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PPA Today: January 2015 Archives

January 2015 Archives

By: Lauren Walters

Ready to take the plunge into Imaging USA? First, stay up to date with what's happening in the world of photography. Read our top ten favorite blog posts and use them as conversation starters at the convention!

1.       5 Tips for Successfully Marketing Yourself at an Industry Trade Show

PERSONAL BRAND: Headed to Imaging USA next week? Get a head start! Learn how to market yourself successfully for when you're walking around at the Expo. The first step is to plan, plan, and plan again!

2.       Why Sports Illustrated Laid Off All of its Photographers

LAYOFFS: For a magazine so heavily reliant on its high-quality images, we were surprised to learn that Sports Illustrated laid off their entire staff of six photographers. A cut of photographers of this scale hasn't happened since The Chicago Sun-Times cut their 28-staffed photographers in 2013. Is history repeating itself?

3.       Joshua Kane: Running a Destination Wedding Photography Business

DESTINATION PHOTOGRAPHER: PPA photographer Joshua Kane gets paid to travel the world and photograph destination weddings. Although Joshua is living the dream, it's not always a vacation. Read about the challenges and benefits of a destination photography business.

4.       Pixels to Paint: Mixing Photography and Printmaking Yields Beautiful Results

MIXED MEDIA: How would a printmaker involve photography in their process? After mixing digital and print mediums, a hybrid medium was born. Check out a lithographer's approach to digital photography.

5.       India Through a Lens: The Nation Embraces Photography as Art

TRAVEL PHOTOGRAPHY: India has always been rich in imagery, but not so involved in the art of photography. After their first photography festival four years ago in New Deli, India has become more present in the photography scene. Check out breath-taking images showcasing the exotic Indian lifestyle.

6.       Study Finds that Professionally Captured Photos Are More Memorable Than Amateur Ones

DUH! (THANKFULLY): According to the National Press Photographers Association (NPPA), people can distinguish a professional from an amateur photographer. The researcher who conducted this study used special equipment to record the subject's eye movements when exposed to photographs. Check out other conclusions they drew from this experiment.

7.       Johnson Publishing to Sell Historic Photo Archive

ARCHIVES: Hoping to raise funds, the publisher of Ebony magazine is selling their entire photo archive. This collection dates back to 1945 including historic and award-winning photography. Find out more about this collection.

8.       Street Photography: It All Comes Down to Editing

EDITING: As a street photographer, you can shoot anytime, anywhere! Where the structured schedule is lacking, the photographer picks up the slack when it comes to editing. Why would one have to heavily edit street photography? Read more to find out!

9.       Photographer Suing Nike Over the Origins of the Famous Jordan "Jumpman" Logo

COPYRIGHT: Learn about Nike's "jumpman" logo legend. Was there a photograph behind this genius design for inspiration? If so, does the photographer deserve to be compensated?

10.   Photographer Captures Enchanting Landscapes Inspired by The Brothers Grimm

INSPIRATION: We all know those beloved fairytales from our childhood. How about capturing the landscapes that inspired the original Grimm's fairy tales?

Check back with us next week for more top blogs. Any interesting blogs you'd like us to check out, let us know on theLoop!

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By John Owens

Back in the fall, PPA launched the second annual PPA Kickstart Scholarship. Our four lucky PPA members are already in Nashville for their pre-convention classes--completely on the house! The winners were given the opportunity to choose between a full-day of hands on classes or a two-day Studio Management Services workshop.

We chatted with each of our winners last month, and their excitement was evident. Each will be attending their first Imaging USA. Here are some highlights from the conversations:


By Sarah Ackerman

You've made it one month into the New Year! How are your business resolutions holding up? To get you back on track, check out these great discussions on theLoop!

How are you finding clients in this ever-changing landscape? Weigh in with your tips or pick up a few from some seasoned vets!

If you have experience (or want to learn more) about commercial photography - this is for you! Pick up some quick tips on how to shoot for a client that wants "the snazzy product reflection fadeout shadow" here. 

Bridal shows can be a beast! How do you attract customers to your table? What information do you collect from them? How? Weigh in here!

SE-Uh oh! This is a great lesson in web maintenance and outside vendors. Do you have great SEO skills and can help this member get his business back on track? 

If you've ever been caught in a situation with a cell phone looming over your shoulder, this is the perfect thread for you. How do you handle folks taking photos or videos during your shoot without coming off as rude? Get some great pointers, or contribute your own, here!

Have a favorite background vendor that might be flying under the radar? Help a fellow pro out with some solid recommendation!

How did you get awesome at sales presentations? Or could yours use some tweaking as well? Get in on this great discussion to see how to better value yourself (and the industry) by staying away from just selling a disc of images. You'll be sure to pick up a tip or two!

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not a PPA member? It's easy: join today!


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

By Chris Homer 

At PPA, we often hear that one of the biggest challenges facing professional photographers is the amount of competition out there from amateurs. It's important to educate your clients on the difference between a pro and an amateur, and why your likelihood of being happy with the results is so much higher if you hire a PPA photographer! 

PPA has a bunch of resources to help you  educate your clients. This high school seniors video is one of the latest additions to a library of resources PPA photographers can access to help market themselves and help clients and prospects alike to see the difference hiring a PPA photographer makes.  

In this video, real high school seniors explain what they are looking for in senior portraits and how hiring a professional photographer gave them great photographs. The video might help you win over parents that are unwilling to pay your rates!

That's right, when talking to prospective clients who are looking for options that go above what you'd expect from traditional high school year-book portraits, use this video; it will help you out. 


While you're at it, check out other See the Difference resources and videos. There are even instructions on how to embed the videos on your website! If you are a PPA photographer, log in and you can simply grab these videos and use them to help with your marketing!

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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



By Mariah Ashley

I'm sitting here in Massachusetts with a blizzard bearing down on my house and all I can think is, This better not mess up my plans to go to Imaging USA in Nashville on Friday!

