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PPA Today: November 2007 Archives

November 2007 Archives

Professional Photographers of America (PPA) honors Frank Cricchio with the association’s prestigious Lifetime Achievement Award. Not given every year, this award has been designated to only a select few, recognizing a lifetime of service and innovation to the field of professional photography. Cricchio will receive the award during PPA’s Awards & Degree Ceremony held January 8, 2007, at PPA’s Imaging USA convention in Tampa, Fla.

Many have reasons why Cricchio is the right choice for this award. In the words of Jack Reznicki, PPA’s President, “Frank has been an educational force in photography for many years and has influenced countless photographers. It's fitting that he receives PPA's Lifetime Achievement Award: one, because he's deserving as a photographer and educator, and two, it's important for photographers today to recognize the leaders who built the foundations that support us and the industry today.”

Cricchio is widely known as a dynamic leader and innovator in the photographic profession, and he’s always shared his knowledge and skill with others. With his work selected for exhibitions and collections from the first showing at EPCOT to the Photographic Hall of Fame, Cricchio shows the talent that made his teachings so invaluable.  He was even rated one of the top ten Pictorial Color Print Exhibitors in the World by the Photographic Society of America (1967).

Combining creative posing styles and vast technical knowledge with the willingness to share information, Cricchio is positioned as one of the greatest teachers, photographers and authors on photographic techniques on the professional scene in America. Along with his studio (founded in 1957), Cricchio started workshops and consulting teams to share knowledge. He was the technical consultant to Fujifilm USA from 1994 to 2007. He consulted with Kodak in the marketing think tank testing Vericolor III film, and was on the team that developed the first computer-generated "Shirley" negative. In addition, he has taught around the world and in every state. Cricchio even joined the Cameracraftsmen of America in 1967, the oldest and most exclusive photographic club. Membership is limited to 40 photographers from around the world...and Cricchio was their President from 1999-2004.

The Lifetime Achievement Award is certainly not Cricchio’s first award. In recognition of his years of service, he has received—to name just a few—the United Nations International Photographic Council “Leadership Award” (2004); the Gerhard Bakker award for contribution to photography education (1993); and honorary degrees and awards from professional photography associations of the United Kingdom, Japan, Mexico, and Puerto Rico. He also received the Honorary Fellow of Photography from the American Society of Photographers (1995), which requires approval by two different Boards of Directors.

When asked about Cricchio’s photographic career, Don Dickson replied, “Frank is the godfather of photography. He was the first person to achieve 1,000 merits with PPA, a world-class photographer, an affiliate school director, PPA board member and PPA President…He has done more for photography than anyone I can think of.”

For more information on the PPA Lifetime Achievement Award and the Imaging USA convention, visit www.imagingusa.org or call 888.260.0016.

For more information on Frank Cricchio, Master of Photography, Photographic Craftsman, Certified Professional Photographer, Honorary Master of Photography, Fellow and Honorary Fellow of the American Society of Photographers, visit www.frankcricchio.com.

Affiliate Communications Competition

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The Affiliate Communications Competition is designed to encourage excellence in affiliate publications (newsletters and websites) and to recognize the individuals who spend their time and energy editing, designing, and maintaining these publications to keep members informed.

We are now accepting submissions for the 2008 Affiliate Communications Competition. Entries must be received at PPA no later than Friday, February 22, 2008. If you have additional questions please contact PPA at (800) 339-5451, ext. 226, or email Angela Wijesinghe . Download Rules and entry forms here.

Add Some Sizzle to Your Marketing

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Dear PPA Member,

RomangrouplowresInterested in turning even more attention to your business? Want to put some sizzle, pop and excitement into your marketing? You might want to follow the example of Randall Tucker at Hicks Studio in Saginaw, Michigan.

Randall participated in the 2007 Sweepstakes Marketing Co-op. Yesterday, he—along with PPA Board Member Ron Nichols—handed a $20,000 check to a high school senior client in front of several newspaper cameras and at least two TV stations. That client, Roman Cooper of Saginaw, is the grand prize winner of the 2007 Graduate in the Driver’s Seat Sweepstakes (he chose the money instead of the Jeep).

Here is the best part: Your business could get that publicity in 2008.

With the Sweepstakes Marketing Co-op, you can promote an exciting event: a chance to win a new car (for high school seniors), a cruise (for wedding clients) or a Disney family vacation (for family portraits). With these three different sweepstakes, you can pick the one(s) in which you want to participate.

