Ad image

PPA Today: September 2016 Archives

September 2016 Archives

By Autumn Rice

Thumbnail image for phototellers.png
Recently, current PPA President Lori Craft made her first-ever trip to the Texas School of Professional Photography, and joined host Bill Ramsey on The PhotoTellers Podcast for an enlightening conversation. 

Aside from discussion about maintaining a 40-year portrait photography business in an ever-changing economic climate, Lori talks in depth about what PPA means to photographers, and why it's important for professional photographers to join the organization. Lori also discusses the importance of PPA advocacy issues associated with copyright laws and drone regulations.

Listen to Bill Ramsey's interview on The PhotoTellers Podcast here, and share it with your fellow photographers!

By Autumn Rice

Are you looking to better your business with advice from your peers at Imaging USA 2017 in San Antonio, Texas? Look no further because the business track courses are sure to give you great perspective to improve your business. These courses are taught by experienced PPA photographers that have been exactly where you are, and they want to help. Although the Pre-Con sessions are offered at an extra fee, they will provide you with invaluable insights to help your business be more efficient, more knowledgeable, and more profitable.

Here are the business sessions that you can join:

Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP 
January 5-6
9am-5pm
In this intimate setting (exclusive to PPA members!), you'll assess the competitive portrait landscape and acquire those necessary, but too often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant. This is not your cookie-cutter course: it's a program that was specifically developed for photographers. And it has been proven to make significant and positive impact in the participants' bottom line!

Steve Kozak, M.Photog.Cr., CPP
Doug Box, M. Photog., Cr., CPP
January 5-6
9am-5pm
Owning a camera doesn't make one a photographer any more than owning a pencil makes one a poet. Rather, a successful career in professional photography is built upon a strong foundation - lighting, posing and good business practices. Listen and learn from Steve and Doug's wealth of knowledge as you cover a myriad of topics. Gain the knowledge, gain the expertise and gain a unique insight on how to go from hobbyist to professional. No professional photographer should be without this opportunity!

Lori Unruh
Jeff Poole
January 7
9am-5pm
Time and again, experienced photographers say that if they had it to do all over again, they would learn the business of photography first. Why? Because as much as we all love the art of photography, it's learning the business of photography that will keep us doing what we love for years to come! Join us as we cover what every photographer needs to know to run their business. We'll help you put all the new knowledge together into a big-picture annual plan!

Allison Tyler Jones, CPP
January 8
8am-9:30am
Do you really need more clients or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible.

Ben Shirk, M.Photog.M.Artist.Cr.
January 8
8am-9:30am
Why do some studios thrive while others struggle? What makes your business sustainable, despite every-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss!

Bradford Rowley
January 9
10am-11:30am
This is a high-paced, energetic program that will give you ten specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skills and sell portraits at the highest level.  Instructor Bradford Rowley has made a career - and a fortune - doing just this, and he is here to share his expertise and experience with you.

Blair Phillips, Cr.Photog.
January 9
10am-11:30am
In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing, ideas, and programs that are proven to work, and help Blair grow his volume business to photographing over 30,000 children per year. 

Jeffrey Shaw , Cr.Photog.
January 10
3:30pm-4:45pm
Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. So step beyond your limits, beyond your expectations and discover what you can really do!

Megan DiPiero
January 10
5:15pm-6:30pm
In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your client desires. 

These sessions are perfect for photographers who are missing critical practices in their business.  As you prepare for the world's largest pro-photography convention, keep these Business Track classes in mind to catapult your business!

Head over to ImagingUSA.org/Programs to register for these Business Track classes and more available sessions at Imaging USA 2017!

01-16-PPA-ImagingUSA-Mon-0555.jpg
Students! Are you really serious about photography? Be a Student Volunteer at Imaging USA 2017 in San Antonio, January 8-10!

Want to become immersed in professional photography, and meet and network with 10,000+ professional photographers and industry specialists? You can do that, for FREE, as an Imaging USA Student Volunteer!

Share your time and enjoy:

  • Free lodging for four days and nights in San Antonio, Texas
  • Networking with 10,000+ top photographers
  • Photographic seminars with some of the most successful and renowned photographers
  • 600+ booth trade show and thousands of award-winning images at the International Photographic Exhibit
  • An exclusive student program and portfolio review
  • Lots of memories and fun! 

01-16-PPA-ImagingUSA-Mon-0578.jpg
New this year: 

  • Saturday pizza dinner and food card for meals
  • Compete to win a one-year professional active PPA membership
  • Earn cash, prizes, and a ticket to the closing night party for outstanding performance

Fill out an application at PPA.com/StudentVolunteer. If you have any questions call 800-786-6277 or email csc@ppa.com.



PPA is pleased to introduce a new General Liability Endorsement exclusively made for 
Thumbnail image for Dron1.jpg
UAS/Drone operators! 

PPA's General Liability Insurance has coverage of $1 million per occurrence, or up to $2 million total. If you want to cover your drone under the same terms, it is recommended for you to purchase Drone endorsement insurance as well. Please note that this coverage is sold separately from the PhotoCare Equipment Insurance that is provided with your PPA membership. 

Drone Liability Coverage terms and conditions: 

  • You must be a member of PPA
  • Coverage must e purchased in conjunction with PPA's General Liability coverage
  • Limit options of $50,000 and $25,000 
  • Annual premiums of $150 and $100
  • Must be compliant with Part 107 Federal Aviation Regulations, and also state and local regulations
  • Operation of drone must be in connection with a paid assignment for your business
  • Defense coverage is included inside the limit of liability
  • Coverage extends to bodily injury and property damage of others

Ready to purchase coverage? Call our team at 888-202-1526 to secure your coverage today!

Not sure what the new FAA drones rules are? Visit PPA.com/Drones.
 
By Tristin Vaccaro 

Imaging USA 2017 is right around the corner and we want to help you get San Antonio ready! Here are four handy videos with ideas and tips to get you as prepared as possible!

  • Get an overview of all the exciting things Imaging USA 2017 has to offer.
  • See all of the best San Antonio attractions and sights that await you.
  • Our staff will also give you some tips on how to make the best of Imaging USA.
  • And there's even a video with tips for first-time Imaging USA attendees to help you enjoy the experience from the moment you arrive. 
There is a bajillion reasons to go to Imaging USA. Share yours with us on Facebook, Instagram, and Twitter, all at @ImagingUSA.

For more information on Imaging USA or to see these videos and more, visit ImagingUSA.org/videos.

By Autumn Rice

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for blog_roundup_graphic-thumb-350x350.jpg

Fall has officially arrived! So as you bid adieu to summer and prepare for temperatures to cool, take some time to read our top blog posts from the week of September 19!

See The Difference: NEW Customizable Brochures

MARKETING & BRANDING HELP: See The Difference is PPA's campaign that offers tools that help photographers market themselves to clients as true professionals. There are several different resources, and now the customizable brochures are new. Read about the new brochures, and other See The Difference resources available to PPA members.