It's colder than a frosted frog here so in the spirit of Nashville, I'm passing the time researching country and western idioms. What I've discovered is that we're pretty boring here in New England, at least in terms of color phrases. You know, one of the best things you can do when visiting a new place is to learn some local lingo. I've included a bunch in this post so that you can fit in too. You're welcome.

Anyway... What a difference two years can make! It was just two years ago that I tried to fake a flu to get out of the trip to Atlanta for my first Imaging USA. My business had two speeds at that time: slow and stop. Yep, my crick had run dry. True story. I had $79 in my bank account. Coming up with enough money each week to make payroll was like trying to put socks on a rooster.

I couldn't see mustering the energy, let alone the money to make the trip. Fortunately for me, my business partner Trish is as bright as a new penny and saw right through my lame faux-flu. She insisted I get on the plane. Never in my wildest imagination (and trust me it gets crazy as a bed bug in there) did I imagine how much that trip would change my life. When we arrived in Atlanta we were desperate--desperate for inspiration, desperate for answers. We had nothing to lose so we went with open minds and empty pockets and found everything we were looking for.

The Northeast District competition is now open! And since you're all hunkered down for this snowstorm, you've got time to do some editing and send in those images. Hopefully you'll be shoveled out by then, but Image submissions will be accepted until March 6. Your entered works will be judged March 13-14 in Columbus, Ohio.

PPA urges our members to enter photographic competition to push yourselves to be more. You'll improve your craft and confidence in the process.

"Once photographers get over the initial fear of competition, most keep entering year after year and become better photographers in the process," said Randy McNeilly, PPA's photographic exhibition committee chairman. "Even if they don't earn a merit right away, there's so much they can learn. Plus, it's a huge confidence boost, not only for the photographer, but also the client who commissions their work--especially once they start to win awards."

At the district level, images either earn a "merit" or "does not merit" score. Merit images are sealed and move on to the International Photographic Competition (IPC), held each August. Non-merit images may be worked on and re-entered into the IPC that same year. Critiques from a PPA judge can be ordered to give entrants personalized feedback on the reason for the score. Entrants and non-entrants alike can watch the judging live online in January.

"The live stream was hugely successful at the International Photographic Competition in August so we're taking it to all of PPA's district competitions," said McNeilly. "This helps debunk some myths about the judging process and shows photographers how much they can learn by attending or ordering their critiques."

The best of the best images will enter the prestigious Loan Collection and be on display at the International Photographic Exhibit during Imaging USA 2016 in Atlanta. They will also be in a coffee table book published by Marathon Press. For inspiration, PPA produced a video featuring 2014's Loan Collection images to show what the best look like.

PPA's District Competitions and the International Photographic Competition are open to the public. PPA photographers and non-members alike are also encouraged to attend the judging. Photographers who belong to PPA are each assigned to districts based on their studio's geographic location. For full district competition information, visit PPA.com/Competitions. To learn more about PPA's membership benefits or to join, visit PPA.com/Join.

 

 

PPA has received word that world-renowned landscape photographer Peter Lik will not be able to attend Imaging USA, February 1-3 in Nashville, TN. Lik posted a statement to his Facebook page Friday night:

In October 2014, Professional Photographers of America (PPA) changed my life with a monumental announcement that I had been chosen as the recipient of the organization's highly coveted Lifetime Achievement Award.

I was completely taken aback and honored to become one of only 13 photographers in history to ever receive this award.

Due to personal reasons, it is with an extremely heavy heart I announce I am unable to attend Imaging USA in February to accept this remarkable award or act as keynote speaker.

Thank you again to PPA for this incredible honor. After 30 years of traveling and taking photos, I continue to lose myself in the beauty and power of nature in an effort to finally capture an image I can call my favorite.

 

PPA President Susan Michal offered her support for Lik.

"Peter is a class act, and a proud PPA member and advocate," she said. "I personally know that he is extremely disappointed he will not be able to attend. We wish him the very best and certainly hope all is well."

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While Lik will surely be missed, Imaging USA in Nashville is still on course to be PPA's biggest and best event in its 146-year history. The event has already set attendance records with the biggest registration numbers ever seen to date. "Peter is a lot of fun and a good friend to PPA photographers. We'll regret his absence, of course, but this isn't changing the fact that we are getting ready for our best event ever," commented PPA CEO David Trust.

Organizers say last fall's announcement about Peter Lik's attendance created some buzz. But his absence will change little in terms of events and celebrations showcasing Lik's work or Imaging USA's overall success. While he won't be able to attend, Lik's presence will still be felt at Imaging USA. He will be honored with the Lifetime Achievement Award during the Award and Degree Ceremony on Tuesday night. And a hand-selected exhibit of his super-sized images will be on display in the print exhibit area throughout the event.

Lik has also made significant donations to Saturday Night's PPA Charities Celebration, including his newly released book featuring 317 large scale images. Only 2,500 hand-signed copies of this collector's item book, which retails for $5,000 per copy, are being issued worldwide.

Among next week's highlights are the Big Game Super Party Imaging USA Kick-off, which may be the biggest Super Bowl party anywhere, the best slate of photographic education ever assembled, the giant Imaging Expo, two large photographic exhibitions, and the closing night party in the Gaylord Opryland's Atrium, which is expected to be one for the record books.

It's not too late to register and join in all the fun! Head to ImagingUSA.org/Register to Be More with us in Nashville.

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By: Lauren Walters 

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This week, take a stand as a photographer. Sign a petition or commend those who give back. Check out the top ten blog posts from this week.

PUBLISHING: Do you walk through book stores scrutinizing book cover photography? Maybe you could do it better? Join a stock agency to get your work out in the world! Read more to find out what it takes to sign with a stock agency.

CONVENTIONS: Learn how to prep for conventions like Imaging USA. Which preconvention events pique your interest? Read this "must see" list of events for Imaging USA. Get ready, the fun starts next week! 

GRIEF PHOTOGRAPHY: After diagnosed with a severe heart condition before birth, the parents of this child turned to a non-profit organization "Now I Lay Me Down To Sleep".  The experience for both the parents and photographer was an emotional one. However, the portraits helped the parents cope and aided the healing process. 