Professional Photographers of America (PPA) urges all members, photographers and small business owners to ask their U.S. Senators and Congressional Representatives to support The Equity for Our Nation’s Self-Employed Act (S. 2239/H.R. 3660). Senator Jeff Bingaman (D-NM) and Senator Orrin Hatch (R-UT) have co-sponsored S. 2239 in the Senate, while H.R. 3660 is co-sponsored by Congressman Ron Kind (D-WI 3rd) and Congressman Wally Herger (R-CA 2nd).


Self-employed individuals, including self-employed photographers, pay for health insurance costs with after-payroll tax dollars.  This means that the money they use to buy health insurance for themselves and their families is subject to an additional 15.3 percent tax that no other employers or employees must pay. 


All business entities other than sole-proprietors receive a deduction for health insurance premiums as an ordinary and necessary business expense for all employees, including owners.  Employees and the owner pay for their health insurance premiums pre-tax; therefore, they are not subject to FICA taxes. However, sole-proprietors (Schedule C filers) do not receive this benefit. Their premiums are not paid with pre-tax dollars and are exposed to self-employment tax. Again, sole proprietors are the only business entity that does not receive a full deduction of health care costs. 


Health insurance premiums average almost $12,000 per year for family coverage.  It is estimated that S.2239 and HR 3660 will save every self-employed individual about $1700 annually.


As you can see, both S. 2239 and HR 3660 are important pieces of legislation and represent a step in the right direction to lower the already high tax burden carried by small businesses and the self-employed.  We encourage all photographers (regardless of PPA membership), their employees and other small business owners to contact their Congressional Representatives, by visiting the Contact Congress page.  Although we have provided an "as is" sample e-mail, we strongly encourage you to personalize your message if at all possible; we know from our visits to the Hill that personal messages carry extra weight.


For more information on this important piece of legislation visit, www.setaxequity.org. If you have specific questions about this legislation, feel free to contact the PPA Government Affairs Department at mmatthews@ppa.com.

The Photographer Registry, www.photographerregistry.com, is an online photographer database maintained as a free service (for photographers as well as consumers) by Professional Photographers of America (PPA) and the Alliance for Visual Artist (AVA), working closely with other photographic associations, such as American Society of Media Photographers (ASMP), Editorial Photographers (EP) and Photo Marketing Association International (PMA).  This service was launched on October 11, 2007 at the Copyright Exponential in Washington, DC.

Rather than focusing on the photo, the Photographer Registry focuses on the photographer. With it, photographers can keep their contact information current, choose what information to display, and identify their heirs specifying how reproduction requests can be handled. This is helpful because a consumer often only remembers where a photo was done, or the old address or phone number of the photographer. But all too often, the photographer might have closed their business, moved, or be deceased.

The goal of this service is to reduce copyright infringement of photographic works by making it easy for photographers to be found and contacted for permission. An added purpose of the Photographer Registry is to help retailers defend photographer copyrights. By making it easer to find a copyright owner we are helping retailers deal with overbearing customers.

You can take advantage of the Photographer’s Registry in two simple steps:

- Go to www.photographerregistry.com and create an account. It’s free.

- Customize and update your information before activating the account.

  (If you’re a PPA member your information may have been loaded for you, but

  you need to update it to activate your account.)

To search the Registry, visit the website and enter one or more of the search criteria. Remember, whether you are creating an account or searching the registry it is done at no cost to you!

On September 13, Columbia Law School launched www.keepyourcopyrights.org/ as a way to help creators, like photographers, navigate copyright law. Ultimately, the site hopes to enable creators to proactively control their copyrights and learn to integrate copyright management into their business practices.

The site includes information on how to protect, manage and enforce your copyright under U.S. law. Two unique features of this website are a glossary of terms and an overview of copyright related contracts. Remember, although managed by Columbia Law School, the site is purely informational and should not be considered legal advice as every situation is unique.

Also released in September are workbooks and activities aimed at the next generation of creators and copyright users. The Entertainment Software Association (ESA) asks children as young as kindergarten to “Join the Copyright Team!” by engaging them in creative projects and educational activities. The group has also created materials geared at educating parents and teachers alike.