Long Exposure Photography Without a Tripod

LANDSCAPE: Getting the perfect shot can be difficult when it comes to landscape photography. There's a lot of technique and equipment involved. See how this photographer achieved amazing long exposure photographs of landscapes using his steady hand, instead of a tripod.

NILMDTS - Photographer Recruitment Month

PHILANTHROPY:  Now I Lay Me Down To Sleep is a great way for photographers to lend their services to make a bigger difference than they know in the lives of families. Read this article about how photographers feel about their volunteer experiences.

The Power of Repeat Business

BUSINESS: Photography is artistic in nature but there is a science to the business, and when the two combine the result is success. Read this article about the importance of combining art and business to create lifetime clients for photographers. 

How to Save Drafts in Instagram

TIPS: Did you know it's possible to save a draft you were working on in Instagram? Here's their own helpful how-to so you never have to start all over again! Note: If you don't edit the post, tag people or add a caption or location, you won't be able to save the post as a draft.

How To Precisely Color Grade Photos With Complementary Colors

COLOR GRADE: Sometimes photographers capture the perfect shot with a great color scheme, but the surrounding colors don't compliment the subject very well. See how this photographer corrects color scheme problems by color grading with complementary colors.

Photography School Closings: Not a Reflection on the Photography Business

PHOTOGRAPHY LEARNING IS ALIVE & WELL: Although prominent photography schools around the country are closing, it doesn't mean that the business of photography is obsolete. Professional photography is bigger than ever. Read all about the success in the business in this post. 

Tower Lit by 2,800 People with Flashes and Flashlights

CREATIVITY:  Every year the Rochester Institute of Technology creates a 'Big Shot' in a creative way. This year, the institute lit the 19-story Kodak tower with flashes and flashlights from 2,800 people. See how the photo turned out, and what it looked like without the lighting. 

The Beautiful Process Behind Erik Johansson's Surreal Images

WORKFLOW: Erik Johansson is known for creating breathtaking surreal images. Watch this video that follows him as he goes through the process of creating his most recent masterpiece.

How To Guarantee Referrals In Your Photography Business

REFERRALS: Advertising to clients has become easier than ever in a world full of ever evolving technology. But it's not the only way to get clients. More and more photographers are looking to referrals to gain new clients. But how do they do it? Read this article about how to successfully gain clients through referrals.  

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

iStock_000049507766 SMALL.jpg
The new FAA regulations regarding drones are now in effect, and if you plan to incorporate drones into your photography business, you've got to pass the FAA's aeronautical knowledge test (the "Drone Test")... which means it's time to start studying!

As we learned from PPA member Eddie Tapp, M.Photog.MEI.Cr., CPP, API, who passed his Drone Test on the first try, the test is formidable and goes deep into some pretty technical areas of being a pilot of a flying aircraft. 

To ensure that you study information that thoroughly covers the varied topics on the test, PPA recommends that you bookmark the FAA's extensive suggested study materials! See below:


See this post for more quick tips about taking the test, including eligibility to take the test, approved testing centers, and more. 

Once you pass, then it's time to register your drone and take your business to new heights! (See what we did there?) 

For all things drone-related, be sure to visit PPA.com/Drones, which will be continually updated with resources, webinars, tips, insurance (which PPA covers in PhotoCare Plus!), a community of other drone photographers to network with, and much more!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

Untitled Document
Are you looking to take in some live demonstrations at Imaging USA? The Demo Class Track is guaranteed to give you a jolt of inspiration as you witness live demonstrations by top instructors. 

As you prepare for the world's largest pro-photography convention, keep these Demo Track classes in mind to catapult your business!


Take a behind-the-scenes look at the creation process from legend Tim Kelly. Experience a live demo as you discuss compositional dynamics and explore the challenges of posing techniques. Tim teaches you how to flatter a face, light your subject and create the right composition for amazing images. Composition, posing, lighting - it's all in here! Learn from the best!

Lighting With Conviction
Scott Detweiler
January 8
5:00 PM - 6:15 PM

Known as the only lighting course you will ever need, this class teaches how to create the look you envision and see in your mind. Stop worrying about what modifier you need and how many lights are required. Don't stress about how far away the subject is from the light and what you need to adjust. The answers to these and many more questions are at your fingertips. Learn how to think with light and capture the results you want. Scott Detweiler delivers an info-packed yet easily understood workshop that makes this one of his most popular subjects. This is a crowd you'll definitely want to join!

The Fine Art Composite Portrait
Mark Bryant, M.Photog., M.Artist.Cr.
January 8
6:45 PM - 8:00 PM

This class is about more than just taking good pictures. It's about the art, science and skill behind composite portraiture. You'll study the elements of lighting and discover how to use, manipulate and apply principles to achieve expert lighting. Discuss perspective and learn how to use your talent and your equipment for great shots. Then, delve into details like posing and props so that you bring detail and emotion into your portraits. Lastly, Instructor Mark Bryant walks you through the all-important postproduction processes. Explore color harmony, masking, sharpening and more as you learn how to bring all your hard work together for a fine art masterpiece!

Seniors... Think Differently...
Dan Rowe
January 8
6:45 PM - 8:00 PM

It seems every studio in town does senior portraits. This is your opportunity to learn how to do them better! Learn these simple, but effective ways to change it up as you explore lighting and posing techniques that are NOT what everyone else is doing. You'll even delve into some marketing techniques that will attract and keep new customers. Dan and Adrienne Rowe know senior photography and have built a career on not only doing it differently but doing it better. Learn how they do it and how you can too!


Boudoir photography isn't just about pictures. It's about finding your own confidence and courage and instilling the same in your clients. In this class, you'll delve into the power of this genre and how you can help change the lives of your clients as they discover their own power and beauty. Jen Rozenbaum finds inspiration from other powerful women, and uses this to help you grow your skills and your courage. As a photographer, you have the power to not only create an image of your client but to help define how they see themselves!

Lightapalooza!
John Hartman, M.Photog.Cr., CPP, A-ASP,EA-ASP
January 9
10:00 AM - 11:30 AM

Discover what these cutting edge lighting techniques can do for your creativity, your talent and your business! John Hartman teaches you how to not only enhance your style but also how to separate yourself from your competitors. Cover topics like multiple-flash burst imagery for fast moving subjects, overpowering ambient light to create subject separation, and how to use light painting to create stunning images - and that's not all! Not only will you learn the concepts but explore how to add and incorporate them into your own distinctive style. Techniques, toolsets and implementation - it's all here, delivered in Hartman's unique, expert and engaging style.

Maternity Inspiration and Beyond
Dani Miller
January 9
10:00 AM - 11:30 AM

This class isn't just about taking maternity photos; it's about creating timeless classics that mothers will treasure for years to come. Dani Miller shares her innovative, creative ideas for setups that will make memories, not just photos. You'll explore both natural light and studio lighting in action and learn posing techniques that inspire awesome images. Delve into how to build that bond between you and your client and how to cultivate that relationship for future sessions. It's not just about one client session, it's not just about a photograph - it's a complete artistic experience that Dani creates and delivers for her clients! Listen, learn and then do it yourself!