TUTORIAL: Shooting on a sunny day? Perfect your photos by capturing all the tones in your shot. This blog explains how to punch up your photography using dramatic range.

PHOTOGRAPHY FEES: In Fairfax County Park, authorities enforced a $100 fee for commercial photography back in 2011. Why? The park was overrun with publicity due to weddings and other commercial photography. Will they finally reconsider?

PETITION: Are you using a left-handed camera made for a right-handed photographer? Well, you just might be in luck! Sign the petition on Change.org petition to request that Canon designs a left-handed camera.

COMPOSITION: If you're off to a coast anytime soon, these quick tips from Digital Photography School will help you make the most of any seascape photographs. Learn the rules, and learn when to break them here!

DECISION TIME: In business (and in life) we all get caught up in the process of making decisions. Imaging USA speaker Jeffrey Shaw is back on his podcast with Brian Whetten and they are here to guide you through the process of finding big wins in your decision process. Your weekend can always use a little more inspiration!

EDUCATION: What should we be learning as photographers? The question is: are we learning it? Read about the parallels drawn from music to photography education. 

PROFESSIONAL vs. AMATEUR: Educate your potential clients with PPA's #PhotoFails video. Showcase simple mistakes that can ruin their experience with an inexperienced photographer.  

Tune in for next week's Round Up! If you have a blog you want us to check out, let us know on theLoop!

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By Chris Homer

A third generation photographer, Luke Edmonson has the craft in his blood! He's been a
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 professional photographer for nearly 20 years, starting out in commercial photography and then teaming up with his father in 2003 to create Edmonson Weddings. We chatted with Luke about defining style, his career as a photographer, what inspires him and more. Here's the recap of the interview:

1. What would you say is the biggest difficulty people usually face in defining their style?
The biggest difficulty in finding a style is finding your own voice and doing the work to discover who you are and what you want to say. It's not simply a matter of the type of photography you like or admire. It's not simply your ability to execute what you want when creating your imagery. You have to know the "Why" behind what you are communicating.

It's about understanding and knowingly pursue what is behind your vision when you are capturing a moment, your subjects, how you light, direct or pose them. So, an artistic style, at its very core, requires introspection. Something that as individuals many of us do not want to do. It requires you to become still...to be quiet...to reflect with intent.

I like this quote from Katherine Anne Porter, Pulitzer Prize winning author, who says succinctly "You do not create a style. You work, and develop yourself, and your style is an examination from your own being."

Let's examine that for a minute...

a. You don't create a style? Then what is all this talk about "finding your style" or "creating your style" that you hear bantered about? Perhaps it's just marketing speak to make it more palpable to the audience who is listening. Who wants to hear about work when the world sells us on the premise of "easy, fast and simple"? But don't for a second betray yourself to think that discovering something is easy. Especially when it involves learning about yourself. What is it that you bring to each photo shoot that shapes the direction of the imagery you capture?

b. You work and develop yourself? Yep, it's a never-ending process of growth periods, plateaus, and sometimes darker times. When things get stagnant, it's up to you to make the changes necessary to break through. When you are on top of the world it's about fighting complacency. None of us ever have it all truly figured out. However, with growth and development, some challenges as a photographer that may have taken hours to solve visually can be solved in mere minutes, once you've had that proverbial light-bulb moment.

c. Your style is an examination from your own being? Like most of us, you probably became a photographer when you fell in love with it. Perhaps, it was because of its immediacy. Perhaps it was because of how it made your feel when people complimented your early eye. But now that you have been in it for longer, what keeps you in the field? What drives you to create? When you look back on your work, what patterns and tendencies do you see? How have you transitioned from WHAT you see when you shoot but HOW you see, think and feel when you shoot? Have you had to persevere and overcome challenges in your photography? Your fingerprint is firmly implanted on every image you create. I encourage you to study it and understand it!

If you want to become a better photographer, it starts with becoming a better person. How can you pour out your life into others if there are areas in your own life that are holding you back from doing just that?
By Sarah Ackerman

Get to know hometown favorite, Russ Harrington before you hit the road to Imaging USA! Russ is an accomplished photographer, specializing in celebrity and musician clientele (we hear Nashville is a pretty awesome spot for that sort of thing). 

What made you want to get into photography? 
Our family always took pictures, so when I got my first 110 Kodak for Christmas, it was on!

What should people expect to take away from your class?
I'm going to show tons of photos! People will get to see different lighting ideas, how to work a location and what all goes into a celebrity shoot. Things they may not have thought of like renting RV's for the glam teams, working with assistants and what not. 

What is your favorite part of a photo shoot?
When the [music] artist gets on set and you do that first test. It all comes together at that point. You finally see how the light looks on your artist and not your assistants, you see the wardrobe you've picked for the setup. If it's a big shoot, we've built sets, pre-lit them and have wondered how the artist will fit in the vibe or world you've created. Sometimes, we might have 10 setups that we're doing that day. No matter what, I still get that cool feeling when I see the first shot pop up on the Mac.

 What do you enjoy about shooting with musicians?
I am, in general, a music fan. So getting to know them, photographing them and then being able to see your images represent them is a very special thing. Musicians just have a cool vibe, you want to capture that. You want to capture images that they love and that their fans love. Granted, some would rather be far away from a photo shoot, but they know it's one of those things they have to do. In the music industry, fresh images are a must. The bonus is they are generally more creative than the average client. Artists and celebrities are pros, they move like models and I just love shooting them.

 How did you get into the celebrity/musician market?
I photographed models for years so it was a natural progression. Fashion is all about the angles, the lighting, the location and wardrobe, and that's basically celebrity photography. I started showing my model portfolio to Christian Music Labels at first and started to shoot a ton of those. My big break was an editorial shoot with Trisha Yearwood, which I'll go into during my presentation. 

 What has been your favorite photo shoot of all time?
There's not a "favorite" necessarily, but I've had a lot of cool memories and images that I love every time I see them. I do have to say when Loretta Lynn calls you her photographer, that's pretty dang special. Brian Setzer is one of my favorites for sure, rockabilly singer and master guitar player from the Stray Cats. I could photograph him every day - he's just cool! I also got to do a big gig in LA for Dr. Pepper and Chelsea Handler. It was awesome, but I had butterflies for sure. 

