional cost, and provide participants with hands on learning experiences from PPA approved professional photographers.
2. Reserve your room at an official Imaging USA hotel. The official hotels are located in very close proximity to the convention center and allow you easy access to all Imaging USA events. Booking a room at these hotels is the best way to ensure you won't miss a minute of Imaging USA action, all while getting the best hotel deals! The rates that PPA negotiated for Imaging USA with these hotels will be hard to beat! 
3. Buy some fancy pants for the Award and Degree Ceremony. For a lot of photographers, that ceremony is a highlight of their Imaging USA experience. The ceremony takes place Tuesday night and is like a fun graduation for all of your fellow photographers who won awards and degrees in 2016. The dress code for this event is formal, so we suggest wearing your fanciest pants! 
4. Keep the cash to take advantage of great specials from vendors at the Expo. There will be tons of vendors offering special discounts on the latest in photographic tools, just for you at the Imaging USA Expo. Take advantage of the deals, and snag some new equipment for your studio.
5. Buy a pass for a friend. The fun and fellowship at Imaging USA should not be experienced alone, so consider bringing a friend along for the fun. Gather a group of friends to register before December 8th and everyone can go to Imaging USA at a discounted rate.

Time is running out to take advantage of the early bird rate, and with what you save, the possibilities are endless. So, gather your friends and plan a trip to Imaging USA 2017! The upcoming convention will be held from January 5-10, 2017 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. Head over to  ImagingUSA.org/Register by December 8th to secure the early bird rate, and we'll see you in January!

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By Autumn Rice

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Here's a list of the top things you won't want to miss at Imaging USA 2017...

10. Be More Philanthropic... PPA Charities Celebration Saturday, Jan. 7, 8-11 pm.  Kick of the festivities with the PPA Charities Celebration! You'll "cheers" all of the charitable giving from 2016 and have the chance to participate in an auction that has everything a photographer could dream about and helps a very good cause. You can also participate in the PPA Charities 5K run on Sunday. 

9. Be More Connected... PPA's Closing Party Tuesday, Jan. 10, 8-11 pm. Dance the convention away at the Henry B. Gonzalez Convention Center! Eat, drink, and be merry as we celebrate the closing of another amazing Imaging. FREE to attendees with an All-Access, 3-day pass or $60 for just the party! 

8. Be More Encouraged... Awards & Degree Ceremony Tuesday, Jan. 10, 6:30-7:30 pm. It's like a fun graduation for photographers earning degrees (Photographic Craftsman, Master of Photography, and Master Artist) and awards (Lifetime Achievement, Imaging Excellence, Distinguished Service, Humanitarian Service) from 2016. This is a free event and open to the public, so attendees can bring guests to join in the celebration! Formal attire is suggested, but not required.  

7. Be More Challenged... Grand Imaging Awards Monday, Jan. 9, 6:30-7:30 pm. Celebrate with friends as we honor the 2016 Medalists, Diamond Photographers of the Year, and all the elite Loan Collection artists from the most recent International Photographic Competition (IPC). Stop by to see these top photographers' works and see who gets crowned champion, earning the Grand Imaging Award! 

6. Be More Creative... International Photographic Competition (IPC) Exhibit Jan. 8-10th. Get inspired to try new techniques as you view thousands of award-winning images from the 2016 PPA Loan and General Collections. Located next to the Expo show floor and open during show hours, the exhibit is free and open to the public, but you must have a badge to enter the exhibit area, and there are even PPA-conducted tours of the exhibit so you can hear all the amazing stories behind the images.

5. Be More Marketable... Stop by the Print Room Jan. 8-10th. If you're interested in encouraging your clients to purchase more printed material, this room is for you. Stop by the Print for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. The tips provided in these sessions are sure to get your clients excited about buying printed products in no time. 

4. Be More Drone Ready... Visit the Drone Zone Jan. 8-10th. Drones are the hottest new photography tool on the market, and it's important that photographers know how to use them and incorporate them in their business. The Drone Zone provides you with ample opportunity to watch drones in action, participate in demos, and learn how to legally and effectively incorporate drones into your business.

3. Be More Confident... Top Notch Education Jan. 5-10th. Need some tips, pointers, or pick-me-ups? We have your learning needs covered in every area imaginable. Throughout Imaging USA, you'll find Live Demos complete with stages, models and props, and the best speakers in the business. Expo classes are 15-20 minute sessions on product features, benefits, and more. The Coach's Corner is set up for sports and events photographers and includes portfolio reviews and 30 minutes of mentoring with a PPA photographer (first come, first served). Before the convention officially starts, take advantage of the Pre-Conference Classes: nearly 50 hands-on classes taking place Jan. 5-7, that cover a wide variety of topics including Lightroom A-Z, business workshops, certification prep, maternity posing, wedding photography, fashion photography, lighting, posing, men's portraits, commercial architecture, boudoir photography, and "Now I Lay Me Down To Sleep" workshops. Costs range from $129-$299 per class.  

2. Be More Inspired... Mel Robbins Sunday, Jan. 8, 10-11:15 am. True inspiration! Get motivated and take your business to new heights with our keynote speaker at Imaging USA: Mel Robbins! CNN host, commentator, and legal analyst, and criminal defense attorney Mel Robbins is one of the most sought-after motivational speakers in the world. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking, and accelerate personal and professional growth. Her book, "Stop Saying You're Fine" is a bestseller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. She will bring her story and motivational advice to Imaging USA to help your business soar to new heights! 

1. Be More Shopping-Savvy... Imaging Expo Jan. 8-10th. Basically, it's the Mall of America for photographers, featuring 600+ booths of everything from heavy equipment to small gadgets, printers, labs, service providers and BIG name photographic companies like Canon USA, Miller's Professional Imaging, H&H Color Lab, Kodak Alaris, Marathon Press Inc., ChromaLuxe, and many more! The Expo has classes, product demos, expo-only deals, prize giveaways... the kitchen sink? Maybe that, too! 

We can't wait to see you at Imaging USA in January. If anything on this list sounds like something you would love to be part of, then hurry up and register! Register for Imaging USA before Dec. 8th at ImagingUSA.org/Register for the Early Bird savings OR become a member of PPA and your All-Access pass to Imaging 2017 will be FREE as a welcome gift at ImagingUSA.org/Join-Go!

 

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By Tristin Vaccaro

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Thanksgiving is right around the corner and if you're hosting dinner this year, or simply thinking about all the food you're gonna eat, you're probably feeling a little overwhelmed. But no worries, take some time for yourself and relax by catching up on the top photography related blog posts from this week!

LESSONS LEARNED: We've all hit a wall at some point in our lives, whether it be a professional or personal one. Sometimes you have to switch up your mindset in order to see results that you are really proud of. Read this article to see how one photographer changed his thinking and embraced his quirks in order to overcome that wall, and how you can too.

GALLERY: It's a bird...it's a plane...it's SUPERMOON! On November 14, the moon passed within almost 222,000 miles of the earth, the closest to earth it will be all year. This phenomenon turned millions of eyes toward the night sky, and even some cameras as well. Click through this gallery of 21 super photos of this year's supermoon. 

TRENDS: Hyperlapse photography is a popular photography trend that is quickly growing in spaces like music videos and social media. Hyperlapse is similar to timelapse photography in that perfect framing is essential, however hyperlapse videos are generally longer where much more movement takes place between frames. If you've never heard of hyperlapse, or want to learn how to get started with this new photography trend, simply check out this video.