Beyond The Speed Light...New Sources, New Look, New Light
Russ Harrington
January 9
5:00 PM - 6:15 PM

For over 25 years, Russ Harrington has been THE Photographer for Country Music's biggest stars. In an everyday session, he has a very narrow timeframe to photograph a world-famous personality, including sets, makeup, wardrobe and location. Yet every shot is unique, dramatic and powerful. Spend some time with Russ and discover how he does what he does - and how you can too! Learn how your choice and use of lighting sources can define your distinct style. Delve into and really understand the nuances of strobes, ambient light, softboxes and more. During this once-in-a-lifetime opportunity, Russ shares his secrets, lighting techniques and tips. You'll witness the impact that various sources can have and best of all, how to do it yourself. Enjoy Russ' expertise, his lighthearted style and his experience as he teaches you to do what he does - in your own way.

Simple Techniques for Posing People in Groups of 2 to 100...
Michele Celentano , Cr.Photog., CPP
January 9
5:00 PM - 6:15 PM

Whether you're working with a group of 2 or 100, posing is a key to any portrait's success. And while posing a group of people puts fear in most photographers, Michele is here to show you how it's done! If you work with weddings, families, corporate events, teams or schools, this class will give you the insight and the ability to pose all groups of all sizes, easily and efficiently for amazing images! Stop stressing as Michele demonstrates her techniques, live on stage. Learn how to make people look younger, thinner and other characteristics that will wow your clients. You'll discover how to identify various body shapes and sizes and put them together for poses that work. Your best images start with you and what you create in the camera - walk away with new ideas you can use immediately!

Note: If you want to be included in the live demonstration, wear a black shirt.

Stylized Family and Children Photography
Kia Bondurant, M.Photog.Cr.
January 10
10:00 AM - 11:30 AM

Come and experience the style and skills that Kia Bondurant brings to her family and children portraiture. From providing creative sets and concepts, wardrobe ideas and innovative products, Kia does it like no other, and her clients love her for it! Take a glimpse into what you can really do for your business as Kia shares her style, her concepts, her innovation and yes, her competitive advantage.

Photographing Architecture - Taking Your Images to the Next Level!
Randy Van Duinen, M.Photog., M.Artist.Cr., CPP
January 10
10:00 AM - 11:30 AM

Architectural photography isn't like everything else. It takes a different perspective and vision to capture stunning images and breath-taking buildings. In this class, Randy Duinen shows you how to bring your architectural skills to a completely new level. Explore the differences in lighting residential and commercial buildings, and discuss the equipment you need to do both. Discuss how to shoot both interiors and exteriors, and the aspects that make the shot. Take advantage of Randy's insight and expertise as you discuss working with and marketing to this client base and discover how to earn more and more assignments. From the basics of lighting to Lightroom and Photoshop post-processing, it's all in here. Learn from one of the world's best!

Simple and Creative Ways to Work with Children
Alicia Adamopoulos
January 10
3:30 PM - 4:45 PM

Little humans, aka children, can often present more challenges than any other subject! They say big things come in small packages and children's portraiture is no different! In this course, learn from photographer Alicia Adamopoulos, who not only knows photography but she knows kids! Throughout her career, she's learned many easy methods for engaging her younger clients - as well as their parents - to present award-winning, creative images. She'll share how she prepares for a session, the tools she uses and the little tweaks and tips that can be the difference between a delight and a disaster!

Headshots 360
Jim Ferrara, M.Photog., CPP
January 10
3:30 PM - 4:45 PM

For this class at Imaging USA, Jim developed a whole new platform for shooting headshots from the ground up! Shooting within a rather small space, Jim will demonstrate how you can get multiple looks with a three-light set up moving just one light- keeping the model within his or her footprint. The 360 is derived from the camera revolving 360 degrees around the person, while your main lights remain static. With adjusting the output power on each light, and other slight variations, the differences between each look can be as dramatic as you like. This class will be all demonstrated via live demo, and it will be Jim's debut with Headshots 360!

On-The-Go Lighting
Daniel Doke, M.Photog.Cr., CPP
January 10
5:15 PM - 6:30 PM

Learn the lighting technique that Wedding Photographer Extraordinaire, Dan Doke, uses in his portraits and events. Dan's expertise lies not just in his photography but in his desire to take his work to the next level. He's always thinking five steps ahead and in this class, he shares that process and his techniques with you! He'll demonstrate his lighting techniques for on-the-go weddings and portraits; he'll share his tool kit of lighting sources as you discover how he creates the dramatic, one-of-a-kind images his clients crave. In a live demonstration, see how he quickly poses and lights a couple under any time constraint. Discover how to be three dimensional and incorporate texture, drama and contrast. Learn how to make your images come alive - and all this can happen through easy light setups, both in the studio and on location. Create images that make you stand out from your competition!

Getting, Creating and Selling Families
Gary Box, M.Photog.Cr., CPP
Pam Box, M.Photog.Cr.
January 10
5:15 PM - 6:30 PM

Family photography can be one of your most sustainable and profitable segments - easier and more profitable than even senior portraits! Discover what Gary and Pamela Box do to create amazing shoots - everything from their lighting and shooting techniques to how to convert it all into incredible sales. Learn how to capitalize on senior shoots and turn them into family orders. Discuss marketing techniques that get more families through your door. You'll even explore techniques for selling wall portraits that your clients will love. Capture the image, wow the customer, increase your sales - this is the way!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg


By Autumn Rice

If you're looking to get the inside scoop about the International Photographic Competition, then be sure to visit the IPC Merit Café while you're in San Antonio for Imaging USA 2017!

The Merit Café is home to a host of events that are all geared toward preparing photographers for IPC 2017. Visitors will have access to merit and Loan Collection IPC images in the International Photographic Exhibit, various seminars lead by experienced speakers, and a first look at the new IPC rules that are in effect for the 2017 competition. You'll also have the opportunity to get one-on-one advice from official International Photographic Competition jurors about how to improve your photos for the competition. These 15-minute sessions are limited, so be sure to sign-up for yours today!

Various events are held from Sunday to Tuesday, so there's surely one perfect for you. Get there early and soak up all of the knowledge you can from these amazing International Photographic Competition (IPC) experts! Questions will be more than welcome, so ask away! Whether you need a first look at the competition, or just want to brush up on your skills be sure to stop by the Merit Café to get your dose of IPC at Imaging USA!

Here's what you can expect:

Sunday
12pm "Why Enter Print Competition? The Benefits behind Competition" 
Donna GoodHale, M.Photog.Cr., CPP

1pm "Breaking Down the New IPC Rules" 
Doran Wilson, M.Photog.MEI.Cr., CPP, F-ASP and Rich Newell, M.Photog.Cr.

2pm "Pitfalls and Triumphs of Compositing Images for Competition" 
Kim Smith, M.Photog.M.Artist.Cr., CPP

3pm "The Importance of Emotional Impact in Your Images" 
Sandra Pearce, M.Photog.MEI.Cr.

4pm "The Importance of Guide Prints in the Master Artist Category" 
Bob Coates, M.Photog.M.Artist.Cr., CPP

Monday
12pm "Client Images VS. Competition Images, Is There a Difference?" 
Cris Duncan, M.Photog.Cr., CPP and Deanna Duncan, Cr.Photog.