What's the biggest mistake you made when you were just starting out?
You have to remember, I started shooting professionally in 1983. I've done some dumb things, but every year I tried to get better and make more money than the previous year. At one point I made a joke about an artist's hair that was pretty amazing and said "If I could afford a toupee like that, I'd be all over it!" Well, what do you know - it was a toupee. Whoops!

What's the best part about being a Nashville photographer?
This is my town! I grew up here, I met my wife here, we raised our boys here, and now to see what's happening with how popular Nashville is getting is crazy. We've put our loft on Airbnb.com and its awesome meeting folks from around the world that want to visit.

Country? Or... country?
I love the twang, I love a steel guitar, I love bluegrass, I love Jack White, I love Keb' Mo'. I just love music.

Join Russ for his class "Music & Celebrity Portraits" on Monday, February 2nd from 10 - 11:30 AM and discover how to manage the workflow when dealing with people in the spotlight. 

If you haven't registered for Imaging USA yet, there's still time! Head to ImagingUSA.org/Register today - we can't wait to see you in Nashville!

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

By Sarah Ackerman

One of the most important things you have to do as a professional photographer is educate your clients on the difference between a pro and an amateur photographer. PPA has a wealth of resources to help you do just that! 

This video, #PhotoFail, is the latest addition to our video collection and helps convey that message. Professional photographers do make a difference. Watch these recently engaged couples as they read letters of some serious mishaps (all real stories!) that have happened and that they'll want to avoid in their own wedding. Not only is it entertaining, but valuable information for your clients to understand!


While you're at it, check out the rest of the See the Difference resources and videos. There are even instructions on how to embed the videos on your personal site! That's right, PPA photographers can simply grab these videos and use them to help with their marketing!

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

By: Lauren Walters

Do nerves get the best of you when thinking about photographic competitions (entries are open now for the Northeast District Competition) and the International Photographic Competition (IPC)? Never fear, PPA is here to let you review a critique and become familiar with the process. Once you enter, your nerves will substantially subside. Not only will you get helpful advice to improve your work, but your confidence will shoot through the roof the further you advance in the competition. Grow as an artist and offer your work up for IPC judges to critique! Become a stronger photographer  and learn from experiences such as these image competitions.

Watch the critique of PPA photographer Kevin Floyd's piece "The Strong Armed, School Marm...Zombie" by IPC judge Jeff Dachowski.

Take the next step and stand up for your work!

Hello everyone!

We are well aware of the situation at Opryland last Thursday and rest assured; everything is under control. First of all, no further cases of Norovirus have been reported. Second, this is not uncommon in the hospitality industry and third, the folks at Opryland are taking care of the situation.

They are working with the Metro Nashville Department of Health which applauded their fast response and disinfecting actions. According to health officials (and reported in The Tennessean), "Opryland is going above and beyond the health department's recommended cleaning and disinfecting measures to stop the spread of germs." All rooms have been aggressively sanitized. All door handles, escalator handrails and elevator controls have been wiped clean. Opryland has been cleared for guests.

We're excited for this year's Imaging USA and your record registration numbers show that you are too! 
And the good news is that with everything the Gaylord has done in the past two weeks,  you now have the added comfort of staying in America's cleanest and most sanitary hotel.

Get ready for the biggest and best Imaging USA yet!


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By: Lauren Walters

Itching for news in the world of photography? Here are our top ten blog posts for this week. From tips and tutorials to adventure and high art, this week's top ten is a creative cluster.

 

1.       Imaging USA: The Next Stage of Your Photography Career Begins Here!

EVENT: Become more knowledgeable, connected, and confident by attending Imaging USA. This convention hosted by PPA takes place on Sunday, Feb. 1 - Tuesday, Feb. 3, 2015, in Nashville, Tennessee. Read this article to find out about all the benefits it has to offer. Come join the fun at Imaging USA!

 

2.       The Consequences of Working for Free

BUSINESS: Relating the life of a photographer to a life of a circus performer, this blog shares a few concepts of working the circus life that seem all too familiar to us photographers. There is no publicity value in working for free. North America has a silly belief system that work should not be enjoyable, therefore we should only be paid if there isn't enjoyment. But, don't sell your skills for free just yet! Value your work and yourself as a professional. 

3.       How to Make Artistic Multiple Exposures In-camera and in Photoshop

TUTORIAL: Interested in expanding your portfolio with creative pieces? Try a multiple exposure piece! From abstract to artistic portraits, regardless of the medium, this tutorial covers it all when it comes to multiple exposures. Have fun experimenting!

4.       How I Learned to Stop Taking Photographs and Start Making Photographs

PARADIGM SHIFT: Going from taking photos to making art can be a huge step. A common struggle among learning photographers can be focusing on a shallow depth of field. As soon as you start to learn that photography is a story telling device is when you start "making" photos instead of "taking" them.

5.       Why Photographers Aren't Artists

ARTISTS vs. PROFESSIONALS: As a photographer, do you consider yourself an artist? This blog distinguishes creative individuals as craftsmen, artists, professionals and finally entrepreneurs. Furthermore, this blog explains that true artistic geniuses such as Beethoven no longer exist. Instead of artists, we've become professionals.

 

6.       Help Unravel a Gordon Parks Southern Mystery

HISTORY: They say a picture is worth a thousand words. The featured photograph dates back to 1956 in an Atlanta airport. Relations of race and gender are assumed through this intimate photograph. Although, the details of this photo still remain a mystery today.

7.       Help, I Am Being Sued for Nearly $500,000 by a Model I Photographed

COPYRIGHT PROTECTION: After signing a release, participating in the shoot and getting paid, a model decides to sue the photographer for the photos getting stolen. The model signed a release allowing her photos to be used as stock, but they got stolen off her personal Facebook page after posting them herself. You won't believe where the images wound up!