TELEVISION: BBC's popular nature program, Planet Earth, is known for its astonishing, sometimes unbelievable, wildlife sequences. Just last week a scene from Planet Earth II, depicting snakes feverishly hunting a lone iguana, went viral and garnered over 5 million views. Capturing wildlife in stunning 4K, and often 360-degrees, takes lots of patience and high-tech gear. Check out this article to see the viral clip and a video for a behind the-scenes look. 

CHARITY:  Small nonprofits with little to no budget often find themselves marketing their cause with grainy iPhone photos or outdated stock photos. Photographer BP Miller saw this problem and used his skills to provide high quality images for low-budget nonprofits and subsequently found a passion in non-profit photography. To read more about Miller's journey, and to get inspired yourself, check out this blog.

LIGHTROOM: Sensor dust is a basically unavoidable problem for photographers. No matter how hard you try, or how advanced your camera's dust reduction technology is, these little spots show up and can be a pain to remove in post-production. In this short clip, learn how to effectively remove dust spots, even ones you may have missed on the first pass. 

REFRACTION:  Halloween has come and gone, but that crystal ball you packed away can make for some pretty unique photos. By using a glass orb and simple knowledge of refraction, you can capture your subjects clearly in what looks like a mere water droplet. This article will walk you through everything you need to know about capturing this distinctive technique including refraction basics, lighting and framing tips, as well as pros and cons. If you're looking for the next out of the box photography technique to experiment with, this article is a great starting point.  

TRAVEL PHOTOGRAPHY: When traveling in another country, one quickly realizes that different rules apply abroad when compared to the rules we follow at home. The same goes photographing abroad. If you're new to travel photography, here are some things to avoid when shooting in a foreign environment.  

PORTRAIT: The holiday season is upon us, and that means photographers like you are busy shooting portrait sessions for holiday cards and the like. This month's free video on PPAedu will provide you with tips on how to conduct a successful and seamless holiday portrait event. 

MOTIVATION: It's easy to stay motivated in an industry when you're just getting started, but what happens when you start to lose that drive after a couple of years? It can happen to anyone, even the best photographers with the most passion. Read about one photographer's honest journey with lost, then found, motivation in this blog.

That's all for our pre-holiday roundup! Do you know of any photography blogs or websites with amazing blogs like the ones you've seen above? Post them on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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By Autumn Rice

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Every year, Imaging USA attracts tons of reporters, bloggers, and podcasters that want to get a first-hand look at the convention and all that it has to offer to attendees. These popular media outlets set up shop right in the convention, and want to hear from you. We encourage all convention attendees to get involved and share their highlights from Imaging USA!

Here are a few of the popular podcasts that have featured Imaging USA content:

Episode 53: Imaging USA Pre Show
Episode 54: Live From Imaging USA 2016!

Imaging USA 2016 - Closing Night Party
Imaging USA Registration Area Guests

Certification for the Professional Photographer
Mike Hanline Shares Photography Business Advice

Theses podcasters and so many more will be at Imaging USA 2017 in San Antonio, live from the conference. So, if you see them asking questions, stop by and let them know about all of the fun you're having at Imaging USA 2017 in San Antonio, Texas!

And remember, you can still take advantage of special Early Bird Registration rates (just in case YOU haven't made it official yet) at ImagingUSA.org/Register.  

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By Autumn Rice

For some, the thought of being with more than 10,000 of the industry's greatest professionals at this larger-than-life photography convention can be exciting and intimidating at the same time. That feeling is completely normal, and PPA is here to help YOU! To take away some of the first-time jitters, here's a video overview of what you can expect at Imaging USA 2017:


Whether you're a first-time attendee or a convention expert, we want to see you in San Antonio from January 5-7, 2017 at the Henry B. Gonzalez Convention Center. Book your hotel, sign up for classes, and plan your week at Imaging USA, all at ImagingUSA.org

We'll see you deep in the heart of Texas!

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By Chris Homer

You've got photography questions, and your fellow PPA members have the answers. Post
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your questions on theLoop and watch the answers flood in! This photographer-only forum for PPA members is the perfect way to give and receive help on all of your photography questions. Don't be shy! Head on over to the theLoop, and get answers to some of your most pressing questions.

Check out some of the Hot Topics from November on theLoop below.

With the growth in popularity of drone photography, many photographers have been considering offering it to their clients. If you're one of those photographers, here's your chance to get your questions answered on anything drone photography related from an expert in the field, Eddie Tapp, M.Photog.MEI.Cr., CPP, API. 

In this discussion, photographers discuss the best procedures for wiping memory cards after downloading. See what they have to say and chime in with your opinion. 

One photographer has run into an issue with Lightroom automatically opening any time a memory card is inserted into his computer, whether he wants it to or not! If you're having the same issue, this is a post you'll want to read. 

This photographer has a problem with a hobbyist in her town violating her contract with a local school. What should she do about it? Find out in this discussion! 

Unfortunately, the holidays always bring in a new batch of scams targeted at photographers. In this thread, one photographer shares a scam offer that was recently presented to him. Read up and protect your business! 

These are just a few of the many discussions on theLoop! Remember that you've got to be a PPA member to take part in theLoop, so join today! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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by Sidra Safri
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With the holidays right around the corner, many members are looking into getting a drone and adding drone photography to their repertoire.  In adding drone services, many members are focused on making sure they have the best drone, are properly certified, and have all the training necessary to ensure they can capture that fantastic photo. However, during all this excitement, many members will forget that it is necessary to update their contracts to make sure they are protected from any contracted-related issues. 

PPA knows it's important to make sure our members are ready for anything. That's why we have done some of the work for you! Now, under the forms and contracts section, exclusively for PPA members, is a Drone Clause that you can add to your existing contract. This contract has been reviewed and approved by an attorney, but keep in mind this is only meant to be used as a starting point. You still need to make sure you are in compliance with your local and state laws as they can vary drastically from location to location. 

Last, but not least, remember to fill out the Drone Survey request you received last week. These survey responses help guide PPA in knowing what our members want and need, thus allowing us to provide you with the best possible benefits! 

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by Sidra Safri
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3pm
Today has been an action packed day! Many Congressional offices are just as concerned as we are with the removal of Maria Pallante from her post as Register of Copyrights and want to make sure Intellectual Property issues continue to be championed. Sharing similar sentiments was the office of Senator Orrin Hatch (R-UT). Senator Hatch has been a huge advocate for intellectual property issues, including small claims protection. 
 
When they heard about the removal of Maria Pallante, Hatch's office was just shocked as PPA. They stated that this abrupt removal gives Congress all the more reason to look into Small Claims and the separation of the Copyright Office from the Library of Congress. However, since the next few months will be busy with the transition of a new administration, Copyright Small Claims is going to be a slow process...but one that is needed! 
 
After talking with Senator Hatch's office for about 45 minutes, we hope that they will continue to champion the rights of small creators and go on to endorse small claims when the time comes. 
 