1pm "The Do's and Don'ts of Retouching for Print Competition" 
Carl Caylor, M.Photog.Cr., CPP

2pm "How Do I Get My Master's Degree and Why Should I Work Towards it?" 
Madonna Lovett Repeta, M.Photog.Cr.

3pm "The Quest for Creating the Creative Competition Image" 
Michelle Parsley, M.Photog.M.Artist.Cr., CPP, API

4pm "Creating Emotional Impact in Your Competition Images" 
Allison English Watkins, M.Photog.Cr., CPP

Tuesday
12pm "Understanding Print Presentation and Technical Excellence" 
Dennis Hammon, M.Photog.Cr., CPP, F-ASP

1pm "What is the Benefit of Entering Physical Prints VS Digital Images" 
Shelly Kraemer, M.Photog.Cr., CPP 

2pm "The Value of Titles and Storytelling" 
Dennis Craft, M.Photog.Hon.M.Photog.Cr., CPP, API, F-ASP

Register for Imaging USA 2017, held January 5-10, 2017, to take advantage of all the Merit Café has to offer, and we'll see you deep in the heart of Texas!

Please note: schedule is subject to change. Follow @ImagingUSA on Facebook and Twitter for last minute show changes or download the Imaging USA mobile App!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg
By Autumn Rice

See The Difference has great marketing and branding tools that are accessible to PPA members, which helps their clients understand the value of a professional photographer fit for their needs. The campaign offers a variety of resources that are customizable and perfect for incorporating in your studio.

The latest See The Difference resource is new customizable brochures!


These brochures are professionally designed and are meant to convey your technical skills, artistry, and consistency as a professional photography. There are six brochures to choose from- wedding, family, high school senior, newborn, pet, and Certified Professional Photographer (CPP's only).

Good news is...we've done most of the work for you! To access these amazing marketing tools, all you have to do is download the brochure template that fits your specialty, and then insert your own images and studio information. The only thing left to do is print the brochures and display them in your studio!

Explore the wide range of options that this branding campaign has to offer including shareable videos, logos, webpages, and other marketing resources. With See The Difference your clients will know the value of a professional. 

Visit PPA.com/SeeTheDifference to take advantage of the See The Difference resources, and personalize your custom brochure! 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg
Student.1230x627.jpg
Recently, two respected photography institutions around the country closed their doors permanently. Brooks Institute of Photography in Ventura, CA and the Hallmark Institute of Photography in Turner Falls, MA issued notice that they were shutting down operations. The closing of these schools may be disheartening or even shocking, but it's not a statement on photography as an education or a career.

More and more people are looking for professional photographers, yet they are looking to fulfill different needs and in different ways. Whether it is family portraits, high school seniors, weddings, or even commercial, the need for photographers that know what they're doing remains. With the invention of the camera phone, more and more people are finding the thrill in taking photographs. Some could say it's making people appreciate the art even more. But how do they go from camera phone junkies to professional artists? They don't! And what makes professional photographers more valuable than ever is their education. PPA knows the value of being prepared, professionally and artistically, and the success so many photographers experience now is a marriage of the two: business and artistry.

Never before have photographs and photographic products sold in such great numbers and photographs retailed for such large sums of money. That's why PPA focuses so much on helping its members achieve excellence through integral knowledge of photography and honing in on business as much as on photographic skills. "I joined PPA because I was hungry to learn from the top pros. I wanted success and there was no other way to develop and achieve my goals than through education, marketing, sales, and overall business operations know-how," says Master of Photography and Certified Professional, Gregory Finney. Whether it's online training, educational videos, studio seminars, or hands-on classes, PPA strives to give its members the tools they need to be more savvy, be more prepared, and on the right track to be more profitable.

To learn more about PPA or how to take your photography business to the next level, visit PPA.com.

Thumbnail image for LS_Profile.jpg
Lisa Sharer is the Marketing Campaign Manager at Professional Photographers of America. As a Creative Writing graduate, she loves any chance at getting pen to paper. When she's not being creative in the workplace, she can be found skating with the Atlanta Rollergirls or volunteering with the Weloveatl Project. Or really - snuggling with the dogs.
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg
By Chris Homer

Online registration for Super 1 Day will close September 27! Be sure to register for the workshop of your choice by then to secure your spot and save some money. Workshops are only $99 if you register online through the 27th. And while you can always register in person the day of the workshop, registration cost on location will go up to $120. Additionally, onsite registration means that you'll only get in if there's space permitting, so why risk it?

During Super 1 Day, hundreds of studios across the country will invite attendees to join daily workshops featuring portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. It's a chance you won't want to miss--a full day of photography education brought to you by fellow professional photographers. All photographic classes will be held October 3-17, 2016, so you should be able to find one that fits your needs and your schedule!

Don't miss out! View the list of Super 1 Day classes and be sure to register by September 27!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


stdbotmblogfooter0916.jpg
charitable giving ppaedu 2.PNG
Each month, one PPAedu video is unlocked for everyone to enjoy, because we believe in the power of education for all (it's normally reserved only for PPA members)! The PPAedu library has a lot to help you sharpen your photography techniques, marketing strategies, sales techniques and business operations. These tutorials and educational videos are available 24/7 to PPA members. 

Between PPAedu and PhotoVision, as a PPA member, you can tap into hundreds of programs to help you Be More! If you haven't checked out PhotoVision, take a look;there's a new website with a slew of new episodes!

For the month of September, the video "Giving to Charity is Awesome! Why and How We Became a Charitable Business" with Mariah Ashley and Trish Gilmore has been unlocked! It's available for anyone who is considering getting their business involved with charity. This video explores:

  • The benefits of being a charitable studio
  • Creating a charity scenario that benefits others and makes sense for your studio's specialty
  • How they raise funds for Operation Smile and how they share that with their clients and others
And much more! If you're a member of PPA, just log in to watch the video anytime. Non-members will have access to this video this month only at PPA.com/TryEdu. For full access to all the PPAedu and PhotoVision videos, join PPA today!

By Tristin Vaccaro


You've taken the plunge and decided to try your hand at drone photography. What's next after you buy the equipment? 


Check out these tips for beginner drone pilots in "7 Drone Commandments" on PPmag.com.


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

It's the absolute last week of summer 2016 and we're ready for fall! Here are our top photography blog posts from around the web for your dog days-weekend reading pleasure. 

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for blog_roundup_graphic-thumb-350x350.jpg


Congress Is Back In Session...And So Is The Quest for Better Copyright Protection! 

GRASSROOTS: PPA Today was there with a play-by-play account of PPA's trip to D.C. this week, meeting with tons of Representatives to discuss the upcoming Small Claims Copyright Bills. 


Photographer Janette Beckman Presents "Rebel Cultures"

MUSIC:  Bazaar has a profile up featuring the works of Janette Beckman, who photographed the underground music scene of the 1980s. She has a new gallery show presenting her images of Run DMC, Blondie and more. Can't make it to NYC to check it out? We've got you covered with this slideshow. 