8.       Gotham 7.5K A Rare High Altitude Night Flight Above NYC

AERIAL, BY NIGHT: "Gotham From Above" was shot from a helicopter 7,500 feet above the ground of New York. Capturing aerial photographs can be quite a challenge; helicopters vibrate, so the photographer had to use a relatively high shutter speed. This project showcases the scale of New York City.

 

9.       Photographer armed with just a SWORD braves threat of wolves and -50C in Siberia to snap awe-inspiring Northern Lights images

-50C AURORA BOREALIS: Into the Siberian wilderness, a Russian photographer ventured to capture images of the Northern Lights. Because of temperatures (as low as -50C), the photographer designed a coat to protect his camera. We applaud this photographer for braving such harsh conditions for the sake of art. Take a look at the results!

 

10.   Stunning Photos of Acrobatic Dancer Leap and Twirl Amid Dynamic Clouds of Powder

COMMERCIAL VS. FINE ART: Check out this high art marketing campaign. An acrobat dances in a cloud of powdered milk to create the most stunning photography designed to sell creamer. Did this approach make you crave creamer?

 

Enjoy this week's blog posts? Check back next week for more excitement! If you have a blog you want us to check out, let us know on theLoop!

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By Chris Homer

At PPA, we understand that entering the International Photographic Competition (IPC) or any of the upcoming District Competitions for the first time can be frightening! But, as we hear from photographers that enter, participating in these competitions really is an amazing way to improve your skills and photography techniques. To get the most out of PPA's photography competitions, consider having your images reviewed and critiqued by an accredited IPC judge. Such constructive critiques will help you understand the elements by which images are judged and help you see what you did well and where you need some work on specific images. It's VERY affordable and will help you grow as an artist more than you can imagine. 

Below you'll find an example of one of these critiques. The image is "Kiss Me Sweetly" by Megan DiPiero and it is critiqued by IPC Judge Larry Lourcey. Check it out and see why this image was accepted into the General Collection! Be more adventurous!



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About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 



By: Lauren Walters

           

Thom Rouse began his career in 1994. He now splits his time as a portrait and commercial photographer. With two diverse sides to his career, Thom has mastered the art of photography. In the following interview, he tells us about himself as an artist.

 

What is your definition of "fine art"?

 

I wouldn't dare try to define art! My thought is that if you have a personal experience with literature, music, a painting or a photograph, then it must be art. We don't really need to define it, agree on it, or consult a critic to decide what it means. If we have an experience with it, positive or negative, I think it must be art.

 

Who are some of the artists who inspire you?

 

There are many artists who inspire me and the list changes daily. Among those near the top of my list are Salvador Dali, Gustave Klimt and Tintoretto. Among photographers, I'd include Steichen, Julia Margaret Cameron, Gordon Parks and Irving Penn. As soon as I start a list, I can think of 30 more I should have added.

 

Why do you teach classes for other photographers?

 

        It sounds trite, but I like to teach because I learn so much from it. It pushes me to think and evaluate the things I think I know about my process and my craft. While teaching, I often have some self-revelation about my own image making and I always learn from other photographers, usually from the newest newbie in the room.

 

You've had over 50 images go Loan - what do you enjoy most about photographic competitions?

 

        My reasons for entering competition have changed over time. When I started, I was solely trying to make the judges happy and earn merits towards a degree. Once I earned my degrees, I tried to make and enter images that I liked the most and were unique to me. At that point, I stopped looking for what I thought would achieve the highest scores. If we're not learning from competition, I see no reason to compete. We all need to present our work and receive feedback; it's a part of our ongoing creative process. No matter where we are in our careers, photographic competitions guarantee to make us better image makers. The more we enter competition, the more we have to work at stretching ourselves. It pushes us to take chances and do work that advances our vision; not just entering images that will earn more merits.

 

What makes photography such a versatile medium of expression?

 

        It's great to be a photographer: a time when the medium has become more versatile than ever! I started later in life at 40 years old, but the 20 year span of my career has encompassed the transition from film to digital capture. As much as I loved the traditional darkroom, I came alive with digital post production. During that time it has become an entirely new medium that encompasses painting, compositing and extensive possibilities for post-capture manipulation. The technology has created endless opportunities, yet we have to remind ourselves that we still create images with our eyes, hearts and minds. That's what makes photography truly versatile.

 

Do you pursue any other creative endeavors?

 

        Sadly, I do not. I gave up music 30 plus years ago; although, I'm greatly inspired by other media. I fantasize projects in other media, but I've never acted on it.

 

What is your favorite image you've captured?

 

        I have several favorites because they were influenced by very personal experiences that captured, expressed and expanded those experiences. I think the best and most impactful work is done when it's grounded in your personal experience.

 

Who should take your class at Imaging USA?

 

I think that photographers in any genre and at any experience level will find something of value in my program. I'll be making the case for spending time on fine art and how fine art will translate into added success in commercial and portrait work. Creating and displaying fine art expands your reputation as an artist, and will contribute to both your image making skills and to your bottom line.

 

What are the top 3 things people should take away from your class?

 

1. Pursuing personal fine art will keep you fresh, alive and vibrant as an image maker.

2. These days everyone is a photographer - being recognized as an artist elevates your status and recognition in the market.

3. Fine Art translates into skills and styles that let you create work like no one else in your market.

 

Elvis, Johnny Cash, or Jack White?

This is trick question that should be answered with "all of the above". I know that Elvis and Johnny Cash have influenced nearly everyone that's followed, but my first choice for listening right now would be Jack White!

This must be a based on Nashville connections; otherwise I'd be voting "none of the above" and writing in Miles Davis!

Come listen to Thom speak at Imaging USA in Nashville, TN. He will conduct a course called "The Case for Fine Art" on February 1, 2015. Looking forward to seeing you there!

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By: Lauren Walters

Let's get to know one of our speakers who will be at Imaging USA in Nashville, Tennessee. JulieAnne Jonker has her master of photography and photographic craftsman degrees from PPA and is also a certified professional photographer (CPP). In the following interview, she sheds some light on her career as a photographer. 

Who's your class for?

