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PPA Today: March 2009 Archives

March 2009 Archives

You may recall last month's online uprising when Facebook announced their new Terms of Service policy. In an earlier post, we told you about a letter PPA sent to Mark Zuckerberg, Facebook's Founder & CEO, in which we applauded Zuckerberg's creation of a "Facebook Bill of Rights & Responsibilities", and offered our expertise and assistance in developing the social media site's newest policy.

Facebook was receptive to PPA's involvement and requested our feedback on the latest version of their proposed "Statement of Rights and Responsibilities." We submitted our comments and suggestions to Facebook last week, and now we're watching and waiting to see what develops.

Based on what we've seen so far, you'll be pleased to know that Facebook has made strides to accommodate photographers, and all copyright owners, who actively maintain Facebook accounts. We'll keep you posted on any new developments as our conversation with Facebook continues.

Join one of these free eSeminars. Adobe software experts will demonstrate and explore the new Adobe® Photoshop® CS4 and Adobe® Photoshop® Lightroom® 2.

Adobe® Lightroom® 2
Learn to simplify photography from shoot to finish with Adobe® Photoshop® Lightroom® 2 software. In this demonstration you'll discover how you can quickly import, process, manage, and showcase your images -- from one shot to an entire shoot. Find out why Adobe® Photoshop® Lightroom® 2 software is essential for today's digital photography workflow.

  • Thursday, April 9, 2009 10:00 A.M. PT --presented by Julieanne Kost (Digital Imaging Evangelist)
  • Thursday, May 7, 2009 10:00 A.M. PT--presented by Julieanne Kost (Digital Imaging Evangelist)
Adobe® Photoshop® CS4 for photography
Learn to create powerful images with the new Adobe® Photoshop® CS4 software. This demonstration will highlight the more intuitive user experience, greater editing freedom, and significant productivity enhancements included in Photoshop® CS4 that help you achieve desired effects more efficiently

  • Thursday, April 23, 2009 10:00 A.M. PT--presented by Bryan O'Neil Hughes (Photoshop Product Manager)
  • Thursday, May 14, 2009  10:00 A.M. PT--presented by Julieanne Kost  (Digital Imaging Evangelist)
Visit for more information.
Early registration discount ends Monday, April 6

Register for the Super Monday class of your choice by Monday, April 6, for only $99--a $21 savings. Browse the online brochure and register now. Visit:

We've added nine new Webinars to our schedule of events. In April, Ron Nichols, M.Photog.Cr., API, will present two programs on sales presentations and projection room sales. Doug Box, M.Photog.Cr., CPP, API, will present a 3-part series on creating strong financial foundations for your business, and Julia Woods, M.Photog.Cr., will share her simplified strategy for great sales. Rounding out the month we also have a free Webinar on PPA's Merits & Degrees program. 

For complete information, visit:

Hiring & Managing Studio Employees
March 30, 2009 | 12pm EST
with Tamara Lackey & Lisa Walter

Tamara LackeyLisa Walters

If you're at the hiring point, seeking new ideas for interviewing and retaining current employees, or just looking to manage an associate-based business in an innovative, effective way, Tamara and Lisa can help you do it even better. Learn the methods they've used to build a highly successful associate-based studio model that continues to increase in profitability annually.
Member Price: $49

The Home Stretch: Judging the International Print Competition
April 1 | 7pm EST


Get a head start on PPA's 2009 International Print Competition with this 4-week Webinar series, designed to give you a complete understanding of the benefits and workings of this exciting program-a very different form of education!
Member Price: $95
(includes all 4 Webinars--previous Webinars available as recorded archives)

Image ©Kathryn Meek

Building Blocks of a Thriving Photography Business (Part 1 of 3)
April 13 | 7pm EST
with Doug Box, M.Photog.Cr., CPP, API

Doug Box

Creating a strong foundation for your business ensures its financial health and success. Whether you're part-time or full-time, there are proven steps, tools, and techniques that will help you achieve your goals as a professional photographer. Join us for this eye-opening Webinar series that will get you on the right track with your business.
Member Price for 3-part series:  $99
Member Price for Individual Webinar:  $49

Dear PPA Member,

Did you ever wonder what all those letters were, flowing out behind some PPA photographers' names? They are PPA degrees, part of a unique member benefit that can actually be used as another business tool.

Think of it like this: to make use of your finances, you have to understand what you're looking at and how those numbers translate into actions you can take to improve your bottom line. In the same vein, earning merits and degrees (in PPA's Merit & Degree program) can help in your business if you understand and make full use of them.