After meeting with Senator's Hatch's office, we had the opportunity have a joint meeting with Senator Chuck Grassley (R-IA) and Senator Patrick Leahy (D-VT). Both offices understand the need for a small claims option, but know that this is going to be an uphill battle. With the many changes that are occurring (including preparing for a new administration), it is important to focus on our long term goals. During this meeting we also talked about how important it is to have a grassroots effort to make sure that the voice of the people is heard.  As PPA's CEO David Trust stated during this meeting, "It is now important, more than ever, to make sure that Congress does the right thing, and protects small businesses and creative artists." 
 
This was a great start to our outreach in the Senate, and we hope to continue to visit with key members of both the House and Senate. Luckily, there were not any major changes in the leadership within the Intellectual Property world since the last election, clearing the way for our efforts to ensure that small claims legislation becomes a success!
 
And, as always, don't forget to sign up for the Grassroots Action Team and make sure your voice is heard!


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Your PPA team is back in D.C., attending meetings with key members of congress who hold small business, small claims and intellectual property issues in high regard.

Today, we're with the Senate and our first meeting was with Senator Risch's office. Senator Risch (R-ID) holds IP issues very close to his heart and wants to make sure small businesses succeed. The senator's office shared with us that many photographers are on his staff and his constituents are active creative artists who understand how important a small claims copyright process can be. Even though our meeting with Senator Risch's office was fairly quick, we are hoping that he will join us in fixing the injustice facing small business photographers and creative artists. 


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by Tristin Vaccaro
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Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market. 

As a part of the See The Difference® initiative, professional photographers like you get equipped with marketing resources to help explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.

See The Difference has many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association. 

Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility. 

So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence! 

Check out more See The Difference marketing resources offered to PPA members. Not a PPA member? Join Today!

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By Autumn Rice

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As the 2017 season of PhotoVision approaches, we are very excited to announce world-renowned portrait photographer Sue Bryce as the first instructor in this "Year of Inspiration". 

With more than 25 years of experience, Sue Bryce's addition to PhotoVision is an excellent opportunity for subscribers to get inspired and learn from a multifaceted and skilled photographer! 

In her upcoming episodes, we will be bringing you thought-provoking ideas and conversations on valuing your time, craft, and how to succeed as a powerful business leader in the photographic industry.

Here's what PPA's Director of Education, Angela Kurkian said about Sue's involvement in the upcoming PhotoVision season: 

"I'm so excited to have Sue share her experience and expertise with our audience. She's an amazing educator. While her advice is heartfelt, her recommendations are based on sound business fundamentals. She helps photographers understand and own their value as artists as well as their place as business professionals."

PhotoVision features a host of professional photographers as instructors, propelling the education of other professional photographers into new dimensions. Coupled with PPA, PhotoVision offers photographers more than 600 educational videos about lighting, posing, location, and so much more!

PhotoVision is offered to PPA members for FREE with unlimited access to streaming content. Non-PPA members can take advantage of a discounted, limited time subscription rate of $6.95 per month (regularly $19.99 per month) using promo code INSPIRE at checkout. 
Let this be your year of inspiration!

Visit PhotoVisionVideo.com to subscribe to the education program, and read the full press release.

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by Sidra Safri

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4:30 pm

Our first meeting for the day was with Representative Judy Chu's office. We discussed details of the Small Claims bill and got a good idea of some of the working language that is now going into the bill. We know the introduction of the Small Claims bill is taking longer than we originally thought, but making sure it is able to best serve creative artists is key. We want to thank Representative Chu's office for all their hard work and for being an advocate for the Creative Artists.

Next, we had the opportunity to meet with acting Register of the Copyright Office and Director of Copyright, Karyn Claggett. This meeting was important, as it allowed PPA to see how the Library of Congress and the Copyright Office currently feel about Small Claims. Both offices want to take a very hands-off approach and want to continue to help Congress in an advisory position. Basically, they will follow Congress' guidance. This is good news for PPA and provides a positive outlook for small claims!

Karyn Claggett also let us know that Dr. Carla Hayden, the current Librarian of Congress, has ties to the creative community. Her parents have a musical background and other family members are very active in the creative-rights world.

Both meetings were very productive, especially the meeting with the Copyright office. These meetings reassured PPA that small claims is heading in the direction we have been pushing for. DON'T FORGET! The most important thing you, as a PPA member and/or someone who cares about the rights or artists, can do is to sign your name to our ever-growing list of supporters and share, share, share with everyone you know. 


More to come tomorrow

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8:30 am 
Good Morning! We are up bright and early, heading to D.C. for PPA's first advocacy trip since the termination/resignation/removal of Maria Pallente as Register of Copyrights. Small Claims is just as important to you and your fellow photographers as it was before and we want to make sure D.C. knows this. We will start the day with a strategic meeting with our resident lobbyist, Cindi Merifield, who will fill us in on any new developments on Capitol Hill since our last visit.

Today we are meeting with Representatives Chu and Collins' offices to talk about the status of the Small Claims bill, and also for a general check-in. PPA wants to make sure we always visit both Representatives Chu and Collins since they have been a huge asset to the success of small claims. While we are in D.C we are also going to visit Dr. Carla Hayden, the Librarian of Congress. During this meeting we want to emphasize the importance of modernization to the Copyright Office and how important the Small Claims bill is to PPA's members, small businesses and artists in general. 

We will keep you updated throughout the day with new developments. Off to D.C we go!

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By Bethany Clark

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Over the past few weeks, we've given you plenty of tips, tricks, and things to look forward to that will ensure you have the best experience possible at Imaging USA 2017

And since we want every aspect of your experience to be the best it can be, take a peek at some of these travel mistakes to avoid. We hate to be Debbie Downers, but steering clear of these potholes will keep you primed for an awesome time at Imaging USA! 

  1. Not checking the weather before you pack. We'll be in San Antonio, but it can get pretty chilly in January! Check the weather before you head out and bring the outerwear and layers you may need.
  2. Not bringing an extra bag. If you plan on stocking up at the Imaging Expo, pack an extra suitcase or duffle to accommodate your haul and avoid shipping charges.
  3. Forgetting the essentials, like your badge, a refillable water bottle, maybe a fanny pack (not fashionable, but quite handy for a three day conference!). Be sure to bring them to San Antonio, and definitely don't leave them in your hotel room! You'll need them at the convention.
  4. Not bringing enough business cards. Imaging USA is an excellent networking opportunity and there are plenty of drawings to enter during the Expo! Be prepared!
  5. Not booking a room at an official Imaging USA Host Hotel. You can save heaps by reserving a room in the Imaging USA block, plus each of the four hotels we've reserved are in easy walking distance to the convention center, keeping you centrally located and close to all the action. Also, you can trim costs by finding a roommate! Check out theLoop for attendees looking to split the cost of the rooms. Bonus: you'll have more money to spend at the Expo! 
  6. Bonus mistake: Not bringing hand sanitizer! With so many people in one place, germs can spread. Wash your hands regularly to prevent getting sick. That way, the only thing you'll bring home after the conference is your new gear!

Avoid these travel mistakes and have the best Imaging USA ever! Register if you haven't yet! You don't want to miss it!

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By Tristin Vaccaro
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Whether you want to dust off your cowboy boots or just get out of the studio for a while, there truly are a bajillion reasons to go to Imaging USA

While fun and networking are definitely on the menu, we know the majority of you come to Imaging USA with the hopes of learning new things! That's why the classes, demonstrations, and workshops overflow with methods to improve both your business and photography talents.