The Underwater Archer: How to Get the Shot

TECHNIQUE: Only a small portion of photographers take on the challenges of underwater photography. Maybe this post will inspire you to give it a try! Jennifer Tallerico tells F-Stoppers how she achieves the desired results for underwater action photography. Dive in for magical images! 


Now You Can Access the Most Iconic Images from Cinema History

CINEMA: This week, over 750,000 images from two prominent photo collections were acquired by Shutterstock: The Art Archive and The Kobal Collection. This means that iconic cinema images are now available to the public! Check this piece out for a trip back in time through some memorable cinematographic photo classics! 


10 Daily Tasks You Should Be Delegating (So You Can Grow Your Business)

BUSINESS: Open Forum takes a deep-dive into delegation with this post. Are you bad at delegating? Maybe you think it doesn't apply to you and your small business? This post counteracts those theories with a list of what you could be delegating, who to delegate it to, and how it can help your business in ways you may have never considered.

 

Motley Crue Sued By Photographers Over Merchandise Image Rights

COPYRIGHT: Motley Crue has embarked on a farewell tour and is using past album covers and tour photos to promote it. Trouble is, they didn't get permission from the photographers of those original photos! The photographers are now suing the band after their images were put on recent merchandise. Learn more about the case in this post. 


9/11 Images are Seared Into the Memories of Magnum Photographers

HISTORY: Photographers who were there at Ground Zero have formed a collective and are now telling their story to CNN in anticipation of their new book. Many photographers risked their lives and health to get these images, some of which have become the most iconic photos of the 21st century. 


How I Choose My Photography Jobs

CAREER: F-Stoppers with how one photographer chooses his jobs by weighing money, interests and people. If you're struggling with how to decide which clients and jobs to pursue, take a look at the method proposed here to help you keep stock of what you need to do to be fulfilled creatively and financially. 


Photographic Competition Mentor Program at Imaging USA 2017

IPC:  Be sure to check out the FREE IPC mentorship sessions at Imaging USA! If you're going (and why wouldn't you?) consider spending some one-on-one time with a juror who can go over your image and answer your questions to prepare for IPC 2017!


There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg


By Chris Homer

With the recent changes in FAA regulations allowing photographers to use drones in their business, many are interested in offering aerial drone photography to their clients. However, there are regulations and requirements you need to be aware of to fly your drone legally, such as passing the FAA's drone pilot test.
 
Another requirement when flying a drone is to be sure that you aren't in restricted air space. That's where the B4UFLY App comes in handy! You can use it to check the air space you are planning on flying a drone in to see if there are any restrictions or requirements in effect. 

Download the app for Apple and Android devices and be sure to check it before you fly a drone! 

Don't forget to stay tuned to PPA.com/Drones for the latest news, regulations and education on aerial drone photography!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


stdbotmblogfooter0916.jpg
Thumbnail image for Thumbnail image for Why-IUSA-IG_079 smaller.jpgAre you looking forward to attending the Business Track classes at Imaging USA? You should be! We've got several classes that are bound to improve your business acumen for 2017 - and your profitability

As you prepare for the world's largest pro-photography convention, keep these Business Track classes in mind to catapult your business!
 
Cultivating and Caring For a High-End Clientele
Allison Tyler Jones, CPP
Sunday, January 8
8:00 AM - 9:30 AM

Do you really need more clients, or do you just need to take exceptional care of your best clients? Perhaps your business is focused on the wrong type of client. You hear about photographers with "high-end clients" but does it seem like there is no such thing for your business or in your town? A High-End Client is nothing more or less than a client who values what you do and is willing to pay you what you're worth to do it. Which is awesome, but how do you cultivate those types of clients and once you get them, how do you take care of them so they keep coming back? Allison will inspire you to build a sustainable business around your unique strengths, with fewer clients than you ever thought possible.

The Great Sales Adventure
Ben Shirk, M.Photog.M.Artist.Cr.
Sunday, January 8
8:00 AM - 9:30 AM

Why do some studios thrive while others struggle? What makes your business sustainable, despite ever-changing trends and styles? How can you be a great artist and a great business person? Instructor Ben Shirk is here to answer these questions and more. You'll learn an entire sales process that will make your numbers go through the roof. Discover the key elements that ensure client satisfaction, and explore the tricks and tips that have given Ben's studio one of the highest sales averages in the country. This is one adventure you literally can't afford to miss!

10 Strategies to Double Your Portrait Sales in 2017
Bradford Rowley 
Monday, January 9
10:00 AM - 11:30 AM

This is a high-paced, energetic program that will give you 10 specific, actionable strategies to help you double your sales in 2017. Learn how to maximize your sales skills and sell portraits at the highest level.  Instructor Bradford Rowley has made a career - and a fortune - doing just this, and he is here to share his expertise and experience with you. 

Survival of the Fittest
Blair Phillips, Cr.Photog.
Monday, January 9
10:00 AM - 11:30 AM

We have all been told to not put all of our eggs in one basket at some point in our lives. This could not be a more meaningful statement for a photographer. Clients' wants and needs have been rapidly changing the scope of success in the photography industry. In years past, being really good at only one genre of photography was perfect. With today's ever changing society, you can still find great success with photography, but it may require a little more diversity than in years past. Blair Phillips has two very successful sides of his business that continue to grow each year. Blair has an upscale studio business, and operates a large volume business from there as well. In this program, Blair will turn his business inside out and get right to the point of helping you make money. Blair will share a ton of marketing ideas and programs that are proven to work. Blair will also share some of the things that have helped him grow his volume business to photographing over 30,000 children per year. This program will for sure be one that you will be so glad you sat in for. No fluff, no fillers, just straight to the point as soon as the program begins!

Beyond Expectation: Leave Limitations Behind and Live Your Full Potential
Jeffrey Shaw, Cr.Photog.
Tuesday, January 10
3:30 PM - 4:45 PM

Building a successful photography business takes hard work and all too often, you feel like the proverbial hamster on a wheel. Maybe your business isn't doing as well as you expected, or maybe you've met your expectations but feel you could do more. In this class, you'll burst out of the Zone of Expectations and move into the Zone of Possibilities! No, this isn't an inspirational, motivational presentation but a way to get you where you need - and WANT - to go! Jeffrey Shaw, with over 33 years' experience in the industry, gives you the practical, specific action steps you can apply to your business and your life. You'll discover what to do in your own studio so you can realize the freedom and financial results that you've been wanting. So step beyond your limits, beyond your expectations, and discover what you can really do!

The $3000 Headshot
Megan DiPiero
Tuesday, January 10
5:15 PM - 6:30 PM

In this memorable and inspiring talk, Megan shares the life lessons that have shaped her business and created the success she has today. From her modest home studio, Megan comfortably charges 10 times the market rate for her sought-after headshots, resulting in sales that range from $1700-$6500. Learn how she does it and why pricing limitations are truly just in your imagination. Discover what it takes to build and deliver the kind of value your clients desire. Whether you do portraits or weddings, whether you're a novice or seasoned veteran, this is the jumpstart you need to catapult your brand - and your prices - to new heights. Passion, profit, pricing - it's all here!



