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PPA Today: October 2009 Archives

October 2009 Archives

Dear PPA Member.

Boo!

It's no coincidence that this week's Vital Signs is being sent out so close to Halloween.

The financial management of your business can be scary if you don't know where you are. It's sort of like being lost in the woods on a dark, stormy night, where all you hear is the haunting sounds of: "Do you know how much you'll owe in taxes this year?" and "What's your Costs Of Goods Sold?"

Worst of all? You can't run away. It's YOUR business.

So instead of hiding out with a bowl of candy hoping the boogey man (or the IRS) won't get you...take a moment to read the last installment of Studio Management Service's series on financial management. We promise that you won't scream at the end. No tricks. Just treats.

Cheers,
Christel Aprigliano
Director of Member Value & Experience

PPA members can already save up to 26% on select FedEx® shipping services. Now you're entitled to save up to 20% on select FedEx Office℠ copy and print services and 10% off other select services at more than 1,800 FedEx Office locations. It's now even easier for you to save time and money with FedEx. Sign-up is free and there are no shipping, copy or print minimums. To learn more or to enroll, please visit the members-only area of our web site, or call your dedicated shipping program administrator at 1-800-MEMBERS.
onOne Software, Inc. today announced FocalPoint 2, an Adobe Photoshop plug-in for simulating depth-of-field and selective focus.  With FocalPoint 2 photographers can create realistic selective focus, depth-of-field and vignette effects that help focus attention on an area of an image in an easy to use plug-in. Photographers can create an authentic out-of-focus look with aperture shaped highlights with the new blur algorithm that accurately matches the blur a real lens would create.  To assist photographers in getting the most out of FocalPoint 2, new lens presets are included that simulate desirable fast aperture lenses that cost 10 times more than FocalPoint 2.  By popular demand from customers, FocalPoint 2 supports multiple FocusBugs that let photographers create multiple areas of focus or create complex depth-of-field looks.  Finally, there is a new FocusBrush that allows for detailed painting in of the new blur effect in an image for those who want ultimate focus control.
onOne Software, Inc. today announced Plug-in Suite 5 for Adobe Photoshop.  Designed to solve the most common problems facing photographers in the areas of color correction, enlarging, masking and professional photographic effects, the Plug-in Suite 5 combines full versions of six essential software tools in one affordable package:  FocalPoint 2, PhotoTune 3, PhotoFrame 4.5 Professional Edition, PhotoTools 2.5 Professional Edition, Genuine Fractals 6 Professional Edition and MaskPro 4.  

With support for Photoshop CS2, CS3 and CS4 the onOne Software Plug-in Suite 5 now includes the new onOne Panel which provides quick access to all products, Windows 64 bit support and the ability to access select plug-ins from within Adobe Photoshop Lightroom 2 and Apple Aperture 2.1.  Plug-in Suite 5 will be available in November.

Nik Software announces today Viveza 2, an upgrade to its award winning and revolutionary plug-in for selective color and light control. Available in December, Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software's award-winning U Point® technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.

"New global image controls added to Viveza's powerful selective editing capabilities now enable users to quickly and easily perform virtually all of their color and light adjustments within a single step," said Michael J. Slater president and CEO of Nik Software. "New features such as shadow recovery, structure control, increased precision of selections, and user interface improvements together give users ultimate control, enabling truly spectacular results."

Viveza 2, powered by Nik Software's patented U Point technology, is the most powerful and precise tool available to globally and selectively control light and color in photographs. With U Point technology, users can quickly select areas of an image to adjust by pointing and clicking and then using simple to use sliders to adjust brightness, contrast, saturation, structure, red, green, blue, hue, and warmth in a fraction of the time needed by other tools.

Dear PPA Member,

What price do you place on the value of your work?

You could get all philosophical and say that your work is, like the Mastercard ad, "priceless." But when it comes to having your clients pay you for the services you provide, you have to have a price in mind. After all, those new camera bodies and lenses don't grow on trees. (If you do have one of those trees, I'd keep that a secret.)