That's why we're offering a Vital Signs on this very topic. We want you to understand how to use this benefit to your own advantage. In fact, that's PPA's goal: to provide you with education and resources to help in your success as artists and businesspeople.

Christel Aprigliano
Director of Membership

P.S. Don't forget to check out your new member benefit: Precision Camera.

Celentano_EYE.jpgNow more than ever, professional photographers need affordable and innovative ways to promote their businesses and reach new customers. One of the most sought-after promotional methods for portrait and wedding photographers is mall advertising, yet it is not always easy to secure space at a reasonable rate. Today, Professional Photographers of America (PPA), in conjunction with Marathon Press and EYE, announced a new national advertising program that makes mall advertising easy and affordable for photographers.

Through an exclusive arrangement with EYE, one of the nation's leading providers of mall display advertising, PPA has secured preferred advertising rates in over 250 malls for member photographers. These preferred rates provide PPA members discounts of up to 20% off the standard 4-week advertising rate.

Precision CameraPrecision Camera is offering PPA Members 10% off any Sensor Cleaning and Complete Camera Testing service--includes free 2nd-day air shipping! Offer expires April 30, 2009.Visit the Extreme Deals page on for complete information

The deadline for the next Certified Photographer image review is May 8, 2009. Please visit for complete information.

PPA is supporting the introduction of H.R. 1509 - The Home Office Deduction Simplification Act of 2009 by signing a letter sent by a coalition organized by the National Association for the Self-Employed (NASE).  The letter announces the introduction of this vital piece of legislation by Representatives John McHugh (D-NY-23) and Kurt Schrader (D-OR), and seeks the co-sponsorship and support for the bill.

The bill mirrors H.R. 6214 - The Home Office Deduction Simplification Act of 2008, also introduced by Rep. McHugh during the 110th Congress. PPA supported this legislative initiative in 2008 and is hopeful that the bill will garner enough support to clear the U.S. House of Representatives this Congress. This bill, like H.R. 1470 - Equity for Our Nation's Self Employed Act, currently finds itself in the hands of the House Ways and Means committee.

On March 19, PPA's Chief Executive Officer, David Trust, represented the photography industry on a panel at a Congressional Briefing that included representatives from the music, movie and software industries. The discussion centered on the importance of U.S. Copyright law to the photography industry, the importance of copyright industries to the U.S. economy, and how photographers interact with fellow creators.

The briefing was hosted by the Copyright Alliance, a non-profit, non-partisan educational organization composed of individual creators and leading copyright industry organizations.  A founding member of the Copyright Alliance, PPA was delighted to participate in this event which was well attended by staff members from each chamber's Judiciary Committee, and other Congressional committees, subcommittee's and caucuses that govern intellectual property related issues.

The next AN-NE Marketing Awards competition is coming up fast--entries must be postmarked by June 26, 2009. A great way to gather expert advice on and reactions to your marketing pieces, this competition also gives you the chance to win a free year of PPA membership, free Imaging USA passes, and more--including up to 2 service merits (1 merit for finalists)! Better download the rules now and start thinking about your entry (or entries).

Dear PPA Member,

One of the things I love about PPA members is their willingness to share their thoughts and ideas.

I see it every day on the OurPPA Forums, hear it in conversations during classes, and watch the Twitter posts fly with questions about what works...and what doesn't. Idea-sharing between professional photographers helps not only the businesses whose owners and employees listen and share, but the industry as a whole. Wouldn't you hate to spend a lot of money on a marketing campaign, only to find out later that you could have implemented it for less money with better results? If there was a great idea out there that someone else has already successfully done, wouldn't you want to know how they did it?

That's why we're listening to PPA members...and sharing their knowledge. Whether you're new to the business of photography or have been running a studio for years, it's never the wrong time to look at what someone else is doing with their marketing. Take what will work for you, and share the rest. Read this week's Vital Signs article, "Marketing for the New (and Not So New) Kid on the Block" here.

We want you to continue to be successful, and we don't want you to have to do it alone. We're doing what we can to give you what you need--just let us know how we can help. 

Christel Aprigliano
Director of Membership

P.S. You've got a new member benefit - Precision Camera. Click here to find out more!

If you are close to earning your PPA Master or Craftsman degree, then watch your mailbox this Fall. PPA will begin mailing degree applications to potential degree recipients in mid-August. In order to receive your degree at Imaging USA in Nashville next January, you must have all required merits posted to your PPA record by October 30, 2009.