Imaging USA instructors want you to leave San Antonio a more equipped photographer, and often provide class takeaways so you know just what you'll learn after attending their class.  So today, we're highlighting a handful of awesome Imaging USA classes, and their equally as awesome takeaways, that are sure to stick with you long after you return home!

Lindsay Adler, Cr.Photog.
January 6 | 9am - 5pm
Learn the techniques that highly acclaimed photographer Lindsay Adler uses in the world of fashion - and apply these skills to your own clients. Be it seniors, boudoir, weddings or more, create extraordinary images so you can blow by your competition and WOW your clients!

Takeaways: 
  1. How to pre-visualize, create a mood board, and plan for stylized fashion and portrait shoots
  2. Fashion lighting tools and techniques that give your portraits that wow factor
  3. Techniques of fashion photography useful to differentiate your work from the competition.

Melanie Anderson, Cr.Photog., CPP
January 7 | 1pm - 5pm
Take volume photography to a whole new level! Go EXTREME as photographer Melanie Anderson shares all her creative techniques and tricks for school and youth sports! Walk away with the knowledge and the ability to achieve 100K+ as THE volume photographer in town! 

Takeaways: 
  1. Marketing to High School and Youth Sports
  2. Securing Sponsorships
  3. Creating Senior Sports Banners

Bradford Rowley
January 9 | 10-11:30am
This class will change your business and your life!  Discover the 10 steps that will explode your sales in 2017. Everything from closing strategies to handling objections, selling to the sophisticated clients, and more - it's all here!  

Takeaways: 
  1. Learn closing strategies for almost every objection
  2. Learn the alternative to hard selling, which is a turn-off to the sophisticated client
  3. Why selling portraits is the best kept secret out there, even among photographers

Barbara Breitsameter, M.Photog.Cr., CPP
January 10 | 10-11:30am
Dog photography is one of the fastest growing niches, and this is your ticket to mastering it all! Learn from Best of the Best as Barbara Breitsameter shares her tips and techniques, her secrets and her skills, her experience and her expertise. Canine family members can be your ticket to a booming business! 

Takeaways: 
  1. Learn the steps for a successful stress-free session for the dog and everyone else
  2. Create artistic dog portraits with technical excellence
  3. Learn how PPA print competitions can take your dog photography to a whole new level 

Gary Box , M.Photog.Cr., CPP
January 10 | 5:15 - 6:30pm
Capture and sell fantastic family portraits! From lighting to marketing techniques, you'll discuss ways to enhance and increase your sales. Capture the image, wow the customer, and improve your profits! 

Takeaways: 
  1. Get more families in your door
  2. Learn better family lighting
  3. Sell family portraits for the wall
And there you have it, just a few of the nearly 100 diverse classes  and thousands of lessons available to you when you attend Imaging USA this January in San Antonio, Texas. If you haven't already, go register for Imaging USA so you too can leave the convention with awesome swag, valuable knowledge, and amazing memories! 

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By Autumn Rice
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Every year, Imaging USA attendees have the opportunity to take advantage of the best hotel deals and locations in the city, and this year is no different! We've blocked off hotel rooms in San Antonio that will save time, provide networking experiences, and save you money on transportation. Plus, you'll be in the heart of all of the action of Imaging USA 2017. But time is running out because these official hotels are almost completely booked! 

Don't panic; there's still some time left to take advantage of these savings, but hurry! If you haven't booked yet, here are your hotel options:

  • San Antonio Marriott Rivercenter (HEADQUARTERS HOTEL) 
  • San Antonio Marriott Riverwalk
  • Hilton Palacio Del Rio
  • Grand Hyatt San Antonio
  • Homewood Suites

To make your hotel booking experience easy and comprehensive, we've created a "one stop shop" reservation system. Through this online system you can make your reservation, and even find a roommate. That's right; you can search through other Imaging USA attendees who are also looking for someone to split the hotel costs with, and share a room. This is also a great way to save!

Imaging USA 2017 will be January 5-10, 2017 in San Antonio, and we want you to be there, without having to break the bank. Take advantage of these hotel savings and find out about more at ImagingUSA.org

Find hotel information on the official Imaging USA Hotels website, and make your reservation for Imaging USA 2017 today! If you have any questions or need help booking your hotel, call 210-207-6734.

See you in San Antonio!

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By Autumn Rice
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Understanding how to market print products to your customers can be difficult for photographers, but PPA wants to help! 

The PRINT for Success Theater at Imaging USA offers 19 short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. 

Stop by the PRINT Marketing Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. The tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

The best part is, it's free to Imaging USA attendees with an Expo pass! Check out the programming by day below:

January 8: 1:30 AM - 5:00 PM
PRINT. For Success: Sales Training for Photographers
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  • 11:45 - 12:15: Beyond Photo Papers: New Product Ideas for the Professional Photographer with Tobe Hall & Elisa Kauffman (ChromaLuxe)
  • 12:30 - 1:00: Increasing Your Average Sale with Dave Stock, Cr.Photog., CPP (Richmond Pro Lab)
  • 1:15 - 1:45: Seal the Deal on Wall Art Sales with Megan DiPiero, CPP (Simply Color Lab)
  • 2:00 - 2:30: Why buy the cow when you get the milk for free? with Kate Higdon, M. Photog. (ACI)
  • 2:45 - 3:15: The Value of A Print with Mark Weber, M.Photog.MEI.Cr., CPP  (Marathon Press)
  • 3:30 - 4:00: 5 Ways to Create Value in Your Wedding Photography Business with Vanessa Joy, Cr.Photog.(Miller's Professional Imaging)
  • 4:15 - 4:45: 5 Ways to Create Value in Your Portrait Photography Business with Moshe Zusman (Bay Photo Lab)
  • Register for Imaging USA!

January 9: 1:30 AM - 5:00 PM
PRINT. For Success: Sales Training for Photographers
Expo Floor, booth #1553

  • 11:45 - 12:15: Concept to Creation with Jason Ake and Laura Penney (Professional Plotter Technologies)
  • 12:30 - 1:45: Learn Do Succeed - Simple Steps to Make More Money Moderated by Fundy: Client Communication - Educating your Client with Melanie Anderson, Shoot with Purpose - Get Clients Excited with Tracy Sweeney, Make More Money - In Person Sales with Andrew Funderburg
  • 2:00 - 2:30: Own Your Craft to Make More Money, with Pete Wright (Canon)
  • 2:45 - 3:15: Creating Legacy by Being a Print Artist with Tim Walden, M.Photog.Hon.M.Photog.Cr.,CPP,F-ASP  (WHCC)
  • 3:30 - 4:00: The Value of Packaging with Ben Tyndell (Tyndell Photographic Packaging)
  • 4:15 - 4:45: The Reveal - Making the Most of In-Person Sales with Mark Zucker (Zookbinders)

January 10: 1:30 AM - 3:30 PM
PRINT. For Success: Sales Training for Photographers
Expo Floor, booth #1553

  • 11:45 - 12:15: Print and Album Sales with Emily and Steve Pogozelski (Finao)
  • 12:30 - 1:00: Print or Die! with Donna Cummings, CPP (Simply Color Lab)
  • 1:15 - 1:45: The Low Down on High-Volume Print Selling with Chris Garcia (Richmond Pro Lab)
  • 2:00 - 2:30: Selling Albums Through Storytelling with Julie Paisley (Miller's Professional Imaging)
  • 2:45 - 3:15: Making an Unforgettable Impression with Alexis Cuarezma (Bay Photo Lab)

So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events there's still time to purchase an All-Access Pass

This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that you won't want to miss! Visit ImagingUSA.org to get a full list of the exhibit floor, and plan out your expo route in advance! 