Whether you're an established commercial photographer or are looking to branch out into commercial work, this week's Vital Signs covers the considerations needed for effective commercial pricing. Even if you're not a commercial photographer, don't miss the information on valuing usage rights, something all photographers need to understand.

Sea Monkey (thumbnail)Cheers,
Christel Aprigliano
Director of Member Value & Experience

P.S. Remember last week's Vital Signs introduction, where I compared my sea monkey experience to testing the waters with a new vendor? Well, Scott Kurkian, PPA's CFO, was so moved by my admission that I was given this.


Mamiya has partnered with industry leaders Schneider, Phase One and Leaf to produce the best of all worlds -- the new Mamiya DM56 professional digital camera.

The camera features a 56 megapixel sensor, and is precision-matched to new optics designed by renowned lens maker Schneider-Kreuznach. "The results have created a new standard for digital images," says Mamiya Product Marketing Manager Mike Edwards. "The large sensor, 56x36mm, coupled with a 16 bit/channel color palette, provides exceptional color accuracy and rich high dynamic range images in just a single capture. Other digital camera systems simply cannot compare."
Adobe today introduced Adobe Photoshop Lightroom 3 beta software for Macintosh and Windows, a public preview of new and improved functionality to be delivered in the next major release. Lightroom is the essential digital photography workflow solution, helping serious amateur and professional photographers quickly import, manage, enhance and showcase all their images from one application. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools, enhanced slideshow capabilities and direct publishing to online photo sharing sites like Flickr. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

Lightroom 3 beta has been completely redesigned with under-the-hood efficiencies to better handle growing image libraries and improve responsiveness with a higher-quality processing engine. In the Library module, a rebuilt import system makes bringing photos into the software more intuitive. Users can easily specify the source and destination of their images, and save common processing, metadata or destination settings as easy-to-reuse presets.

AsukaBook USA, producer of the finest quality coffee table style books, announces its new AB AlbumOnline service.

AsukaBook USA, a division of Kubota Photo Design Inc., offers AB AlbumOnline as a free service offered exclusively to AsukaBook customers. When an album order is being placed online, AsukaBook customers can choose AB AlbumOnline when submitting their order. They will then receive a URL for an online digital slideshow of the album's final design. Once they receive the link to the online album, photographers can share the digital version of the book with their customers as a preview before the printed and bound book arrives. AB AlbumOnline can also be used as a promotional tool for prospective clients once a photographer receives approval to do so from their customer.

"Through client research, AsukaBook determined that faster service to a photographer's client is of utmost importance. Now for the first time, a photographer's clients can share their finished album via a 'photo book on the web' with family and friends before they even have the final printed book in their hands," said Sarah Calahan, Business Development Director of AsukaBook USA. "This is a wonderful service for photographers to offer their customers and AsukaBook is proud to offer this service to our clients for free."

AB AlbumOnline is not an online editing tool that can be used for a photographer's customers to proof the design before placing an order. This service is available once photographer confirms an order and production begins.

For more information about the complete line of AsukaBook products, a video tutorial is available at: http://asukabook.com/home_tutorials.html#Anchor-61857 .

Lensbaby announces today the addition of the new Fisheye Optic and Soft Focus Optic to the Lensbaby Optic Swap System. Each new optic is available for use with the Lensbaby Composer® and Muse®*.  In addition, the Soft Focus Optic is compatible with the Lensbaby Control Freakâ„¢.

"With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus," said Craig Strong, Lensbaby President and Co-Founder. "The new Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the new Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics, and three optics that provide even more options for creative photography."

Leaf Imaging today announced the Leaf Aptus-II 5 medium format digital camera back. The company's newest addition to the Leaf Aptus-II product family, the Leaf Aptus-II 5 features a resolution of 22 MP.  And at a capture rate of 0.9 seconds per frame, it represents the family's fastest digital back.

Designed to support photographers wherever they are shooting, Leaf Aptus-II series backs offer the largest display, 3.5" (6x7 cm), and only touch screen controls in the medium format market.

