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PPA Today: October 2015 Archives

October 2015 Archives

By Nicole McIntosh

Happy Friday! Not only is it the end of October but it's also Halloween Eve! Here are our top ten blogs of the week to end your month on a high note:

SUPPORTING A GREAT CAUSE:  This week PPA would like to feature an amazing video from the Kioo Project. This video shows a very special workshop in which they taught young girls photography skills and techniques, and then a week later the boys joined and learned photography from the girls. After learning how to snap a picture for the first time, what they captured was beautiful.

IMAGING USA: Now that Imaging USA is nearing closer and closer, I'm sure you are excited to see what's in store. This blog featured on PPA Today  gives you a brief overview of the different classes that are offered under the School, Sports and Events track for Imaging USA 2016.

AWARENESS: It has become a booming trend for people to take selfies, professional portraits and videos on train tracks and trestles. PPA Today featured a blog discussing the dangers of this habit and how Operation Lifesaver has been working to discourage this photography practice.

INSPIRATION: Past PPA President Susan Michal joins the guys from PhotoBomb Photography Podcast to discuss being a woman in male dominated professions, personal projects and giving back.

BE MORE PROTECTED: One of the toughest positions to be in as a photographer is one in which you feel your contract has been broken. This blog from PetaPixel dives into the issues that lead to one photographer accusing another of breaching their no compete contract.

BE MORE PREPARED: Being prepared to handle any issues that come about with photography equipment is just one of the talents a photographer must possess. In this podcast posted by Improve Photography, three photographers sit down to discuss how to handle equipment malfunctions in a timely manner. 

SUCCESS: Everyday someone chooses to follow their dreams, and for some that may be becoming a photographer. Starting off on your own can be very difficult and some people just need advice to get the ball rolling. This blog posted by a PhotoEditor is your cheat sheet to making it big in the industry.

TIPS: Controlling Lightroom's interface is a skill that is somewhat difficult to master. In this blog by Lightroom Killer Tips they share three quick ways to limit how much of the interface you see while you're editing your photographs. 

COPYRIGHT: PPA puts copyright issues at the top of our list of advocacy efforts. This blog posted on PPA Today highlights a panel discussion coming up called Visual Artists in America: the Untold Story of Copyright which will provide the opportunity to present to key lawmakers copyright challenges unique to visual artists.

ADVICE: Facebook can be a very hard pill to swallow when it comes to marketing your business if you're not quite sure how to use it. On this blog posted by Tiffinbox, they feature an interview with Jared Bauman  and his webinar about how to accommodate your clients the best through Facebook. 

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com

Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.

Imaging USA: Register Now

Happy Halloween! We hope your October was filled with Halloween candy, and wonderful clients! There were some stellar conversations happening on theLoop - here are the ones that stood out the most:

Continuing education is a huge part of what makes a pro a pro! Where do you go to learn even more? Check out this great thread on what your best options are as a PPA photographer!

Are you an Amazon Prime/Cloud subscriber? See what benefits and restrictions there are with this cloud based storage system, as well as others on the market. 

Any school photographer knows there can be pain when it comes to resizing for yearbooks. Help one photographer overcome some issues with wonky images here. 

Making any gear purchase can be an exhausting experience. How do you know you're getting the best product for your needs? Help one photographer pick a softbox for her outdoor sessions and weigh in with your own favorites!

How do you photograph a white product on a white background? It can cause a whole host of problems! See how one photographer is looking to overcome this issue. 

Could your post processing use an upgrade? Read this thread and pick up on some new tips and tricks from Lightroom and Photoshop!

Take to the friendly skies in this thread. Photographing airplanes on the ground is one thing, but in action is completely different! How would you suggest this photographer make it work? 

It's great to get some good press and get your name out there, but how can you best leverage it? Dive in to this copyright question about sharing the work you've done for a publication on your website. 

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member, join here!

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Nicole McIntosh

200,000. That's about the number of professional photographers active in the United States, so how do you stand out from the crowd? You know your stuff and you are not average. Upholding an official certification like the CPP points it out right away!

If you are ready to venture into a new stage of your photography career, or want to take your work and professional recognition to a new level, then its time you got Certified. 

Every year the photography world becomes more and more competitive to keep up with the changing times. Although there are some people that are just looking to get the best price out of any photographer despite the quality, there are actually a ton of people who value the quality of their photos. In order for a person to have confidence in their photographer sometimes they have to have proof to believe they will get the best results. This is why it is important to become a Certified Professional Photographer (CPP) so that you will have a title to vouch for your name and work.

So now I bet you're wondering, what if I'm scared to do it? Well guess what, you're not the only one! Others may fear the steps of earning their CPP because they don't understand the process. It can be very challenging to try to figure it all out on your own and it shouldn't! That's why at Imaging USA 2016 there is a panel to help out, get rid of these fears, and put you on your way to becoming a Certified Professional Photographer. 

This special CPP-prep program is called the The Game Changer: Become a Certified Professional Photographer (CPP). The presenters, Francie Baltazar Stonestreet, Cr.Photog., CPP, Bree Adams, CPP, Landon Day, CPP, and Dave Goldman, Cr.Photog., CPP run successful wedding, baby, maternity, sports, headshot and senior photography businesses. They will give you the opportunity to learn how they earned their CPP and how it impacted their work and their businesses. They will also share everything from their successes to their failures and ultimately leading to how earning their CPP changed the game for their businesses.

You won't want to miss this opportunity at Imaging USA. Earning your CPP in 2016 could be the game changer for you too!


Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.

Imaging USA: Register Now

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Recently, you may have read an article in the Washington Post, an op-ed in the Atlanta Journal-Constitution about an alarming photography trend - people taking selfies, professional portraits and videos on train tracks and trestles. Since 2011, 13 people have been killed and four injured while taking photos or videos on the tracks. Pedestrian rail trespassing is the leading cause of rail-related deaths each year; 483 were killed in 2014 in the U.S. and more than 2,100 died on the tracks in the last four years, according to preliminary government statistics.