A similar workbook entitled “The Arts and Copyright” was published by the World Intellectual Property Organization as the next installment in a series of free publications. The Learn from the Past, Create the Future series is aimed at educating 9 to 14 years olds in intellectual property. Similar to the program launched by ESA The Arts and Copyright uses a series of educational activities and creative projects to educate young people on the dos and don’ts of intellectual property law.

Lower Your Health Care Costs

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Dear PPA Member,

Getting the medication you and your family need with lower prescription costs…is it possible? 

Yes! PPA members can now sign up for a FREE discount pharmacy card that works at over 48,000 chain stores and independent pharmacies nationwide. It is simple and easy. Just go to http://www.ppa.com/i4a/pages/Index.cfm?pageID=748 and follow the directions. (Remember, only members can get the specific information needed for this benefit.)

While this discount pharmacy card won’t solve all of your health care needs, it might well be a tremendous help. You owe it to yourself and your family to sign up and check out any potential savings. 

This discount card is available to PPA members through our specialist health insurance broker, Association Health Programs. Be assured that PPA does not receive any royalty or fee for members signing up for the discount card; it is yours as part of your PPA membership.

As always, we will keep working to find you the best possible health insurance coverage options and the most affordable prices. So take advantage of this benefit now and keep watching for others.

Sincerely,

Al Hopper
Director of Membership, Copyright & Government Affairs

2007 AN-NE Marketing Winners!

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(Correction: 2 studios tied for first place in the Web Site category, updated 11.20.07)

The results are in…those who entered the 2007 AN-NE Marketing Awards competition have duked it out to produce winners and finalists. Judged on effectiveness, professionalism, and a host of other qualities, the AN-NE entries were tough to score. Sometimes less than a point separated the winners! Listed below are those who fought their way to the top:

BEST  E-MAIL MARKETING CAMPAIGN
Winner:       
Wendy Rouleau – Portraits by Wendy – Buford, GA

Finalists:   
Sandy Puc’ – Expressions by Sandy Puc’ – Littleton, CO
Loreen Liberty – TLM Studios – Devens, MA

BEST FAMILY & CHILDREN CAMPAIGN
Winner:       
Laura Novak – Laura Novak Photography – Wilmington, DE

Finalists:   
Sandy Puc’ – Expressions Photography – Littleton, Colorado   
Dan Brody – Dan Brody Photography – Bryn Mawr, PA

BEST IMAGE MARKETING CAMPAIGN
Winner:       
Sarah Petty – Sarah Petty Photography – Springfield, IL

Finalists:   
Julia Woods – Portrait Life – Washington, IL
Ann Markley – Ann Chase Photography – Woodinville, WA

BEST USE of MULTIMEDIA
Winner:       
Paul Owen – Paul Owen Photography, LLC – New Berlin, WI

Finalists:   
Mona Kay Sadler – Adrian Henson Photography – Alliance, NC

BEST HIGH SCHOOL SENIOR CAMPAIGN
Winner:       
Sarah Petty – Sarah Petty Photography – Springfield, IL

Finalists:   
Julia Woods – Portrait Life – Washington, IL
Jeffrey Richardson – Richardson Studio – Bloomington, IN

BEST WEBSITE
Winners (tied for first place):       
Wendy Rouleau – Portraits by Wendy – Buford, GA
Farrah Braniff – Farrah Braniff Photographs – Houston, TX

Finalist:
Jeffrey Woods – Portrait Life – Washington, IL

BEST WEDDING CAMPAIGN
Winner:       
Christa Hoffarth – [studio] – South Lake Tahoe, CA

Finalists:   
Albert Lewis – Mulberry Photography – Truckee, CA
Peter Holcombe – Peter Holcombe Photography – Lafayette, CO

PPA Charities Celebration Event

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PPA CHARITIES CELEBRATION EVENT
Saturday, January 5, 2008 | Marriott Waterside Hotel

7:00pm – 8:00pm
VIP Reception
(ticket required, cost is $35 per person, limited availability)

8:00pm – 11:00pm
Open to all Imaging USA attendees

The annual gala to benefit PPA Charities and Operation Smile begins with a VIP reception: meet and greet the featured speaker Tony Corbell and preview the silent and live auction items available. Your $35 ticket includes hors d'oeuvres, your first drink and entry into a special drawing. Mingle with fellow photographers and industry leaders, then get preferred seating for our continuing PPA Legends series. Tony will present a tribute to the late Dean Collins. Featuring images created by both Dean and Tony, this show will illustrate how one legend influences another.