The Leaf Aptus-II 5 camera back is priced at $7,995 and is expected to ship in November, 2009. The Phase One 645AF camera body with 80 mm lens is available for an additional $2,000.

Read more here.
Mamiya has introduced a new 22MP, 36x48mm digital camera selling for $9,995. The Mamiya DM22 is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people's eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority. This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files. Files can be processed using either of the included software solutions: Capture Oneâ„¢ by Phase One or Leaf Captureâ„¢, or photographers can choose to use Adobe Lightroom.

The new camera is being introduced at the same time as the Mamiya DM28, with a street price of $14,990.  Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode. The DM22 features a 48x36mm sensor, 5356x4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWireâ„¢. The DM28 is identical except its sensor is 44x33mm, 6144x4622 pixels, and an ISO range of 50-800.

Read more here
liveBooks is currently offering discounts on its web site design services through October 30. For $195, you can get an interactive predesigned homepage - a total savings of $300. Click here to view some samples from liveBooks.

In addition, liveBooks is also offering 8-pane, predesigned homepage slideshows for $150 - a savings of $45. Click here to view some samples.
Lexar Media today announced it will offer the Lexar® Professional 600x CompactFlash® (CF) card, a new memory card that provides enhanced speed and performance for professional photographers capturing high-definition images and videos on digital SLRs. The Lexar Professional 600x CF memory card will offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 600x (90MB/s) when paired with a UDMA 6 enabled device. In addition, the Lexar Professional 600x CF memory card increases workflow with minimum sustained read speeds of 533x (80MB/s), or faster when paired with a UDMA 6-enabled reader. The card is available in 8GB, 16GB, and 32GB capacities. Read more about this product here.
Canon has introduced the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance camera with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon's most rugged and durable professional camera body.

The crowning achievement of Canon's 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs.To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II, A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.

Read more here.
Kay Eskridge has announced that her studio, Images by Kay & Co., will host the first annual Breast Cancer Survivors CelebrateSexy Photo Session contest in honor of breast cancer awareness month.

Images by Kay & Co. Photography will hold the contest during the last two weeks of October for cancer survivors. If you or any woman you know has been affected by cancer, please consider entering the contest to win a FREE CelebrateSexy Diva Photography Package. Entering the contest is easy, simply send Kay your survival story along with one or two photos of you and she will post the entries on her blog. Then you, the readers, will choose the contest winner based on the person receiving the most number of votes. The winner will receive a Designer Diva Package and will be treated to professional hair styling and makeup application during her CelebrateSexy session. The images in her album will be a wonderful reminder and celebration of her beauty.

Read more here.

Dear PPA Member,

Sea monkeys.

You know exactly which advertisement I'm thinking about. The one in the back of the comic book. The one that whispered: "Buy this kit, and grow your own sea monkeys! It's the latest rage! It'll be magical!" Yes, that one.

When I was six, I wanted that thriving ocean of marine life in a bowl. Badly. I mailed off my saved-up money, waited for what seemed like forever (at that age, forever is a few weeks), got the package, followed the instructions, and...nothing. It was a dud. Cloudy water, no sea monkeys.

Sometimes trying a new vendor ends up being a "sea monkey experience," so this week's Vital Signs is about navigating the vast waters full of products and services for photographers. There are some really unique items on the market right now--but even though the product or service may seem perfect, there are steps you need to take to ensure that it's the right mix for you. With a little planning, a little advice, and some common sense, it can be smooth sailing as you find something to make your business stand out.

