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PPA Today: October 2007 Archives

October 2007 Archives

Imaging USA Hotel Alert


Imaging USA hotel rooms are nearly gone, but don’t panic. We are working to secure additional rooms in Tampa. Visit on Friday afternoon for the latest information.

Pre-Registration Deadline—Thursday, November 1
You have until Thursday, November 1 to register for Imaging USA and save money! Procrastinate and you'll lose $50. Registration prices go up after November 1.

Don’t be a last-minute shopper…Register online now, or call 800-786-6277 and save $50 on Imaging USA.

Deadline for April 2007 Super Monday Instructors: Friday, November 2.
The deadline to show what you know as a Super Monday Instructor is approaching! Volunteer to share your knowledge at one of PPA's most successful education initiatives. Proceeds from Super Monday support PPA's education programs, and instructors earn two speaking merits toward a PPA degree. The deadline to volunteer for the April 7, 2008 Supermonday is Friday, November 2.

Note: Photographic Craftsman instructors will receive $50 per student after the seventh paid attendee.

Sign up today at:

Edlogo ExpressDigital has been named on Deloitte's prestigious Colorado Technology Fast 50 list, a ranking of the 50 fastest growing technology companies in Colorado by Deloitte & Touche USA LLP. Rankings are based on the percentage revenue growth over five years from 2002–2006.

ExpressDigital moved up in the rankings to 23rd on the 2007 Fast 50 list from 28th in 2006. ExpressDigital's increase in revenues of 130% from 2002 to 2006 resulted in the outstanding ranking.

1945_small View the world’s most iconic images such as the raising of the flag at Iwo Jima and the 9/11 terrorist attacks in the upcoming exhibition at the International Photography Hall of Fame and Museum. “Capture the Moment: The Pulitzer Prize Photographs,” the most comprehensive collection of 138 Pulitzer Prize-winning photographs, will be on display Dec. 15, 2007 to March 30, 2008 throughout all galleries.

“The International Photography Hall of Fame is pleased to exhibit the best in photojournalism,” Director Katie Sutton said. “The images in ‘Capture the Moment’ are a testament to the importance of photography in reporting world events.”

The exhibit includes many photos from historic moments that are instantly recognizable, especially war-related photos from around the world. The photos include Joe Rosenthal's World War II photograph of the raising of the flag over Mount Suribachi on Iwo Jima in 1945 and many haunting images from the Vietnam War.

The seminar content is geared to professional photographers who want to save time and money through use of: Digital bar code work flow, automated order entry with their labs, and print event images on site.    

  • Come to learn new ways to stream line your school and portrait business work flow and why the Fujifilm S5 has gained popularity as the Mass Market camera of Choice.
  • The Fujifilm FinePix S5 features: An all metal durable body; Extended Dynamic Range; Five different Film Simulation modes; Lowest noise; An extended ISO Range; and is Bar Code ready.
  • Learn how use the S5 to your best advantage for portrait and wedding capture. Fujifilm Technical Staff Members will demonstrate live studio use of the S5 controls including: Dynamic Range; Film Simulation; White Balance; Bar Code scanning.
  • The S5's unique Bar Code Scanning features can help you keep your school and portrait image database organized. Bar Code sitting data is scanned pre capture at the camera allowing you to shoot volume jobs un-tethered!

A photographic legal emergency


Dear PPA Member,

Ryan Brown of Ryan Brown Photography in Lee Summit, Missouri, recently faced a “mom-zilla,” a mother of the bride who made outrageous demands and threatened to bring her attorney the next day. But Ryan knew where to turn.

Most photographers don’t have a legal department in their studio, but with PPA, you have legal information and resources to draw on when you need it. Because this situation had the potential to fall under PPA’s unique Indemnification Trust, a Malpractice Protection program, those Trust attorneys quickly contacted Ryan. Thanks to this response, he had the support and information he needed to deal with this difficult problem. 

In Ryan’s words:

She [the mother of the bride] would be at the studio at 10:00 am with her attorney.  We were able to get the appointment changed to 1:00pm.  By then, I had contacted PPA, had the Chicago [law] firm contact me, was given legal advice, and had a legal agreement drawn up and e-mailed to me.  At the meeting, I used the advice given.  Her attorney was stunned. I received everything that I wanted, including a signed agreement with her attorney as a witness.