Operation Lifesaver has been working to discourage this photography practice for years, via outreach to the news media, letter-writing campaigns and direct outreach to photographers, and co-hosting regular webinars with Professional Photographers of America raise the awareness and level of education on railroad photography dos and don'ts. Railroads have been active on this issue as well; for example, Union Pacific Railroad has created public service messages explaining why train tracks are the wrong place for senior photos.

Last week, Operation Lifesaver and PPA partnered on a free webinar for photographers, "Safety First: Photography Near Tracks and Trains". The recording of the webinar will be a free resource for all photographers.

Operation Lifesaver is working on some cool animated public service announcements aimed at professional photographers and selfie-takers, slated for release next month. Stay tuned for those... they can be useful to share with clients too!

And of course, there's the ongoing See Tracks? Think Train! public awareness campaign, developed with the U.S. Department of Transportation and the railroad industry. It offers information and resources to raise awareness about safety near tracks and trains.

How can you help stop this dangerous trend?

First, talk with your friends and family about why photographing on train tracks is a seriously bad idea:
  • Freight trains don't run on a schedule - always expect a train on any track, in either direction, at any time. 
  • Because of their size and weight, trains can't stop quickly to avoid a person or object on the tracks. 
  • Freight and passenger trains are faster and quieter than you think, and they overhang the tracks by at least three feet on both sides.
  • Railroad tracks, trestles, yards and equipment are private property. Not only is it illegal to trespass, but the offenders are subject to arrest and fine.

Second, share these graphics on Facebook, Snapchat, Instagram, Twitter and other social media channels.

Use the hashtags #NoPhotosOnTrainTracks and #SeeTracksThinkTrain.

Thank you for helping stop these preventable tragedies. Together, we can save lives.

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By Lindsey Forson

Professional photographers consistently rank copyright issues as one of their top business-related concerns. For this reason, PPA puts copyright issues at the top of our list of advocacy efforts. This November, we are taking our lobbying efforts a step further.

On November 3, in conjunction with other visual arts associations, PPA is hosting a briefing for the Creative Rights Caucus. The Creative Rights Caucus is bipartisan group dedicated to protecting the rights of content creators. It has a similar mission on the Hill as PPA does, and that's teaching lawmakers and the public that the vast majority of creators in our country are hard-working, everyday Americans. 

Often, the conversation about copyright centers around celebrity, Hollywood creators, and we aim - through this briefing and our everyday advocacy efforts  in D.C.- to spread the message that this is just not the reality of the creative community in the United States. PPA has worked closely with the offices of the Caucus' co-chairs, Congresswoman Judy Chu and Congressman Doug Collins, to plan and organize the November 3 event.

The briefing titled, Visual Artists in America: the Untold Story of Copyright provides the opportunity to present to key lawmakers copyright challenges unique to visual artists. Much of this conversation will focus on the challenges of being a high-volume creator (like professional photographers) and of running a small business that relies on copyright protection to survive (also like professional photographers!). Among those invited to the event will be members of the Creative Rights Caucus, members and staff of the House Judiciary Committee (this is the committee which oversees all Intellectual Property legislation on the House side), members and staff of the Small Business Committee, the leadership of the U.S. Copyright Office, and other important copyright stakeholders.

This briefing gives policy makers a unique opportunity to hear about the issues directly from visual artists. The panel discussion will be hosted by PPA CEO David Trust. Five visual artists will be representing distinct niches of the visual arts including portrait photography, wedding photography, commercial photography, illustration, and graphic design. These distinguished panelists are: Denis Reggie, John Schmelzer, Lisa Shaftel, Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, and Michael Grecco.

We expect this event to make a profound impact on key law-makers and plan to take advantage of that by also meeting with key Congressional offices in the days that follow while on Capitol Hill. PPA will continue to advocate for the modernization of the U.S. Copyright Office, improvements to the copyright registration process, and most importantly adding a small claims option for copyright enforcement. 

Be sure to stay tuned right here on PPA's blog for coverage of this event and... Be More Protected!

Lindsey Forson is PPA's Copyright & Government Affairs Coordinator.  She works with members on a daily basis addressing copyright questions and works closely with our CEO to advocate for professional photographers on Capitol Hill and to keep members informed on the issues that affect their businesses. She's new to Atlanta and spends most of her free time exploring the city (restaurants, markets, parks); spends three nights a week playing soccer and is a huge Auburn fan.

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By Aleighia Rouse

We know you are finger biting excited for Imaging USA 2016. Imaging USA offers different classes in whatever your specialty may be. But if you are a part of the few that have not bought your ticket, here is a brief overview of a few of the different classes offered under the School, Sports and Events track:

Sunday, January 10
8:00 am- 9:30 am
The school photography business is a tough market to break into, especially when you are just branching into the arena. This workshop will provide you with the necessary tools to grow your business and gain the skills to establish stellar customer service with your clients. 

Sunday, January 10
6:45 pm - 8:00 pm
With the new competitiveness within the sports photography industry, it can become difficult to gain a faithful clientele, especially when parents start taking their own photos. Dave will discuss his four key areas the most successful sports photography businesses are strong in. 

Monday, January 11
8:00 am- 9:30 am 
This dynamic duo is bringing innovative and exciting ways to bridge the gap between volume photography and custom portraits. This class will show you how to remain in touch with your creative side and not let the high volume of sports cloud your artistic abilities. 

Monday, January 11
10:00 am- 11:30 am
School photographers not only have to deal with rules and regulations regarding the school, but also regarding the student whom in which they are photographing. In Laurie Dechery class, she will be answering any questions regarding federal and state laws that deal with student data privacy.  

Tuesday, January 12
5:15 pm- 6:30 pm 
The sports volume photography industry is getting extremely competitive and besides being a very special member of PPA, it can be difficult to stand out among this particular photography sub-industry. In this class photographers will learn different marketing tips to raise the bar on their approach to sports volume photography. 

If you have not bought your Imaging USA pass yet, take advantage of the early bird special on ImagingUSA.com/ Register. Want to become a PPA, and get great deals like this one and more, go to ppa.com/Join.