There you have it! Just some of the Business Track classes that will be at Imaging USA 2017. If any of these classes interest you, register now

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

capitolIMG_6111.jpg
4:30pm We finished our last two meetings for the day. Right after lunch we met with Representative Lamar Smith's (TX) office. He was happy to hear from us about the progress of the Small Claims bill and is waiting as anxiously as we are for the bill to drop. He is looking forward to continuing working with PPA. His office understands that it is important to get the word out about small claims to ensure we can get all the support we need when it comes time for a vote. (Grassroots!) Hopefully, Representative Smith's office will be able to co-sponsor when the times comes.

Out last meeting for today was with Representative Steve Chabot's (OH) office. This was our first meeting with his office and they were very open to the idea of small claims. Like the other first-time meetings we've taken this week, it was important to lay out the foundation of small claims and history of how PPA began advocating for photographers' copyright protection. His office was very attentive and fully understood why small claims would be important. This was a very preliminary meeting and PPA hopes to be able to follow up with Chabot's office as we get closer to the bill being released.

We are headed to the airport for the return to Atlanta. This was a jam packed and extremely productive meeting. PPA is extremely happy with how how responsive everyone was and even more excited about the bill and upcoming meetings at Capitol Hill!

Be sure YOU'RE taking action and encouraging everyone you know to lend their name to PPA.com/Grassroots and learning more about Small Claims at PPA.com/Advocacy


Thumbnail image for Thumbnail image for capitolIMG_6108.jpg
12:30pm We just left Representative Richmond's office (LA). He thoroughly enjoyed the update on the Small Claims bill and we discussed, and he understood, why photographers can't be treated the same as Hollywood artistic properties, with the relatively "low" value placed on works of photographic or visual art compared with motion pictures and music publishing. This is why a small claims option is so important! Richmond's office was very optimistic about the legislation in the long term, but acknowledges that it is important to keep the upcoming elections in mind. Richmond's office want on to say that "nothing is more bipartisan then small business owners" and he can see why small claims would be popular and a bipartisan issue. He hopes, upon reading the bills, they can co-sponsor and help bring copyright protection to photographers.

11:45am Just finished up our first two meetings of the day. Representative Bishop's office (MI) fully understands and embraces the importance of Small Claims Copyright legislation and the effect it could have on photographers. We brought Representative Chu's bill to their attention and they were extremely interested to read further when the bill is introduced. They will continue to do their own research and let us know what they think. We hope Representative Bishop will join us in this fight for small claims!

After leaving Representative Bishop's office we met with Representative DeSantis' office (FL). Representative DeSantis informed us of how important copyright modernization and small claims is to him and hopes that we can make some headway in that area soon, since we all need to have a deeper look into small claims. He is waiting to hear back about Representative Chu's bill and will hopefully be able to co- sponsor when the time comes.


Thumbnail image for bishopIMG_6107.jpg
9:30am: We have another exciting day ahead at Capitol Hill. This morning we have three back-to-back meetings with House Representatives. 

We start off in Representative Mike Bishop's (MI) office. This will be our first meeting with this office and we hope we can show them how important the Small Claims Copyright legislation is and eventually get him to co-sign when the bill is introduced. 

After Bishops office we are going to Representative Ron DeSantis' (FL) office. This meeting is an update to discuss the progress we have made on the bill and the great support we have via our Grassroots team! Once we leave Representative DeSantis' office we are meeting with Representative Cedric Richmond's (LA) office. This is also a follow-up meeting and an opportunity to remind him of how important small claims is and hopefully convince him to co-sponsor soon!

We have a lot going on Capitol Hill today! Stayed tuned for more!

By Autumn Rice

See The Difference is a great way for PPA photographers to show their clients what sets them apart from the amateurs, and help them 'See The Difference'. This interactive campaign offers shareable videos, side by side comparisons, custom brochures, and other tools to bring to your business. The best part is, all See The Difference tools and resources are offered to PPA members for free!

Our See The Difference landing pages are a great way to educate clients on what goes into being a professional photographer, and why your services are worth their investment. With 5 different landing pages to choose from, ranging from general to specific, you can easily choose one that suits your business.  Landing pages include videos, tips, FAQs, testimonials, the Find a Photographer database, and consumer quizzes. These quizzes are a fun and interactive way for consumers to develop their styles, and help you capture their personality on camera. 


See The Difference tools are a great way to help distinguish your business, and build a trusting relationship with your current and prospective clients. So be proud of being a pro! Help spread the word to consumers and start using these See The Difference marketing tools on your website and in your studio today!

Visit PPA.com/SeeTheDifference to take advantage of everything the See The Difference campaign has to offer!
 
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg


Thumbnail image for Thumbnail image for capitolcollins.jpg6:00pm Our last meeting for the day was with Representative Doug Collins' (GA) Office. Collins' office is still looking into the Small Claims bill and understands the importance of providing an alternative remedy for copyright infringement. His office has close ties with both Representatives Jeffries and Chu and wants to ensure he is able to comb through both bills in order to have a better view of what the impact of small claims will be to copyright law. They plan to reach out to PPA once they have more information or insight.

This brings Day One at the Capitol to a close. We are extremely happy that we can continue to build upon our relationships with the members of the House and also create new relationships along the way. Tomorrow we have six meetings back to back, so stay tuned for even more updates!
markwayneIMG_6102.JPG

4:30pm Just had two very productive meetings. Our first meeting was with Representative Gowdy's (SC) office. This was our first meeting with Gowdy, a member of the House Judiciary Committee. We explained the importance of the Small Claims Copyright bill and the effect it can have on professional photographers. Representative Gowdy's office was extremely interested and said they would look further into the Small Claims bill when it finally drops.

Our second meeting was with Representative Markwayne Mullins' (OK) office. Representative Mullins is a part of the Commerce Committee. This committee is important to the success of the Small Claims bill, since after leaving the House Judiciary, the bill will go to the Commerce Committee. Our meeting with Mullins' office allowed us to lay the foundation for success in this committee, as they were very open to the idea of small claims and said they would review further and let us know if they can co-sponsor. 

We hope both Representatives Mullins and Gowdy will provide their support and Co-Sponsor the Small Claims bill.  

We have one more meeting today with Representative Doug Collins from Georgia. 

Thumbnail image for image5.jpg
2:30pm It was great touching base with Representative Chu again. The Small Claims Copyright bill is going through some cleaning up and should be introduced to the House soon. There will be plenty of opportunities to ensure that photographers' rights are fully and clearly laid out. Representative Chu's office is just as excited as we are about this bill and wants to make sure photographers and other visual artists finally get to take advantage of the copyright system that was deemed so important by our founding fathers. We appreciate everything Representative Chu has done for us and look forward to working even closer with her. 
We are now heading into another meeting with Representative Trey Gowdy (SC). 