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By Bethany Clark

Super 1 Day was a big success this past October, and PPA is already prepping to do it again in spring 2017. After all, this unique opportunity to learn photography tips, tricks, techniques, and best practices from fellow professionals and in-person, is something that photographers from across the country seem  to take advantage of more and more. Over 250 instructors taught in almost every state -- 40 classes were held in Texas alone, making it the most popular Super 1 Day state! 
As we prepare for the May 8-22, 2017 session of Super 1 Day, PPA is looking for more instructors! There are many benefits to teaching a class (or two!), including digging deeper into your subject area, elevating the industry by improving our profession overall, and even earning two merits towards your PPA Photographic Degree!

Instructor applications close January 20, 2017, so make sure you filled out yours completely by then. Be sure to invite your pro photographer friends to apply as well! 


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By Bethany Clark

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Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! 

The PPAedu library is filled with tutorials and educational videos to help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into hundreds of programs to help you Be More! If you haven't checked out PhotoVision, take a look; the website is filled with episodes on demand!

For the month of November, the video "Secrets to a Successful Holiday Portrait Event" with Beth Forester has been unlocked. This video delves into the key elements to Beth's wildly successful Holiday Mini Portrait Event at Beth Forester Photography. Last year her Holiday Mini Portrait Event yielded over $20k in sales in just 3 days. You'll leave this program with all the inside scoop on running your own Holiday Mini Portrait Event!

If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!

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By Autumn Rice

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Fall is in full effect, and as the leaves change and temperatures cool, it's a perfect time to capture some amazing photos of landscapes, families, and so much more. So, after a long day of photography, sink into the sofa with our top blog posts from the week!

MARKETING: Knowing how to market yourself and your products is an important factor in the business of photography. However, marketing can be a big scary task for some professionals. If you're, interested in improving your photography business through marketing, this blog about everything from SEO to ROI is perfect for you.

PORTRAITURE: Shooting children's portraits is no easy feat, but the task gets a little harder when you want to incorporate variations of creativity. Adding elements like shallow depth of field in the editing room can make your job a little easier. This article provides four tips on shooting children's portraits with shallow depth of field.

TECHNOLOGY: Technology has advanced the photography industry with innovative cameras, more efficient software, and amazing creative affects. But what about the ways technology has decelerated the growth of the industry? This article presents some of the negative effects of the double-edged sword we call technology.

WEDDING: There are common struggles amongst all photographers, but then there are some situations that only photographers with similar specialties can understand. Read this post about a few things that only wedding photographers can relate to!

INSPIRATION: After you've been in the business for a while, it's easy to lose your motivation. This article has the perfect solution to kick your desire into full gear. Read these 40 things-to-do to help rediscover your passion for photography.

COPYRIGHT: Photographers want credit, or even payment, for their work. So, when someone infringes on your copyright, you have to do something! However, what would you do if this infringement was for a good cause? Read this photographer's experience after seeing her photo plastered across national news and media after it was posted by a celebrity, without her permission.

IMAGINGUSA: Imaging USA 2017 is less than two months away, and we have the perfect way to enhance your experience.  The Imaging USA app has everything you need to navigate the convention, and never miss a minute of the action. Read this post to find out about all of the features of the app, and how to download it to your Apple or Android devices today!

EMOTION: Capturing the emotion of a moment is the definition of photography, which is why during such an emotional time for the country, photography is so important. Check out this post full of images captured from the emotional highs and lows from Election Night 2016.

PET PHOTOGRAPHY: We all love amazing pet photography, but it becomes even more special when it's for a good cause. Check out this article about what renowned photographer Richard Phibbs is doing to help shelter dogs up for adoption from the Humane Society of New York.

ETIQUETTE: As a photographer, it's important to blend in while getting your photos to stand out, so what you wear is extremely important. Figuring out what's appropriate and what's not can be especially difficult for new photographers. Read this article with useful tips for photographers on dress etiquette at photo shoots.

That's all for this week! Don't forget to check back next week for a new round of amazing posts. What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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by Sidra Safri 
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In the past four months, all everybody seems to be talking about are Drones. Between trying to figure out the new FAA regulations, deciding what type of drone to get, studying for the FAA certification test, and making sure you are properly insured; it can make anybody's head spin. If only there was someone who has been through the process that you could talk to! Well, guess what? There is! PPA is providing its members with two great opportunities to get all your drone questions answered. 

PPA member Eddie Tapp is hosting an "Ask Me Anything" session on November 14th and 15th, exclusively on theLoop, PPA's members-only online networking platform. An "Ask Me Anything" is like an online press conference where YOU get to ask the questions. For those two days, members can log in to theLoop and post a question for Eddie to answer. Check back frequently, as Eddie will be answering your questions throughout the 48-hour period. Eddie has always been on the cutting edge of drone photography, and has become an expert in the area. Just take a look at his recent article in Professional Photographer magazine to get a feel for how knowledgeable he is on the subject of drones. During the Ask Me Anything on November 14th and 15th, Eddie will be available for you to: 

Ask away! He will answer all your questions (that he can)
get the inside scoop on what to study for the FAA test 
go over what to look for when buying a drone, and 
get some tips and tricks on how to master flying your drone to get the best shots. 

Just remember to Save the Date(s) of November 14th & 15th, log onto theLoop, and search for the AMA thread/conversation and ask away! 

Once you have all your drone-photography-related questions answered by Eddie, make sure you save time to tune in and switch over to the Drone Insurance webinar to be hosted by Lockton Affinity on November 15th at 2:00 pm. 

Lockton and PPA are long time partners, but what's new is that the team is now providing some of the most comprehensive and affordable drone photography insurance coverage out there and only available to PPA members. During the November 15th presentation, a Lockton representative will go over all the details of the policy, what it covers, and how to make sure you and your investment are always protected.
 
This upcoming information-packed live online presentation is free and open to the public, but it does require signing up. To secure your spot today, simply go to the Drone Photography Insurance Options webinar sign-up page!

If you're preparing to start adding drone photography into your business or just want more information because your interest is piqued...check out these two great opportunities next week and take "drone-ership" of your photography business! 

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By Chris Homer

With your 3-day All-Access Pass for Imaging USA 2017, you can attend a whole host of
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 great photography classes during the regular days of the convention, January 8 -10, 2017 in San Antonio. These programs are included at no extra cost with your All-Access Pass. But if you're looking for even more photography education opportunities, Imaging USA has you covered with the Pre-Convention classes!

Pre-Con, as most nickname these programs, take place right before Imaging USA, from Thursday through Saturday, January 5-7, 2017. While these classes do require an additional fee to attend, many photographers find the much smaller class size and the ability to get one-on-one attention from the instructors well worth the small add-on cost! 

You'll find a multitude of day-long and half-day classes. Here are two examples: 

Perhaps you're new to the photography business and looking for the education that will make your business successful. In that case, consider signing up for the multi-day Pre-Convention workshops, such as: 

And if you're considering becoming a Certified Professional Photographer (CPP), you should take the 3-Day CPP Preparation Class, also a part of Imaging USA's Pre-Convention programming! 