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 


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The World Photographic Cup (WPC) has been uniting the world through photography since 2013 and this year is thrilled to announce a record number of countries participating in the event! Originally founded as a cooperative effort between The Federation of European Photographers (FEP) and Professional Photographers of America (PPA), WPC has expanded and is now supported by UAPP (United Asian Professional Photography) and AIPP (Australian Institute of Professional Photography).

This year there will be 28 teams competing from four continents including new entrants like Russia, Mexico and China. 

The competition judging is currently taking place and will close at the end of November. 

Want to take a peek at the world's greatest images? They'll be posted after judging on the WPC website. The finalist images in each category will be announced and shown at Imaging USA in Atlanta on January 11, 2016 at the Grand Imaging Awards. 

The winners will be formally announced at the WPC Awards Ceremony in Oporto, Portugal on March 14, 2016! 

For more information on this historic event, visit their website at www.worldphotographiccup.org 
or the WPC official page on Facebook at: https://www.facebook.com/worldphotographiccup

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By Sarah Ackerman

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Happy Friday! We made it! Here are the top ten blogs you need to know about before heading into your weekend:

PRO TIPS: Want to improve your portrait photography? Jerry Ghionis, M.Photog.Cr. gives you his five steps to creating a beautiful work of art! Bonus: catch Jerry live with his presentation "The Art of Evoking Emotion" on Tuesday, January 12 at Imaging USA! 

GIVING BACK: Want to incorporate charitable giving into your 2016 plan? Join PPA Charities at Imaging USA! Check out how to make 2016 your most generous yet. 

WORK SMARTER: PPA photographer, April Wright gives you the top ten pro tips for female photographers in the wedding industry. Your brides will appreciate it!

INSPIRATION: PPA photographer Wayne Miller, M.Photog.Cr., CPP shares ten little words that might inspire you to look at your work in a new way! 

PROFITABILITY: The Million Dollar Photographer shares very valuable lesson for portrait photographers.  This top ten ways to not leave sales on the table is a useful and quick read. If you master these get ready to watch your profitability soar!

FAVORS: We've all been there. A friend loves your work and wants it for free. What do you do? Follow in the footsteps of your fellow pros! Read on in this great article from PetaPixel.

EMOTIONS: Read up on this great chat with Anders Petersen and utilizing weakness in photography. Explore the secrets and the magic of life in this great post from the PhoBlographer.

TAX TIME: As a photographer, you're constantly on the run. Get these handy tips on how to better record your business mileage and how to use this on your tax returns. 

IMPROVISING ON THE JOB: Ever get stuck in an impossible situation, but you can't let your clients see you sweat? Listen to Gary's story from the PhotoBomb Podcast and working in stressful situations that make your noggin spin. 

SHOOTING STARS:  How do you create beautiful star trails that you see in the nature magazines? Check out these two simply methods from Digital Photography School. Then grab your coffee and get outside!

There you have it, our noteworthy posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com.


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Nicole McIntosh

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Earlier this week Imaging USA 2016 instructor Kristi Elias visited theLoop for an AMA (Ask Me Anything).

Kristi Elias is one of a kind. She is known for her artist's eye and poetic soul. Kristi is a pro at combining artistic energy and creativity into fine art portraiture. She has been a professional photographer for the past 17 years and a member of PPA since 2011. Kristi graduated from the Brooks Institute of Photography in 1998 and has worked as a full time photographer ever since.
Kristi also received her Masters from PPA (M.Photog) this year and operates her successful fine art luxury based photography studio and art gallery right on the water, in Long Beach California. 

Here are some of our favorite moments with Kristi Elias as she graced us with her presence on theLoop detailing different aspects of her photography career:

On her creative process:

Normally clients hire me for my vision, a lot of clients don't know what they want until you show them. I do have a few clients a year, who have a very detailed idea of what they want. I always let clients know, I will create my interpretation of the time period or theme they have chosen or we have discussed. I always have to be careful not to open Pandora's Box, whatever is in my clients mind is not going to be an exact match of what is in my mind. This way they are not going back and forth with me proof after proof until I have guessed what their mind is seeing.

On creative inspiration:

I have always been attracted to storytelling dramatic art. Most of my inspiration comes from watching movies, I will find a certain color palette or wardrobe that will resonate in my mind, then I eventually create a vision in my mind. I believe that in order to get creative inspiration you must do cross training much like people do in sports. 

On her marketing strategy:

I market a luxury fine art portrait experience, my clients are not just coming for a quick photo shoot, I create a memorable fun almost vacation like experience. I get a lot of clients through referrals. My business is on the first page of google in my and surrounding areas, so that helps with getting clients and inquiries. I also offer promotions to the first 10 clients who book via Facebook and on email lists during the slower months. Occasionally I run a Living Social promotion to reach clients who normally would not have found me. My average sale from a Living Social promotion has been the same as my organic clients. The only difference is I lose the sitting fee, but I figure I save a lot of money from not marketing somewhere that might not bring clients.
I also offer a referral program for clients and I give my favorite clients a voucher for a free session with me to be used in the next 6 months (that includes a session with me plus $100 off their next order) I have about 15-20 clients that re-book and use the offer.
I also offer a VIP club membership to clients who I not only loved meeting and photographing but also had higher end sales. Let's say the sale value was $5k and I loved working with them, then I would give them the VIP fine art club membership complimentary. If I really loved the client, but let's say they were at $3k (my average sale amount), then I would offer them a buy into the club for $300. VIP clients have one year to use their membership rewards such as a $300 gift voucher towards a fine art photography session, hair and makeup by Annie Van Dye ($150 value), invitations to exclusive members' only events and specials plus more, and once they do, it is renewed for another year automatically. This insures that my highest paying and favorite clients return year after year. This has been very successful for me.

Want to learn more about Kristi Elias's experience as a professional photographer? Check her out at Imaging USA 2016!

Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day

Imaging USA: Register Now

By Aleighia Rouse

As you great PPA members already know, PPA's Studio Makeovers began earlier this year and the two participants are progressing well with their businesses with the changes from the makeover. We sat down and chatted via Skype with Wes Roberts of Wes Roberts Photography in Smiths Station, Alabama and discussed why he originally reached out to PPA for some solutions to new changes in his business.

