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PPA Today: September 2008 Archives

September 2008 Archives

The Epson Print Academy® will be back on tour featuring an all-new curriculum and instruction from world-renowned photographers, master printmakers and color management experts using the latest digital workflow and printing technology, including new Epson UltraChrome® HDR ink technology, and Adobe® Photoshop® Lightroom® 2 and Adobe® Photoshop® CS4. The 15-city touring program kicks off on Nov. 8 in Atlanta, GA and continues through May 2009 with stops throughout North America. 

"The goal of the Epson Print Academy is to provide both an educational and inspirational venue for photo enthusiasts and working pros alike to interact with some of the most knowledgeable professionals in the field," said Dan (Dano) Steinhardt, marketing manager, Epson Professional Imaging. "Print Academy attendees receive instruction and insight into how they can get the most out of the latest digital imaging workflow tools to dramatically advance their printmaking skills. Over the years, we've had tremendous levels of participation and overwhelmingly positive feedback, due in large part to the participation of experts in the field as well as the integration of the latest digital imaging products and technology from supporting companies. We're looking forward to another successful tour."

In each city, the Epson Print Academy offers two simultaneous tracks. Track One is ideal for advanced amateurs and photo enthusiasts interested in learning how professionals create award-winning prints from the latest generation digital SLRs, while Track Two is designed exclusively for working professionals and covers advanced techniques for increasing productivity and optimizing workflows to create the ultimate print. Both tracks will incorporate Epson's latest printing technology and provide instruction with Adobe Photoshop Lightroom 2 and Adobe Photoshop CS4.

Bruce Price, president of Marathon Press, has announced that Marathon is now affiliated with the Forest Stewardship Council (FSC) through its Chain of Custody Certification. FSC is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world's forests. With offices in more than 46 countries, it provides standards setting, trademark assurance, and accreditation services for companies and organizations interested in responsible forestry.

Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations. According to Price, "Marathon sought out FSC Certification to assure that papers we purchase are manufactured from logs harvested from sustainable, well-managed forests. Doing so requires that we maintain the 'Chain of Custody' (CoC) of the original log and not mix any other non-certified material with the print job involved. It is also our responsibility to document each step of the manufacturing process from paper purchase to client sales."

This is just another step in Marathon's ongoing effort to improve its carbon footprint. In addition, Marathon's gang runs ensure that each press sheet is used more efficiently by grouping jobs together and therefore producing less waste. Other ways in which Marathon works to better the environment are through the use of eco-friendly vegetable oil-based inks, water-based coatings and a recycling program in which Marathon yearly donates more than 900,000 pounds of paper and 16,000 pounds of aluminum press plates to be recycled.

To learn more about the work of the Forest Stewardship Council, click here.

It's a big day at Adobe with the announcement of CS4. The webcast will be live today at 9am PST and can be watched at If you can't watch it live, the webcast will also be viewable after the event.

Adobe Systems Incorporated announced Adobe® Photoshop® CS4 and Photoshop CS4 Extended, the highly anticipated, new editions of the professional industry standard software for digital imaging. Providing a fluid user experience, complete creative control and higher efficiency, Photoshop CS4 leverages the power of the latest hardware to extend imaging possibilities and offer faster, more flexible ways to accomplish core tasks like image adjustments and masks. All of these features and more can be found in Photoshop CS4 Extended, which serves users with advanced motion graphics functions, dramatically expanded 3D visualization capabilities and precise image analysis.
Be one of the first to see the next big thing from Adobe on September 23, 2008. Save the date and get a look at what's to come. Join in at
Certification Image Review Deadline
The deadline for the last Certified Professional Photographer (CPP) image review of the year is October 10, 2008.  Visit to download your image submission forms and for complete information on the CPP program.

Certification Exams at Imaging USA
The certification exam will be offered on all three days of Imaging USA in Phoenix this January. The dates and times are:

  • January 11, 2009,  from 9am to 11am
  • January 12, 2009,  from 9am to 11am
  • January 13, 2009,  from 10am to 12pm
Candidates wishing to take the exam must contact the Service Center at 800-786-6277, at least five days prior to an exam to reserve a space. Picture identification is required upon arrival at the testing site.

For more information on becoming a Certified Professional Photographer, visit For more information on Imaging USA, visit

Take a look at the smiles that are created when you participate in Family Portrait Month. By participating in this charity event, you help PPA Charities raise funds for Operation Smile, allowing them to continue their work with children around the world.

Since 1982, more than 115,000 children and young adults have been treated by thousands of volunteers worldwide and thousands of healthcare professionals have been trained globally. For as little as $240 Operation Smile can change a child's life by giving the gift of a surgery. Revenue in excess of surgical costs is invested into our sustainability programs, empowering our partner countries to treat more children on their own and making your investment go even farther. In as little as 45 minutes, one cleft lip surgery can change a child's life forever.

For More information, or to participate, visit

Slideshow prepared by Angie Weedon for PPA Charities.

craft_dennis.jpgHere we are in September already--kids are getting back to school, vacations are over for the year--and where are we with our businesses?

Many of us, myself included, see the summer as the start of family and senior portrait season. I'm sure that those in the wedding markets are well into their season and school photographers are getting ready to start a new year. While each of us may have a slightly different business module, we all find it necessary to continually promote and define our businesses. If we stop and rest on our past accomplishments or fail to stay aggressive in the promotion of our unique products, the market will pass us by.

The business of photography is much different than I have ever known it to be. That being said, I find this challenge one I'm looking forward to. I see great potential for growth, but our success will depend on how we approach this new market. We have to be willing to learn!