If you're looking for education that's more hands-on, Imaging USA's Pre-Convention classes can help you there, too! The Hands-On class track features 2 hour sessions where you'll actively be using your camera - the perfect opportunity to learn a new technique and practice it! From Lighting and Posing for Children to Cutting Edge Wireless Flash - there's a Hands-On class sure to grab your interest. And since these are short sessions, you can attend multiple Hands-On classes in one day! 

There is A LOT to choose from, but Pre-Convention class sizes are very limited, so sign up today! Head over to ImagingUSA.org/Programs/Sort-By-Day/ and click on the Pre-Convention tab to view the complete Pre-Convention schedule. If you've already registered for Imaging USA 2017, it's easy to add-on some pre-con classes. And if you haven't registered for Imaging USA, what are you waiting for? register now for your Imaging USA All-Access Pass! 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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As photographers, your specialty is beautiful imagery. Your time and energy is spent with your clients. Your focus is the final product. Unfortunately, none of that matters if you don't have the clients lined up in the first place. So, how do you track down the people out there who are looking for a photographer, and how do you get them to choose you? Marketing. Here's a brief rundown on the basics.

Target Audience

Are you a wedding photographer? Then you need future brides to see you. Are you a family portrait photographer? Then you need moms to see you. First thing is first, identify your target demographic. Who in your area will have the means to purchase the services you offer? Once you've determined that, create a persona of the perfect client. A buyer persona is a representation of your ideal  client based off their presumed demographics, cultural identity, motivations, and behaviors. For example, meet Elizabeth. Elizabeth just got engaged, she's likely between 21 and 28 years of age, she's just out of college and starting a career, and she is completely overwhelmed by planning a wedding. Now you know who you're marketing to, and what you can offer to make her life better.

Marketing Strategy

Before you go Facebooking, or snatching up ads in your local paper, create a plan. This will help you to prepare, establish goals, and measure your success. That part is key, otherwise you won't know what works and what doesn't.

Step 1. Define your goal. Do you want more clients? Are you looking to increase your average sale per client? Will you be promoting a special product or service or perhaps working with a charity? Decide what is most important to your business at this time and then you can focus your message.

Step 2. Decide what outlets your potential clients focus on the most. This will likely take some testing. You may think it's Facebook, but maybe it's Instagram. Either way, make sure you put time into developing these platforms so that they look professional and approachable. Go with your gut, and then see how you're performing.

Step 3. Content strategy. Once you've decided where you're going to market your photography services, then you'll need to start creating content to be visible, credible, and trigger leads. Make an outline of a strategy that can help you create relevant content you need for those platforms.

Step 4. Set a marketing budget. Rather than throwing money at an issue, you need to carefully plan out how you'll be investing every penny. Set a budget to keep your financial contributions within an affordable range.

Step 5. Measure your success. By testing and analyzing, you can figure out what is giving you the best results. Check in on your original goal, and see how close or far you are from success.

SEO - Search Engine Optimization

SEO is the process of affecting the visibility of a website or a web page in a web search engine. So, basically getting your website as close to the top of a Google search as you can. You will attract more online visitors by making sure your SEO ranks higher than other photographers in your area. Better SEO equals more clients. So make sure your site is easy to use, looks great on mobile devices, and contains content that is relatable and engaging. Most photographers try optimizing for the highest Google results in general, but they forget that most potential client do local searches, meaning that you will get a bigger bang for your SEO bucks if you optimize for local searches.

Content Creation

You need to create content for your site and your marketing outlets. Whether it's writing, an image, or even video, you'll need to create content that is engaging and attracts your target audience. Many photographers find that including a blog on their site is a great way to engage potential clients. You have an amazing advantage over other small businesses in the sense that you have a professional camera that can take high-res videos. Even if you chose to produce a small iPhone-made video, you have a mastery of lighting that will surpass most hand-made videos, so play with it!

Having regular content can encourage more site traffic and great nuggets of info. For social posts, depending on your choice of outlets, you'll want to create a schedule so that you are regularly producing content that will catch the eye of your buyer persona.

ROI - Website Analytics

Once you've started putting yourself and your business out there, you'll want to see what's working and what's not so that you maximize your ROI (return on investment). Put that money to good use! A great free tool is Google Analytics. Here you can see where your traffic is coming from, what demographic is looking at your site, how long they spend on the site, and so much more. This is where you'll really understand which platform is working the best for you. This way, you can focus your efforts on things that are working, and spend less time focusing on things that aren't working.

Marketing is using a panoramic application of finding your potential clients and converting them to actual clients. There's so much more in-depth information out there that can help you create and manage a marketing plan. However, with this overview, you can get a good start on making that a reality.

If you need a few materials to help you, PPA offers the marketing tools for its members as part of the See The Difference campaign. These can help you easily create professional brochures, add landing pages to your site, give you shareable content, and more. Once you have your marketing plan, these tools will help you get the jump start you need.

There are plenty of tools to help you be more marketable. You can do this! Login to your account today to get started: PPA.com


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Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.


By Chris Homer

Need inspiration? PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind-the-scenes look at the techniques used by some of the biggest-named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. The best part about PhotoVision is that it's free to PPA members!

Check out this month's free video!

In "Business Gems", Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, gives you an inside look at the business techniques that have made her successful. From marketing to sales, Mary covers many important photography business elements that you'll want to apply to your own studio. Whether you're a new pro or you've been in the photography business for a while - these are tips that any photographer can benefit from! 

 
Want to see more? Head on over to PhotoVisionVideo.com and begin exploring all the website has to offer. Don't forget that PPA members get access to all the PhotoVision photography courses for free with their membership, so join PPA today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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By Tristin Vaccaro

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If you're headed to Imaging USA this upcoming January, you've probably already thought about bringing some maps, writing down your schedule, and packing a notebook to take notes in. But what if you could do all these things, all in one place? With the Imaging USA App, you can! 

The Imaging USA App is now available, for FREE, in the App Store and Google Play. This means you can have Imaging USA at your fingertips on your iPhone, Android phone, Apple Watch, or iPad. This app will help you make the most of your time at Imaging USA, keeping you up to date and connected to the action. 

With this app you can:

  • Create your own customized schedule of classes and events
  • View interactive maps with a navigation feature to help you find your way around the tradeshow floor
  • View the comprehensive list of speakers, exhibitors, and programs offered
  • Favorite and bookmark the speakers or vendors you don't want to miss
  • Connect with other attendees through the app's networking function
  • Take notes and keep them stored all in one place
  • Give feedback on the classes you attend
  • Receive expo-only offers and discounts while in San Antonio

These are just some of the many features available when you use the app.  Best of all, the app is free, no login is required, and most of the app's features can be accessed without an Internet connection. 

So what are you waiting for? Download the Imaging USA app TODAY so you can be in the know before you go!

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By Autumn Rice
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With the arrival of streamlined FAA regulations for commercial UAS users, drones have become the latest tool in photographic technology. But while many photographers want to incorporate aerial images into their business, they simply don't know how. With 22 years of experience in aerial photography, Parker Gyokers is an expert in capturing drone photographs the right way. 

Read how Parker captures amazing aerial images in "How to Do Drone Photography" on PPmag.com.