In this video Wes talks about how PPA helped him learn the fundamentals to help grow his business economically and sustain a prosperous business long-term. The video is short and filled with great bits of information for any business that wants to be more profitable.



About PPA's Studio Makeover:
At the beginning of 2015, PPA began working with two lucky studios giving them the chance at a total "business makeover". The goal is to boost their profits and analyze all elements of their business from their business model, branding, and pricing to marketing, sales strategy, workflow efficiency, and overall profitability. Both studios are measured based on the tools, information and resources set by PPA's Benchmark. Want to know more about the full project? Read more here

We encourage that you continue to follow their progress, challenges, and successes on this blog. Hopefully you will become inspired by Krista and Wes' stories and want to take your own business to the next level. Check back for their next update in a couple weeks! 

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 

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Did you know that as a member of PPA you have access to a free marketing toolkit?! One of these tools are dedicated landing pages that you can link from your website to showcase your specialty. 

Landing pages can help you:

  1. Rise above your competition
  2. Help your clients and prospects see the difference when evaluating photographers
  3. Be more credible in marketing yourself as a professional photographer
  4. Save time and money by letting someone else (PPA!) design and host a consumer website devoted solely to promoting your photography specialty.

There are four landing pages to select from - wedding, family, senior, and pet photography. Each page emphasizes the importance and benefits of hiring a professional photographer and includes a video, consumer tips and FAQs, ad that links to a "What's Your Style?" quiz and a Find-A-Photographer search tool. It's easy to do, simply add a "Why Hire A Pro?" or "See The Difference" button to your website, then link it to a landing page or post the link on your Facebook page. 

Want to learn more about the See the Difference resources that are available to PPA members? Find out here. Not a PPA member yet? Join here


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By Aleighia Rouse

Imaging USA is less than 3 months away and as you begin to pack your suitcases and camera bags, PPA wants to get you excited about the wonderful experience you will have. This year the Business Track will include some great talks ranging from marketing to wedding photography. Take a look at a few of the classes being offered:

Thursday, January 7 and Friday, January 8
9 am- 5 pm
This class will provide essential elements to building a photography business, beginning with lighting techniques, posing skills and sound business practices. Doug and Steve are a great pair to kick off your Imaging USA experience by learning new ways to turnaround your profits for your business.This is a 2-day pre-con program, offered in a small group setting on the Thursday and Friday prior to the start of Imaging USA and costs $199 for both days

Saturday, January 9
9 am- 5 pm
This class is for the prospective and wedding photographers out there, as you probably know wedding photography can become a full commitment upon entering this profession. Carrie provides special tips and advice to create a plan for success in your business. This all-day pre-con program, offered in a small group setting on Saturday, prior to the start of Imaging USA costs $129.

Sunday, January 10
8 am - 9:30 am
This dynamic photography power couple teams up to speak on simple and easy ways that a photography business can generate a substantial amount of profits. Their class is broken into different stepping stones that one uses to see successful results in their business. 

Monday, January 11
10 am- 11:30 am 
Photographers are not only visual artists, but storytellers. There are many important factors in producing a portrait or image like composition and lighting, but ultimately if there is not story behind the image there is nothing. Dean will be discussing this along with his personal perspective of story within his images. 

Tuesday, January 12
5:15 pm- 6:30 pm
The marketing guru Sarah Petty will give insight to sustaining a six figure photography business, she will teach these three steps: (1.) The number one way to take the emphasis off price and have clients begging for what you have. (2.) What your biggest asset is and the good news is, you already have it. (3.) What to do when business is slow, ways to generate income that doesn't include discounting. 

There are a lot of pre-convention classes offered from January 7-9, each ranging in price. Additional registration is required because these programs are setup in and for small group settings in order to ensure a maximal learning and practice experience. That's right, for some of these classes you'll definitely need your camera, or your laptop, as these are hands-on learning classes! Check out these pre-con sessions and read more about the tracks offered at Imaging USA 2016, here

One last thing: Have you registered for Imaging USA 2016 yet? Take advantage of the early bird special and register today! It's going to be an amazing Imaging USA and we hope you'll be part of it!

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 


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By Nicole McIntosh
As you all may know Imaging USA 2016 is approaching fast and it's important to us that you know the amazing things PPA Charities are preparing. While at Imaging USA, you will have the opportunity to take many classes, shop till you drop, gaze upon a beautiful IPC exhibit of photographs, and soak in the knowledge from speakers who know just what you need to improve you photographic and business skills, but you will also have the opportunity to participate in activities put together by PPA Charities

PPA Charities is the philanthropic arm of Professional Photographers of America (PPA), making a difference in the lives of others and acting as a driver in making positive societal changes. PPA Charities strives to achieve this goal by allowing photographers worldwide to join together in helping others. What place other than Imaging USA 2016 would be better to help push this goal even further? 
Here is a list of PPA Charities' events that will take place during Imaging USA 2016:

Cooking It Up With PPA Charities Celebration
Saturday January 9th, 2016 from 8 - 10pm
Omni Hotel, North Tower, International Ballroom ABC, International Ballroom Level

Enjoy fun auctions and all the good deeds that have been done at this event and all attendees are welcome!

PPA Charities Super Hero 5K Fun Run
Sunday January 10th, 2016 from 7 - 9am
Registration starts at 6:15am
Meeting point: the Omni Hotel, North Tower, International Ballroom A Foyer

Get things running quite literally with a nice early morning 5K around Atlanta. Just keep in mind it might be a little chilly! And to take your charitable self to the next level, kick off those sneakers after you finish the 5K run and drop them in the bin for PPA Charities' Dando Amor shoe drive! 

PPA Charities General Membership Meeting
Monday January 11th, 2016 from 2 - 4pm
Omni Hotel, North Tower, International Ballroom C 

Join PPA Charities to learn more about PPA Charities, the philanthropic arm of Professional Photographers of America (PPA), its goals, and how to get involved with other photographers worldwide who, together, help others. 