Can you imagine what this legal assistance would have cost Ryan—even if he had an attorney standing by to help? Luckily, he was a PPA member because assistance like this is another membership benefit. PPA can also help you stay ahead of legal challenges. Just visit the Member’s Only Download page for sample contracts, releases, license agreements, and more.

Helping members deal with tough problems is a large part of PPA’s job. We aren’t perfect and we can’t make every problem disappear, but you can trust us to answer the phone and do our best to help.


Al Hopper
Director of Membership, Copyright & Government Affairs

Apple® today announced that Mac OS® X Leopard will go on sale Friday, October 26 at 6:00 p.m. at Apple's retail stores and Apple Authorized Resellers, and that Apple's online store is now accepting pre-orders. Leopard is packed with more than 300 new features and introduces a brand new desktop with Stacks, a new way to easily access files from the Dock; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a new way to instantly see files without opening an application; Spaces, an intuitive new feature used to create groups of applications and instantly switch between them; and Time Machine, an effortless way to automatically back up everything on a Mac®.

"Leopard, the sixth major release of Mac OS X, is the best upgrade we've ever released," said Steve Jobs, Apple's CEO. "And everyone gets the ‘Ultimate' version, packed with all the new innovative features, for just $129."

Affiliate Leader Training
January 5, 2008
1:00pm – 5:00pm
Tampa Convention Center, 1st Floor, Room 8

This is an intensive program important for anyone serving on a PPA Affiliated organization’s Board of Directors…or anyone with an interest in participating in a Board or leadership position.

Every association—including professional photographic associations like yours—faces challenges in meeting members’ needs, growing membership, and handling finances and programming issues. This important session will touch on the major responsibilities of Board members and leaders, discussing how to meet the challenges we all face today.

There is no cost to participate, but pre-registration (when you register for Imaging USA at is appreciated. 

Box_tmax400 For decades, the world's greatest photographers have trusted Kodak's black-and-white films to help them achieve the best of their artistic visions. Today Eastman Kodak Company (NYSE:EK) enhances its black-and-white professional film portfolio with the introduction of an improved KODAK PROFESSIONAL T-MAX 400 Film.

The new film, utilizing Kodak's patented T-GRAIN emulsions, delivers finer grain and higher sharpness. T-MAX 400 now stands alone as the world's finest grained and the world's sharpest 400-speed black-and-white film, offering photographers a level of clarity normally only available from a 100-speed film. T-GRAIN emulsions, first introduced 25 years ago, remain the gold standard in the photographic industry.

2008 Sweepstakes Marketing Co-op


Want to give your customers even more? Try the 2008 Sweepstakes Marketing Co-op. The 2008 Co-op gives PPA and SEP members the ability to offer clients and potential clients expensive prizes…without shelling out a large sum.

Sweepstakes aren’t for everyone, but they do let you offer a prize few—if any—competitors could (a good draw in bridal shows, especially). And if you don’t use this to get new customers, offer it to existing customers! Think about it…would any of the families you photograph enjoy a trip to Disney? Would any high school seniors like a new car (or the cash equivalent)? Would couples like a cruise for two? Become known as one who gives even more than great photography to your clients.

  • Join the 2008 Co-op for only $100 per sweepstakes/studio location (the only fee paid to PPA and SEP).
  • Get the right to offer prospects a cruise, a car, and/or a Disney vacation (along with other prizes)…without buying the prizes outright.
  • Presto—you have created an event, giving you something to talk about in promotions!

Imagine the excitement and publicity your studio would get if one of your clients or prospects wins. Join at by January 31, 2008 to be eligible.


The fifth in a series of six articles brought to you by

Your studio’s logo serves as a powerful marketing tool, giving your wedding, portrait, and event websites the personal touch needed to make your studio even more memorable. Choose an online posting company that can display your logo on each of your event sites/galleries to remind visitors of the studio behind the images.

A well-made logo is essential to accurately represent your business. When designing or redesigning your studio logo, it is important to keep in mind these easy steps:

Professional Photographers of America traveled to Washington, DC on October 11 to participate in the first annual Copyright Exponential sponsored by the Copyright Alliance. The event was widely attended by Congressional staff, members of the copyright community, and media.

Photographers, represented by both PPA and the American Society for Media Photographers (ASMP), were just one of many copyright industries represented at this event. The stage was shared with representatives of motion picture, sound recording, software, composers, book publishers, and the radio and television industries.