Cheers,

Christel Aprigliano
Director of Member Value & Experience

Volunteer to share your knowledge and earn two speaking merits toward a PPA degree--be a Super Monday Instructor next spring! The deadline to sign up for teaching at the May 17, 2010 program is November 12, 2009. Click here to sign up now, or for more information.
The results of this year's AN-NE Marketing Awards competition are in! Our judges looked at effectiveness, creativity, professionalism and a host of other qualities to select this year's winners. Visit the AN-NE Results page on ppa.com to see the latest winners (images coming soon).
A message from Bert Behnke, Executive Director of PPA Charities:

Hey PPA Charities friends,

I leave for my mission with Operation Smile on November 3, and I'm putting out a challenge. Let's see how much we can raise between now and while I'm there through November 14. I'll be posting daily updates on PPA Charities Facebook Group, Twitter, and I'll even try some YouTube.

You know it only costs $240 to change a child's life, so let's change some lives! Go to www.ppacharities.com, hit the Donate Now button, and kick in what you can. $240, $24, $48, $96...let's do it in increments of $24 or $240 (and put a note in the message line about why you're kicking in).

I will personally e-mail all of you from Paraguay with some photos while I'm there, and I'll tell all PPA Charities friends how much we raised and who helped. For those of my friends who may try to hide from this appeal, I WILL FIND YOU!

Come on, let's change some lives!

Bert Behnke,
PPA Charities Executive Director
In 2003 the Fair and Accurate Credit Transactions Act was signed into law. This law directed the Federal Trade Commission (FTC), the National Credit Union Administration (NCUA) and other federal bank regulatory organizations to develop a set of regulations that prevent and protect against identity theft.

PPA has created this guide to help you determine if your studio must comply with these laws. If you must comply with the Red Flags Rules, the FTC requires you to create and implement your identity theft plan before November 1, 2009. Get PPA's Guide to the FTC Red Flag Rules here.
Nikon has announced two new products, including the new D3S digital SLR camera. This is a professional camera good for many types of photography. Some highlights of the D3S include:

  •          Base ISO Range from 200 to 12,800, expandable from 100 to 102,400
  •          9 frames per second at full resolution
  •          720p HD video recording with stereo microphone input
  •          Same amazing low light ability can be applied to movies
  •          12.1 mp FX-format full frame CMOS sensor
  •          51 point AF system, 3D Matrix metering and Scene Recognition System
  •          $5199.95 estimated selling price
Nikon has also introduced the AF-S DX Micro 85mm F/3.5G ED VR Lens. The lens is designed to bring better close-up photography to DX users. Highlights include:

  •          VR II for up to 4 stops of correction
  •          Internal focusing design
  •          Use of an ED glass element
  •          1:1 life-size reproduction ratio
  •          $529.99 estimated selling price
Learn more about these products here
Adobe has introduced Photoshop.com Mobile for iPhone application, delivering Adobe digital-imaging technology to users on the go. Photoshop.com Mobile provides consumers a convenient way to edit photos, apply effects and share images instantly with friends - all with the flick of a finger. Integration with users' free Photoshop.com accounts enables photo sharing and data back-up, saving them valuable space on their iPhones. The application is available free of charge at Apple's App Store.

The app is also available at http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331975235&mt=8

A CanvasPop Client's art piece displayed in Time Square.This November 100 people will have photos that they've had printed onto canvas displayed on the 7,400 square foot Reuters Billboard for 15 seconds. The sign, which soars 23 stories, reaches more than 1.5 million people per day. The first 100 customers to buy from CanvasPop.com will have this once-in-a-lifetime opportunity as an option. A time stamped photograph will be sent to each customer as a memento.

CanvasPop allows people to print virtually any photo, including images from Facebookâ„¢, Flickrâ„¢, Photobucketâ„¢ and even iPhonesâ„¢ from CanvasPop.com, where the pictures are turned into canvas wall art. "We're the only large format photo printing company that works with any resolution image, this means that we can work with the millions of lower resolution images found on social media sites such as Facebook and the millions of images being taken with mobile phones around the world." says Adrian Salamunovic, co-founder of CanvasPop. "Our process and technology makes it easy, you pick the image we take care of the rest."

Read more here: http://www.prweb.com/releases/canvas/printing/prweb2975554.htm

Wanna get PHAT?