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By James Yates
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You love to learn as much as you can about photography. It's important to you, as a working artist, to stay up-to-date with current trends and styles. But you're also a modern person, and might prefer to do your learning online in the comfort and privacy of your own home. Online learning has revolutionized continuing education, and PPA offers over 1000+ videos and tutorials to cover all your online-learning needs. BUT...  

...Don't you sometimes want to get out of your comfort zone and be challenged, in person, to excel as a professional photographer? Whether it's been six months or sixteen years since you took those college classes, you may be surprised at how vital in-person, hands-on learning can be. Imaging USA 2017 in San Antonio, TX, is here to make sure that, even if it's only for six days in January, you have the chance to push yourself and get away from that computer screen!

Imaging USA's classes are taught by the top photographers in the industry and are geared towards your own personal needs through ten tracks covering everything from Weddings and Portraits to Drones (new this year!) and Sports Photography. You have to leave the glow of your computer screen for just a few days to take advantage of all of these opportunities. So, as you prepare for Imaging USA 2017 in San Antonio, TX, be sure to take some time to plan ahead which classes you'll want to attend. A full list of sessions is now available online and on the App. 

As if those ten tracks were not enough, there are also several must-attend special events at Imaging USA: from networking parties and the 5K fun run, to charity auctions and drone demos, all the Special Events at Imaging USA will keep you buzzing from sunrise to sundown and are the perfect opportunities to build relationships with your peers. Make sure you add these special events and the opening and closing parties to your schedule of classes! You'd hate to miss those! 

Live product demos, access to revolutionary photography products, and countless networking opportunities can also be found at the Imaging Expo! This three-day, 600+ booth trade show is one of the largest gatherings of pro-photographers and exhibitors in the world! You can also sit in on new, comprehensive PRINT sales training class, meant to take your business to new heights, right on the Expo floor!Your newest photographic discovery will be right at your fingertips... and tangible, NOT just on your keyboard! 

That's not even the end of it! The Hands-On track at Imaging USA is part of the Pre-Convention schedule and takes place Saturday, January 7th. These classes require an additional registration and fee, and offer you a chance to dig deeper and make even more out of your time at the world's oldest and strongest photography convention. During the class, students have the opportunity to get advice and lessons from instructors thanks to more one-on-one time. You will go out on an actual photo shoot and practice with your own camera (which means that bringing your equipment is a must)! Since the classes are hands-on, you will be expected to do more and be an active participant in the workshop. These classes are for those with the strongest desire to get up and learn!

Don't worry: all the amazing online learning you've come to expect from PPA will still be there when you get back from San Antonio. Take some time out for yourself, away from your computer, and get your dose of learning inspiration to kick off 2017! Head to ImagingUSA.org/Register and take advantage of the Early Bird registration price to save $50 now! 

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James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


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By Autumn Rice
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A serious photographer will knows and understands the importance of proper lighting in any session. For photographer Mark Bryant, M.Photog.M.Artist.CR., lighting has always caught his eye, and he's forever exploring new methods and techniques to bring to his portraits.

Read the tips and tricks given by Mark in "To Be A Better Photographer, Get to Know Light" on PPmag.com

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By James Yates
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November is here! After you take down those spider web decorations and replace them with turkeys and cornucopias, kick back and enjoy your weekend with these photography blog posts from around the web. 

Advocacy:  Last week saw the demotion of the current Register of Copyrights, Maria Pallante by the Librarian of Congress. Read PPA's statement on the news here and see what it means for the fight for better copyright protection. 

SPORTS PHOTOGRAPHERS MATTER!: History was made this week when the Chicago Cubs won the World Series for the first time in 108 years. PetaPixel has an eye-opening look at the coverage from two different newspapers: one which recently laid off their entire photography department vs. one who still employs professionals. Bet you can guess which cover looks better...in fact, the difference is astounding!

MIND-BLOWING: Okay, this is just the coolest. Bored Panda presents some of the stunning macro images from the annual Nikon Small World Photomicrography competition. If you've ever wondered what the fangs of a centipede look like up close, take a look!

TRAVEL PHOTOGRAPHY: Photographer Tommy Reynolds has travelling around the world and documenting the lives of the people he meets. Read up on his recent travels to India and view some of his amazing street photography along with information on the gear he used to make it happen. 

ONE OF A KIND: White House photographer Peter Souza says that getting to see President Obama up close has been an incredible opportunity. He should know: this is the second U.S. president he has been the official photographer of. Listen to his interview on NPR's All Things Considered and take a look at some of his iconic photos in the slideshow. And for more on Souza, check out his profile in Professional Photographer magazine! 

SKILL: Digital Photography School has great tips to continually improve your work. Whether you're an amateur or a seasoned pro, you could always learn more. Tips on lenses, memory cards, weather conditions and more for you continuing education. 

ACTION PHOTOGRAPHY: This awesome list gives you the details on five bad-a** women in the world of first-class, action photography. From surfing to mountain climbing, these ladies are getting amazing shots in a typically male-dominated section of professional photography. 

LANDSCAPES: You may have been taught that a landscape is not a landscape unless it is devoid of all human elements, including people and architecture. This article from F-Stoppers questions that and looks at what adding a human element, even if it's just shoes or a hat placed somewhere, does to the impact of a landscape.

HELP & WIN! Do you want your voice to be heard on the current state of the photographic industry? Want new products that matter to YOU and your photographic needs? Then take the InfoTrends 2016 Professional Photography and Video Survey! This annual survey helps us keep track of all the things that are important to professional photographers...and you could win $500 just for participating (plus there are 100 randomly awarded $25 Amazon gift cards)! 

Transformation: This group of photos and how much can be done to them in Photoshop is a real eye-opener, but will be familiar to our family of professional photographers. Take a look at the gallery and See The Difference® using a professional who knows how to work in post makes to an image!

There you have them, our top blog posts for this week. Don't forget to check back next week for a new round of amazing posts. What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

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By Tristin Vaccaro

Despite its name, Super 1 Day is a unique, two-week event for photographers held across the country aimed at increasing their skill sets. Over the two weeks, one-day-long classes (get it?) are provided on various photography topics such as posing, lighting, marketing and overall business best practices for photography studio owners. The most recent Super 1 Day, held October 3-17, is all wrapped up and the results are in! We here at PPA are so thankful for both attendees and instructors alike for making this Super 1 Day one of the best yet! 

Over 250 instructors taught a total of 208 classes in almost every state! (40 classes were held in Texas alone, making it the most popular Super 1 Day state.) Both instructors and attendees walked away with stronger skills and even PPA merits for their participation. To get your firsthand look at a Super 1 Day class, check out this recap video provided by PPA member Eddie Tapp, M.Photog.MEI.Cr., CPP, API.


And if you missed this year's Super 1 Day classes, or can't wait to participate again, the next one will be held May 8-22, 2017. Online class registration opens March 2, 2017, but the application to be a Super 1 Day instructor is available now!  

Remember, PPA members receive one merit for attending a Super 1 Day class, and instructors receive two merits for their efforts. Instructor applications close January 20, 2017, so make sure your application is filled out completely by then. 

If you want to gain a new skill, sharpen your photography acumen, or try your hand at teaching, the spring Super 1 Day event is the place for it all! 