Thumbnail image for Thumbnail image for Thumbnail image for Capitol_Copyright_Blog.png
10:00am: PPA is back on Capitol Hill again advocating for the introduction of a Small Claims Copyright Bill.  On this trip we plan to meet with Representative Judy Chu's (CA) office to get an update on the soon to be released small claims bill. After meeting with her office, we are also going to meet with other members of the House of Representatives to continue to discuss with them the importance of Small Claims. The next two days are jam-packed with meetings so stay tuned for updates!
By Autumn Rice

Thumbnail image for Exhibitor_1200x1200_joinus.jpg
There are great things happening at Imaging USA 2017 in San Antonio, including IPC mentor sessions! PPA International Photographic Competition jurors are offering FREE one-on-one sessions to help improve your images and make them IPC, and merit, ready!

Many photographers have reservations about entering the International Photographic Competition because they don't know what to expect, they're unsure of their work, and they don't know what the judges are looking for.  In these one-on-one mentor sessions, PPA-approved jurors will answer your most pressing questions, and give suggestions on how to improve your images to earn merits toward a PPA Master Degree. Your images must be printed or on a laptop or tablet. We are unable to review any images on phones.  

Don't miss out on this opportunity to get a leg-up on the competition and get advice straight from the jurors. All you have to do is sign up for your 15-minute time slot! Sessions will be held from Sunday, January 8, - Tuesday, January 10, 2017, at the IPC area on the Expo floor.

Visit ImagingUSA.org/MentorProgram to sign up for your time slot with a juror! Space is extremely limited so sign up for your session today!

Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg
By Chris Homer

Friday has arrived, which means it's time for our weekly roundup! Take a look at this week's top
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for blog_roundup_graphic-thumb-350x350.jpg
 posts:

COPYRIGHT SMALL CLAIMS: You may have heard about upcoming legislation for a Copyright Small Claims Process. PPA is advocating for this change to copyright law as we believe it will help photographers better defend their copyrighted photos. PhotoTellers and FotoFacts interviewed PPA CEO David Trust and dived deep into the importance of this new piece of legislation! Once you've heard why it's so important, add your name to the list of supporters of the Copyright Grassroots Advocacy Team and help Copyright Small Claims become law.

BOUDOIR PHOTOGRAPHY ADVICE: If you're a boudoir photographer, you've probably run into the issue of clients feeling self-conscious about their bodies that stress about how the photos will turn out. In this post on Fstoppers, photographers discuss what happened when they were the ones to go in front of the camera for a boudoir photo session. Read what they learned when putting themselves in the clients' position! 

EDITING: Do you find that you edit a photograph differently based on if it's for a client or a personal project? In this post from PetaPixel, read how the intended audience for a photograph can make all the difference when editing! 

LANDSCAPE PHOTOGRAPHY/INSPIRATION: If you enjoy shooting landscapes, this post on Popular Photography is for you. Take a look at their favorite National Parks to shoot mountains, deserts, wildflowers and more! You may just be inspired to create your next photo project. 

ONLINE MARKETING PART 1: Do followers, likes and other social media interactions really matter to your photography business? You may not realize it, but how many followers you have does make a difference, especially when trying to get models for a project. Read all about the importance of followers on Fstoppers. 
iStock_000058510598_small.jpg
With the new FAA drone regulations now in effect and first round of Section 107 drone testing complete, PPA was able to reach out to some of our members who were successful on the first try, and get some insight for others who are getting ready to take the test. 

PPA member Eddie Tapp, M.Photog.MEI.Cr., CPP, API, was kind enough to give us a better understanding of the test and what you can do to make sure you can pass the first time!

PPA: What materials did you use to study? Did you take a commercial course?

Eddie: I used most of the PDFs that were provided on the FAA website, with a lot of emphasis on the Pilots Handbook and the Airmen Knowledge, Sports Pilot Handbook. The Sports Pilot Handbook is something you want to get really familiar with before taking the test, because this book will be sitting on the desk when you take the test. The test will ask a question referring to a figure in the book and say "what is wrong with this situation?" The more you are familiar with the book, the better. 

I didn't take a commercial course. Even though I passed on the first time, I still wish I did. I think the course would be a great help with not only passing the test but also other situations that may arise after you take the test. 

I studied for about 20 to 30 hours with another person, and I really think that helps. He was able to explain things to me that I struggled with and I was able to explain things to him that he struggled with. 

PPA: Was there anything that surprised you about the test?

Eddie: I was surprised that it was much harder than I thought it would be. But looking back at it, it makes sense for the FAA to make the test hard. When we are using our drones, we are in federal air space and have to think about the impact we have on commercial airplanes. It's all about safety. 

I was also surprised at how many questions were about weather codes and aeronautical charts. There are good amounts of these questions on the test. If you don't understand them, you are giving up a lot of points. 

PPA: Were there a lot of people taking the test with you? How long did it take you to take the test?

Eddie: Not really. We were seated in a room with a couple of chairs, and people would come and go as they would start or finish the test. I don't think the entire room was ever full.  It took me about an hour to take the test, and they give you a total of two hours. As far as I can remember, I don't think anybody took the entire two hours.
 
It's also nice that you find out right away if you passed or failed. 

PPA: What all did you need to bring with you to take the test?

Eddie: When I got to PDK (Peachtree Airport in Atlanta), they just asked if I was there for the Drone test and asked for my name. I think as more people begin to sign up for the test they will get stricter and ask for your license and have some way for you to verify who you are. They did make it a point to verify my home address. 

PPA: What other test tips would you give to people studying for the test?

Eddie: Make sure you really focus on the charts and weather concepts. There are a couple of those questions, and it would be a severe disadvantage to you to be down 6-8 questions from the get-go.  If you can, study with a pilot or pick a pilot's brain while you study. This will help in getting a better grasp of the information. And I know we have heard this from elementary school, but when you pick an answer, stick with it. I went back and changed some of my answers, and when I was done it turned out I had the answer right the first time. Don't second guess yourself. 

Currently there are some practice tests floating around that the FAA has released. From what I have seen it is the same 60-70 questions.  From what I have been told, the FAA has a pool of at least 200 questions, so don't get too comfortable if you are doing well on those practice tests. When you get to the actual thing it could be completely different. 

Last but not least, do not take this lightly. We are sharing air space with large commercial planes and it is important that we know what to do. Our "small" drones can have large implications on these planes and on people's lives and property. 

There you have it! Tips from a PPA member who has passed the test. Are you planning to take the test? 

Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

by James Yates
fotofacts.jpgphototellers.png
Copyright in America is on a brink of change with the introduction of a Copyright Small Claims Process on Capitol Hill. Over 7,000 people already added their name to support these legislative changes. 

This week, PPA CEO David Trust participated in two different podcasts talking about the incoming Copyright Small Claims Process that is being introduced on Capitol Hill. The podcasts explain what this is about, how simple it is and the huge difference adding your name will make.

First up, Bill Ramsey of The PhotoTellers brings his skills as an interviewer to his talk with David, taking us into a deep dive addressing the Small Claims piece of legislation that's about to hit the floor and what YOU can do to help (it's easy and takes all of four seconds). 

Next, Rob Trawick and Jim Felder of FotoFacts cracked us up with their usual madcap energy as David Trust breaks down the history of Copyright Small Claims and exactly who can and should add their name to the Grassroots Action Team (here's a hint: EVERYBODY). 