PPA Charities’ Celebration Event will continue after the VIP Reception with silent and live auctions on items from photographic equipment to fine art images and rock & roll memorabilia. Then PPA Charities President, Mary Fisk-Taylor, will present a contribution to Operation Smile, our selected charity.

Tickets are limited – buy yours today by calling 800-786-6277, or order them when you register online at www.ImagingUSA.org.

In a rare, full-day seminar on November 30, 2007 in San Francisco, Julieanne is offering a Master class on Adobe Photoshop CS3. During the course of the day, Julieanne will show you the techniques that enable her artistic vision, in the style that has made her the most sought after teacher of Photoshop. Geared more toward the intermediate and advanced user, this master class is sure to educate and inspire all who attend!

This unique advanced seminar is $149, PPA members can save $25 by using discount code SCJKPP07. Register quickly, space is limited - go to www.software-cinema.com/page/jkpp.

Photographer Registry

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The Photographer Registry, www.photographerregistry.com, is an online photographer database maintained as a free service (for photographers as well as consumers) by Professional Photographers of America (PPA) and the Alliance for Visual Artist (AVA), working closely with other photographic associations, such as American Society of Media Photographers (ASMP), Editorial Photographers (EP) and Photo Marketing Association International (PMA).

Rather than focusing on the photo, the Photographer Registry focuses on the photographer. With it, photographers can keep their contact information current, choose what information to display, and identify their heirs specifying how reproduction requests can be handled. This information will help because a consumer often only remembers where a photo was done, or the old address or phone number of the photographer. But all too often, the photographer might have closed their business, moved, or be deceased.

The goal of this service is to reduce copyright infringement of photographic works by making it easy for photographers to be found and contacted for permission. An added purpose of the Photographer Registry is to help retailers defend photographer copyrights. By making it easer to find a copyright owner we are helping retailers deal with overbearing customers.

You can take advantage of the Photographer’s Registry in two simple steps:

  • Go to www.photographerregistry.com and create an account. It’s free.
  • Customize and update your information before activating the account.

To search the Registry, visit the website and enter one or more of the search criteria. Remember, whether you are creating an account or searching the registry it is done at no cost to you!

Develop a competitive edge in the industry
Six in a series of six articles from Collages.net

Modernize and market your studio with your own blog. Blogs are an inexpensive way of getting your company’s name out there, as they allow you to reach a wider audience and maintain considerable web presence. In addition, blogs can help you gain a competitive edge in the industry by keeping your current and potential clients up-to-date with the latest trends. Try these four tips for bringing your blog to a new level:

1) Capitalize on your clients’ enthusiasm. There is a certain amount of lag time between shooting and posting an event. During that time, your clients are anxious and excited to see their images – so why not benefit from this enthusiasm? Use your blog to give your clients a sneak preview of their event! In your blog entry, post two to four images that will “wow” them, write about how much you enjoyed photographing their wedding, and post the log-in information for their event site to ensure that they remember to view the entire gallery. Your clients will love seeing a preview of their event and will undoubtedly send your blog’s link to their family and friends, giving your studio instant exposure and immediate referrals!

When deciding which images to post in your blog, choose wisely. Post the images you want your clients to buy as large-scale prints, images that illustrate your style, and images that others will find inspiring! The first images your clients see are usually the ones they will want. 

Imaging USA Overflow Hotels

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Imaging USA Hotel Referral List
Due to overwhelming attendance, the Imaging USA hotel room blocks are sold out.  Below is a list of local Tampa hotels that may have availability during Imaging USA.  Please contact each hotel to book your reservation(s).  Rates are per night and do not include 12% tax.  Rooms and rates are subject to availability and may change without notice.

Courtyard by Marriott Tampa Westshore Airport
4.5 miles from Downtown
3805 W. Cypress St.
Tampa, FL 33607
813-874-0555
$159.00 per night plus tax
5 miles from Tampa Convention Center
Must ask for PPA, Professional Photographers of America, EPIC or SEPCON rate
Please ask for Heather Phillips at (813) 874-0555 ext. 629

Extended Stay Deluxe
1805 N. Westshore Blvd.
Tampa, FL 33607
813-637-8990
$82.99 Queen Studio Suite - 1 queen bed
$87.99 King Studio Suite - 1 king bed and sofa sleeper
$92.99 Double/Double Suite - 2 double beds and sofa sleeper
5 miles from Tampa Convention Center

