Ad image

PPA Today: June 2008 Archives

June 2008 Archives

Help Adobe honor the best interactive, motion and video, and traditional media work created by the most talented and promising students from around the world.

Thursday, August 14, 2008
Doors open at 6:00 PM for a gallery preview
Award ceremony at 7:30 PM
Creative formal attire

Skirball Center for the Performing Arts
New York University
566 LaGuardia Place
New York, NY 10012 (Find a map here)

RSVP online now and reserve your place at the 2008 ADAA ceremony.

ADAA Live!
Check out the online gallery and see the 2008 semifinalists as well as past ADAA winners and finalists.

ESS Data Recovery overviews the data recovery process for flash medium.

Most photographers by now are using some form of flash medium. Tagged as more reliable and efficient, flash memory is a sensible solution for professional photographers.  Being at the forefront of storage technology, many PPA members are taking full advantage of compact flash, SD and “thumbdrive” devices.

But what do you do when that SD card fails?

“Like anything else electronic, flash media will eventually go down,” says ESS Data Recovery President Ben Carmitchel “Whether due to a static charge from your pocket or a dunk in your morning cup of coffee, that flash card will eventually stop functioning normally”.  ESS Data Recovery sees between 120 to nearly 300 flash drives per month.  For data recovery experts, who typically deal with magnetic medium such as hard drives, a new set of data recovery problems have arisen—while flash drives may be more reliable than hard drives, the data recovery procedures used are completely different.

Dear PPA Member,

You are important to us, and we know that your customers are important to you. That’s why PPA is providing you with some extra advice that may help you keep (and get) more customers. And it’s all about your business image.

While it’s the big things like the quality of your photographs or your pricing policies that will consume a lot of your waking hours, it’s the small things that can mess up your overall image. It’s how you treat your potential clients…even before they talk to you (and I’m not talking about your Web sites or brochures). From a customer’s perspective, think about how the following would affect your opinion of these companies:

Interested in participating?

Call PPA at
& sign up no later than June 30, 2008.

Ever wonder how your studio compares to others? PPA wants to help you find out.

Answer your questions:

  • Are you spending enough money on marketing?
  • How much does education affect your bottom line?
  • Do you have too many employees?
  • When should you hire employees?
  • What can you do to make your business more profitable?

Get the answers to these questions when you take part in the Studio Financial Benchmark Survey, PPAs renowned financial survey of the photographic industry.

craft_dennis.jpgTraveling this spring for PPA, I have found that every conversational topic seems to be about taking care of business. We're in an industry that is not only changing rapidly in technology, but also in business practices.

For instance, in the last year, our studio changed many of the ways we market to and find customers...and what we sell to them. We have changed more in the last twelve months than we did in the previous twenty-seven years. Some of these changes were brought on by technology, some by the changing marketplace.

Education reflects these changes, too. Years ago, most photography conventions' programming was heavily geared towards lighting and posing, offering little in regards to business and marketing. In fact, when business and marketing programs were offered, the attendance was very low. But recently there has been a strong surge in educational opportunities that help grow photographers' business skills. 

PPA has made a conscious effort to offer business programs at Imaging USA, which has generated a new group of industry instructors--a wonderful resource for all PPA affiliates and members. 

A few years ago, PPA also conducted a survey of studios around the country. The 2005 Studio Financial Benchmark Survey gave us, as members, a wealth of information about how we could make our studios more profitable. It is now time to repeat this survey. Thanks to this upcoming study and analysis, we will have even more information to help you navigate your business.

As your business and marketplace continues to change, PPA will continue to update the resources you need to stay on the cutting edge. Whether you are attending a PPA Local Affiliate, PPA Affiliate School, PPA Webinar, or Imaging USA itself, PPA is committed to making the best resources available. 

May your business continue to grow!


Friends Met Along the Way
Through my photographic journey, I have had the opportunity to meet many wonderful people. Some have inspired me with their photography, others with their business savvy. Over the years, some have become close friends, people I have spent time with outside of photography.

One such person is Drake Busath of Salt Lake City, an incredible photographer with a successful business. I met Drake about ten years ago and count him as a great friend. I have had the pleasure of visiting his studio and spending time with his family.

Photography brought us together, but true friendship goes beyond the camera. A few years ago, my family joined the Busath family and a few other photography friends on a houseboat at Lake Powell. Friendship, laughter, great food, and fun...all started because of a camera. It will always be one of my family's treasured memories. 

This April while representing PPA at the Asian Pacific Regional, it was a pleasant surprise to see Drake as one of the invited speakers. We crossed paths 6,000 miles from home and renewed a friendship that started many years ago. 

My journey has become richer because of the people I have met, and I feel lucky to count Drake as a friend. This month, remember the friends that you wouldn't have if it wasn't for photography.

Dennis Craft, M.Photog.Cr., CPP, API, F-ASP
2008-2009 PPA President

image copyright Rod Gleason

About this Archive

This page is an archive of entries from June 2008 listed from newest to oldest.

May 2008 is the previous archive.

July 2008 is the next archive.

Find recent content on the main index or look in the archives to find all content.

Live Chat is open