Stream or download these two podcasts. Copyright law matters, because photographers' livelihoods depend on it. Our industry has never been this close to making a big leap forward. It's so easy and fast to add your name, you won't regret it!  

Take a listen, add your name to PPA.com/Grassroots and...  SHARE, SHARE, SHARE with your friends and family, everyone you have ever met on social media, people at the grocery store, your mailman... anyone who believes in the rights of content creators. Thank you!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for James.JPG
James Yates is an Atlanta-based writer/actor and the Communications Specialist at Professional Photographers of America (PPA). A graduate of Georgia State University, James has worked in the non-profit sector his whole life and is proud to be able to help artists achieve their goals. In his spare time he can be found walking his dogs on the Beltline or partaking in the nightly theater and comedy scene in the ATL.


Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg
PPA Charities 002.jpg
PPA photographers are a philanthropic bunch and PPA Charities is always looking to partner with charities around the world to help improve the lives of impoverished people. In the tradition of their other popular Imaging USA events like the 5K Run and the Shoe Drive, PPA Charities is announcing a new charity partnership for Imaging USA 2017 in San Antonio: Cameras for Kibera.

Cameras for Kibera is an off-shoot of the non-profit charity Carolina for Kibera. Established in 2001, Carolina for Kibera (CFK) is an international, nongovernmental organization based in the Kibera slum of Nairobi, Kenya. CFK is a program of the Center for Global Initiatives and a major affiliated entity of the University of North Carolina at Chapel Hill.

The goal for Cameras for Kibera is to try and get ahold of as many working cameras as possible (with charger, battery and memory card) and ensure they are safely delivered to Kenya.   
Cameras will initially be sent to Carolina for Kibera's USA office in North Carolina. They will arrange safe transportation to Kenya. From there, a partnership has been set up between Carolina for Kibera and the Art Kids Foundation program "A Girl's First Camera"

Be sure to bring your old camera to Imaging USA and it may wind up in the hands of a girl in Kibera, Kenya, giving her the tool to begin her love for photography. Who knows, you may just see her at Imaging USA one day in the near future!

Thumbnail image for stdbotmblogfooter0916.jpg
By Chris Homer

Need inspiration? PhotoVision has everything you're looking for and more! This great resource provides an all-access, behind the scenes look at the techniques used by some of the biggest named professionals in the world of photography. These videos cover a wide range of best practices to inspire every element of your business. THE BEST PART ABOUT PHOTOVISION IS THAT IT'S FREE TO PPA MEMBERS.

Check out the latest unlocked video!

In this video, Melanie Anderson discusses the newborn portion of her business with PhotoVision correspondent, Janine Killian, then photographs two newborns in her studio. Melanie shares some techniques on how to pose newborns in a way that is natural and comfortable for them. She talks about why she sometimes prefers photographing two different newborns at once and where she finds some of her specialty items that help ease the process. Melanie demonstrates how to light babies using only natural light and reflectors to achieve a soft and sweet look. 


Want to see more? Hop on over to PhotoVisionVideo.com and begin exploring all the website has to offer. Not a PPA member but want access to PhotoVision? Right now, use the promo code PPA49 to receive a full year of PhotoVision for only $49 - 75% off the normal price! And when you become a PPA member you get all of PhotoVision online unlocked with your membership.

Why wait? Join today!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.


stdbotmblogfooter0916.jpg
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for blog_roundup_graphic-thumb-350x350.jpg
By Bethany Clark

Labor Day weekend is upon us and whether you plan to fire up the grill for the last barbecue of the summer or head out of town, take a quick peek at our top blog posts from the week of August 29!

HISTORIC PHOTOS: Happy 100th birthday to the U.S. National Park Service! In honor of their centennial year, this photo exhibit showcases the evolution of the parks from the unknown frontiers of the country to the sought after landmarks they are today.

INTERESTING: Run-down castles, vacant hospitals, empty mausoleums - photographer Brian Precious finds beauty in decay. He visits abandoned buildings in his spare time and creates haunting images of places reduced to just a shadow of their former selves.

LEGACY: Marc Riboud, the celebrated French photojournalist who captured moments of grace even in the most fraught situations around the world, died in Paris on Tuesday. He was 93. 

TIPS & TRICKS: Shooting portraits with your lens wide open, especially with fast glass, creates the subject/background separation that is so desired by photographers and clients alike. Photographer Joel Grimes shows us how to use an ND filter to overpower the sun while using a wide open aperture.
 
ICON: Browse through a few of photographer Terence Donovan's images to be more inspired! His subjects were some of the most celebrated icons of the last century, including Jimi Hendrix, Twiggy, and a young Sean Connery.

STEP BACK IN TIME: Have you ever wondered what it would have been like to be taught by famed photographer Ansel Adams himself? He started teaching in the 1940s.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.

Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

Thumbnail image for Thumbnail image for Thumbnail image for stdbotmblogfooter0916.jpg

logo-black.png
There's an old joke about how a single roll of film - holding just 36 images - if used correctly, could capture an entire childhood from first grade through college graduation. Years ago, rolls of film were perceived as expensive, precious and not to be wasted on frivolous shots. But with digital photos becoming the new norm, both amateur and professional photographers alike, are taking thousands of additional photos to capture the moment - be it a styled studio shot, a simple selfie or a reminder pic of what's currently in the refrigerator.

InfoTrends 2015 Professional Photographer Survey indicates that the average pro currently takes approximately 4,160 photos per month just for business. That's nearly 960 photos per week! The number reflects significant growth, as 2014 respondents took only 3,660 per month. Why the jump? Experts believe it not only indicates a healthy economy for the photo industry, but always improving technology to store and save photos as well.

InfoTrends consumer studies also speaks to an eye-opening trend discovered by PPA: after surveying nearly 1,500 PPA members about photo printing, PPA's results showed 40% of photographers' customers no longer print photos. This dangerous trend could result in a lost generation of photos without education and action to save them.

Here are some simple steps to share with your clients to help them avoid falling into a digital void and losing precious memories:
Entrust capturing once-in-a-lifetime moments like a wedding, high school graduation, newborns, birthdays and special occasions through the work of a professional photographer. To find a PPA professional photographer near you, go to FindAPhotographer.com.
Ask your photographer about his/her options of printed work and have them print photos for you in order to get quality, archival products that you will be able to keep for years to come.
If you are not ready to print just yet, ensure you back-up all digital photos onto a separate drive so they're aren't lost if your phone or laptop is!
Buy albums and frames when you see them on sale so it reminds you to fill them with photos.
When using a professional photographer, work with them to ensure you leave with printed photos-- not just a disc.
Let your clients know that, as a professional, you are going to take advantage of technology and your professional lighting and posing skills to capture the perfect shot. Just be sure you encourage them to take that last step and safely store and print their photos so they can be enjoyed for years to come.

stdbotmblogfooter0916.jpg


About this Archive

This page is an archive of entries from September 2016 listed from newest to oldest.

August 2016 is the previous archive.

October 2016 is the next archive.

Find recent content on the main index or look in the archives to find all content.

Live Chat is closed