Drawing for PPA Charities Dream Studio Giveaway
Tuesday January 12th, 2016 at 2:30pm
PPA Charities Booth at the Imaging USA Expo

The PPA Charities Dream Studio Giveaway is back for its second edition! This year in Atlanta, one lucky winner will win the Ultimate Studio drawing! The Ultimate Studio set up is worth over $20,000 and includes cameras, lenses, lighting, modifiers, camera accessories, software, educational materials, computer equipment, and more! It's worth entering the raffle and getting your name in the hat... all for a good cause!

And there you have it! If you're about doing things bigger than yourself, join PPA Charities at Imaging USA in Atlanta. You can learn more about PPA Charities' work and how to join at PPAcharities.com

Register for Imaging USA today at ImagingUSA.org/Register.


Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.


Imaging USA: Register Now
By Aleighia Rouse

Warmth no more, sweaters and more. More opportunities for photography that is! It's time for our weekly Round Up, our favorite 10 blog posts of the week. It is always good to know what is going on in the industry and you never know what new information that can help you with your business.

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IMAGING USA: This one is for all of the wedding photographers out there. Take a glance at the incredible wedding classes that will be offered at Imaging USA 2016. Learn helpful hints from the professionals to help your business grow. 

SEASONAL PHOTOGRAPHY: Have you ever had a portrait photo shoot in autumn? Well you should, and autumn provides great options when composing your images. The Digital Photography School breaks them down for you in 7 simple steps, check them out here!

TRADEMARK: It is always helpful to learn from others how to brand your business. Check out this cool podcast where international award winning photographer and PPA member Ben Hartley interviews Amy and Jordan Demos on how they created their signature brand. 

STANDING OUT: Personalizing your brand for your company can be a difficult process, but not with the help of PPA member Nancy Nardi. Check out this article as she explains how professional photographers can stand out to get their personal mark in the industry. Be sure to check out PPA's See The Difference resources as well. They are there for PPA members to use to show the value of hiring a professional photographer!

VENUES: Have you ever considered property rights when it comes to you using a venue for your photo shoot?  PPA member Rachel Brenke asks you to consider these important factors and more when issues with property claims arise: public versus private, permission to shoot, informal permission, fees and permits, property releases.

CULTURAL WEDDINGS: The Phoblographer interviews photographer Aaron Spanolo on his experience in this particular industry and provides helpful techniques to approaching this cultural style of photography.  

LIGHTING: Here are some helpful tips to create a better compositional frame when photographing in both hard and soft lighting. Learn how to enhance your photographs to show that you are a professional photographer. 

BUSINESS: This article discusses some important information any photographer needs to keep in mind when starting their business. Faby and Carlo talk about how to get prospective clients and great marketing strategies any photography business needs to succeed. 

CREATIVITY: Get a personal tour behind the scenes of Saturday Night Live and explore how staff photographer Mary Ellen Matthews makes magic happen each and every week. 

BE MORE: PPA's very own Kira Derrbery, CPP, guest wrote on PPA Today about how to become a better photographer and challenging yourself to Be More involved! 

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 

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By Aleighia Rouse

With Imaging USA only 12 weeks away, the excitement is rising! Have you decided on the places that you want to visit when you arrive? Atlanta is home to some of the most historical and exciting attractions in the south. Here are a few suggestions from PPA's recommended list of Atlanta attractions:

This beautiful public park was built in 1996 and sits right in the center of other great attractions--Georgia Aquarium, World of Coca-Cola and many others. Enjoy the everyday treat of the Fountain of Rings show, which fires up 4 times a day, or enjoy the Holiday in Lights decorations that will still be dressing the park with holiday cheer!

This center is an engaging cultural attraction that creates a safe atmosphere to discover the fundamental rights of all human beings. Visitors will feel inspired and empowered learning about the connectivity between the American Civil Rights Movement and today's global and human rights movements. 

This is for the super football fanatics out there to learn how some of the most prominent and famous football players got their start. Want to test your skills on the 45-yard football field or get a behind the scenes look at game day, check out this cool attraction.   

The CNN center is not only a wonderful tourist attraction but also houses the global headquarters of CNN! Jump into the news first hand with the Inside of CNN Studio Tour, a behind-the-scenes look at the news network. Make sure to put reservations in ahead of time. 

World of Coke is a museum dedicated to the all American beverage of Coca-Cola. Check out their tours, see how the product is made, and view a film in the 4-D theater. You can also see how Coca-Cola is bottled, and taste the different Coke flavors from around the world! At the end of the tour you even receive a special treat, your very own free glass of Coca-Cola!

Come and hear the story of Martin Luther King Jr.'s life, starting at the home of his birth and where he played as a child. This tour is a truly authentic experience, run by the National Park Service. Walk in his footsteps and hear his voice at the historical church where he motivated and inspired the hearts and minds of people in his pursuit for social change. 

Take a ride on this 200 foot tall Ferris wheel, providing a beautiful panoramic view of downtown Atlanta 20 stories over Centennial Park. Upgrade to the VIP booth, complete with television and other amenities for the ultimate Ferris wheel experience. 

Want to see PPA's full list of Atlanta attractions, head over to ImagingUSA.com/Atlanta. Have you registered for Imaging USA 2016? Register here and get the early bird special.


Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 

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By guest writer Kira Derryberry, CPP

A few years back I had a new, but steadily growing business on my hands. During the holidays due to time constraints, I found myself having to turn down a few jobs. I didn't want to just say no and not give the client a good alternative. But I didn't know any of my peers here in town to refer them to. In fact, I was kind of afraid of the other photographers in town. I had photographer friends in other cities, but the ones here in town were my direct competition. I was afraid they would be super competitive. I was afraid they were already in some kind of clique. I was afraid they didn't like me, even though none of them had met me. At that point I had only met one photographer in town. She had photographed my daughter at a new moms' event a couple of years before I opened my business. She was really nice, and I knew she was a great photographer, so I began referring a couple of these inquiries to her.