Please excuse our mistake! The Studio Management Services (SMS) ad on page 40 of the March issue of Professional Photographer listed the wrong photo credits for the headshots.
You can now earn merits for paid Webinars (1 merit for each Webinar credit), based on the following criteria:

*Attendees (service merits):
  • Paid Webinar of less than a 3-hour duration - ½ Credit
    (For example, if you register for 2 paid Webinars that are less than 3 hours, you will earn 2 half credits, which equal 1 merit.)
  • Paid Webinar of 3 hours or more - 1 Credit
**Presenters (speaking merits):
  • Webinar of less than 3 hours - 1 Merit
  • Webinar that is 3 hours or more - 2 Merits
Merits will be awarded for those eligible Webinars from January 12, 2009 on.

*Service merits are awarded only for first-time attendance to each Webinar (either live or archived). Multiple views of the same Webinar will not result in multiple merits.
**Speaking merits are awarded only for live or first-time presentation of each Webinar.

Dear PPA Member,

How did you get your start in professional photography? I don't know anyone who woke up one morning, picked up a camera, and was an instant success. It takes hard work, a few mistakes, and a learning curve--all of which happen over time.

Where did you go to learn the technical aspects of your craft? What about the non-artistic (but essential) business side of photography? We hope that you received some of that through PPA and our educational offerings. And often, learning comes by doing--under the expertise of someone who has more experience and knowledge.

As you grow in your business, you have the opportunity to pass on your knowledge to the next generation of photographers while gaining a valuable assistant. But how?

The Vital Signs this week offers tips to help you get individuals into your studio who are already on the path to professional photography. By hiring one who already has some technical knowledge, you'll be ahead of the game.


Christel Aprigliano
Director of Membership

What happens to image licenses when those images are posted to a third-party site?

Facebook found itself in hot water in early February after stating it would continue to hold a usage license on artistic works posted to its pages after the owner of those works deleted them from the site or closed his account. A public outcry elicited a quick about-face from the company. The following day, Facebook issued a statement clearly articulating that its license to use posted images expires when users delete them from the site or close their account.

We've got yet another way to give your business (and personal) financial health a booster shot--and it's free, for PPA members only! But you better sign up quickly because this free, credit score Webinar is coming next week.

Such financial information is more important than ever--just as are new ideas for business growth and management, social marketing, and selling. Luckily, PPA Webinars can provide all that education and more!

PPA Members Only

March 18, 2009 | 4:00pm - 5:00pm EST
FREE, PPA Members-Only Webinar
How Your Credit Score Affects You & Your Business...And What You Can Do About It
Learn how to improve your credit score and financial health!
with Bob Bell, CLP, of Independent Leasing Associates (soon to be United Funding, LLC)
Register online now, or call 800-786-6277.
Credit score. That single number can determine the type of loans (and interest rates) you're able to access. But what is your credit score? And when faced with a choice of paying one creditor over another, what do you do?

All of these questions (and much more) will be answered during this FREE, PPA Members-Only Webinar. Bob Bell, CLP, of Independent Leasing Associates will increase your understanding by sharing his own expertise in consumer and business financing.

Discover what you can do--right now--to help your credit score for your business and your personal financial health! There's never been a better time to act. 

Also this month:

Allison and Jeff Rodgers

March 16 | 12:00pm - 1:00pm EST
Blog. Facebook. Twitter. The Trifecta of Online Viral Marketing
with Allison & Jeff Rodgers
$49 for PPA Members

PPA Members Only

March 18 | 7pm - 8pm EST
Maximize Your Membership

with PPA Staff
Free, PPA Members only

Tamara LackeyLisa Walters

March 30 | 12:00pm - 1:00pm EST
Hiring & Managing Studio Employees
with Tamara Lackey & Lisa Walter
$49 for PPA Members

Webinar Series: Print Competition 101 - Demystifying the Process
Cost: $95 - includes all four Webinars & 100% of this fee is applied to your 2009 Print Competition case fee!

Part 3: Intl. Print Competition: Process and Workflow
Wednesday, March 18 | 7:00pm Eastern

Part 4: Intl. Print Competition: Judging the International Print Competition
Wednesday, April 1 | 7:00pm Eastern

Affiliate Managers Meeting
PPA Headquarters, Atlanta, GA
Sunday, June 7: 1pm - 5:30pm and Monday, June 8: 9am - 3pm

Improve your association management--Don't miss these discussions presented by PPA Staff! Learn to solve specific problems unique to your situation:

  • motivating your board
  • recruiting volunteers
  • budgeting & financing
  • negotiating with hotels
  • sponsorship and more...
Please confirm your attendance. RSVP to:

Hotel Accomodations

Hyatt Place Atlanta Downtown
330 Peachtree Street NE
Atlanta, GA 30308

  • Room Rate: $135 per night
  • For reservations, call 888-492-8847 (use corporate rate code PPHO)
  • Reservation deadline: April 15
How Your Credit Score Affects You & Your Business...And What You Can Do About It
Learn how to improve your credit score and financial health!

with Bob Bell, CLP, of Independent Leasing Associates (soon to be United Funding, LLC)
Wednesday, March 18, 2009
4:00pm - 5:00pm EST
Register online now, or call 800-786-6277
Credit score. That single number can determine the type of loans (and interest rates) you're able to access. But what is your credit score? And when faced with a choice on paying one creditor over another, what do you do?