Any photographer, really. It's about inspiration as much as what it takes to get your photography studio to the next level. I'll help you direct your business based on your definition of yourself as an artist

What are the top 3 takeaways from your class?

At the end of my class, you will be able to understand 3 things: 

1. Who you are as an artist

2. What direction you want to take your studio in 2015

3. How you can operate a low-volume, high-end studio in this economy

Define your style as a photographer in 5 words.

My style reflected in my photography is vintage, ethereal, classical, compelling and timeless.

What makes your portrait style so unique?

The influences that I continually derive from the fine art world shine through my work and define my photography style.

What is your favorite medium of expression besides photography?

Outside photography, there are two outlets I use to express myself: painting and sculpting.

What was your proudest photographic moment?

Being invited and voted into the Camera Craftsmen of America has to be my proudest moment as a photographer.

What is one marketing mistake many photographers make when they are first starting out?

Inexperienced photographers tend to compete on price, and price only, to get their foot in the door, but that presents them as cheap studios with too many sales and specials. 

What do you want to be known for?

As an artist I'd like to be known for creating timeless pieces.

Elvis, Johnny Cash, or Jack White?

Definitely, Jimi Hendrix.

JulieAnne has had a long streak of success. Learn from her at Imaging USA in Nashville! You'll have two opportunities to hear her speak: on the business panel "5 Golden Nuggets" and in her solo-class called "The Portrait as an Art Form"

If you haven't registered for Imaging USA, you can do so now at ImagingUSA.org/Register! We can't wait to see you in Nashville! 

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How having my kitchen remodeled revamped my sales strategy

By Mariah Ashley


Selling. Yuck. Just the thought of it makes my skin crawl. I have no idea how to close a deal. I'm not sure if it's in the bag. I regularly take no for an answer.

For me, selling is a mysterious art form that dapples in shadiness and deception. Yet, here I am, in the business of selling photography. Over the years I've pondered over how to develop a sales strategy that wouldn't make my client's skin crawl. I've never come up with one. Instead I wing it and hope for generous clients with money to burn.

Until now.

By Chris Homer

February is approaching quickly, which means it's almost time for Imaging USA 2015 in Nashville! To help you make the most of the conference, the Imaging USA mobile app is now available for free download. This app will allow you to create your own schedule, find and network with other attendees, stay up-to-date on conference updates and specials through social media, participate in the game to win daily prizes and much more! 

Make the most of the app when you get to Nashville! Take a minute to watch the quick tutorial videos below. You'll learn how to use the exhibitor, speaker, schedule and mapping features of the app, where you can post to social media and find important information, how to build your own agenda and how the game works (there are prizes for top ranked attendees each day!).

Exhibitors, Speakers, Schedule, Mapping


News, Information, Social


My Event


Networking


Game

By Sarah Ackerman

This year at Imaging USA you will find a completely new thing... the Merit Café. There you'll find a series of short seminars, from Sunday to Tuesday, by the International Photographic Exhibit. These sessions are geared to getting you familiar with and better prepared for future photographic competitions ! This These 30-minute short format sessions are restricted to first come, first serve for seating. Get there early and soak up all of the knowledge you can from these amazing International Photographic Competition (IPC) experts! Questions will be more than welcome, so ask away!

Here's what's on tap:

Sunday, February 1
1pm "Using Titles [of your images] to Your Advantage" - Larry Lourcey
1:30pm "The Road to Becoming a [Image Competition]Judge"- Kimberly Smith
2:30pm "The Judging Process: How an Image Becomes a Merit" - Donna Goodhale
3pm "Print Presentation" - Carl Caylor
6:30pm "Becoming a Master Photographer" - Gabriel Alonso
7pm "What the Heck is the Artist Category?" - Doran Wilson

Monday, February 2
1pm "Using Titles to Your Advantage" - Larry Lourcey
1:30pm "The Road to Becoming a Judge" - Kimberly Smith
2:30pm "The Judging Process: How a Print Becomes a Merit" - Donna Goodhale
3pm "Print Presentation" - Carl Caylor
6:30pm "Recognizing Impact in Your Images" - Ryan Brown
7pm "12 Elements of a Merit Image" - Jeff Dachowski

Tuesday, February 3
11:30am "What the Heck is the Artist Category" - Doran Wilson
12:00pm "12 Elements of a Merit Image" - Jeff Dachowski
1:00pm "Becoming a Master Photographer" - Gabriel Alonso
1:30pm "Recognizing Impact in Your Images" - Ryan Brown

Please note: schedule subject to change. Follow @ImagingUSA on Facebook and Twitter for last minute show changes or download the Imaging USA mobile App!

PPA's District Competitions will be underway shortly after Imaging USA, so use this valuable opportunity to ask all of the questions that are causing road blocks to your future with photographic competitions. 

If you haven't registered for Imaging USA, you can do so now at ImagingUSA.org/Register! We can't wait to see you in Nashville! 

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.


By: Lauren Walters

Happy New Year! Catch up on the new blog posts of 2015 (thus far!).

1.       Maps Showing the Pro Photography Landscape in the United States

STATISTICS: Take a look at the newly released statistics about employed professional photographers in 2013. The Bureau of Labor Statistics estimated about 54,830 professional photographers were employed in the US in 2013, excluding self-employed photographers (which from our stand point significantly skews the data, but that's why there's the Benchmark). Also, a few of the top cities for employed photographers are Los Angeles, Orlando, New York, Atlanta, and Chicago. Can you believe that Washington D.C. has the highest average annual pay for professional photographers?!

2.       Live From Yosemite's El Capitan: Photographer Captures Attempt at History-Making Climb

INSPIRATION: Climbing the 3,000-foot El Cap is hard enough, but capturing the action is quite the challenge. National Geographic photographer and filmmaker Corey Rich attempts to capture rock climbers Kevin Jorgeson and Tommy Caldwell scale El Cap. Read more about the struggle and similarities between the photographers and the climbers.

3.       Renaming your Photos on Import with Adobe Lightroom

ORGANIZATION: Developing a file structure can keep your work easily accessible. In Adobe Lightroom, you can use their built-in template if you like. The author of this blog uses a similar structure. Renaming your photos can be helpful when you've been shooting for multiple days with multiple cameras.