What followed was a thank you email from that photographer and an invitation to breakfast where she urged me to join the Tallahassee Professional Photographers Guild, which I would later find out was an affiliate of the state organization, Florida Professional Photographers and national Professional Photographers of America (PPA). We sat there for hours and chatted, I told her my fears about joining, worried that people wouldn't like my work, etc. She insisted that I'd be completely welcome and that not only would I meet everyone and see that it was no big deal, but also I'd be able to continue my education with the monthly speakers that came through and through print competition. 

I put on my big girl pants and went to the next meeting. Surprise! It wasn't at all how I envisioned it. Everyone introduced themselves. People who I had long time respected and admired were incredibly cool, not catty. And there was beer! Why in the world had I not been coming to this all along?


Another week, another roundup! Enjoy this week's top photography stories from around the web below. 


1. FREE See The Difference Marketing Tools!
SEE THE DIFFERENCE:  PPA's See The Difference® Campaign is dedicated to helping PPA photographers show potential clients the value in hiring and paying for a pro over an amateur. With that in mind, here is a host of new resources for PPA members to use in their marketing efforts. From logos to videos, side-by-side image comparisons, customizable brochures, dedicated landing page and tips and FAQs to share with clients, you will find an ever-growing toolbox to help you be more marketable. Check them out!

INSPIRATION:  In this post from PetaPixel, five alternative techniques for processing photos are shared.  Each technique creates some unique results. You may be inspired to try one out!

WEDDING PHOTOGRAPHY: This post is great for any photographer who shoots Orthodox Jewish weddings or is looking to break into this market. The Photoblographer interviews longtime Orthodox Jewish wedding photographer Jocelyn Voo on how she got into this market, as well as advice from what she's learned doing this type of wedding photography.

SEE THE DIFFERENCE/JUST FOR FUN:  Here's a post that will make you laugh, and that you can also share with potential clients to show the importance of hiring a professional photographer. Check out these baby photos gone wrong on Dose. Don't forget that PPA's See The Difference Campaign is here to help PPA members show the value of professional photography. Check out the resources that can help your sales and marketing efforts.

AERIAL DRONE PHOTOGRAPHY: Aerial photography using drones has become a quickly growing market. However, concerns over privacy and airspace continue to pop up. In this post, Fstoppers reports on a bill recently signed into law in California that restricts drones from flying over private property. If you use a drone to do aerial photography, take a look. Even if you don't live in California, legislation's like this may soon be headed your way.

TECHNOLOGY: All photographers know how frustrating it can be to attempt to photograph a building or other still scenes in a busy area with people and traffic moving through your shot. Well, Adobe may soon have a solution to this problem. They've invented a new camera setting called 'Monument Mode' that removes people and other distractions from your shot, in real-time! It's a pretty neat innovation that all photographers will get a kick out off. Check out a sneak preview on PetaPixel.

NEWBORN POSING: Are you new to the newborn photography market and want to avoid the disasters in the previous post? Check out this post from Digital Photography School. You'll get 3 simple posing ideas that will help start you down the right path.

BACKUP PLANS: Are you prepared if something with your business goes south? Check out this helpful blog post from PPA member, Rachel Brenke, providing tips and helpful solutions to avoid conflict in your business. 

IMPROVING YOUR PHOTOGRAPHY: As a photographer, you know it's important to keep improving your images. While entering competitions like PPA's International Photographic Competition and getting your images critiqued by the judges is a great way to do this, you can also critique your own images on a daily basis. This quick list from Lightroom Killer Tips provides some good questions to ask yourself about every image you make.

EVENT PHOTOGRAPHY: If you've ever photographed a dance party where they have harsh LED lights on the dance floor, you know how difficult it can be to get a good photograph. This post on Photography Life shares a technique you can use to remove those harsh LED lights and recover your image.

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com


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By Nicole McIntosh

Weddings are one of the most memorable days for the happy couple. It is the only time for all their family to be in the same place and for them to display their love in front of everyone. This is why having the memory of this day is one of their biggest priorities. Most people think that setting up a wedding is hard, but when you compare it to the amount of work it takes for the photographer to capture every moment and manage to fit in with the crowd, it's beyond the ultimate challenge. To achieve the perfect pictures it takes patience, speed, and various other skills to ensure that your client is fully satisfied with your work. The Wedding Track at Imaging USA has the classes you need to perfect your wedding photography skills. These classes will have you on the road to creating the best wedding photographs imaginable.

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Here are some of the classes from the 2016 Imaging USA Wedding Track you should attend:

Sunday, January 10
6:45-8pm 

This workshop is for those who want to learn everything about documenting wedding photographs from beginning to end. Damon Tucci will share how you need to prepare, act, and even how you should look. His level of expertise and advice will have you and your wedding clients completely satisfied at the end of every celebration.

Tuesday, January 12
10-11:30am

Taking a picture is the easy part when it comes to being a photographer, but being able to tell the story of the moment is the real challenge. And that's where Jerry Ghionis does his thing the best! In this class, he will teach you how to evoke the emotion that will ensure that the story is told in every photograph you take of your clients' special day. This class will leave you better equipped, inspired, entertained, and challenged to take your wedding photos to the next level.

Tuesday, January 12
3:30-4:45pm

When it comes to having the perfect image, beautiful lighting and effortless posing make the perfect couple. Rick Ferro will show you that to really master wedding photos, photographers must capture the romantic aspect of the couple which consist of posing the clients in an effortless manner with a beautiful body language and just the right amount of lighting to match. It's just like the perfect marriage.

Tuesday, January 12
5:15-6:30pm

Sometimes the chaos of filming a group photo can steer people away from wanting to participate in all that wedding photography has to offer. You must master the technical aspects of a group photograph to really capture the wedding party in a way that will be a much cherished memory. Justine Ungaro will share with you the process she takes in creating the perfect group portrait including evoking expressions, emotion, and drama from the people in the photos.

There it is! The Wedding Track offers classes that can help you develop so many of your photographic skills. Imaging USA 2016 has something for everyone! Join us in Atlanta, January 10-12, 2016! Register today at ImagingUSA.org/Register.

Nicole McIntosh is one of PPA's Marketing and Communications Interns, yay! Nicole is known for her vibrant smile and the one to laugh even if the sky is falling. A sophomore at Spelman College, she hopes that working with PPA will give her the tools she needs to start her own non-profit organization one day.