All of these questions (and much more) will be answered during this FREE, PPA Members-Only Webinar. Bob Bell, CLP, of Independent Leasing Associates (soon to be United Funding, LLC) will increase your understanding by sharing his own expertise in consumer and business financing.

Discover what you can do--right now--to help your credit score for your business and your personal financial health! There's never been a better time to act.

We have received reports that PPA members are being contacted by sales representatives from MatchMaker Marketing, a UK-based Search Engine Optimization (SEO) firm, promising to place studio Web sites on the first page of Google searches. MatchMaker Marketing is attempting to close sales by indicating that they are affiliated with PPA or are extending this service as a PPA member benefit.

Please know that PPA has not arranged a member benefit with this or any other firm offering SEO services. We believe that this firm has obtained photographer contact information via the Find-A-Photographer search engine, and we are currently taking action against them.

For your information, we have listed the phone numbers from which MatchMaker Marketing has called members. Please note that they may also use other numbers:

  • 016 123 91001
  • 016 123 91010
  • 718 374 6942

If you receive a phone call from MatchMaker Marketing (or anyone trying to sell you SEO services claiming they are affiliated with PPA), we encourage you to document any details about the caller; promptly end the conversation; and report the call to PPA by contacting us at or 800-786-6277.

Where does Brides Magazine tell its readers to go when looking for a photographer? Why PPA of course! See #66 on their list.

Dear PPA Member,

We all know it's difficult to educate clients about the importance of copyright. It used to be that if you retained the film negatives, you didn't have to worry about individuals claiming copyright to your work. But the Internet (and digital media) has changed all that. Copyright issues can even arise between your employees and you.

We often hear these types of questions: Can my employee (or former employee) or independent contractor use my images? They may have shot the image, but who owns it? How does a model release factor into usage rights for employees, former employees, and contractors? If you're not clear on these issues and how to document these rights to your advantage, you may find yourself without any rights to these images at all.

This week's article will help you ensure your rights are clear, which will help you in your business. And don't forget that PPA offers assistance through Copyright Inserts and other resources (available by download) as well as a full-time Copyright staff to help with your copyright infringement issues.

If you have additional questions about copyrights, model releases, or anything relating to employees, let us know. We believe that sharing information with all of our members will help us all succeed. Our goal is to provide you with education, protection, and resources to keep you in business--and we can't do it without your feedback!


Christel Aprigliano
Director of Membership

Here's your chance to make it happen! Professional Photographer magazine invites you to submit photographs for a chance to have your image featured on a cover of Professional Photographer.

In addition to landing the cover of a 2009 edition of Professional Photographer, the winner will also be awarded a selection of prizes from our generous sponsors: Bogen Imaging, Canon, Emotion Media, Kodak, and White House Custom Colour.

How to Enter
Go to to enter. Choose your best example of an image that is representative of the work you sell your clients--portraits, weddings, commercial, sports, events, etc. Only digital files uploaded at will be accepted. Mailed print images and e-mailed electronic images will NOT be accepted. Due to the high volume of entries received in 2008, entries for this year's contest will be limited to one image per entrant.

The submission deadline is Monday, June 1, 2009.

Don't miss your chance to show the world your talent! Enter now at

Special Adobe Discount for PPA MembersAdobe 20% Discount

Adobe has extended these special savings for PPA members on Adobe software through the end of May. Order through May 31, 2009, in order to save 20% on all Adobe products in the North American online Adobe Store.

Here are important facts about this exciting discount:

  • Offer good through May 31, 2009
  • All products sold in the Adobe Store are eligible for the discount, even the CS4 introductory prices that have been extended to April 30, 2009
  • The 20% discount will be applied to one order per member
  • The discount can only be used one time per member
  • Third-party products such as training and plug-ins that are sold through in the Adobe Store are eligible.
  • Only one use per member

Login to the Extreme Deals page on for your discount code.