P.H.A.T. Doctor Designs--created by a photographer--offers a cutting-edge compilation of Photoshop actions to enhance images specifically designed to work with light, medium, and dark skin tones. Version 1 of the software includes actions and album layout templates that are all fully editable and customizable, appealing to all levels of photographers.

"You wouldn't let your lab correct your dark skin tones with the light skin tone formula, now would you?" asks Joanna Henderson, president of P.H.A.T. Doctor Designs. "I created this product after becoming fed up with actions that don't work on everybody. Our actions are not only creative and offer one-click usability, they also are easy to use and fully editable and customizable."

The same goes for the album design templates. A beginner can get the help he needs for album designs that rock, and once your Photoshop skills develop, you can fully customize and edit each template in layers--full artistic control. In addition, the tool allows you to crop images as they are being dropped into the design--another time-saver.

P.H.A.T. Doctor Designs will be exhibiting at the Imaging USA tradeshow (Imaging EXPO) in Nashville, Tenn., January 10-12, 2010. 

Dear PPA Member,

I think the holidays make everyone just a teensy bit crazy. Don't get me wrong--I'm talking about crazy in a good way. Whether giddy with the gift-giving or rocking out with friends and family, people want to share and give tokens of love and friendship to those they adore.

No, I'm not thinking fruitcake or a Chia Pet. They want to give something special, and that means images of themselves and their families, looking their best because they've gotten a professional portrait done. By you.

Except...they don't call you for reprints or a new order. And you have a sneaking suspicion that they've gone somewhere else to get your copyrighted image reproduced. (And sometimes, instead of sneaking, your suspicion saunters boldly down the street in the form of a holiday card with the image you took scanned onto it.) What gives?

It's just that time of year when people get a teensy bit crazy, and they may forget that you own the copyright. This week's Vital Signs offers ways to politely remind your clients (and retailers) that while you love fruitcake and Chia Pets as much as everyone else, the best gift you could get this year is the gift of a print order.

Cheers,
Christel Aprigliano
Director of Member Value & Experience

An Appreciation of Irving Penn
by Ellis Vener


Irving Penn, born June 16, 1917 in Plainfield, N.J., died not far from there at his home in New York City, on October 7. He was a photographer and a devoted husband, father, and grandfather.

Penn photographed people, famous and obscure; objects of great value and rubbish of no value at all. His photographic style was straightforward and spare, yet graphically rich and unfailingly elegant. His images could crackle with a dry wit that makes it easy for viewers to get the point of the photograph very quickly, yet also conceal a larger idea, visible with a closer look. Getting an image to that point of outward simplicity involved painstaking technique--days spent honing an apparently simple still life, weeks working toward a final print.

So too with his portraits: You sense not only Penn's full engagement with the subject, but also the added power of the subject's being fully engaged with Penn. The tension is nearly palpable. You can see it in his portraits of Pablo Picasso in 1957, of members of the San Francisco chapter of the Hell's Angels from the mid-1960s, and in his gentle portrait of two Peruvian children from his "Worlds in a Small Room" portfolio. Do you catch the pun in that title? "Camera" is Latin for small dark room; what is a camera if not a small dark chamber, lit occasionally by a flash of light entering through a small hole in the wall, then rendering an image from outside the room onto the opposing wall? And what is our consciousness if not exactly that, too?

Sometimes when people describe a photograph they like, they speak of its painterly qualities. You cannot say that of an Irving Penn photograph. His are pure photographs that resemble no other form of art. Penn understood that the immense power of photography is its ability to describe a thing in fastidious detail, and he exploited and pushed photographic processes and mediums as hard as anyone ever had to achieve this. Exploiting the possibilities of light and shadow, propping and gesture, and through unwavering concentration to experimentation and exploration, Penn re-invented and popularized the once-dead art of platinum printing. In these works, you sense how his meticulous devotion to detail transmutes a mere reproduction into an object valuable in its own right, without getting in the way of clearly communicating the essence of the person or thing in the photograph.