4.       20 Photographer-Specific Things You Can Do Today To Start 2015 Off Right

PERSONAL GROWTH: Consider some of the following tips to feel refreshed for the New Year: Calibrate your monitor, install a new hard drive, re-print some new studio samples, implement email filters, restock office supplies, and check your credit card statements. Continue reading this blog for more ways to relax and start fresh in 2015! Well, of course, all of that is on top of coming to Imaging USA!

5.       Preparing and Packing A Portable Studio Efficiently

HOW TO: Is your studio mobile? Learn how to effectively pack your supplies on the go! Every photographer carries different supplies and in varying quantities. No matter the variance, one will need a rolling storage bin that is padded on the inside such as a Stanley mobile tool box from Home Depot. Bungee cords and a rolling cart are also used for efficient transportation.  

6.       Useful Photography Tip #127: The Importance of Turning Negative Energies into Creativity

POSITIVE VIBES: Do unfortunate events leave you feeling unproductive? Next time you have a bad day, don't throw in the towel. As creative people, photographers have the gift of capturing emotion. Channel your negative energy into a positive experience!

7.       The 2 Faces of Running a Photography Business

DR. JEKYLL & MR. HYDE: As a photographer, running a business can be difficult when you're being pulled toward creative endeavors. Try setting a time limit to your sessions, and plan out your creativity. Most importantly, learn to say no to yourself and others by making financially sound choices. Get this advice and more from the Law Tog!

 

8.       9 Tips To Help You Get Sharp Focus At Night

NIGHT OWLS: Love to shoot at night? Learn how to sharpen your focus! Most cameras use contrast detection to focus; aim for an area of high contrast. Instead of focusing on the midpoint of the frame, focus on the edge of the frame to regain focus.

9.       The Ansel Adams Act Goes To Congress; Details Clear Laws Protecting 1st Amendment Rights Of Photographers

COPYRIGHT: Violation of the First Amendment has led to photographers being wrongly accused. Because of this conundrum, a state of Texas representative brought the Ansel Adams Act to light intending to reinstate the First Amendment. On January 2, 2015 Congress was confronted with the Ansel Adams Act outlining the need for clarity for photographer's rights.

 

10.   Creating Compelling B&W Aerial Images in Backlit Situations

TECHNICALLY SOUND: Make the most out of Lightroom for those significant details. The described method entails intentional overexposure of the photos. This overexposure picks up the shadows and details making your blacks blacker.

 

Enjoy the new blog posts of 2015! Have specific blogs or topics in mind that you'd like us to feature? Tell us on theLoop.

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2015 is going to be a crazy year for drone law, there's no question about it. The Federal Aviation Administration will have to act by the end of the year to meet congressional deadlines while state legislatures have already started passing their own rules on drones. 

Here is PPA's stance on this issue:  we certainly recognize that there are both safety and privacy issues. We believe there are simple fixes for both, and will be working closely with the FAA and Congress to find solutions that will work for both parties.  

While we recognize the need for regulating the safe use of drones, PPA believes that the legal use of these flying devices will allow for photography to become safer as a whole profession. Whether it's climbing trees, or hanging off cliffs, professional photographers have placed themselves in perilous situations to capture that perfect shot for years. Hopefully drone use in the photographic industry will replace the need to get into some of the precarious situations. 

PPA will be working tirelessly on this issue this year, the primary objecting being to carve out a legal way for photographers to incorporate unmanned aircraft into their process and product offerings. Regardless of the outcome, we'll keep you updated throughout this very exciting year!

Are you still on the fence on attending Imaging USA? Don't just take our word on why it's so great, listen to why Sharma Ferrugia decided to attend and what she got out of it.
 

In addition to networking with over 10,000 of fellow photographers, exploring 600+ tradeshow booths and learning from some of the industry's best photographers, you also get to know you're starting 2015 off on the best foot possible! With Imaging USA, you're building your education for your business, inspiring your creativity and networking so you'll have the best support system possible when it comes to any challenges you face throughout the year. 

Registration is still open at ImagingUSA.org/Register. Remember, hotels are filling up fast! As a matter of fact, the Gaylord Opryland, the headquarter hotel, is 99% sold out! (This is not a marketing push, this is a fact). So here's a quick list of nearby properties. And as always, head over to theLoop to make new friends before you arrive, find a roommate or just ask any questions that might come up in your planning process!


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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

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By Sarah Ackerman

Prem Mukherjee - Imaging USA 2015 instructor and current PPAedu instructor stopped by theLoop this week for an AMA (Ask Me Anything). 

Prem is a wedding and portrait photographer from the great state of Michigan. After getting his degree in mechanical engineering, he spent the first 10 years of his career in corporate America before transitioning into running his studio full time. 

Prem puts the business into all sides of his photography studio - and that's clear in his AMA. By creating efficient systems and quick turnaround times, he is able to maximize profits!

Here are a few of our favorite moments with Prem: 

On what inspires him before a shoot (as a huge fan of social media, this struck a chord with me):
We primarily use Pinterest for inspiration before a shoot. It's quick and easy to use and seems to consist mostly of high quality professional photos as opposed to doing a Google image search.

On turnaround time:
First, I should put a disclaimer and say that we do not do a super-fast turnaround for all clients. Most clients of ours are local and we do the shoot one day and typically schedule the order session the next day they are available - which is sometimes the day after, sometimes a week after. For the clients that are really busy or for anyone coming from out of town...those are the times we do everything on the same day.
We usually do the shoot from 10am -11am, have them go grab lunch and come back at 1:30pm-2:00pm. By then everything is edited and the ProSelect gallery is made, and I've had time to eat lunch myself. 

On creating efficient systems:
For weddings, I cull things down quickly, do minor Lightroom adjustments for color, contrast, exposure to all the keepers, and then Photoshop the best 30 pics and then it's done.
For portraits we usually cull it down to about 40 shots and do full touchups including everything from skin softening to liquefy if needed.
People typically spend more when they are fully edited and look awesome! For the full portrait retouching, I use some various actions that allow me to do full retouching in 1-1.5 minutes per image so it doesn't take all that much time to get the work done.