Nichols_Ron.jpgThe month of March is the month of change for Professional Photographers of America ( Ron Nichols, owner of Ron Nichols Digital Solutions in Grand Ledge, Mich., takes office March 1 as the 122nd PPA President. On completion of his term of office in March 2010, he will assume duties as PPA's Chairman of the Board for an additional 12 months.

"With all the changes in the photographic industry, this is an exciting time to play a part in guiding the world's largest photographic trade association," Nichols says.

During his presidency, Nichols will act as PPA's official spokesman, representing nearly 40,000 professional photographers in PPA's allied associations and affiliated organizations. More than just a voice, he will lead the Board of Directors in setting the vision and long-term goals of the association and overseeing the association's operation. Acting as a volunteer for duties that require a significant time commitment, he will visit PPA-affiliated organizations throughout the U.S. and abroad.

Nichols is well-prepared for handling the myriad duties of the PPA presidency. After 27 years as a professional photographer and studio owner, he now has a software development and consulting company ( that provides a unique outlook.  

"Teaching and consulting in the U.S. and abroad give me a diverse perspective on issues facing studios," says Nichols. With this experience, industry surveys, and the Board of Directors' extensive knowledge, he plans to keep PPA in the forefront of advocacy and resources for professional photographers.   

"In today's tough economic times, studios need research information, a voice in government, and access to education and technology," Nichols explains. "PPA will be there to help ensure their success."

PPA, the world's largest, non-profit association for professional photographers, exists to assist its more than 22,000 members in achieving their professional, artistic, and fraternal goals; to promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science, and a visual recorder of history. For more information, please visit
This month, Professional Photographers of America (PPA - makes its leadership transition, bringing in a new executive committee for the Board of Directors and a new board member. These individuals will shape the vision for PPA from March 2009 to March 2010.

The 2009-2010 executive committee of PPA's Board is as follows:
  • President Ron Nichols; Grand Ledge, Mich.
    • As president, Nichols will seek to build awareness of PPA resources and more.
  • Vice President Louis Tonsmeire; Cartersville, Ga.
    • Tonsmeire is a firm believer in the importance of forming relationships between clients and photographers.
  • Treasurer Don Dickson; Plainview, Texas
    • Dickson believes that education creates the difference between professional and amateur and heralds volunteerism as a partial key to success.
  • Chairman Dennis D. Craft; Marshall, Mich.
    • Immediately after serving PPA as president, Craft serves the board for one more year as its chairman.

Directors continuing on PPA's 2009-2010 Board are:
  • Sandy (Sam) Puc'; Littleton, Colo.
  • Ralph Romaguera; Metairie, La.
  • Carol Andrews; Houston, Texas
  • Susan Michal; Jacksonville, Fla.
  • Tim Walden; Lexington; Ky.
  • Doug Box; Caldwell, Texas
  • Don MacGregor; Vancouver, British Columbia
  • Kevin Casey - Industry Advisor; Langhorne, Pa.

New to PPA's board is Michael Gan from Pleasanton, Calif., who hopes to "effect change on a national level," especially in regards to local and regional affiliate photography associations. Primarily a portrait artist, Gan owns Meritage House of Photography and a fundraising/charity offshoot called Simply M. An award-winning Master of Photography, Photographic Craftsman, and Certified Professional Photographer, Gan belongs to several other associations, including the American Society of Photographers, Professional Photographers of California, and Northern California Professional Photographers (of which he is a past president).

PPA, the world's largest non-profit association for professional photographers, exists to assist its more than 22,000 members in achieving their professional, artistic, and fraternal goals; to promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science, and a visual recorder of history. For more information, please visit

Last October, nearly 350 Professional Photographers of America (PPA) members in 41 states and the District of Columbia joined PPA Charities' Family Portrait Month, an annual, national fundraising effort to benefit Operation Smile--raising the total donation to more than $150,000.

On January 10, during PPA's Imaging USA convention in Phoenix, Arizona, PPA Charities presented a check for $50,635.21 to Operation Smile at Alice Cooperstown. The check was presented to Beth Marshall, Operation Smile Senior Executive Advisor for Latin America and Caribbean, and Carmit Bachar, Operation Smile Celebrity Smile Ambassador. Bachar, an American singer and dancer, is best known as a member of the pop group, The Pussycat Dolls. In addition to serving as a Smile Ambassador, Bachar--born with a cleft lip and cleft palate--participated on an Operation Smile medical mission to Santa Cruz, Bolivia.

About this Archive

This page is an archive of entries from March 2009 listed from newest to oldest.

February 2009 is the previous archive.

April 2009 is the next archive.

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