Imaging USA: Register Now

Are you looking for that one thing to help you stand out among all the other photographers out there? Show your clients and prospects that you're backed by a well-established and trustworthy association by adding a PPA logo to your website.

There are two logos to choose from and both are available in full color, black, or white. They even include transparent backgrounds so that they will look professional on your website. And if you're a Certified Professional Photographer (CPP), you can go to the "I'm a CPP" page under "Certification" and download your CPP logo. 

Check out this short video below to see why logos can make a difference in the branding of your website:




Learn more about See the Difference® resources here. See The Difference® resources are free to PPA photographers, so don't be left out! Learn more at PPA.com/Join.


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By Aleighia Rouse 

PPA's Studio Makeovers (see an overview below) are in full effect and the lucky participating studios are seeing great results thus far. We chatted with Krista Newbill via Skype to check on where her business is and what she has gained and learned from putting this month's new alternatives into action. 

This video is a great blueprint for you photo geniuses out there that want to work on improving your sales, product placement and overall organization of your office. You can see the perspective of her company below.


About PPA's Studio Makeovers:

At the beginning of 2015, PPA began working with Krista Newbill from Murfreesboro, TN and Wes Roberts of Smith Station, AL, in all areas of their business giving them the chance at a total "makeover". Every part of their business was analyzed from business models, branding, and pricing to marketing, sales strategy, workflow efficiency and overall profitability, ultimately to help boost their profit. They were each measured based on the tools, information and resources set by PPA's Benchmark! Check out a full project overview here

We encourage all to follow Wes and Krista's progress, challenges, and changes here on the blog. Their learning curve and watching the strategies and business tactics they discuss can be very helpful; hopefully, it will also inspire you to take your business to the next level. Watch the webinar updates and track the progress of these two studio makeovers!

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around. 


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By Aleighia Rouse 

If you weren't actively on theLoop last week then you missed a great conversation with Imaging USA 2016 speakers Steve Kozak, M.Photog. Cr., CPP, API and Doug Box, M.Photog. Cr., CPP. Steve and Doug will be teaching the pre-convention class "The Secrets to Success When Turning Pro." These gentlemen took on this great task of AMA (Ask Me Anything), where other photographers can write in questions and get them answered by the pros such as Doug and Steve, and they presented excellent advice for their fellow photographers. 
Here are some of our favorite highlights of Doug and Steve's discussion:

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On keeping it simple and relevant in the industry:

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Steve: Being the minimalist that I am, I do much of this type of work by simply bouncing my speedlight off of a wall or ceiling.  I also bring an umbrella stand adapter ($30) and use a 40in white umbrella with my speedlight.  Quick.  Simple.  Inexpensive.  VERY effective.  One could get two of these set ups and make a ton of money doing in-home portraits that look like studio lighting was used... One thing about it, studio lights may be the one piece of photographic equipment that can make you money.  Cameras and lenses don't really make you money...but studio lights open up a world of opportunity to take jobs that would otherwise be difficult or impossible to take.  They pay for themselves very quickly.

On giving advice to younger self when first was starting as a pro:

Doug: I would tell me (1.) Get a mentor, someone who knows what they are doing and listen to them! (2.) Realize everyone is not my client, let some clients go. (3.) Keep your costs under control, don't waste money. (4.) Learn to sell! A good sales program is as important as good photography. 5. This is not for my younger self, but for today's photographers - Don't spend too much time on Photoshop, unless you charge for your time on the computer!

We hope that was helpful. Did you like what you read from them? Read more about Doug and Steve and their Imaging USA 2016 classes here

Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications intern, Aleighia aspires to hold a position just like the amazing people she works around. 


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By Sarah Ackerman

Even with the most rigorous data backup routines, the best malware protection and general computer care, things can slip through the cracks. Drives will eventually go bad, data will one day be just gone. Poof!

Don't fret! With PPA's Indemnification Trust (PPA's Trust), you're protected from the massive expenses associated with data recovery. You just pay a small deductible. Listen to Amber's story of how she used PPA's Trust to pick up the pieces after her iMac started to experience issues... Data recovery is very stressful and can be costly. Be More Protected!

 

 

And that's just the recovery part...Think about adding the potential contractual implications if you actually end up losing your images.. Trust covers you for that and more! It protects you against anything that could be considered your responsibility - such as equipment malfunction or an unsatisfied client (have you met the infamous bridezilla?) Only photographers who belong to PPA can be covered by the Indemnification Trust, so join today! Most people do at some point run into a legal issue with a client in their business life, so don't risk it; you'll be thankful you joined. Learn more about PPA's Indemnification Trust here. 


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It's finally the time of year where a burst of warm colors are just right outside your door. Just to start your October off right here are the top 10 favorite blog post of the week. Sit back, relax, and soak in all the delightfulness and education these blogs have to offer.

COPYRIGHT: PPA is a huge advocate on copyright issues. Watch as David Trust and Congressman Collins sit down and discuss several topics related to the issue of copyrights. See what to expect in legislation for photographer's copyright issues.

BE DISTINCTIVE: Doing something different and innovative is what makes you stand out in the photography world. This article from MCP Actions gives you an example of just that, implementing flour into creative photo sessions. Not only is it different but it adds a new found attitude to your pictures.

INSPIRATION: This generation is responsible for taking not only some of the best photos but the most photos of our time, yet we still manage to have the least printed photographs. This article published by Scene Magazine in Michigan for the September 2015 issue addresses the importance of portraits and why they have such a great impact on people's lives.

CREATIVE UPLIFT: Online forms are crucial for small photography businesses because they allow them to easily collect information from their clients. The Law Tog features this blog posts about how now there are tools to create forms without the need of a professional coder, this meaning that form pages can be used for so much more to build your business.

MARKETING: Zenologue lays out how Twitter can change your marketing game in just a 140 characters. Read about the pros and cons, how to master the "social" aspect of social media and ways you can optimize your profile to represent your business the best.