PPA has always been blessed with teachers who show us how to build and run successful businesses, and I have had the privilege of studying with many. One of my very first seminars was with Charles Lewis, a man who has been teaching marketing and sales techniques for over twenty years. John Hartman, who has been on the cutting edge of marketing for years, also taught me a lot. And where do we go to hear from many such fine instructors? Imaging USA.

When I look at Imaging USA in Phoenix, Ariz., and its list of speakers, I know we are committed to helping members grow their businesses. It is never too late to plan for Phoenix...let's grow our businesses together.


Friends Met Along the Way
A couple months ago, I spent a week with about 70 of my closest friends during PPA's International Print Competition in Daytona Beach, Florida. The Photographic Exhibition Committee (PEC) works to maintain the quality of our print competition. From rules and regional judgings to maintaining the judges' list and being aware of where the competition needs to be in the future, it's a huge job with very little thanks. I just want to say, "Congratulations, PEC. Great job."

When I think of all the great friends I have met in this industry, some of those closest to me are involved in print competition. This year, I was there as one of the instructors for the Judges Workshop, but I was able to see and renew friendships with judges I usually only see at Imaging USA. There were 43 judges this year, and I count each as a friend. I wish I could list all of them, but space doesn't allow. 

In addition, there are dedicated volunteers who come each year to work the print rooms and critique areas, move prints, and work the judging stations. Without them, the judging would never happen. So thanks to each one of you who gave of your time and worked so hard to keep our print competition's reputation as one of the best in the world.

Another group in Daytona Beach was made up of the students that Helen Yancy and I had the privilege to teach. Attending this class is one of the requirements to become an Affiliate Juror, and this year we had 17 students. Members take this class for a number of reasons, but this year, all had the goal of becoming an Affiliate Juror. I knew some from my years in PPA, but I also made a number of new friends that week. Thanks to each of the students for a great week and many memories, and I wish each success in their journey to become an Affiliate Juror.

To everyone in Daytona: thanks for a great week. It doesn't get any better than this!

Dennis Craft, M.Photog.Cr., CPP, API, F-ASP
2008-2009 PPA President

image copyright Rod Gleason
In partnership with the Association of Photographers Sponsored by Spectrum Photographic & Canon

The British Journal of Photography is calling for entries to its fourth International Photography Awards - a juried competition with a total prize fund worth more than £13,000 ($25,000/€16,500).

This year photographers have TWO chances to win a Canon EOS 5D camera kit - worth £3250 - because we have TWO separate categories.

As in previous years, we are calling on photographers with A SUBSTANTIAL BODY OF WORK to enter their series. This winner will stage a solo show at a leading London gallery plus the Canon EOS 5D camera kit.

But in addition, we've added a SINGLE IMAGE CATEGORY. The winner will show their image at the same London gallery, and will also pick up a Canon EOS 5D camera kit.

Professional Photographer Magazine Web Exclusive
Former photographer completes first stage of solo Pacific row

©Mike Danzeisen - Roz Savage arrives in Hawaii 20080901

By Joan Sherwood, Senior Editor

Though we constantly hear of new professionals who've entered photography after leaving established careers in other fields, we rarely hear what they go on to do after that in the instances when it doesn't quite work out. Roz Savage's unlikely career track progressed from corporate manager and consultant, to part-time wedding and portrait photographer, and on to ocean rower, environmental advocate, adventurer, and corporate and motivational speaker. On Sept. 1, Roz Savage completed the first stage of her attempt to be the first woman to row solo across the Pacific and became the first woman to row solo from San Francisco to Hawaii.  Read more at>>

By Sara Frances, M.Photog.Cr.

Copy and remix. No industry is immune. Competing businesses try to improve on each other's products or duplicate them outright, seeking greater profit, lower cost basis and market share. Mining the Internet is the norm; search engines themselves are a form of information scraping. No one thinks twice about harvesting quotes, music, scientific formulas or images. I've witnessed advanced degree university classes where information scraping without regard to copyright is not only tolerated, but encouraged.     Read more at>>

Professional Photographer Magazine Web Exclusive
By Joe FaracePC-E Micro Nikkor 45mm f/2.8D lens

The PC-E Micro Nikkor 45mm f/2.8D ED lens was introduced along with the PC-E Micro Nikkor 85mm f/2.8D, bringing the total number of Nikon's Perspective Control (PC) lenses up to four, the others being the PC-E Nikkor 24mm f/3.5D ED and the PC Micro Nikko 85mm f/2.8D. Perspective Control lenses correct linear distortion, reproducing images as they are seen by the human eye, straightening a building's converging lines in architectural photography while giving the you more control over depth-of-field. PC lenses are useful for architecture, both exteriors and interiors, but are also handy for nature, still life, and product photography.   Read more at>>

Professional Photographer Magazine Web Exclusive
By Ron Eggers

Everybody has probably seen the Nikon commercials by now where Ashton Kutcher is fumbling around with a Nikon D60 taking candid shots at a friend's wedding. That implies that, if he can come up with great shots with the D60, anybody can. Judging by the ad, the D60 is being marketed as a camera that's idiot proof. It's true that it's an entry-level model, but marketing the D60 as a point-and-shoot is selling it a little short. While it is easy to use, it provides many of the controls and capabilities expected in a more sophisticated camera.  Read more at>>

Professional Photographer Magazine Web Exclusive
By David Ziser, M.Photog.Cr., F-ASP

Editor's note: In his new column in Professional Photographer magazine, renowned wedding photographer and popular instructor David Ziser shares his insights on the art and business of photography.

I have to tell you that I'm becoming a really big fan of Lightroom 2. There are a couple of features in the new version that simply make it one of the most remarkable pieces of software on the planet earth. Watch this video from my blog and see if you don't agree with me. Read more at>>

About this Archive

This page is an archive of entries from September 2008 listed from newest to oldest.

August 2008 is the previous archive.

October 2008 is the next archive.

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