Again, we cannot say thank you enough to those who participated in Super 1 Day this year! We are so grateful to have such a wonderful network of photography professionals that genuinely enjoy teaching what they love and are always willing to learn something new. Visit PPA.com/Edu to learn more about what Super 1 Day is all about, and we hope to see you in 2017! 

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By Autumn Rice

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There will be loads of fun, partying, and photo opps at Imaging USA 2017, but there are also remarkable learning opportunities. You will find dozens of class tracks at Imaging USA taught by fantastic professional photographers who want to share business-changing advice with you. These programs cover almost any photography or business topic you can think of. From Adobe Solutions to Wedding and Special Events, there's a session that's sure to pique your interest. Although classes are organized by tracks, we encourage photographers to attend any session, regardless of your respective specialties.

Some of the sessions during Pre-Convention are offered at additional costs, but they will provide you with even more insight and even hands-on instruction to help you improve the quality of your business. Pre-Con, as they are often called, range from half-day to 3-day workshops, and cover a wide range of highly specialized topics in business,  technique, and even Certification. Plus, there are shorter hands-on classes where you'll be asked to bring your camera and will get to practice the techniques you learn while in class! These additional classes take place from January 5-7.

You're in it for three or more days of photography mind-blown, and it's up to you to jam-pack your schedule with the best instructors and soak it all in! You're guaranteed to learn something new and you can be sure you'll even make new friends! 

Here are the 10 tracks offered at Imaging USA, and what they're about:

Adobe Solutions: As a photographer, you are probably familiar with Adobe's family of editing software, including Lightroom and Photoshop. But are you leveraging them for an efficient workflow? Or, if you only use the same few functions, how about delving in to take your editing to the next level? There are five Adobe-sponsored classes, designed for beginners and masters in mind.

Business: If you're looking to better your business with invaluable insights from your peers, look no further because the business track courses are sure to give you great perspective to help your business be more efficient, more knowledgeable, and more profitable.

Commercial Photography: This track is all about lighting and storytelling, fit for commercial photography. If you've ever thought about pursuing this field of photography, check out the classes in the commercial track.

Demo Classes: During these sessions you'll have the opportunity to learn through instruction and demonstration! After explaining the ins and outs of each topic, instructors will give you a first-hand example of their lesson in action. You'll learn exactly what to do, straight from the source. 

Drones, Drones, Drones!: Drones are the hottest new photography tool, and photographers need to know how to incorporate them into their business. The classes in this track are all about teaching photographers about drone safety, how to incorporate them in your business, and how to use them for professional photography.

Inspiration All Around: This track is all about inspiring photographers to recapture the essence of why they became a photographer. If you need a push in the right direction, the inspiration class track is perfect for you!

Photography Technique: These classes hone in on improving and refreshing the way that professional photographers pose, shoot, and light their sessions. This is a great way to brush up on the basic skills needed to make your business boom.

Portrait Photography: The portrait track covers the necessary technique and business strategy needed to be successful in portrait photography. 

School, Sport & Events Photography: Are you hesitant about taking photos of large groups? Looking to fine-tune your high-volume photography business? Or maybe you don't know a thing about photographing events, but you've always wanted to?  Whether you want to learn something new, or simply sharpen your skills, there's a class here for you.

Wedding Photographers: This track covers everything you need to know to create wedding photos that will last a lifetime for your clients. No matter if you're a pro or new to the business, this track will give you key tools for being successful in wedding photography.

And as these 10 tracks were not enough, there are a number of must-attend special events at Imaging USA: From parties to networking to fun run, to photography auction and drone demos, all the Special Events at Imaging USA will keep you buzzing from sunrise to sundown and are the perfect opportunities to build relationships with your peers. Make sure you include these special events and the opening and closing parties to your schedule! You'd hate it if you missed those! 

So, as you prepare for Imaging USA 2017 in San Antonio, TX, be sure to take some time to plan which classes you want to attend. A full list of sessions is now available online and on the App. Go check them out at ImagingUSA.org/Programs.

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By Bethany Clark

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While many people enjoy flying drones for personal use, when it comes to flying for commercial photography purposes, you've got to really dot your i's and cross your t's to make sure you start off (and stay) on the right foot. 2016 has been an exciting year in the world of commercial drone use, what with the new FAA regulations, the steps to becoming a small drone pilot, and lots of buzz about new equipment, and with all of that going on, PPA is committed to providing you with the most up-to-date information and resources, so that adding a drone component to your business is as seamless - and profitable - as possible.

If you plan to add a drone to your photography business, you'll definitely want to bookmark the PPAedu drone track, which, like all of the other topics and tutorials packed into the PPAedu library, that help you sharpen your photography techniques, marketing strategies, sales techniques, and business operations, is free for PPA members to access at any time, 24/7.

Check out some of the topics available already, taught by Randy Braun, Director of Product Experience with DJI, and Stacy Garlington, Product Specialist with DJI:

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Randy and Stacy cover the basics of drones, from guidelines to etiquette to how to incorporate drones to leverage your photography business.

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Randy and Stacy respond to the most frequently asked questions about drone photography. Now is the time to become involved, as this new technology will soon have you soaring above the competition in your marketplace.

Instructors: Randy Braun, Stacy Garlington
Buying a drone? Watch the video and learn which features you should be looking for when buying your first drone and how to choose a drone that fits your needs. Key features to look for: price, camera, lens quality, and much more.

Instructors: Randy Braun, Stacy Garlington
So you want to fly a drone? First learn the safety, rules, and proper flying etiquette before you take flight. Randy and Stacy will discuss the basic safety procedures that go into flying a drone, as well as the FAA flight rules and regulations. 

Instructors: Randy Braun, Stacy Garlington
Randy and Stacy give a brief overview of the DJI drone hardware components, as well as give a quick tour of the DJI Go App.

Instructors: Randy Braun, Stacy Garlington
Curious about what goes into flying a drone? Watch this episode as Stacy shows you a basic overview of flying a drone from the pre-flight checklist to take-off and landing, as well as basic drone flight terminology. 

Instructors: Randy Braun, Stacy Garlington
Join Randy and Stacy as they discuss the added value drones can generate to your photography business. Learn how to broaden your client base and expand your line of services. 

If you're a member of PPA, just log in to watch PPAedu at any time. If you're not a member yet, you can experience one PPAedu video a month at PPA.com/TryEdu, and if that's not enough, join PPA today for full access to all the PPAedu videos! (When you join, you'll also benefit from the dedicated drone community on theLoop! Join today!) 

And if you want an up-close and in-person experience with a drone, be sure to attend Imaging USA 2017! There will be a range of drone classes and exhibitors ready and willing to talk to you about all things drone. So what are you waiting for? Register today

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By Chris Homer

Who doesn't love the opportunity to win some free photography gear? That's exactly what Professional Photographer magazine is giving you with a monthly giveaway*! 

Enter the giveaway by November 30 for your chance to win a Sigma 24-35mm F2 DG HSM Art lens. It's the world's first full-frame f/2 zoom lens, designed for prime performance with the versatility of a zoom lens and outstanding image quality throughout the focal range. A $999 value - this lens is Professional Photographer magazine's biggest giveaway of the year, so you won't want to miss your chance to enter! 

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Be sure to enter by November 30, and come back every month for a chance at a NEW giveaway thanks to Professional Photographer magazine! 

*(Due to international regulations on prize giveaways, this contest is open to U.S. residents only.)




ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


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