Hampton Inn & Suites – Ybor City
Complimentary Shuttle to and from Convention Center
1301 East 7th Ave.
Tampa, FL 33605
813-247-6700
$189 per night plus tax
3 miles from Tampa Convention Center
Must ask for the Professional Photographers of America rate, SEPCON and EPIC rate

Hilton Garden Inn Tampa Ybor City
Complimentary Shuttle to and from Convention Center
1700 East Ninth Ave.
Tampa, FL 33605
813-769-9267
$159 per night plus tax
Parking charges are $8 per night
3 miles from Tampa Convention Center
Must ask for the Professional Photographers of America rate, SEPCON and EPIC rate

Hilton Tampa Airport Westshore Hotel
2225 N. Lois Ave.
Tampa, FL 33607
813-877-6688
$119 per night plus tax
5 miles from Tampa Convention Center
Must ask for the Professional Photographers of America rate, SEPCON and EPIC rate

Howard Johnson Plaza Hotel
Complimentary Shuttle to and from Convention Center
111 W. Fortune St.
Tampa, FL 33602
813-223-1351
$109 per night plus tax
1 mile from Tampa Convention Center
Must ask for the Professional Photographers of America rate, SEPCON and EPIC rate

Intercontinental Tampa
4860 W. Kennedy Blvd.
Tampa, FL 33609
813-286-4400
$179 per night plus tax
5 miles from Tampa Convention Center

Sheraton Suites Tampa Airport
4400 W Cypress Street
Tampa, FL 33607
813-873-8675
$169 per night plus tax
5 miles from Tampa Convention Center

Tampa Airport Marriott
Tampa International Airport
Tampa, FL 33607
800-228-9290
Rates range from $189.00-$299 per night plus tax
8 miles from Tampa Convention Center

The Westshore Hotel
1200 N. Westshore Blvd.
Tampa, FL 33607
813-282-3636
$89 per room, per night plus tax
5 miles from Tampa Convention Center
Must ask for the Professional Photographers of America rate, SEPCON and EPIC rate

Collaboration fosters innovation for professional photographers and enthusiasts.

Microsoft Corp. and Phase One today announced a strategic alliance to explore ways to improve digital imaging solutions for professional photographers and enthusiasts. The companies will work together to develop solutions for the Microsoft Windows platform that further innovation in the digital photography space. The alliance combines Phase One's industry expertise with Microsoft's widely used platform technology and includes technology sharing and intellectual property assets as well as joint marketing.

Tell them you are the best

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How can you tell consumers and potential clients quickly and easily that you are an extra-special professional photographer? How do you set yourself apart in a crowed marketplace, and make the case that you really are worth the price? Can you do it in terms they will actually understand?

Yes. Consumers and businesses understand certification.  They may not know a thing about photography, but they know that certification should ensure that this person will produce and deliver professional-quality goods and services.

Frankly, that is what the certification program is all about.  It assures the general public that a Certified Professional Photographer (CPP) is a quality professional.  More importantly, it provides a professional photographer with the means for telling the world—and all those potential clients—why they should call him/her rather than the competitor down the street.

After all, to become a CPP you undergo rigorous testing, which is something consumers understand. You must pass a comprehensive written exam measuring your technical expertise, and then a panel of judges must approve your photographic portfolio as good, quality professional work.

Becoming certified doesn’t mean that customers will automatically knock down your door. But it does mean that you will have a tool—shared with less than 2,500 photographers in the world—to use in your own marketing and business. 

Luckily, certification is another tool we provide. It can enhance your professional image, help grow your business and increase your value to your customers. Just look online for more information at the Professional Photographic Certification Commission. And remember that we at PPA want to help your business succeed in every way.

Sincerely,

Al Hopper
Director of Membership, Copyright & Government Affairs

Reminder: Today (Nov. 1) is the last day you can pre-register for Imaging USA and save $50! Register now before you forget. In addition, Imaging USA hotel rooms are nearly gone, but don’t panic. We are working to secure additional rooms in Tampa. Check back on Friday afternoon for additional information.

Hotel Alert: November 1, 2007

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Imaging USA hotel rooms are completely sold out, but don’t panic. We are working to secure additional rooms in Tampa. Visit ImagingUSA.org on Friday afternoon for additional information.



About this Archive

This page is an archive of entries from November 2007 listed from newest to oldest.

October 2007 is the previous archive.

December 2007 is the next archive.

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