YES TO PPA: The PhotoTellers podcast features the current President of PPA, Michael Timmons. He addresses the key reasons why professional photographers should consider membership with PPA hitting on the issues of insurance and education and discussing Imaging USA 2016 in Atlanta.

TIPS: Digital Photography School gives you the go to guide of how you as a professional photographer can travel the world with just one camera bag at hand. This blog offers a detailed list of everything you will need and everything you can leave, and it explains why.

ADVICE: The world of photography has begun to explore all the possibilities drones have to offer. Although it's very tempting to just walk outside and just let it fly, it's important that you understand the responsibilities that come with flying drones. PetaPixel wrote this blog to present a list of all the things you need to know. 

QUICK FIX: One day you may show up to a shoot after a long week and realize that your TTL flash is missing. Although it's very easy to panic because your so use to more modern technology, sometimes you have to just think back to the older days and remember that TTL (Through The Lens) has not always existed. This post from the Strobist will tell you just how to get your pictures right as if the TTL flash never existed.

PORTRAITS: Capturing the perfect portrait requires creativity, an eye for detail, and the tools to ensure your client looks their best. Photojojo features this blog that gives you all the tips you need to take the best portraits ever for your clients.

There you have it, our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorite on theLoop or email them to us at OnlineContentCommitee @ PPA.com




By Aleighia Rouse

Fall has arrived and before you begin to buy those scarves and Halloween candy, here are the top blog posts from theLoop in September! As the new season began so did some amazing conversations on theLoop. It is always nice to learn more and get advice on things you never considered.  

Running a business is hard enough, but finding ways to market your business can be even harder. Help this PPA photographer find out how to find a professional marketer to hire. 

Have you ever wondered how to light a water birth? You are not alone. Lighting actually has a crucial part in this process. If you have any more tips about water birth photography, contribute to the conversation. 

Fluffy has black fur. Do you use a black background for a more classic feel or a white background to contrast the composition? Here are some great responses to help when positioning our furry friends on white and/or black backgrounds. 

Are you having to go through hurdles just to set up your CF card reader? Here are some great tips on how to find alternative ways to set it up. 

It can be difficult to pose same sex portraits because you do not want your client to look uncomfortable. Here are some great tips on how to pose same sex clients in photos for major events or ceremonies. 

Snap! You got the shot, composed perfectly and you know it was a winner in lighting. But wait, it's blurry, every photographer's greatest fear. Here are a few tips to help when focusing and getting a lower miss rate. 

It is already difficult enough to discuss pricing with a client, but what makes it worse is when you mistakenly charge them on a feature they did not order. Check out these fellow photographers' advice to solving this problem. 

School pictures and employee pictures have to be the most time consuming jobs that a photographer can deal with, and estimating the timeframe can be even trickier. Do you have any ways of answering this question? Contribute to the conversation. 

Glasses are difficult to position to avoid glare and other problems within the eye frame of the portrait. But there are solutions to this problem and they come from your very own PPA peers. 

Do you have questions about SEO, domains and subdomains, as far as your photography website goes? Well, here are some answers!

Remember to check out theLoop, a safe and protected online community where PPA members can discuss a range of photography topics. Not a PPA member, join here!


Aleighia Rouse is known by her happy personality and bubbly voice. With over 6 years of the film and photography experience, Aleighia can relate to most of the issues that come along with being a photographer. A graduating senior at Spelman College and one of PPA's Marketing and Communications interns, Aleighia aspires to hold a position just like the amazing people she works around.


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Here are easy-to-use and FREE marketing tools to help you show your clients and prospects why they should hire you, a pro, instead of a family member or friend.

VIDEOS SPEAK VOLUMES!

Nothing builds credibility better than watching a professional in action! Now you have a dozen videos to choose from, just pick the one that best fits the story you want to tell - and upload it to your website, play it on a monitor in your studio or share it on your social pages!  Videos showcase wedding, family, senior and pet photography and are designed to appeal to consumers' emotions by showing real clients sharing their stories about why it was so important to hire a professional photographer. Select Your Video

LOGOS

Show your clients and prospects that you're backed by a well-established and trustworthy association by adding a PPA logo to your website.  You have 2 logos to choose from and if you're a CPP, you can upload a CPP logo. Watch this video to find out how easy it is

SIDE-BY-SIDE COMPARISONS SHOW THE DIFFERENCE!

Show your clients and prospects the difference between your photography and an amateur's with side-by-side comparisons. We have designed template for you to use.  All you have to do is insert your own photos, then make an amateur version of the same photo and write a brief description to explain the differences between the two photos.  Add your comparisons to your website or frame and display them where your customers can see why they should hire a pro like you!  Select Your Side-by-Side Comparison Template

CUSTOMIZABLE BROCHURES 

Being a PPA photographer comes with a lot of perks as you already know, but it just got better with customizable brochures. There are four brochure templates for you to choose from - wedding, family, senior, and Certified Professional Photographer (CPPs only). All you have to do is download the template that matches your specialty, then insert your own images and studio information and print them to display in your studio or hand out at trade shows and expos.  Select Your Customizable Brochure

DEDICATED LANDING PAGES

Did you know you can now link a dedicated landing page from your website that showcases your specialty?  There are 4 landing pages to choose from - wedding, family, senior and pet. Each landing page highlights the importance and advantages of hiring a pro and includes a video, consumer tips and FAQs, quiz, and a Find-A-Photographer search tool.   All you have to do is select one of the "Why Hire A Pro" or "See The Difference" buttons that PPA has designed for you, upload it to your website, then link it to your landing page. Select Your Landing Page. 

CONSUMER TIPS & FAQs

We now have nearly a dozen consumer tips and FAQs that will help your clients and prospects understand what to look for when evaluating photographers and give them tips on taking great photos.  All you have to do is select one of the "Tips" or "FAQs" buttons that PPA has designed for you, upload it to your website, then link it to one of the Tips or FAQs .  Select Your Tip or FAQ

The See The Difference® resources are free to PPA members, so don't be left out! To become a member, go to PPA.com/Join.


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About this Archive

This page is an archive of entries from October 2015 listed from newest to oldest.

September 2015 is the previous archive.

November 2015 is the next archive.

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