Don't forget to stop by for Prem's class at Imaging USA! His class "Easy Techniques to Triple Your Dollars Per Hour" will take place on Monday, February 2. Register now if you haven't already done so! Registration information for Imaging USA is available at ImaginUSA.org/Register.

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Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarah's in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.

Congratulations to PPA's Benchmark Grand Prize winner Emily Engelhardt, CPP! Emily won an all expense paid trip to Imaging USA this year in Nashville - including roundtrip airfare, accommodations and all access passes to the show for her and a guest. Emily has participated in the Benchmark Survey twice over the past few years, so she's not a newbie when it comes to the benefits this photography business guide can offer. Emily has officially been in business for the past 7 years. And after attending PPA's 3-day Business Breakthroughs workshop in Texas, she became inspired to seek financial advice to take her photography business to the next level. 

"I knew if I wanted to make this a career I needed to be smart about how I ran my studio, and knowing how to appropriately price myself and not getting into debt were both big wins for me," said Emily.

PPA's Benchmark also helped Emily see when to cut back on her expenses, hire a new employee, and look into purchasing the current studio she was renting. Emily explained that being able to see where she stood in relation to other studios in the country gave her a much needed confidence boost. 

When Emily utilized the Benchmark, it opened her eyes to possible investment opportunities. "My quarterly meetings with Bridget [Jackson, CPA] and my mentor, Julia [Woods], also helped me see that I could invest a lot more into my advertising budget, so this year I was able to invest in a large display in a mall in my target area and still gross a 42% net profit. Being able to see that I was right in line with some of the top grossing studios in the country, even if my sales totals weren't as high, my percentages were just as good, if not better,  gave me such a confidence boost, and reassurance that I really was doing well, not just hoping I was."

Before, Emily felt she was winging it with her business. After going through this process, not only is she reassured about the wellness of her business, but now she can analyze her financial budget and plan her next steps, using tangible data that make sense for her and her business.

"Even if you're not a 'numbers' person, it's so helpful to have some kind of standard to look to, not just hearsay," Emily stated.

If you participated in the Benchmark Survey, you can follow in Emily's example later this spring when your side-by-side comparison comes out! Let us know how PPA's Benchmark Survey helped you Be More! Oh, and be on the lookout for this year's new data... coming out soon! 

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If you are (still) concerned about entering the International Photographic Competition (IPC), or any District Competitions that are currently going on, we want to show you some of the critiques to take some of the fear out! We hear time and time again from photographers who compete that once you overcome your nerves and enter, your skills and technique will improve--not to mention the confidence boost! And most get hooked! The best way to get the most out of your experience in a photographic competition is to have your images critiqued by an IPC judge. Once you understand the elements being judged and how they are scored, it's up to you to get in the game! 

 Below you will find an example of exactly what we're talking about. This image is "Breeze in the Marsh" by Timothy Eddington and critiqued in this video by Larry Lourcey, IPC Judge. Watch the critique. You will see why this image was accepted into the General Collection and how it could be improved to go Loan.
      

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By Chris Homer

The portrait photographers out there would agree that there's a huge difference between posing
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 and lighting women and men. Try to find a woman who genuinely never cringes before seeing herself in photos, and you understand your challenge as the photographer.

To help you out, in January PPAedu is offering for free to all photographers "Lighting and Posing Women"! In this class by Jen Hillenga, M.Photog.Cr, you'll see posing and lighting techniques that will ensure your female clients fall in love with their photos! Grab the video now, it's free on PPAedu through the end of January!

PPAedu is the online education platform for PPA photographers. There you'll find more than 300 videos on both photography technique and business practices to help you grow your studio, be more profitable and be more inspired!

You will also find a quick and easy self-assessment tool that allows you to build your own custom-fit learning program. And the best part of all is that as you take more and more PPAedu classes, you'll be able adjust that program so that it evolves with you as you continue to grow in photography!
 
Give it a try! This is a way for photographers to find videos on areas of photography where you could use a refresher course or learn something new. PPAedu comes as part of the PPA membership, so join today to access the 300+ video library. Try it now for free! Go ahead and dive in! It's your time to be more inspired.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages. 


This year's Imaging USA is on track to be the biggest and best yet! So much so that our host hotel, the Gaylord Opryland, is selling out. If you haven't reserved your room, please do so as soon as possible, they are 99% sold out! Opryland will  guarantee the discounted Imaging USA rate of $175 until all of our rooms have been sold. 

Once those rooms do sell out, there are a few backup hotels options for you that are all close to the convention center. Try any of the following:

Regardless of where you stay, you'll see benefit from discounted parking at the Gaylord Opryland for $9/day by being an Imaging USA attendee. You'll have to show your badge to get that fare (instead of $21!).

And in case you haven't heard, early bird registration has been extended through Friday, January 9th. You can still save $50 on your all access pass (for you or for a friend!) by registering at ImagingUSA.org/Register

Remember, if you're still looking for a roommate or want to carpool over to  the largest photography convention and tradeshow of the year, head over to theLoop's Imaging USA community to get the discussion going! 

We hope to see you in Nashville!

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Fifty years ago Horace Holmes was a Boston-area teen on welfare living in an attic. He couldn't read or write, but he understood things.

A social worker visited his family one day and told him about a program called Upward Bound. The program provides fundamental support to high school students from low income families in their preparation for college entrance. 

The social worker told Horace he could go to college and be there all day. Cool, he thought. The program offered several classes in the arts. Horace was drawn to photography because he was very visual, but there was one problem: he had never used a camera in his life.

He took his first picture with a Yashica Mat 124. They told him, "look down, push this and then turn this. Go out and take a picture of something creative." Horace chose a fire hydrant and went back to the lab for his transformative moment.  

"Seeing the image develop I said 'WOW!' and that was it," he said. "Little did I know where photography would take me."

 



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This page is an archive of entries from January 2015 listed from newest to oldest.

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