Attendees were addressed by Representative John Conyers (D-14th-MI), Chairman of the House Judiciary Committee; Chris Israel, Coordinator for International Intellectual Property Enforcement, and copyright creators like Stuart Taylor, Jr., journalist and author, Lloyd Dangle, cartoonist and Fran Nevrkla of Phonographic Performance Ltd., a U.K. based music licensing company.

For more on this event and future Copyright Alliance sponsored events visit:

© Lou Russo

© Lou  Russo
Lou Russo Photography

CPI P3 Competition
Best in Places Category

The deadline for P3 Commercial Image Competition is only three weeks away! The competition seeks outstanding images of people, product and places. Professional and amateur photographers are invited to participate. The deadline is 2008 entries is October 31, 2007, so enter today!

With the P3 Commercial Image Competition, you have three chances to enter, and 4 chances to win. All entries are submitted online and you may enter in each of the three categories – People, Places and Products.

  • PEOPLE – Fashion, Model Portfolios, Executive Portraits, Press, Nude, Sport, Advertising
  • PLACES – Architectural, Landscape, Arial, Special Events, Advertising, Nature
  • PRODUCTS – Jewelry, Fashion, Advertising, Food

Cash prizes include $800 for the "CPI P3 Photographer of the Year", and $300 for each of the "Best in Category" winners. Winning entries will also be published in an upcoming issue of Professional Photographer, and will be on display at the Commercial Photography Conference at Imaging USA.

Visit for complete details on entering and submitting images. Deadline for 2008 entries is October 31, 2007.

Your valuable network


Dear PPA Member,

Have you ever have a great marketing idea that you wanted to run by someone to get their opinion? Ever have a question about how to handle a tricky customer situation? Want to bounce ideas off somebody?

When you start thinking about such subjects, who do you talk to?

You—like many PPA members—might be a self-employed business owner working hard to succeed. You are the idea person, decision-maker, planner and doer. You look in the mirror to find your marketing, customer service and production departments. But you’re not really alone. You’ve got people…a whole network ready to help!

At, a free online forum site maintained by PPA, there are more than 9,000 of your fellow photographers ready and eager to share ideas, thoughts, questions and answers.  With 100,000+ posts, you can probably find a conversation (thread) that addresses your question. If not, just start a new one!

  • Consider the variety of these conversations on
  • Post-wedding workflow
  • How a studio made record-breaking portrait sales this past month
  • How to light dancers during a reception
  • Comments and critiques on images
  • Great, low-cost ideas for marketing children portraits
  • And there are even some posts on sharing rooms at Imaging USA!

I’ve always been impressed with how willingly PPA members share their experiences and ideas.  It happen at PPA Affiliate meetings, at Imaging USA, and 24/7 at And it’s one of the best things about being part of a membership organization like PPA.

Al Hopper
Director of Membership, Copyright and Government Affairs

P.S. We hope to see you at Imaging USA this January. Don’t forget that you can save $50 off your 2-for-1 Buddy Pass when you register by November 1. We also suggest booking your room now -- several event hotels are already sold out.

Productivity. It’s a critical concept for businesses of all types to focus on, and optimizing technology usage is one of the very best ways for small businesses to become more productive.

Let Dell help make your small business more productive! Attend the webcast, "Improving Your Small Business' Productivity with 4 Easy Steps", a 45-min discussion with industry and Dell Experts on best practices and how to put technology in place to help you work smarter, not harder.

During this webcast, learn how these 4 steps can boost your productivity:

  1. Keep your system in shape
  2. See more, do more with widescreen and dual monitors
  3. Secure your data and system
  4. Get the right tools for the job

Event Details:
Thursday, October 25
3–3:45pm Eastern / 12–12:45pm Pacific

Register today!

The fourth in a series of six articles brought to you by


A good way to stay current in the photographic industry is to learn how other photographers are branding their studios, developing an edge, and experiencing marketing success. Many online posting companies offer invaluable resources to help you do just that, including articles written by professional photographers, newsletters, and sample event sites featuring exceptional work and presentation.

Articles written by fellow photographers always include priceless insight into trade techniques, industry news, and business tricks. Why not listen to other pros in the field and learn from those who have “been there, done that?” You can get a wealth of advice on what works and what doesn’t.

About this Archive

This page is an archive of entries from October 2007 listed from newest to oldest.

September 2007 is the previous archive.

November 2007 is the next archive.

Find recent content on the main index or look in the archives to find all content.

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