Each viewing of a Penn photograph is a fresh and startling experience. His insistence on using photographic tools and forms as an intensified way of seeing somehow keeps the subject of the photograph continually alive and in motion, though it's frozen in a still image. As humans and photographers, we owe an incalculably large debt to Irving Penn and his achievements.

Wi-Pics has introduced mobile data association technology that allows photographers to automatically rename files at the time of capture and transmit them wirelessly to a printer or work station.

Using Wi-Pics Mobile's data association technology, image files can be renamed automatically using data from a barcode scan and/or the information contained in any or all of three separate user defined fields (in any order you choose), prior to being transmitted wirelessly.

Wi-Pics Mobile features a compact design that mounts under the camera with a custom designed bracket that allows easy movement and does not impede the photographer or camera performance.

Learn more here.
Western Digital (WD) has announced three new external hard drives, the My Passport Elite drive, the My Book Elite drive and the My Book Studio drive.

The My Passport Elite drive features an illuminated capacity gauge and drive lock indicator so users can see at-a-glance how much space is left on their drive and whether their data is secure. The convenient grab-and-go USB dock frees up valuable desk space and eliminates the search for USB ports, making it ideal for professionals who take their data back and forth to the office. Read more about the drive here.

The new My Book Elite and My Book Studio drives both include a customizable e-label that's always visible, even when the drive is unplugged, making it easy to know what's on the drive and how much space is left.

The e-label smart display on the spine of the My Book drives can be changed easily and as often as desired. It utilizes e-paper technology which reads like ink on paper. With the included WD SmartWare software, users can easily create a label to name their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked via WD SmartWare software's powerful password protection and hardware-based encryption.
Canon has added two new projectors to its line of REALiS Multimedia LCOS projectors, the WUX10 Mark II and SX80 Mark II. These projectors include a new Photo Image Mode allowing for advanced color management and adjustments for ambient lighting conditions.

With the introduction of the Photo Image Mode, photographers can take advantage of added flexibility to improve the look and feel of images being projected. The new Ambient Light function allows users to adjust for lighting conditions by selecting from easy-to-use presets for both the type of lighting (Tungsten, Fluorescent and Fluorescent H) and intensity (Low, Medium or High). When selected, these options will automatically adjust the settings to ensure optimum color reproduction and image quality. In addition to adjusting for ambient lighting, the Photo Image Mode allows for fine-tuning of both color levels (intensity of colors) and color temperature. Similar to the ambient lighting, both of these adjustments can be made with easy-to-use presets. These new functions are ideal for users who are displaying content and cannot control the lighting conditions - such as educators speaking in classrooms or photographers showing their work in an art museum/gallery or at a seminar.

Learn more about Canon projectors here.

Dear PPA Member,

One word can make a big impact, especially if you are referring to the economy. The news is oftentimes filled with stories about the current state of the economy, and phrases like "With the economy the way it is..." have become commonplace. But thinking positively can fire up your creativity to find new ways to deal with these issues.

Even though things are starting to get better, your own photography studio might have seen the side effects. With clients and vendors trying to save as much money as possible, you might find yourself looking for ways to save yours. That's where the "creative thinking" comes in.

This week's Vital Signs teaches you how to barter smarter. Odds are that you use your creativity to create beautiful photographs. Why not use that same creativity to keep more money in your business? Instead of paying for services the typical way, consider offering up your own services in exchange. It's a great way to both save money and promote your business. After all, with the economy the way it is...

Cheers,

Christel Aprigliano
Director of Member Value & Experience

Scott Kelby, the president of the National Association of Photoshop Professionals and chair of the Photoshop World Conference & Expo, revealed the How-to Educational Library for Photoshop (H.E.LP.) during the opening address of this year's event in Las Vegas.

H.E.L.P is composed of short, 60-second max tutorial videos on thousands of Photoshop topics. The library is free for NAPP members.

Learn more about NAPP here.


About this Archive

This page is an archive of entries from October 2009 listed from newest to oldest.

September 2009 is the previous archive.

November 2009 is the next archive.

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